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The
following are transcripts of various Free Clinics, arranged in chronological
order and a brief description of the topics covered. Feel free to
review them. You'll get an idea of how FrankelBees work together
and share ideas.
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- December
16, 2002: Sea Monkeys, micro businesses, small businesses,
brands as fashion
- December
9, 2002: How to PDF, not buying into dream merchants's stuff,
UPS's brand
- December
2, 2002:
Copywriters, getting qualified traffic, using your photograph
on your site
- November
25, 2002:
Pay per click, traffic myths, getting publicity
- November
18, 2002: Ripped off by Merchant Service Providers, closing
the sale, Kazaa
- November
11, 2002: Virtual Assistants, Site Surveys, licensing art,
Christmas
- November
4, 2002: Expanding sales, identity vs. brand, contacting CEO's,
mail merges
- October
28, 2002: Describing your business, tag lines, Virtual Assistants,
referrals
- October
21, 2002: Tag lines, brand strategy, signature lines, the
business climates
- October
14, 2002: Many directions with one brand, Brand names and
legal issues
- October
7, 2002: E-Mail cold calling, money up front, trust, nudging
clients
- September
30, 2002: Logos, Cold calling, basic folling around on a Monday
- September
23, 2002: UPS, merging brands, duplicate home pages, holiday
cards
- September
16, 2002: No Rob today! The clinic goes on!
- September
9, 2002: Truth as a tool, TeleForums, video pitches, surviving
Brand Hell
- September
2, 2002: Sponsorships, politics/religion, specific branding,
plagiarism
- August
26, 2002: Branching out and charging new rates, client gifts,
promotions
- August
19, 2002: Getting clients to sign up, deal flow, recession,
going solo with your brand
- August
12, 2002: Logos as visual messages, selling to different mindsets,
diversifying brands
- August
5, 2002: Tag lines, testing or leading, designers versus marketers,
HTML errors
- July
29, 2002: Forcing retail distribution, credit card issues
and merchants
- July
22, 2002: Global brands & local markets, bad decisions,
personal brands, e-books
- July
15, 2002: Splitting your brand, lead generation, fear as a
sales tool, listing prices
- July
8, 2002: Getting specific, making people see themselves in
your solution, ebooks
- July
1, 2002: Globalization, logos, stubborn clients, Germans,
brands ignoring culture
- June
24, 2002: Submitting articles and content, site critiques,
OEM's and brands
- June
17, 2002: Generating sales, going global , becoming an expert,
forget local!
- June
9, 2002: Merging two brands into one, stealth branding, FSBO's,
medical startup
- June
2, 2002: PR, 3 day weekends affecting business, ad specialties,
diluting brands
- May
27, 2002: Launching a grocery product, brokers, football communities,
trademarks
- May
20, 2002: Merchants vs. entreprenuers, coffee, educating clients,
credit cards
- May
13, 2002: E-books, shopping carts, slow-acting clients, shipping
rates
- May
6, 2002: Trade shows, direct marketing, gift baskets and cards
- April
29, 2002: Egos, client management, branding individuals, pissing
people off
- April
22, 2002: Bad clients, Price strategy, advertising claims,
HTML/Text e-mail
- April
15, 2002: Phramaceutical companies, public relations services,
local promotions
- April
8, 2002: A visit from God, leveraging other brands, client
changes, solo gigs
- April
1, 2002: Narrowing your brand, offerings, user interface,
URL sales.
