Transcript of Frankel's Free Clinic January 25, 1999

RobFrankel (1/25/99 9:01 AM): Hey guys...

Judy (1/25/99 9:02 AM): Entered the room.

scottm (1/25/99 9:02 AM): Morning!

Muhammad( (1/25/99 9:02 AM): I just need to rearrange the search box and upload the page. We have made a lot of copy changes and I've been working on a shockwave version....

Judy (1/25/99 9:02 AM): Good Morning every one

Muhammad( (1/25/99 9:03 AM): I've been insanely busy.

RobFrankel (1/25/99 9:03 AM): Okay, I have had NO coffee yet, so go easy on me! Who's up first?

scottm (1/25/99 9:03 AM): I resemble that remark.

RobFrankel (1/25/99 9:03 AM): Judy, who are you and how can we help?

scottm (1/25/99 9:04 AM): Count this in the "Thanks" department Rob.. Became a Tier1 provider with nationwide access and 30 datacenters! The phone call with you helped a lot.

David Epstein- Computer Money (1/25/99 9:04 AM): Entered the room.

Muhammad( (1/25/99 9:04 AM): hey if your not buys your out of business!

Muhammad( (1/25/99 9:05 AM): I mean busy not buys

David Epstein- Computer Money (1/25/99 9:05 AM): Hello

RobFrankel (1/25/99 9:05 AM): Good job, Scott. Sounds like you're ready to roll.

David Epstein- Computer Money (1/25/99 9:06 AM): What's on the agenda today?

RobFrankel (1/25/99 9:07 AM): As always, no agenda, just help where you need it. I noticed that Judy was a new name. HEY JUDY!!!

RobFrankel (1/25/99 9:07 AM): Okay, I won't pick on Judy. But anyone can jump in.

Judy (1/25/99 9:07 AM): I'm working with a MLM Co. that has a product called the Shield 2000 have you heard of it

RobFrankel (1/25/99 9:08 AM): Haven't heard of it. But why are you going MLM?

David Epstein- Computer Money (1/25/99 9:09 AM): Well, our software will be tested in about two weeks, and we will be launching Computer Money full-scale!

Judy (1/25/99 9:09 AM): They say it seems to be the only product that will take-care of the problem

David Epstein- Computer Money (1/25/99 9:09 AM): I never heard of Shield 2000

RobFrankel (1/25/99 9:10 AM): And I'm no fan of MLM, as you may know.

Benjamin Fitts (1/25/99 9:10 AM): Entered the room.

Judy (1/25/99 9:11 AM): Yes I'm aware of that fact

RobFrankel (1/25/99 9:12 AM): That doesn't mean you can't tell us about the product, though!

Judy (1/25/99 9:12 AM): What other products are out there and what kind of time frame do we have to work with

Big Planet (1/25/99 9:12 AM): Entered the room.

RobFrankel (1/25/99 9:12 AM): This is a one hour chat for me, but everyone can stay as long as they like.

Big Planet (1/25/99 9:15 AM): Good Morning everyone. Just wondering what/how the Y2K problem might be affecting you.

RobFrankel (1/25/99 9:16 AM): Make no mistake, Y2K is an issue, but no as big as everyone thinks. The real problem with Y@K will be the media panic

RobFrankel (1/25/99 9:17 AM): Look for the first hiccup in early April of this year. Personally, I have switched all my investment accounts to online houses.

BenM (1/25/99 9:17 AM): Entered the room.

Big Planet (1/25/99 9:17 AM): I have to agree. My main concern is whether my web provider and the ISPs that they are supported by don't take me down.

RobFrankel (1/25/99 9:17 AM): That way, I don't have to wait for my brokers to react with their usual glacial speed.

Louise the SoapLady (1/25/99 9:17 AM): Entered the room.

David Epstein- Computer Money (1/25/99 9:18 AM): Hi Louise

RobFrankel (1/25/99 9:18 AM): We're all at the mercy of the major telco's. but most ISP's are ready -- unless you're using some cheaper-than-everyone-else provider.

scottm (1/25/99 9:18 AM): My network is Y2K, so is everything we have... I'm more worried about the power companies, etc.

