Transcript of Frankel's Free Clinic April 5, 1999

RobFrankel (4/5/99 9:00 AM): Greetings..hey, nice to show up early!

Terri (recruit2hire.com) (4/5/99 9:00 AM): hi Rob!

Anne Zieger(www.erols.com/azieger) (4/5/99 9:00 AM): hi Rob

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:00 AM): Entered the room.

Rozey (www.weon.com) (4/5/99 9:01 AM): hiya Rob

Terri (recruit2hire.com) (4/5/99 9:01 AM): making sure we get a front row seat, Rob :)

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:01 AM): I finally remembered to login at the right time again.

RobFrankel (4/5/99 9:01 AM): What's up today? Who's on first? What's on second? GREAT coffee this morning -- I'm flying...

Anne Zieger(www.erols.com/azieger) (4/5/99 9:02 AM): or perhaps we have time on our hands -- but somehow I don't think that's the answer

RobFrankel (4/5/99 9:02 AM): HI Rozey...Nice site. Well positioned. Also, Anne -- really nice site. Very clean and pro-looking.

Rozey (www.weon.com) (4/5/99 9:02 AM): Thanks! I really appreciate the critique..

RobFrankel (4/5/99 9:03 AM): BTW Rozey, this may be your first time here. I'm a horrible typist, but the transcript gets spell checked before being archived....

Anne Zieger(www.erols.com/azieger) (4/5/99 9:03 AM): thanks!

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:03 AM): Nothing from me today Rob, just here to participate and help as I can.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:04 AM): I'm on third...day with no sleep :-)

Rozey (www.weon.com) (4/5/99 9:04 AM): Time constraints haven't allowed me in here before. But I changed my calendar. HAD to start being in here.

RobFrankel (4/5/99 9:04 AM): Those Easter services keep you up all night Anne?

Terri (recruit2hire.com) (4/5/99 9:04 AM): Rob, I referred a graphic designer to your chat - hoping he can make it today too :)

Rozey (www.weon.com) (4/5/99 9:04 AM): I've been a lurker for months in your FrankelBees group.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:04 AM): am here to get rich, how about y'all?

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:04 AM): Rob when are you going to be a better chat format/script?

RobFrankel (4/5/99 9:05 AM): Nice to have you along...especially because I'm a BIG fan of branded communities.

Terri (recruit2hire.com) (4/5/99 9:05 AM): Wow, Anne! you must be having a lot of excitement going on there!

Anne Zieger(www.erols.com/azieger) (4/5/99 9:05 AM): Aw Rob, you couldn't tell I was Jewish with a name like Zieger? (grin)

Anne Zieger(www.erols.com/azieger) (4/5/99 9:05 AM): lot of stuff, yes, Terri :-)

Rozey (www.weon.com) (4/5/99 9:06 AM): The site is going rather well, thank you. I thought perhaps I could pick up a few more ideas.

RobFrankel (4/5/99 9:06 AM): Benjamin, I suppose I could move to a Java chat, but I originally, a lot of FBee's had browsers that would crash with them. I'd be open to another script, but first I have to find one...free!

Terri (recruit2hire.com) (4/5/99 9:06 AM): hey, I LOVE this one (grin)

RobFrankel (4/5/99 9:06 AM): Yes, Anne. Try explaining to my three kids why the Easter bunny has to eat matzo this week...

Anne Zieger(www.erols.com/azieger) (4/5/99 9:07 AM): giggle

Anne Zieger(www.erols.com/azieger) (4/5/99 9:07 AM): *Anyway...*

RobFrankel (4/5/99 9:08 AM): Anyway, does anyone have any business issues they're interested in exploring? This is the one FrankelBiz venue where discussion IS allowed...

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:08 AM): Rob it's not that this chat is bad. It is that the 20 second delay causes the chat to run a bit slower

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:08 AM): Than if there was no delay.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:09 AM): Yes...got some things in mind

RobFrankel (4/5/99 9:09 AM): I know, Benjamin...it's a non-Java HTML chat. Only way to do it reliably. Any faster gets nasty with the browser.

Terri (recruit2hire.com) (4/5/99 9:09 AM): Rob, I am working on my page and made a link to one page for employers and one for candidates -

Rozey (www.weon.com) (4/5/99 9:09 AM): With the popularity of ICQ, why aren't chats performed there?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:09 AM): I still think I can find a better niche as a researcher

Terri (recruit2hire.com) (4/5/99 9:10 AM): I made the two from a template for the top table, and customized the bottom application form for each audience

Anne Zieger(www.erols.com/azieger) (4/5/99 9:10 AM): but am hoping to sell more of my marcomm writing and product work in the meanwhile

RobFrankel (4/5/99 9:10 AM): ICQ doesn't allow us to archive the chats and crashed a LOT of people. So did PeopleLink.

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:10 AM): ICQ isn't useable by everyone, that is why rob is using HTML as opposed to Java for this chat

Anne Zieger(www.erols.com/azieger) (4/5/99 9:10 AM): ICQ is cute, but I doubt it scales

Muhammad(adgconsulting.com) (4/5/99 9:10 AM): Entered the room.

Rozey (www.weon.com) (4/5/99 9:10 AM): Delphi allows you to archive the chats, but it crashes a lot too.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:11 AM): okay Rob, branding question here

RobFrankel (4/5/99 9:11 AM): I don't even want to START on Delphi...

Terri (recruit2hire.com) (4/5/99 9:11 AM): one of my advisors thinks that I should have two totally separate scripts on each page - what is your opinion on that?

RobFrankel (4/5/99 9:11 AM): Okay, Anne, go ahead

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:12 AM): Teri can we take a look at what you are describing?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:12 AM): if I go ahead and push the writing/edit biz, am I making it unlikely I can differentiate myself later?