- March
25, 2002: E-books, subscriptions, deadbeat clients, merchant
accounts
- March
18, 2002: Publicity, brand consistency, brand transitions
- March
11, 2002: Data heavy sites, Branded icons. myth of personalization
- March
4, 2002: Prosals, rejections, cheap hosting, ten different
time zones
- February
25, 2002: Merchant accounts, local portals, Branded Community
- February
18, 2002: Names, Experts, fine-tuning your brand as it grows
- February
11, 2002: Micropayments, Investors, i-legions, media brokers
- February
4, 2002: Being specific, fear of success, books and e-books
- January
28, 2002: Dog school, Selling too hard, Splitting your brand
- January
21, 2002: Feng Shui, outsiders, animated logos, monetizing
users
- January
13, 2002: Branded Icons, Dave Thomas, banners, links &
wine
- January
7, 2002: Hard sales vs. Brand, Tiered Pricing, Margins, Clients
- December
31, 2001: Negative press, tag lines, cient expectations, PDF
mail
- December
24, 2001: Fax vs. E-Mail, press releases, dopey counters
- December
17, 2001: Person vs. Company Brand, Logos, Branded Community
- December
10, 2001: One brand two markets, putting the message up front
- December
3, 2001: Graphics fighting with brand message, Opt-in lists
- November
26, 2001: Pay per click engines, selling direct, middlemen
- November
19, 2001: Price-cutting killing your brand, URL and brand
- November
12, 2001: Opt-in lists, radio, barter, "design"
is dead, free samples
- November
5, 2001: Domain names, low budget launches, tech sources
- October
29, 2001: New business tactics, rewarding users, devaluing
brands
- October
22, 2001: Non spam new business development techniques
- October
15, 2001: EBay as a tool, free stuff as a tool, expanding
your biz
- October
8, 2001: Publicity, Lead services, the myth of co-branding
- October
1, 2001: Fax or E-Mail for new business? Crisis marketing
- September
24, 2001: Name changes, personal brands, Google ad words
- September
17, 2001: Marketing after the attack, customer reactivation
- September
10, 2001: Cold calling by e-mail, ancillary brand revenue
- September
3, 2001: Staffing, networking, site design, virtual assistants
- August
13, 2001: Personal vs. company branding, price strategies
- August
6, 2001: Personal branding, Upselling, New Age Guru jokes
- July
23, 2001: Targeting your message, bad traffic, the myth of
contests
- July
16,2001: Raising awareness, Expert sites, E-Books
- July
9, 2001: Articles as promotion, autoresponders, networking
franchises
- July
2, 2001: Corporate video and CD's tips , implementing the
brand
- June
25, 2001: Trade shows, business plans, handling your bosses,
ads
- June
18, 2001: Hiring sales people, Bad URL's, Home pages, Local
sites
- June
11, 2001: Bad names, pop-up windows, expectations of branding
- May
28, 2001: Chats as tools, using ego as motivator, building
a list
- May
21, 2001: Remnant ad buys, testing ads, Resonding too quickly
- May
14, 2001: Wrong names, wrong brands, Long term/short term
solutions
- May
7, 2001: Pop-up windows, Search Engines, Lateral linking
- April
30, 2001: Doing it yourself, successful small brands, site
usability
- April
23, 2001: Sub branding, Re-designing your site, fictitious
names
- April
16, 2001: Packaging for profitability, E-Books, Return Policies
- April
9, 2001: Stealth launches, refirgerator magnets, book design
- April
2, 2001: Local web sites, experts and consultants, retail
pricing
- March
26, 2001: Ad brokers, virtual assistants, local web sites.
- March
19, 2001: Medical sites, Doctors, Master Branding, Sub-branding!
- March
12, 2001: I-Branding, Tape sets, sub-brands, Leadership and
Icons!
- March
5, 2001: Going from free to fee, Branded community, wireless
- February
26, 2001: Search Engines, Pay Per Click, Conflicts of Interest
- February
19, 2001: Selling extra inventory, Opt in launches, Small
Business
- February
12, 2001: Medical credit unions, branding vs. copywriting,
niches
- February
5, 2001: The 'Bees on their own! Branding, SEO, Small biz
- January
29, 2001: Affiliate marketing, celebrities, bad business deals
- January
23, 2001: Domain names, price strategy, breaking into business
- January
15, 2001: Selling in brand programs to management; media
- January
8, 2001: Taglines, Logos, web-based vs. e-mail driven content
- December
18, 2000: Package pricing, IRS problems, credibility &
response
- December
11, 2000: Greetings cards, Soap, smart pricing strategies
- December
4, 2000: Affiliate programs, regional promotion, publicity
- November
27, 2000: Sponsorships, old farts, kids educational software
- November
20,2000: E-money, leasing lists, unlocking money
- November
13, 2000: Sales cycles, closing rates, client relationships
- November
6, 2000: Portals, educating prosepects, alcohol brands
- October
30, 2000: Names, Sponsorships, "small vs. professional"
- October
23, 2000: Selling your e-list, cassette duplication and MP3
- October
16, 2000: Taglines, Ad networks, EBay, Affiliates, Profit
Centers
- October
2, 2000: Blockbuster, getting traffic, divorce e-books, packaging
- September
25, 2000: Web presentations, EBay, video-conferencing
- September
18, 2000: Discounts, B2B Searches, What to put in a contract
- September
11, 2000: Branding a university, naming your JPEGs
- September
4, 2000: Marketing with disucssion lists, search engines
- August
28, 2000: Small does not equal little, packaging, rates and
fees
- August
21, 2000: Medical marketing, discounts vs. value-adds
- August
14, 2000: Tangible branding benefits, selling URL's, your
own brand
- August
7, 2000: Making trade shows work, small towns, site critique
- July
31, 2000: List hosting, working solo, syndication, update
by e-mail
- July
24, 2000: Affiliate programs, anti-branding, slow summer
- July
17, 2000: Your rabbi does branding? Self-publishing, private
labels
- July
10, 2000: Avoiding regulation for product claims, nothing
for free!