Judy (1/25/99 9:19 AM): It will repair your hardware on all key levels of compliance, which includes making the BIOS CMOS/RTC compliant, diagnosing potential year 2000 problems on more than14 levels of conflict.

RobFrankel (1/25/99 9:19 AM): If you screen out the drama/panic factor, you'll find that tornadoes and hurricanes cause more damage than Y2K likely will. Brownouts? maybe.

BenM (1/25/99 9:19 AM): Judy: how does this compare to all the free tools offered by Microsoft?

Louise the SoapLady (1/25/99 9:20 AM): hi David :)

John Charlesworth ( (1/25/99 9:21 AM): Entered the room.

RobFrankel (1/25/99 9:23 AM): Okay, but more to the point, how are your sales, Judy?

Muhammad( (1/25/99 9:23 AM): I'm not that worried, its a problem people have known about for a while and they know how to fix it.

Benjamin Fitts (1/25/99 9:24 AM): Isn't it also dumb for your only business to come from a product that won't be needed in 3-5 years?

John Charlesworth ( (1/25/99 9:24 AM): In case anyone needs it, we have a section on Microsoft's Y2K patches (including a free update CD you can order via 1-800) at

RobFrankel (1/25/99 9:25 AM): Well, typical MLM plan would be to exploit the rapidly growing Y2K market in order to establish your downlines quickly, then load them up with other product...

DayTrader (1/25/99 9:27 AM): Entered the room.

Judy (1/25/99 9:28 AM): Well what it does is identify potential yr.2000 conflicts in the software application you use. then uses a search process to scan your PC files and identifies those files containing codes that are not yr 2000compliant also it will identify the problematic code in software and repair the commands in the code so it enables the software application you use to correct lypross dates after the yr 200 without infringing on copyright protection.

RobFrankel (1/25/99 9:28 AM): Yeah, but how are sales going?

Judy (1/25/99 9:29 AM): We just were introduced to it on Sunday and as of this morning we have 6 demos out

RobFrankel (1/25/99 9:30 AM): SO why sell MLM? your company seems young enough to sell direct.

DayTrader (1/25/99 9:31 AM): I read that 100 years ago there was a Y1K problem and solved that!

John Charlesworth ( (1/25/99 9:32 AM): And if you want to check your PC *hardware* (clock/BIOS etc), you can download a free tool from OnTrack at: This free program was "bundled" with another product's upgrade (as an incentive)--perhaps you could too, to round out the package.

RobFrankel (1/25/99 9:33 AM): Okay, since nobody has a real issue here, let me ask you guys your opinions on this:

Judy (1/25/99 9:33 AM): one thing to keeping mind is this is a product that will only be out there for a window of 12 to 15 months and the % we get from each sell is very high close to 40%

Benjamin Fitts (1/25/99 9:34 AM): It sounds like Judy doesn't actually make the software. She is a rep for the company and is trying to convince us to become reps in her downline.

Judy (1/25/99 9:34 AM): yes you can down load soft ware! but will it repair the problem?

RobFrankel (1/25/99 9:35 AM): What do you guys think of a FrankelBiz Pay Per Lead and Pay per Sale system?

Judy (1/25/99 9:35 AM): Oh yes I am a rep for a Co.

John Charlesworth ( (1/25/99 9:35 AM): Well, the best way to sell someone a "solution" is to demonstrate that they themselves have a "problem"...

scottm (1/25/99 9:35 AM): My opinion is that my OS's and Apps (SCO, Sun, MS, Oracle, etc) have already handled this problem. I just have my tech department implement and test with the tools provided FREE from our suppliers.

Benjamin Fitts (1/25/99 9:36 AM): Rob what would it do that I can't already get from ClickTrade?

scottm (1/25/99 9:36 AM): Pay per Sale of what Rob?

RobFrankel (1/25/99 9:36 AM): Pay per lead or Pay per Sale for your business.

