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The same paper. The same four colors of ink. Yet
the way an agency arranges those same inks on the same paper
can very well mean the difference between success and failure.
In the example below, we present the first brochure ever created
to promote Adaptive Software's (now HiHo.com) PeopleScheduler
software. On the left is the client's brochure. On the right
is the brochure once Frankel & Anderson developed it. Same
strategy. Different executions.
But what difference does it really make?
Well, in this case, the difference was over $3.5
million. The amount of venture capital which this brochure captured
for the client.
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