- July
3, 2000: Puns, branding and advertising, critiques, brand
families
- June
26, 2000: Search Engines, Participation or fee, journaling
- June
19, 2000: Buy into sponsorships, bad PR companies, naming
stuff
- June
12, 2000: Naming stuff, like newsletters and websites
- June
5, 2000: Synidcating content, public relations, charging for
newsletters
- May
29, 2000: Press releases, selling on site -- a slow Memorial
Day
- May
22, 2000: The right web software, tech talk, E-books, Affililates
- May
15, 2000: Changing your name, E-Books, Biz generating webservices
- May
8, 2000: Are your positives promoting your negatives? Frames.
- May
1, 2000: Targted lists, Reprinting articles, Chambers of Commerce
- April
24, 2000: Raves for Brand X!, turnkey fulfillment solutions
- April
17, 2000: Affiliate programs, how much to budget for promotion?
- April
10, 2000: Using case studies, tesitmonials and discussion
lists
- March
27, 2000: Hosting e-mail lists, Domains and hyphenated URL's
- March
13, 2000: Viral marketing, branded community, inventor's disease
- March
6, 2000: E-zines, Hobby or business -- make up your mind!
- February
21, 2000: FrankelBees on their own! FrankelBiz, FAQ's
- February
14, 2000: First to market ain't so great, competition tactics
- February
7, 2000: Press releases, music sites, promoting artists
- January
31, 2000: Selling vs. letting people buy; CGI scripts. Rob's
book
- January
24, 2000: Affiliate programs, Selling, Abraham Conference
- January
17, 2000: Appear genuine; brand transitionss, national advertisers
- January
10, 2000: The FraneklBees on their own! Affinities & Aggregators!
- January
3, 2000: Local web sites, brand and credibility, professional
portals
- December
27, 1999: The last clinic of the 20th century
- December
20, 1999: Associate programs, list hosting, site critique
- December
13, 1999: How to price seminars, ad software, responses
- December
6, 1999: Press releasese,the hazards of direct response
- November
29, 1999: Marketing to the medical world; client mindsets
- November
22, 1999: Working with charities, articulating your brand
- November
15, 1999: Web resolution, Branding to the lowest common denom
- November
8, 1999: Launching a music group, clicks and mortar vs. online
- November
1, 1999: High volume vs. high quality, The insanity of malls
- October
25, 1999: What do you do with ancillary business?
- October
18, 1999: HTML newsletters, Advertising with opt-in lists
- October
11, 1999: E-Commerce 2000 in Hawaii, Opt-in lists, recruiting
- October
4, 1999: Old branding vs. Big Time Branding, Contracts
- September
27, 1999: Branding against the grain of an industry
- September
20, 1999: Rob can't make it -- the 'Bees fly on their own!
- September
13, 1999: Are malls really worth it? Brands and credibility
- August
23, 1999: Sponsorships and advertising -- how are they different?
- August
16, 1999: Recruiting, Keeping the faith, Discounts and a focus
group
- August
8, 1999: Direct mailers, to affiliate or not affiliate?