David Epstein- Computer Money (1/25/99 9:37 AM): How would it work, Rob?

scottm (1/25/99 9:37 AM): Would love to get software for that!

RobFrankel (1/25/99 9:37 AM): First, it would be borne of the FrankelBiz brand, which means it would be highly ethical and we would all be familiar with each other.

RobFrankel (1/25/99 9:38 AM): Second, it would be completely customizable to both Merchants and Agents.

Muhammad( (1/25/99 9:38 AM): I'm not that worried, its a problem people have known about for a while and they know how to fix it.

RobFrankel (1/25/99 9:38 AM): Third, there would be no set up charges for businesses grossing under $150K per year.

scottm (1/25/99 9:38 AM): Rob, can it live on my servers?

Muhammad( (1/25/99 9:39 AM): sorry about that IE is acting silly.

RobFrankel (1/25/99 9:39 AM): Fourth, it would only cost $10 a month for small businesses, plus a teeny slice of commissions that go back to running the operation.

David Epstein- Computer Money (1/25/99 9:40 AM): How would it work with a product like mine, which is free?

RobFrankel (1/25/99 9:40 AM): Scott, I appreciate your offer, But I have been working on this with another FrankelBee for two months now. We're almost ready to launch.

Big Planet (1/25/99 9:40 AM): I like the idea, Would it be available to MLM's?

scottm (1/25/99 9:40 AM): Oh, so this is a service, not software.. my mistake.

RobFrankel (1/25/99 9:41 AM): If your product is free, you'd still want to expose it and gain reps or referrals with it.

Judy (1/25/99 9:41 AM): Hi I'm Mark, Judy' Business Partner/Technical Support, The nice thing I like about our Y2k program is that is goes down to the source code to correct the Y2K, no other program is able to do that as of now. If someone is serious about their business, are they willing to risk their entire business on hoping that Y2K won't effect them.

RobFrankel (1/25/99 9:42 AM): No, BP. One of the strengths of this service is the high-standard of FrankelBiz. The FAQ's will prohibit MLM's. This is taking FrankelBiz to the nest step, helping people grow their businesses.

Benjamin Fitts (1/25/99 9:42 AM): Why do we need this service rob? Other services already exist out there.

RobFrankel (1/25/99 9:43 AM): Which means Louise can offer the thousands of FrankelBees a pay per sale or pay per sale opportunity at a very low cost.

BenM (1/25/99 9:43 AM): Judy/Mark: As a s/w developer, that concerns me. You're talking about violating the license agreement for most if not all apps by changing code. This means legally no more tech support from these companies...

RobFrankel (1/25/99 9:43 AM): Yikes! I keep mistyping "Louise"

Judy (1/25/99 9:43 AM): Hello Big Planet..... Every business if their smart and in the service business will want to help their customers grow their business

Big Planet (1/25/99 9:44 AM): So, if I, as a rep for an MLM, have a great product or service to sell, I could not use this service?

RobFrankel (1/25/99 9:44 AM): Other services are not like ours. And they won't pre-qualify as many people with as strong a brand as we have. You'll get better people, the same way you get better response from FrankelBees.

Judy (1/25/99 9:44 AM): BenM.. but none of the software/computers will guarantee that their product will be y2K compliant also

RobFrankel (1/25/99 9:46 AM): Well, BP, it's like this: MLM has a nasty way of blending selling and recruiting. That's not healthy for a service DEVOTED to small business.

RobFrankel (1/25/99 9:47 AM): Ours will be so well-branded -- like FrankelBiz -- that people will know we're for real. Just like FrankelBiz. And we've all made friends and bucks here....

John Charlesworth ( (1/25/99 9:48 AM): On a related topic, how many others have tried buying listing in and what results are you getting?

Big Planet (1/25/99 9:48 AM): Rob, I believe that is not true for every MLM business. Many of us can differentiate from growing the business by developing our customer base with out alienating them by recruiting them.

BenM (1/25/99 9:48 AM): Judy: and you guarantee that all my s/w will become y2k compliant and still work like it should?

