rwalton Good Morning!
reisa@plin morning :)
Louise@gr thank you :)
pmsteil@ima Ok Rob! Made it... thanks!
rob Hi everyone! This is tough to add
in people as they arrive! Bear with me
reisa@pl no problem :)
rob Okay, who's up first?
reisa@plinet what's the topic? *smile*
rob I should tell you that the list
is really cranking. The topic can be any question that you have
about your business or web stuff...
rob It's really about free consulting,
if I can help..
Louise@gree ok, I will go first then
rob Okie doke
reisa@plinet the list is killer :) I've
gotten some terrific leads :) I love it!!
Louise@gree The post about the free
ad on eyecom? I took them up on their offer, ow I have to think
about the best way to use up the big ad they gave me 400x400
pixels? any suggestions?
ken@modern We sell Tupperware online.
We have the full ecommerce thing, online ordering, credit cards,
secure server, yada yada. Our average order amount is increasing
along with our average profit per visitor. But our average pageview
per visitor has dropped from 5.0 to 2.7. I have improved the
content and the navigatibility of the site. Shouldn't pageviews
be increasing? Should I be worried about this?
reisa@plinet I could use some suggestions
on that also, Louise! I took them up also on their offer!
Louise@gree i am a manufacturer of 100%
natural bodycare products
Louise@gree in other words I sell my
soft soap <hehe>
rob Okay, let's take the ad first. You
sure its 400 x 400? That sounds big..
reisa@plinet it's 397x397 to be exact
- and that's correct.
Louise@gree yes, i am sure :)
reisa@plinet a full month of free ads.
Can also run small buttons if you prefer.
rob That sounds huge. Also takes a lot
of load time. If I were you, I would create an entire ad that
sells and asks for the order all at once. You have the room to
do it....will they take HTML ads?
rob Ken...we'll get to you in a minute..
reisa@plinet Don't know - I'm going
to start with a small button and a text ad first.
Louise@gree i have to develop the ad
myself, I am my own bank, too BEG
reisa@plinet mostly because my graphic
art ability is well, worthless :)
Louise@gree I am pretty good with graphics,
and can really bring their bandwith down
rob Ten this is a prime opportunity
to see how much you have to say to get the sale. Make it graphic
and immediate...and don't forget to TRACK it. If it works, it
could have significant impact on your future efforts.
reisa@plinet Ken, just curious, you
said your profit is going UP, right?
rob Ken...here's my take on it.:
ken@modern Reisa: Yes, profit is going
rob It sounds like your effort is working.
That's good. DON'T get side tracked by nuts who brag about traffic
numbers. PROFIT is where it's at.
rob That having been said, now that
your profit is operating efficiently, NOW start looking at ways
to bring more traffic in.
rob I HATE guys who brag about traffic
numbers...it means they aren't making money...!
rob ALRIGHT, everyone just SETTLE DOWN!
ken@modern I am not in this for love,
that's for sure.
rob Ken, what are you doing to promote
ken@modern I have a partners program
with about 300 partners. I use Smart Cclicks.
ken@modern I am pretty well positioned
in search engines.
rob How are you listed? Under what key
ken@modern I am looking at clickthrough
based ads now that I have hard data on what a clickthrough is
worth to me.
ken@modern WEWE are listed u
rob Ken, oil your fingers...
ken@modern Ooops! We are listed under
Tupperware, kitchen storage, food storage, food preparation
rob Okay, it's probably time you started
thinking about second level listings...ancillary places to list
rob BTW, what's the going CTR for you?
ken@modern Between 0.7% and 2.7%
rob And since nobody else is jumping
upand down with questions, who are your partners?
LMhooping@ Rob, for us novices -- What
ken@modern I have almost all small partners
that no one would know (including me).
pmsteil@ima When you all are done..
:) I have a question.... have you or anyone on the list employed
the services of any PR consultants to help promote their websites?
rob Click Through Rate. From the time
someone clicks on a banner to your site.
rob PM, go ahead...
reisa@plinet Ken, do you have info about
your partners program at your site? I might be interested :)
rob AHA! Another connection!
rob I LOVE THIS LIST!
rob Steil, ya with me?
reisa@plinet SO do I!!! :)
ken@modern Reisa: http://modernshopping.com/Html/Tupperware_Partners.html
frankel@mcs Can I jump in? I'd like
some tips on how to reach media buyers...how to find them, how
to build a relationship with them, how to convince them to spend
money, etc. Broad topic, I know, but hints from the inside would
rob Media buyers for agencies?
frankel@mcs and or individual accounts
rob Are you cute? Attractive? Firm?
