Transcript of Frankel's Free Clinic January 11, 1999

RobFrankel (1/11/99 8:59 AM): Holy cow...two weeks in a row I'm early!

Muhammad(adgconsulting.com) (1/11/99 8:59 AM): Entered the room.

Muhammad(adgconsulting.com) (1/11/99 8:59 AM): Got it right this time, morning everyone

Ginny (1/11/99 9:00 AM): Entered the room.

Ginny (1/11/99 9:00 AM): Hello. Hope you all are warmer than the Midwest.

Dave - LovePoetry (1/11/99 9:00 AM): If anyone is interested I would like to talk about the concept of two tiered rate schedule. What I mean is a charge for Page Impressions and an additional charge for clickthroughs. This would allow a shared risk for an advertising program. A pure clickthrough rate places all the risk with the web site.

RobFrankel (1/11/99 9:00 AM): First matter of business: Twisted, we use real names here..Got one?

Louise the SoapLady (1/11/99 9:02 AM): Entered the room.

RobFrankel (1/11/99 9:02 AM): How were you planning to track all that and how would you charge/ Seems awfully convoluted to me...

Louise the SoapLady (1/11/99 9:02 AM): HI Dave!! Thanks for the call :) been super busy over here:)

Ginny (1/11/99 9:03 AM): After you all have discussed Dave's topic, could someone give me some advice on naming a new product?

Louise the SoapLady (1/11/99 9:04 AM): what product is it?

RobFrankel (1/11/99 9:04 AM): Jump right in Ginny. We only have 60 minutes...

Louise the SoapLady (1/11/99 9:04 AM): Dave I like that idea :)

JoAnna@VermillionHR.com (1/11/99 9:05 AM): Entered the room.

JoAnna@VermillionHR.com (1/11/99 9:05 AM): Greetings, Everyone!

Muhammad(adgconsulting.com) (1/11/99 9:05 AM): Morning Joanne

Dave - LovePoetry (1/11/99 9:06 AM): Most ad trackers give total page impressions and total clickthroughs. 100,000 PI's times $5.00, 200 Clicks times $0.35 is $570.00

Ginny (1/11/99 9:06 AM): The product is a shorter length sanitary napkin which I hope to have on the market this year.

Images by Amy (1/11/99 9:06 AM): Entered the room.

TwistedMister (1/11/99 9:07 AM): dependinis

RobFrankel (1/11/99 9:07 AM): Ginny, I like your style! Now THAT'S a challenge we haven't had before!

RobFrankel (1/11/99 9:08 AM): Dave, I think you can offer them as options, but not as a combo. Who polices the clickthrough? Besides, advertisers will view this as hoggish.

RobFrankel (1/11/99 9:08 AM): Ginny, how are you planning to market this product/

JoAnna@VermillionHR.com (1/11/99 9:09 AM): Ginny, I saw your product thru an announcement on Geoffrey's Joke List (small world, huh?!)

RobFrankel (1/11/99 9:09 AM): And more importantly, what is its competitive benefit?

Ginny (1/11/99 9:09 AM): Thanks, TW, but depends is a bladder control product.

JoAnna@VermillionHR.com (1/11/99 9:09 AM): Bravo to you for getting the word out there!

Ginny (1/11/99 9:09 AM): It is a shorter length so does not irritate in anyway and women won't know that it is there.

RobFrankel (1/11/99 9:10 AM): Finally, how is it priced?

Ginny (1/11/99 9:10 AM): Oh, also cooler.

Ginny (1/11/99 9:10 AM): It will be priced competitively. I have been working with a manufacturer on that.

JoAnna@VermillionHR.com (1/11/99 9:12 AM): Rob, you can't possibly u/stand the benefit of REAL comfort in a sanitary napkin - it's CRUCIAL :-)

Dave - LovePoetry (1/11/99 9:12 AM): I'm lost. It would be done as it is now done. A ad server would keep score. How about $0.10 CPM and $0.01 CTR. Now, how about $100.00 CPM and 41.00 CPC. Now, How about somewhere in the middle. It gives flexibility. Say, $5.00 CPM and $0.50 CPC or $10.00 CPM and $0.10 CPC

RobFrankel (1/11/99 9:12 AM): Au contraire, Joanna...I did a ton of "women's" product marketing in a past life...

