FrankelTips:
The Second Year
Over 160 pages of
truth, tips
and tactics
to build your brand.
Rob
answers your questions
with tips, tactics and strategies
every Monday.
A small fish in a pond full of pirhana.
Encore was just another caterer in Hollywood. A very small caterer. In a town where image is everything -- and only the "in crowd" gets in -- they had to make a statement with their brand.
It turned out that the brand strength was less about their food than their special knowledge of what Hollywood expects from a catered affair. By stressing "We keep them coming back for more," we gave reason to their name. We showed that partygoers really love their food, but more importantly, Encore's clients keep coming back to them to throw successful parties.
Hey, it's Hollywood.
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| Original brand. |
Rob Frankel's Brand. |
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