Possess a large expense account?
Louise@gree rob, i think that's a bit
web19@indy a somewhat newbee, with a
site- www.net19.com not being our core biz. it's in a soft launch
and getting ready to market. anyone having time to ck. it out...any
feedback woyuld be greatly appreciated. ron
reisa@plinet this whole business is
sexist :) I'm getting used to it :)
Louise@gree but I bet it would help,
rob Louise, how do you know I meant
Louise@gree point taken :)
rob Wait, webindy...too much cross traffic
pmsteil@ima I'm still here...... I thought
I sent the Q..... I am interested in anyone's experience of using
PR consultants in promoting their web site...
rob As far as consultants go, there
are some good ones...but no good CHEAP ones.
Louise@gree what's the dif between a
soft and hard launch?/ Keep this simple guys! no technospeak
for the masses :)
web19@i consultants tell you the time
on your own watch, present company accepted:)
rob I wrote a two part article on this
at our website, which outlines this exact story.
pmsteil@ima It seems to me that using
PR would be a very targeted topic that would need dedicated attention
from somone in the company...
pmsteil@ima much like keeping up with
rob Go to http://www.robfrankel.com/news
it's listed down there...
pmsteil@ima although not as easy to
"get to the press" as it is to "list with the
rob Let's get back to frankel's media
question...can you elaborate?
frankel@mcs I don't have a large expense
account, so I cannot fly out to meet with every agency...
frankel@mcs is there a way to reach
them by phone/email without being intrusive?
rob Okay, listen up: Intrusive isn't
it. MEMORABLE and compelling is.
web19@indy here's a request from my
office neighbors- how do i turn the beep down?
rob No idea on the beep thing. Try "Preferences"?
rob I have found that I get the best
response from people when I can tell them the IMMEIATE BENEFIT
they get from taking my call.
rob The same way I bounce posts to the
list for not making an offer...
rob People want to know that your call
is more than just a schmooze. They want to know that you're here
to make them look good.
frankel@mcs but in order to be compelling,
I need to find out as much info as possible about their clients'
campaign - what benefit can I possibly offer without knowing
what they need?
Louise@gree hmmm... lucky I haven't
posted yet, I would like to offer something, but I don't know
what your lsitmembers would need from ME? I am probably the only
manufacturer you got , from your stats. Guess who never filled
in her form :)
rob You need to be a marketer. YOU need
to tell them why your stuff suits their clients. I get a million
calls a day from nuts who simply announce "I'm HERE! USE
rob FILL OUT THE FORM, DAMMIT!
rob Um, sorry.
rob Now, where was I ?
frankel@mcs makes sense....so what makes
you listen to some of these calls?
rob I listen to the ones who say, "I
know you handke the YADAYADA account, and I found something here
that could be a really good fit for them without costing an arm
and a leg....
rob Then I listen for aminute to see
if they're full of crapola or not.
frankel@mcs do prefer calls over emails?
rob The ones that impress me are like,
well, take some of the folks on this list ---EXCEPT LOUISE WHO
WON'T FILL OUT HER FORM!!!!
rob If their program is really interesting,
I don't care who they are, I'll listen. Personally, don't mind
calls, but I answer e-mails faster.
frankel@mcs thanks - this is helpful!
rob You have to sense that most people
are in "jobs". We have to be deal makers, who push
the "jobs" people into action. They're NOT going to
respond unless you do all their thinking for them.
rob Louise??? You gonna fill outthe
form? Hmmm? Come on, now, soldier....
rob Who else?
Louise@gree sure am, I was just hesitant,
Iwanted to see what the list would be like first, but I have
been here since Day 1 or such, you know
rob I know you have...you've got one
of the best addresses on the list.
rob Certainly among the most creative.
Louise@gree what? someone is giving
possibil@mai Wow...I made it. Sorry
to crash in late...
rob No, it's just me. A lower life form
rob No sweat. You came at the right
rob Dum de dum dum...
rwalton@nor Along the smae lines, I've
been looking for an ind. sales rep who calls on M.D.s. No luck.