RobFrankel (1/11/99 9:13 AM): Of course, I never actually used the stuff myself...

JoAnna@VermillionHR.com (1/11/99 9:13 AM): Touché, Rob. But if marketed just right, this thing will TOTALLY take off!!

Ginny (1/11/99 9:13 AM): Don't think the last message went thru--I am working with a manufacturer on pricing. It will be competitive.

RobFrankel (1/11/99 9:13 AM): Right off the bat Ginny, have you got any names you starting out with?

Ginny (1/11/99 9:14 AM): JA, did you fill out a survey? That ad has worked very well. I have run it several times.

RobFrankel (1/11/99 9:14 AM): Dave, your plan could work, but I've found people respond well to simplicity.

JoAnna@VermillionHR.com (1/11/99 9:15 AM): I did, as a matter of fact. Well done, and good use of the internet's capabilities

RobFrankel (1/11/99 9:15 AM): Remember, that the ad people you're dealing with are not very pro.

Ginny (1/11/99 9:15 AM): Uh, oh. My messages aren't going through.

RobFrankel (1/11/99 9:16 AM): Give them simple. Give them turnkey. Make them look like heroes, not hard-working bumblers.

RobFrankel (1/11/99 9:16 AM): Ginny, your messages are fine. This is an HTML chat, which delays everything by 20 seconds.

RobFrankel (1/11/99 9:16 AM): Ginny, do you have any working names yet?

Muhammad(adgconsulting.com) (1/11/99 9:17 AM): I have to agree with Rob Dave, you don't want to know how many ad people I've had to explain PIs and CPM to.

Louise The SoapLady (1/11/99 9:17 AM): Entered the room.

Laurie@bigpacific.com (1/11/99 9:17 AM): Entered the room.

webguru (1/11/99 9:17 AM): Entered the room.

Laurie@bigpacific.com (1/11/99 9:18 AM): Hi, everyone. Ginny/JoAnna - can you send me the URL of the Joke List thing? webmaster@bigpacific.com - thanks!

Ginny (1/11/99 9:18 AM): Sorry, my messages don't seem to be going through.

JoAnna@VermillionHR.com (1/11/99 9:19 AM): I will, since you're so clever to use yr email as a handle :-)

RobFrankel (1/11/99 9:19 AM): Anyway, Ginny, if you're out there, I would strongly advise you to create names that convey the product benefit.

Dave - LovePoetry (1/11/99 9:20 AM): How about ComfortX

RobFrankel (1/11/99 9:20 AM): Avoid those stupid names that men in neckties dream up at Procter and Gamble. Women hate that stuff.

RobFrankel (1/11/99 9:21 AM): Once you have the product benefit mapped out, the second most important aspect is credibility.

RobFrankel (1/11/99 9:21 AM): (Also, if you're having trouble, try signing off the chat and signing on again)

webguru (1/11/99 9:21 AM): How about "I can't believe it's a tampon!"

JoAnna@VermillionHR.com (1/11/99 9:22 AM): Ginny, nothing beats samples. I've been converted to many things I'd have never tried unless I got it for free. Mentadent toothpaste is a great example of that.

RobFrankel (1/11/99 9:22 AM): Third, give the brand a personality. Brands like "Depends" and "Always' are so stupid and sterile. They give nothing to hang on to.

RobFrankel (1/11/99 9:23 AM): Yes, JoAnna, but Ginny is looking for a name here.

Ginny (1/11/99 9:23 AM): Entered the room.

Ginny (1/11/99 9:24 AM): Good ideas, but it is a napkin not a Tampon--about half the length of others.

RobFrankel (1/11/99 9:24 AM): I still want to know how you can advertise this thing online without a name.

JoAnna@VermillionHR.com (1/11/99 9:25 AM): I'm thinking! It's Hard! Maybe something that implies it's hardly there--whisper (which is a brand of hypo-allergenic earrings), nuance (which I know is an old perfume),

Ginny (1/11/99 9:25 AM): Oh, I am presently using Medpad, but will be changing it. Packaging is everything!

