FrankelTips:
The Second Year
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That global look: PlusData
The beautiful aspect of the web is that it can make Bill's Soda Pop look as big as Coca-Cola -- if you think big. PlusData Group is a leading software provider with international sales. But you wouldn't have known that by their original web site.
Knowing that customer service plays a huge part in freight management software, we chose to position PlusData with a "ready when you are" attitude, backed by a visual element of global capability. The result was a positioning in which Plus Data "manages the data that moves the world."
And they do.
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| Original brand. |
Rob Frankel's Big Time Brand. |
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