How would I find them? Do they exist?
Louise@gree i have another question...
rob WHOA! Great question.
rob AMong the worst catgories to go
after are the MD'S. VERY tough crowd.
rob MD's are among the least sophisticated
groups out there, and are very slow to take up the online thing.
web19@indy ck manufactor reps who drugs
(sell, not use) to docs
Louise@gree so far I have been targeting
email lists for my advertising, want to know what creative means
I can use ( insert ,free of low $$) to bring more people to the
site. I average 800 hits a day at the moment ( i dunno how I
do that )
rob They're terrible offline, too.
possibil@mai I know an ind. sales rep
but he doesn't specifically see MDs...He actually tried to sell
web sites back in the 80's for college students...who heard of
web sites in the 80's?
logonusa@lo Louise -- how many people
are your 800 hits.
rob Lousie, chances are that a number
of your hits are robots and spiders verifying your site...
logonusa@lo Do you understand the difference
between a hit and a person. Hits are not people
rob rwalt: The medical problem is an
access issue. You have to find the right access point -- and
it isn't the doctor.
Louise@gree I capture their domain addies
so I know which one are people and which are probably not
rwalton@nor my biz is voice recognition
dication that is customized to the individual's vocabulary usage.
rwalton@nor Office managers?
web19@indy HITS- How Idiots Track Success...
who's on target quote is that anyway?
rob Okay, that's different. At least
you don't have to chase down the Big kahuna.
logonusa@lo Web - Your acrynomyn is
a scream! :-)
rob have you contacted established reps
in other fields who have this kind of success?
Louise@gree i had someone here jsut
the other day , rwalton .. my DH is a network admin, and he was
trying to install some software for one of his bosses, and the
thing was so unreliable. Very comical though
rob This is one instance where their
list will save you MEGA amounts of time and mney
rwalton@nor No-trying to find out WHO
that is is my problem...
ken@modern Another question: Who has
sources where I can buy CPC banners? I will tell you right now,
if it is over 25 cents I'm not interested.
Louise@gree not yours though, the point
is, they could really use some reliable software, maybe you should
emial me later?
rob LOTS of verying outfits are trying
to get into the same office. For example, I have a client that
sells private label skin care lines. SHE knows where everyone
reisa@plinet ken http://www.valueclick.com
and http://www.eads.com both I think 10 or 15 cents
ken@modern Thanks, Reisa.
rwalton@nor Actually, the core software
is very good, but the problem lies with those who try to use
it w/o a specialized dictionary.
earthdream Rob, do you have any suggestions
on the best way to market a retail site for under about $500
per month? (in addition to LE, search engines, recip. links,
Louise@gree i think out of those 800
hits, about 75 of them are people and I always get 2 or 3 /day
rob earth, waht are you selling?
ken@modern Earthdream: Do you have cgi
earthdream We sell earth-friendly products
(organic coffee, books, toys, etc.)
rob Hmmm, thought about hooking upnwith
Louise@gree earthdream do you sell soap,
shampoo bars, and lotions too?
possibil@mai earthdream...do you handle
earth-friendly home products as well?
earthdream yes to both
rwalton@nor Louise, will email you.
Louise@gree what's your URL, earthdream
possibil@mai I have a client who sells
a completely organic odor eliminator (I've used it and it's great)
...looking for places to promote it and have been given the entire
online marketing of it...
rob Earth, what are you currently doing?
And do I get a cut from all these referrals?
frankel@mcs ken - are you looking for
generally targeted click throughs?
ken@modern frankel@mcs: yes
frankel@mcs I'll send you an email with
rob Ooooooo..it's working....
ken@modern Rob Frankel: I thought you
were in this for solely altruist reasons ;-)
earthdream We have ads in a few eco-magazines,
links from a lot of sites, banners in a few places, and we just
submitted the free month deal with eyegive
rob My altruism goes to the highest
reisa@plinet Ken, I might be able to
sell you click-thru's on my site for 15 cents (normally 60 cents
by the way!) *smile*
possibil@mai earthdream...do you mind
my asking your name so I can put something in my list?
rob And I should add that reisa's site
is the biggest secret on line. Very impressive.
earthdream Steve Haney
reisa@plinet *blush* rob!! :)
rob Hey, I hold no punches....
possibil@mai Thanks Steve...wow what
a plug reisa!
rob ..or accolades.
reisa@plinet I don't blush easy either!