Muhammad(adgconsulting.com) (1/11/99 9:25 AM): How about comfort pad?

RobFrankel (1/11/99 9:25 AM): Medpad sounds like it's used in hospitals. Is that the image you want/

Ginny (1/11/99 9:25 AM): The pricing will be competitive. The Jokes ad worked well. I recommend it.

Louise The SoapLady (1/11/99 9:25 AM): don't have a name, but a blurb about comfort and freedom, would be nice

Louise The SoapLady (1/11/99 9:26 AM): I like Whisper

Ginny (1/11/99 9:26 AM): Comfort and other versions is one of the names we have looked at.

webguru (1/11/99 9:27 AM): cotex cuties

JoAnna@VermillionHR.com (1/11/99 9:27 AM): yeah, whisper nails it, but you're definitely going to have to investigate copyrights and trademarks!!!

RobFrankel (1/11/99 9:27 AM): Here's the deal: the name has to convey something singular about the product. It may seem like a minor difference to you, but it won't to the public.

Dave - LovePoetry (1/11/99 9:27 AM): I like whisper too. Maybe Whisperex.

Louise The SoapLady (1/11/99 9:27 AM): why the ex??

RobFrankel (1/11/99 9:27 AM): This is the reason why everything thinks branding is easy. Have you noticed that everyone is suggesting names, but nobody is suggesting strategy?

Ginny (1/11/99 9:27 AM): Using fresh in there has been suggested. As I am sure you realize, any names are confidential at this point.

David Beroff (1/11/99 9:28 AM): Entered the room.

Dave - LovePoetry (1/11/99 9:28 AM): Kotex, tampax etc.

RobFrankel (1/11/99 9:28 AM): HINT: Comfort is a stale, normal concept.

Louise The SoapLady (1/11/99 9:28 AM): I said something about comfort and discreetness LOL

Ginny (1/11/99 9:28 AM): I can get a trademark once it is on the market.

Laurie@bigpacific.com (1/11/99 9:28 AM): I'd like a name that appeals to the strong, competent aspects of women rather than the demure feminine side. Something I won't wince at when the TV commercial comes on.

JoAnna@VermillionHR.com (1/11/99 9:28 AM): investigate foreign languages for words that mean small? petite,pequeno,klein, bischien (which I can't spell)

RobFrankel (1/11/99 9:28 AM): HINT #2: ADDED comfort is news.

Ginny (1/11/99 9:29 AM): Rob, is there some way I can get a copy of this chat?

webguru (1/11/99 9:29 AM): I GOT IT!!! "Minimax" Thank you. end of discussion!

RobFrankel (1/11/99 9:29 AM): Ginny, you need it trademarked (and you can) long before it hits the airwaves.

JoAnna@VermillionHR.com (1/11/99 9:29 AM): she asked for names, rob, we're giving names! I told her samples, you said, NO, NAMES!

Dave - LovePoetry (1/11/99 9:29 AM): checie Japanese for small size

Ginny (1/11/99 9:30 AM): Well, I can get one as long as I know it will be out in 6 months. Right?

RobFrankel (1/11/99 9:30 AM): Ginny, all our chats are archived at http://www.robfrankel.com/frankelbiz/freeclinic I think...

Muhammad(adgconsulting.com) (1/11/99 9:30 AM): leptopad? (Greek for small pad)

Dave - LovePoetry (1/11/99 9:30 AM): Webguru - Its got a "X"

RobFrankel (1/11/99 9:30 AM): You can get one yesterday, Ginny.

David Beroff (1/11/99 9:30 AM): sounds too much like leper (?sp) the disease

RobFrankel (1/11/99 9:31 AM): Did ANYONE read my two hints?

Benjamin Fitts (1/11/99 9:31 AM): Entered the room.

Ginny (1/11/99 9:31 AM): Thanks, Rob, I will print this session as I know I am missing some of it.

Muhammad(adgconsulting.com) (1/11/99 9:31 AM): Morning Dave

RobFrankel (1/11/99 9:32 AM): You guys are all barking up the wrong tree. You're conveying the product attributes instead of the consumers' end benefits!

Ginny (1/11/99 9:32 AM): Well, I better look into that again because I sent in papers for an Indiana Trademark and they turned me down.

