Rob Frankel - Branding Expert

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Recruiting firm's web play.

Wynn Systems successful recruiting organization was about to go online with their version. The problem was that there was no real perceived difference between them and the other competitors.

They originally called their service "SkillsToMatch.com." But the real advantage they offered was convenience: the service delivered all qualified candidates via e-mail to employers -- at a much lower cost.

The name was changed to Skills Delivered, shifting the benefits, values and services to the clients' point of view.
SkillsToMatch.com

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