LMhooping@ so what is your URL?
rob See Louise? See what I could do
if you filled out your form?
reisa@plinet mine? http://www.freschinfo.com
rob Is that spitting or laughing?
web19@indy reisa... i too will check
out your site
Louise@gree Steve, do you have your
Louise@gree that is a raspberry :wink:
rob TEN MINUTE WARNING! I gotta scoot
in ten mniutes...
earthdream Right now we just buy through
distributors and do not have any private-label items.
reisa@plinet Rob, question: Now that
I finally landed some advertisers for April and May, suggestions
on ways to get them to extend their insertion orders?
rob By the way, you should allknow that
the FrankelBiz Archives will be up and running this next week.
I'll be announcing on the list, in case you want to search for
Louise@gree thanks, Rob!
possibil@mai Great...I thought I might
have missed some posts...
web19@indy just in case time runs out...
great list, great chat...i'll be back
rob Reisa, you must handle this on the
FRONT end of the deal. make every deal a long term one, with
a rebate for the first months if they stay around longer.
ken@modern Any thoughts about enlightening
companies whose product lines you want to offer? There are a
lot of companies out there who are afraid of the internet.
rob NOBODY's afraid of a raskless offer
where all they have is upside ad nodownside.
Louise@gree rob, you never answered
my q on how to get more noticed out there....
rob Louise, for fillers get priority....Nah,
Louise@gree ken, who were you referring
rob What are you doing now Louise?
ken@modern The Pampered Chef, Princess
House, Party-Lite etc.
reisa@plinet nod... understood. Since
it's too late for that :) (besides, they would only talk to me
about one month!), ideas on getting them to extend? Offer discounts
Louise@gree marketing through email
lists, mostly, don't have a lot of $$
reisa@plinet Louise, do you have a newsletter
for your website?
possibil@mai Ken...great question. I've
run across great products but the merchants are either afraid
of the Internet or don't think they'll ever have to know anything
about it...How does one propose to offer their wares...percentage
of sales? % of responses?
rob Okay, louise, into the "parntership
Wagon" you go. Start reaching out to those who are JUST
LIKE YOU. Most of them ar. Wouldn't you be recpetive to someone
who was compatible with you but not competitive?
ken@modern possibil: I just want the
same commission they would give to anyone else.
rob NO KEN! WRONG!
Louise@gree in the process of getting
ne set-up, I like to bater.. so I bartered for a really well
know person in Australia to write my newsletter for me for soap,
should be online any day now
Louise@gree sure would, Rob
rob If they can't see the potential
of online, go for their ENTIRE ONLINE RIGHTS! position it as
a no-lose for them.
wsulliv@nwl Rob, batting equipment just
arrived. I'm excited to try it.
rob Excellent, Sally, we're talking
with Steve Garvey today..
ken@modern Rob: they are no just ambivalent,
they are hostile to the internet. How do I break down the wall?
wsulliv@nwl As I told you, I have a
player in mind who is still playing. Do you want me to pursue
rob Oh yeah? Try showing up with leads
for them. That changes their tune. Or better still, sign up as
an agent and don't tell them how you're bringing in sales...
rob Sally: Yes.
rob TWO MINUTE WARNING!
ken@modern Rob rocks! Thanks for the
wsulliv@nwl I think you;ll like who
I have in mind. also, I have a friend who can put me on to manufacturing
if you want me to pursue that.
rob Okay, everyone, this was even better
than Clinic #1! Thanks to you all! Let's get more people on the
list and Ill bring you more stuff!
possibil@mai Rob...can we do that? I
see the potential of several products (have convinced one) but
do I get some proposals and then offer the merchant to resell
wsulliv@nwl Sorry I was late to meeting.
I enjoyed what little I got to see. Bye for now. S2
rob possiil: Yes, you can do that if
you go through their channels as a sales rep. Play by the rules,
but use the net unless they forbid it...
reisa@plinet thanks & *hugs* rob!
you are the best!! :)
rob Right back atcha...
possibil@mai Thanks Rob...great chat...
wsulliv@nwl rob I will email you later
today. Perhaps we should talk./S2
Louise@gree and Rob I will fill out
the form, ok!
rob Cool. See you all next week, and
on line this week! BYE
rob YAY LOUISE!
rob I made a sale!