RobFrankel (1/11/99 9:32 AM): Ginny -- and all you female types -- what's the reaction when you first try your Medpad? Remember that reaction and start your naming there.

Carole@acmesoft.com (1/11/99 9:33 AM): Entered the room.

Dave - LovePoetry (1/11/99 9:33 AM): Hi Muhammad, did you get my e-mail this morning. I tried to call you but didn't get to you.

Benjamin Fitts (1/11/99 9:33 AM): Sorry I'm late.

RobFrankel (1/11/99 9:33 AM): Right now, Ginny, use an Sm to denote your intent to trademark. That will protect you (not a lawyer, but I've fired a lot of them)

JoAnna@VermillionHR.com (1/11/99 9:33 AM): My reaction: ooh, it's tiny. I hope it actually works...

Louise The SoapLady (1/11/99 9:33 AM): I feel secure

Ginny (1/11/99 9:33 AM): Ok, I'll remember that.

David Beroff (1/11/99 9:33 AM): I thought TM is at the Federal level (US), not state.

Carole@acmesoft.com (1/11/99 9:34 AM): OK, let's fall back on the classics - WHO is your target customer? HOW do you identify them among 'women'?

Ginny (1/11/99 9:34 AM): What does Sm stand for?

David Beroff (1/11/99 9:34 AM): Rob: SM is SERVICE mark, when there is no tangible. In this case, you can still use TM

RobFrankel (1/11/99 9:34 AM): Okay, Louise. And the next you go to buy more tampons, WHY will your hand NOT go to your regular brand?

RobFrankel (1/11/99 9:34 AM): Ginny: Service mark

Muhammad(adgconsulting.com) (1/11/99 9:34 AM): Yeah, I was at the dentist (ouch!)

Laurie@bigpacific.com (1/11/99 9:34 AM): Medpad - yechh. That would make me feel like I have a fatal disease.

Ginny (1/11/99 9:35 AM): Any woman using a pad or Tampax can use these pads unless she feels it is to small. I presently have a 93% approval rating from my surveys.

David Beroff (1/11/99 9:35 AM): Either SM or TM works for intent; (R) is used once Fed's sprinkle their holy water

RobFrankel (1/11/99 9:35 AM): My understanding is that its your intent to use it, and letting others know that by marking it, that protects you.

Dave - LovePoetry (1/11/99 9:35 AM): INTEL trademarked many "products" that weren't products.

Benjamin Fitts (1/11/99 9:36 AM): Where can I go to learn about service marks and trade marks and how to register them?

Ginny (1/11/99 9:36 AM): Yes, I will be using the design patent but will be giving it a new name.

RobFrankel (1/11/99 9:36 AM): Laurie, I agree with you. MedPad sounds like hospital stuff.

RobFrankel (1/11/99 9:37 AM): Benjamin, the Feds have websites full of that stuff. Go direct to the source. The Commerce Dept is great.

David Beroff (1/11/99 9:37 AM): The Fed has a website for the Patent & Trademark Office; I think URL is on Yahoo.

Ginny (1/11/99 9:37 AM): Guess I better get a TM on my page, or Sm.

RobFrankel (1/11/99 9:37 AM): Understand that patents, copyrights, design patents and mechanical patents are all different animals.

Benjamin Fitts (1/11/99 9:37 AM): I don't want to take away from other's time because I was late.. let me know when we are open to questions again.

David Beroff (1/11/99 9:37 AM): Funny; they stress that u *can* use a lawyer, but imply it won't make a difference :-) Read between the lines, they want u 2 do it yourself

Laurie@bigpacific.com (1/11/99 9:37 AM): Can it be marketed as something that is powerful, innovative and still comfortable? I really don't mean to sound like a raging feminist, which I'm most definitely not, but this product is used around a body cycle that's about recreating life... does it always have to be cute or have wings?

Dave - LovePoetry (1/11/99 9:38 AM): http://www.tmexpress.com/

Laurie@bigpacific.com (1/11/99 9:38 AM): Hey, how about the LifePad???

RobFrankel (1/11/99 9:39 AM): I like you Laurie. I like you because you're pissed off at advertising. And that's good. Most people are, but won't admit it.