Benjamin Fitts (1/25/99 9:49 AM): So the value of this service would be the FrankelBiz brand?

Judy (1/25/99 9:49 AM): Rob.. But if the company your working with has National Brand name, and awareness, with solid D&B

Judy (1/25/99 9:49 AM): 5A! ranking and International partners how one go wrong

RobFrankel (1/25/99 9:50 AM): Among other things, Benjamin. This is only the first stage. Stage two takes us into orbit...but I can't discuss that yet.

Judy (1/25/99 9:50 AM): BP, we agree with you

Ian (1/25/99 9:50 AM): Entered the room.

RobFrankel (1/25/99 9:50 AM): What you have to understand is that MLM has a bad reputation in the SMB community. We can't afford to contaminate our rep with MLM. People trust the FB name because we're so adamant about it.

Big Planet (1/25/99 9:51 AM): Thanks Judy.

RobFrankel (1/25/99 9:51 AM): We just had that issue on the FB list over the weekend. One member posted pre-Paid Legal as a product, but others complained it was actually MLM.

David Epstein- Computer Money (1/25/99 9:52 AM): John - I haven't paid goto, but I do get a little action from them

RobFrankel (1/25/99 9:52 AM): So even if your product is fabulous, if it's part of an MLM, it becomes suspect.

Judy (1/25/99 9:52 AM): Rob you really think about business in general, someone has to take responsibility and for being at the top like yourself Rob, and it goes all the way down to the person you last hired.

David Epstein- Computer Money (1/25/99 9:53 AM): Well Rob, when this is put together, I would be interested in looking into it.

Jaclyn (1/25/99 9:53 AM): Entered the room.

Benjamin Fitts (1/25/99 9:53 AM): John my goto traffic shot up past excite and several other of the big name search engines with only $25 a month

Judy (1/25/99 9:54 AM): So who here is willing to risk everything they have worked on their computers and not make sure their computer is Y2K compliant?

Big Planet (1/25/99 9:54 AM): So, if I were to sell a Motorola pager at a great price, it would still be suspect?

RobFrankel (1/25/99 9:54 AM): What's your point, Judy? That MLM's control their reps?

John Charlesworth ( (1/25/99 9:54 AM): Benjamin: And what "position" in the rankings have you bought? I'm wondering just how quickly traffic falls off as you move past the first couple of listing positions.

Benjamin Fitts (1/25/99 9:54 AM): Rob your brand needs to be SO strong. It needs to be stronger than ClickTrade. The bigger businesses that could really help us aren't looking at ClickTrade because of its reputation.

Benjamin Fitts (1/25/99 9:54 AM): If you can maintain that brand.. then by itself that "might" be worth it

RobFrankel (1/25/99 9:55 AM): Entered the room.

RobFrankel (1/25/99 9:55 AM): (FIVE MINUTE WARNING)

Judy (1/25/99 9:55 AM): and how about IBM, Skytel, are the suspect companies Rob?

Benjamin Fitts (1/25/99 9:55 AM): I've bought probably a hundred or more keywords. no more than $.3 for any keyword

Big Planet (1/25/99 9:55 AM): Thanks for responding all. I have to go.

Benjamin Fitts (1/25/99 9:56 AM): $.03 that is

John Charlesworth ( (1/25/99 9:56 AM): So, for your top-performing listings, how high are they? Top 3? Top 10? Top 20??

Judy (1/25/99 9:56 AM): No, The company provides quality well known products/services from well known companies that everyone currently is using.

Muhammad( (1/25/99 9:57 AM): Oh no a MLM debate.

RobFrankel (1/25/99 9:57 AM): Sorry, Judy, but I have to protect my people! They're SMB's who are trying to make it on their own. IMHO, MLM is a short term illusion.