- August
2, 1999: Business before design, intuitive URL's, PR and referrals
- July
26, 1999: URL's: descriptive, generic or what? Events on the
web
- July
19, 1999: Publishing books, should you use your photo?, taglines
- July
12, 1999: Specialization, referring business, industry vs.
client brands
- July
5, 1999: Everyone's on vacation -- Rob's one-on-one with Zecho.com
- June
29, 1999: Rob's out of town, the FrankelBees go it alone!
- June
21, 1999: Selling vs. Brochureware, Affiliate Programs, local
marketing
- June
14, 1999: Customer service, ad agencies,whoring on line
- June
6, 1999: Despite server crashes, local advertising, big branding
mistakes
- May
31, 1999: Ad serving software, bad business, sweat equity
- May
24, 1999: Rob as Elvis? Setting advertising rates,revenue
sharing
- May
17, 1999: Why you can't brand by committee, Using PR properly
- May
10, 1999: Narrowing your niche, FrankelBiz troubleshooting
- May
3, 1999: E-commerce solutions, Bad Business propositions,
content
- April
27, 1999: Streaming audio/banners, FrankelBiz.com, selling
URL's
- April
19, 1999: Promotional products, TrafficGems, stock for fees
- April
13, 1999: Client proposals, bad business, patents and Frankel's
Three P's
- April
5, 1999: Focusing your niche: for your sanity and everyone
else's
- March
29, 1999: On-site help, branded communities, face-to-face
- March
22, 1999: Funding, whimsicl brand names, patents and lawyers
- March
15, 1999: Press releases, brands vs. logos, dopey celebrities
- March
8, 1999: Slow sales cycles, joint venture programs
- March
1, 1999: FrankelBees on their own! Discussing CPM's and CTR's
- February
22, 1999: Credit card transactions, turnkey providers
- February
15, 1999: Backwards approach to local and offling markets
- February
8, 1999: Giving stuff for free, local marketing, building
communities
- February
2, 1999: How to get interviewed on radio, guerrilla tactics
- January
25, 1999: Clash of the titans: affiliates vs. MLM's
- January
18, 1999: Sponsorships -- what to charge, how to find them
- January
11, 1999: Naming tampons, registering domain names
- January
4, 1999: Funding, the myth of CTR's, turnkey affiliate programs
- December
28, 1998: Setting expectations, where ads end and clients
begin
- December
21, 1998: Buying & selling advertising, the death of CPM's
- December
14, 1998: Selling ad space on your site, more programs
- December
7, 1998: The FrankelBees are on their own, networking like
crazy.
- November
30, 1998: Branding yourself, GOTO.COM, more networking
- November
23, 1998: Vertical marketing, banner clicks and direct response
- November
16, 1998; E-commerce, shopping online, trying new stuff
- November
9, 1998: Pay-per-sale vs. pay-per-click, selling religion
direct
- November
2, 1998: The FrankelBees go it alone!
- October
26, 1998: Encryption issues, the origins and importance of
branding
- October
19, 1998: Feedback forms, repeat visitors and how to handle
them
- October
12, 1998: MLM's, How even big businesses screw up
- October
5, 1998: Coaching, telebridging and pre-paid phone cards.
- September
28, 1998: Contests to promote your site; knowledge & coaching
- September
21, 1998: What? No Rob? FrankelBees amongst themselves!
- Sepetmber
14, 1998: Why Hollywood sucks, When/how to be creative
- September
7, 1998: The FrankelBiz Prototype project
- August
31, 1998: Employees and associates that work for free.
- August
17, 1998: Does advertising really get you business? Maybe
not.
- August
10, 1998: How not to be afraid to go into foreign markets
- August
3, 1998: What if everyone chipped in on an offline ad?
- July
27, 1998: Sex roles, weird clients and new business
- July
20, 1998: Creating programs that create business; O Canada!
- July
13, 1998: Retail vs. online channels, stupid P&G tricks
- June
29, 1998: DHTML, creating alliances, planning for retail
- June
15, 1998: Buying search engine listings, funding and collaboration
- June
8, 1998: Creating contacts, verifiying links and traffic
- June
1, 1998: What's the deal with search engines and online coupons?
- May
25, 1998: Big tactics for small businesses
- May
11, 1998: Making the move from information to producing
- May
5, 1998: Small guys vs. big guys on the web
- April
6, 1998: The gang starts networking.
- March
30, 1998: Various members discuss their business strategies
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