David Beroff (1/11/99 9:39 AM): silly male me, but I always thought that the wings were there for a reason ... oh, well ... *sigh* :-) ... I *do* like "LifePad".

RobFrankel (1/11/99 9:39 AM): I still want to know why women PREFER yours over the other brands.

Ginny (1/11/99 9:40 AM): Another good idea that I will write down and think about.

JoAnna@VermillionHR.com (1/11/99 9:40 AM): Girls, we should have a chat sometime, just us... like a focus group for Ginny

David Beroff (1/11/99 9:40 AM): uh... wings, not wings; sorry

RobFrankel (1/11/99 9:40 AM): Very smart idea, JoAnna. You can always use this room if you like.

Ginny (1/11/99 9:40 AM): That would be great.

RobFrankel (1/11/99 9:41 AM): BTW, Dave, I may have an advertiser for you, but it's early. And this one will pay a flat fee...

JoAnna@VermillionHR.com (1/11/99 9:41 AM): (Rob, as long as you don't archive it!?)

RobFrankel (1/11/99 9:42 AM): JoAnna, Rob sees all, knows all, speaks nothing...

Ginny (1/11/99 9:42 AM): Rob, it is shorter so no irritation and cooler. A woman won't know that it is there. Less bulky.

JoAnna@VermillionHR.com (1/11/99 9:42 AM): All I have to say, Ginny, is that I've got to trust a product like this before I'd buy a box.

David Beroff (1/11/99 9:42 AM): I assume u mean Dave Doggett - LP. ... btw, I'm advertising for advertising in I-sales today. :-)

RobFrankel (1/11/99 9:42 AM): Actually, I can deliver the archive for you, if you like...

Laurie@bigpacific.com (1/11/99 9:42 AM): I think men have some great ideas on this stuff - my husband would definitely have a preference for what he has to ask for at the pharmacy:)

Dave - LovePoetry (1/11/99 9:43 AM): Whoa! Right on!

Muhammad(adgconsulting.com) (1/11/99 9:43 AM): That's a way to go, a name that guys won't mind asking for

JoAnna@VermillionHR.com (1/11/99 9:43 AM): GREAT point, Laurie!!!!! HA !

webguru (1/11/99 9:43 AM): how about "Corkies"

RobFrankel (1/11/99 9:43 AM): Yeah...like in the days I used to ask for condoms. It was tough to ask for "Intruders"...

CardAddict (1/11/99 9:44 AM): Entered the room.

David Beroff (1/11/99 9:44 AM): which name, Muhammad?

Ginny (1/11/99 9:44 AM): As a matter of fact, I have had about 7 men fill out surveys for one reason or another.

Benjamin Fitts (1/11/99 9:44 AM): someone should make a brand of small condoms with a name that implies large or oversize.

RobFrankel (1/11/99 9:45 AM): Let's not forget that this product does have it serious issues...anyone remember toxic shock syndrome?

JoAnna@VermillionHR.com (1/11/99 9:45 AM): but how often do women make guys go buy that stuff? my hubby shuns toilet paper!

CardAddict (1/11/99 9:45 AM): Entered the room.

David Beroff (1/11/99 9:45 AM): they do... Men's Health did a comparison survey a while back, including the larger ones

Muhammad(adgconsulting.com) (1/11/99 9:45 AM): Isn't toxic shock from tampons not pads

Ginny (1/11/99 9:45 AM): The manufacturer I am talking to doesn't use anything harmful.

JoAnna@VermillionHR.com (1/11/99 9:46 AM): that's right Muhammad

Muhammad(adgconsulting.com) (1/11/99 9:46 AM): hmm.. women's comfort aids

David Beroff (1/11/99 9:46 AM): shuns? I'm not sure I want to know... :-)

JoAnna@VermillionHR.com (1/11/99 9:46 AM): don't hear anyone talking about that any more, tho.

RobFrankel (1/11/99 9:46 AM): Well, there's the natural issues, too. That usually does really well with women in these product areas.

Muhammad(adgconsulting.com) (1/11/99 9:46 AM): okay this condom thing has gone to far.