Benjamin Fitts (1/25/99 9:57 AM): I'm honestly not sure. They used to be top 10. but the bidding went up and I didn't want to keep up

Benjamin Fitts (1/25/99 9:58 AM): Out of 100 keywords it costs too much to be the top listing in the top 10 keywords

John Charlesworth ( (1/25/99 9:58 AM): I'm paying $0.04, but am ~20th on the listings... generating loooow traffic and, more important, low quality traffic (i.e. tire-kickers)

RobFrankel (1/25/99 9:58 AM): BTW, Judy, if you don't believe me, try talking to the TOP guys at MLM's, a few of whom have tried to get me to consult for them. Not such honorable types...

Benjamin Fitts (1/25/99 9:58 AM): those remaining 90 keywords will send me just as much traffic.

Benjamin Fitts (1/25/99 9:58 AM): And I'm buying traffic. So I want to buy traffic as cheaply as possible.

RobFrankel (1/25/99 9:58 AM): (TWO MINUTES)

Benjamin Fitts (1/25/99 9:58 AM): Not to mention those keywords are probably more targeted so my traffic is better

Judy (1/25/99 9:58 AM): Everyone is their own small business if you really think about it.

Benjamin Fitts (1/25/99 9:59 AM): John, consulting, web page hosting, etc. are very competitive listings at Goto

RobFrankel (1/25/99 9:59 AM): Yes, but NOT everyone has people lording over them with improper revenue structures.

John Charlesworth ( (1/25/99 9:59 AM): Benjamin: Me too. That's why I'm wondering if anyone has tried measuring the payback of buying higher positions (cost vs. sales/traffic)...

Judy (1/25/99 10:00 AM): improper in what sense, but many services we set the price

RobFrankel (1/25/99 10:00 AM): Okay, you guys, I've gotta run. But you are most welcome to continue as long as you want. You can also use this site to meet any time you like during the week. See you online!

Benjamin Fitts (1/25/99 10:00 AM): Free Tip: Goto Inventory suggestions page:

John Charlesworth ( (1/25/99 10:00 AM): I'll try running some experiments and report back to the list.

RobFrankel (1/25/99 10:01 AM): Judy, if you do the work you should get the bucks. But we can talk about that next week....

Judy (1/25/99 10:01 AM): Thank you Rob

Benjamin Fitts (1/25/99 10:01 AM): Unfortunately I'm not buying any listings from Goto right now. I'm about to redo all of my listings.

Judy (1/25/99 10:01 AM): we do get the bucks, and more

John Charlesworth ( (1/25/99 10:02 AM): Benjamin: Thanks for the goto Inventory suggestions tip--I used that when choosing keywords to buy. Now I wonder how many of those were done by people looking for keyword prices ;-)

Benjamin Fitts (1/25/99 10:02 AM): The other thing I'm doing is buying the keywords my statistics software shows me people are using to find my site from other search engines. Even if I am only paying $.01 per click

Benjamin Fitts (1/25/99 10:02 AM): It sounds like you already know what you are doing.

Benjamin Fitts (1/25/99 10:03 AM): What about submitting 2 different domains and submit one with a high value per click.

John Charlesworth ( (1/25/99 10:03 AM): Maybe goto still needs to grow its overall traffic...

Judy (1/25/99 10:03 AM): The one thing I like about MLM is it give's one the chance to help other people build there own business

David Epstein- Computer Money (1/25/99 10:03 AM): How has business been, Louise?

Benjamin Fitts (1/25/99 10:03 AM): and one with a low value.

John Charlesworth ( (1/25/99 10:04 AM): To be truly objective, you'd have to keep the copy the same for both.

Judy (1/25/99 10:04 AM): And on that note ladies and gentlemen I have to leave so chat next week

Benjamin Fitts (1/25/99 10:05 AM): Yes definitely.

John Charlesworth ( (1/25/99 10:05 AM): I'll give it a whirl and report back--okay?

Benjamin Fitts (1/25/99 10:05 AM): I'd be interested to know your results. Maybe we can share results next week?

Benjamin Fitts (1/25/99 10:06 AM): Ok John sounds good. lets hope I remember the chat next week. *grin*

John Charlesworth ( (1/25/99 10:07 AM): Exactly.... ;-)

John Charlesworth ( (1/25/99 10:07 AM): Gotta go--see ya next time.

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