RobFrankel (1/11/99 9:47 AM): Another thing is liability: if they're smaller, are they reliable? The name can address that, too.

JoAnna@VermillionHR.com (1/11/99 9:47 AM): NO-DAVID - JUST *BUYING* THE TOILET PAPER!!! ROTFL!

Laurie@bigpacific.com (1/11/99 9:48 AM): Yup, so why not "LifePads are for living" - and yes, it TS comes from tampons but the association is always there that it's a negative thing to be hidden from everyone, despite half the world's population going through a monthly cycle.

RobFrankel (1/11/99 9:48 AM): Jeez, this has to be the lowest ebb for a Free Clinic yet.,,,

Ginny (1/11/99 9:48 AM): Yes, as they won't be used all the time, just some of the time.

CardAddict (1/11/99 9:48 AM): Entered the room.

Dave - LovePoetry (1/11/99 9:49 AM): How about addressing the "freedom" from intrusion into your life that comes from less bulk.

Muhammad(adgconsulting.com) (1/11/99 9:49 AM): this conversation has taken a mildly disturbing turn

Ginny (1/11/99 9:49 AM): Sorry, but I guess I am getting use to talking about this now. It was hard at first.

Laurie@bigpacific.com (1/11/99 9:49 AM): Dave's got it.

Benjamin Fitts (1/11/99 9:49 AM): Well I don't know a single woman that uses pads.

RobFrankel (1/11/99 9:49 AM): (TEN MINUTE WARNING)

Muhammad(adgconsulting.com) (1/11/99 9:49 AM): Not the pads, the toilet paper and condoms

Benjamin Fitts (1/11/99 9:49 AM): If I may play devils advocate

Benjamin Fitts (1/11/99 9:50 AM): Rob, can I ask a quick question?

RobFrankel (1/11/99 9:50 AM): Go, Benjamin...

Ginny (1/11/99 9:50 AM): Thanks for all the help. I want to be sure to say that before the session ends.

David Beroff (1/11/99 9:50 AM): guys ... there's actually a purpose behind the disturbing feeling ... remember, the general public also has the same awkward feelings that we are talking about here, so might as well admit them & incorporate them into the discussion.

Benjamin Fitts (1/11/99 9:50 AM): I recently tried to register a domain, that when I tried to register was not taken. a day later the name came back as taken.

Benjamin Fitts (1/11/99 9:51 AM): by another company.

Dave - LovePoetry (1/11/99 9:51 AM): Free-slim

Benjamin Fitts (1/11/99 9:51 AM): Can I do anything about this?

JoAnna@VermillionHR.com (1/11/99 9:51 AM): M- They're all things people don't usually discuss in mixed company!

Benjamin Fitts (1/11/99 9:51 AM): Or do I just come up with a different domain?

David Beroff (1/11/99 9:52 AM): Benjamin - happens to me all the time ... something to do with the collective world consciousness ... gotta move fast if u have an inclination to do something on the 'Net

David Beroff (1/11/99 9:52 AM): gimme the name, & I'll take a quick peak

RobFrankel (1/11/99 9:52 AM): Chances are the server screwed up and the name was already taken.

Benjamin Fitts (1/11/99 9:52 AM): Well I Supposedly submitted a reservation on the domain

Benjamin Fitts (1/11/99 9:53 AM): The same day the domain was given to someone else

RobFrankel (1/11/99 9:53 AM): But what I do is check Internic's payment status window to see if any money is owed on the name.

Laurie@bigpacific.com (1/11/99 9:53 AM): There's another name - "mixed company" if you want to capitalize especially on the younger market - 17 - 30 who are more cynical and less likely to follow some of our (late 30's/40s) social rules. Nobody is marketing to that demographic.

Muhammad(adgconsulting.com) (1/11/99 9:53 AM): Actually my roommates in college were all girls so I've heard it all. Its the shunning of toilet paper that bothers me.

David Beroff (1/11/99 9:53 AM): "reservation" by whom? for the moment, it's a yes-or-no thing with the InterNIC

Dave - LovePoetry (1/11/99 9:53 AM): Benjamin, Its a first come first serve basis. The domain may have been not taken but applied for when you checked. I just bought 25 domain names

Benjamin Fitts (1/11/99 9:53 AM): The date the domain was first entered is the same day I submitted a reservation on the domain through my ISP

RobFrankel (1/11/99 9:53 AM): Sometimes people hold the name, but don't register it. They let it lapse.

Benjamin Fitts (1/11/99 9:54 AM): A reservation is when your ISP parks the domain to a non-existent location for you until your web site is up.

Benjamin Fitts (1/11/99 9:54 AM): It gets registered to you.

RobFrankel (1/11/99 9:54 AM): I never suggest a name without having at least four or five backups. I always suggest a name with a clear domain, too.

Benjamin Fitts (1/11/99 9:55 AM): but you don't have to actually point it to your web site until you are ready for it

Ginny (1/11/99 9:55 AM): Why not use the name you want and ad etc. to it so it looks like xxx, etc.com.

Muhammad(adgconsulting.com) (1/11/99 9:55 AM): Someone probably reserved it the same day, it was available but the ISP didn't get to InterNIC before someone else. It is better to register the domains at InterNIC yourself. Just as your ISP the names of the DNS servers.

Laurie@bigpacific.com (1/11/99 9:55 AM): I'd do some canvassing at high schools for names etc - they're going to be buying the product the longest and there is no product that reflects their values on the market

JoAnna@VermillionHR.com (1/11/99 9:55 AM): M-I am leaving you alone with that one!

David Beroff (1/11/99 9:55 AM): it's not a matter of a server error ... it will report "not taken" while the current registration is being completed (which can take some time). Still first-come, first-serve, so (unfortunately) that other person is probably in the right.

Benjamin Fitts (1/11/99 9:56 AM): Ok. But if they aren't using it...

Muhammad(adgconsulting.com) (1/11/99 9:56 AM): When you go through the ISP you have to wait for them to do it for you. Anyway its a lost cause, the whois probably wasn't updated yet. But the registration was already taken care of

David Beroff (1/11/99 9:56 AM): yr ISP didn't move fast enough; u need to act on these yourself if timing is an issue

webguru (1/11/99 9:56 AM): Benjamin, what' s the name?

Benjamin Fitts (1/11/99 9:56 AM): Can't I do something like rush a TM on it... and use another version of the domain.. say the .net version

Benjamin Fitts (1/11/99 9:56 AM): In which case I would beat them on first use as well as the actual registration of the TM

Benjamin Fitts (1/11/99 9:57 AM): domainmine.com

RobFrankel (1/11/99 9:57 AM): Sure you can. But even InterNIC is advising people to buy all three at once: org, com and net

Benjamin Fitts (1/11/99 9:57 AM): The ironic thing, this website is to help people with domain name registrations ;)

Ginny (1/11/99 9:57 AM): Why don't you use domainmine,etc.com

David Beroff (1/11/99 9:57 AM): not to bad-mouth my competitors, but ISP's generally only care about techie issues, not marketing issues.

webguru (1/11/99 9:57 AM): try .net

RobFrankel (1/11/99 9:58 AM): (TWO MINUTES)

David Beroff (1/11/99 9:58 AM): "using" it is irrelevant to the InterNIC

JoAnna@VermillionHR.com (1/11/99 9:58 AM): Well, everyone, I think this was a great discussion. Thanks for jumpstarting my week!

Benjamin Fitts (1/11/99 9:58 AM): Nah I'll just use the SM instead of TM. domainmining.com

webguru (1/11/99 9:58 AM): (ONE MINUTES)

Benjamin Fitts (1/11/99 9:59 AM): If there is nothing I can do about domainmine.com

Benjamin Fitts (1/11/99 9:59 AM): Thanks for your advice.

Laurie@bigpacific.com (1/11/99 9:59 AM): I try to get domain names I think people will try typing in the location bar (okay, so bigpacific is not like that). I'd never type domainmine, what about domainhelp.com?

JoAnna@VermillionHR.com (1/11/99 9:59 AM): Ginny, if you want to plan a focus group, let me know!

RobFrankel (1/11/99 9:59 AM): Okay, you guys, I've gotta run. But you are most welcome to continue as long as you want. You can also use this site to meet any time you like during the week. See you online!

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