RobFrankel (4/5/99 9:12 AM): Okay, let's go to Terri first, then Anne.

RobFrankel (4/5/99 9:12 AM): Hold on Anne.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:12 AM): in other words, could I start as tech marcomm person and move up? Okay, waiting for Terri. :)

Terri (recruit2hire.com) (4/5/99 9:12 AM): sure, Benjamin - go to www.recruit2hire.com and click on the candidate link and then the employer link

Muhammad(adgconsulting.com) (4/5/99 9:13 AM): Good Morning

RobFrankel (4/5/99 9:13 AM): Terri, are you asking whether employers and candidates should have their own pages?

Terri (recruit2hire.com) (4/5/99 9:13 AM): they do have their own page, Rob - just that the top of the page is the same for both with minor changes

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:14 AM): Terri you should try several different formats measuring the results of each

RobFrankel (4/5/99 9:15 AM): Okay, got it. I think that from a site design point of view, you do run the risk of confusion here. WE had this issue with FrankelBiz.com (on which we're still working).

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:15 AM): You might find that a different message works better for employers than for candidates.

RobFrankel (4/5/99 9:15 AM): I insisted that we color code the pages, because we had four different categories of participants: Agent, Merchant and pay Per Sale or pay per Lead for both.

Rozey (www.weon.com) (4/5/99 9:16 AM): Titles might help up top there were there is blank space too.

RobFrankel (4/5/99 9:16 AM): It makes it much easier when someone has trouble on your site for the tech support guy to say, "Are you on the Blue page or the Red Page"?

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:16 AM): I agree with rob on color coding and such, but you really need to test that message on your page to find the most successful message.

Rozey (www.weon.com) (4/5/99 9:16 AM): You have to page down in order to see the form you are actually getting.

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:17 AM): For that matter test the color too.. did you know that porn web sites determined that a free preview on a black background consistently performed better than on any other color?

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:17 AM): What if you can improve your "selling" rate even a few percent through a little testing?

RobFrankel (4/5/99 9:17 AM): People get lost on sites. Another good directional aid is a side frame that reminds them of where they can navigate so that they can realize their errors and correct them.

Terri (recruit2hire.com) (4/5/99 9:17 AM): The top part is just an intro really - I tried to point out the benefits of using my company and that is similar for both. Rozey, I am still working on the title and META tags

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:18 AM): Terri that intro is the most important thing on the page!

Terri (recruit2hire.com) (4/5/99 9:18 AM): I have a side table Rob - still working on all the links :)

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:18 AM): Since you don't see the form you need that intro to catch the users attention.. and make them scroll down to the form

RobFrankel (4/5/99 9:18 AM): Terri, the most important part of any page is obviously the top. It's your one chance to tell the user, "Okay, Here you are. You've made it."

Terri (recruit2hire.com) (4/5/99 9:19 AM): I agree on the testing, Ben

Terri (recruit2hire.com) (4/5/99 9:19 AM): Ben, have I succeeded with that on the page?

RobFrankel (4/5/99 9:21 AM): Does that answer it Terri?

Terri (recruit2hire.com) (4/5/99 9:21 AM): Thanks for the input everyone!

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:21 AM): I would say no that I am not a good person to talk to. I ask someone else to write up my copy because I am not effective enough. :)

RobFrankel (4/5/99 9:21 AM): Okay, Anne, you're up

Terri (recruit2hire.com) (4/5/99 9:21 AM): Gives me plenty to work with Rob!

Anne Zieger(www.erols.com/azieger) (4/5/99 9:22 AM): I'm wondering two things

RobFrankel (4/5/99 9:22 AM): Terri -- one last thing: you've got to pump your brand copy. make them understand why no one else will do...

RobFrankel (4/5/99 9:22 AM): Okay Anne:

Anne Zieger(www.erols.com/azieger) (4/5/99 9:22 AM): Whether I'll confuse my prospects by starting with one activity and moving to another

Louise ( (4/5/99 9:22 AM): Entered the room.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:23 AM): and how to sell what I'm doing now

Anne Zieger(www.erols.com/azieger) (4/5/99 9:23 AM): have been getting *great* work from referrals and networking

Anne Zieger(www.erols.com/azieger) (4/5/99 9:23 AM): but from folks I met a year ago or more

RobFrankel (4/5/99 9:23 AM): What are you doing now -- and what do you want to be doing?

Louise(GreenCottage.com) (4/5/99 9:23 AM): Entered the room.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:23 AM): can't rely on that! how do I get more of that?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:24 AM): and if I do, will I ruin my chances of building a research brand later?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:25 AM): I'm now writing high tech communications pieces and journalistic articles

RobFrankel (4/5/99 9:25 AM): To me, it looks like you are a journalist, not a clinical researcher.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:25 AM): including magazine work, Web site pieces, press kits -- you name it

Anne Zieger(www.erols.com/azieger) (4/5/99 9:25 AM): what I want to do is to build an integrated consulting firm

RobFrankel (4/5/99 9:25 AM): But you are indeed going to have to bite the bullet and niche yourself into one area. Then be the best at it.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:26 AM): is there a sub-area of this profession?

RobFrankel (4/5/99 9:26 AM): Personally, I'm a branding guy first and a writer second. But it wasn't always that way. I use articles to promote consulting, not as a primary revenue stream.

RobFrankel (4/5/99 9:27 AM): You'll find that if you position yourself as a consultant, the more you publish, the more respect you command. This, incidentally, is why I don't really care about the money I make from publishing. It's the clients it attracts...

Anne Zieger(www.erols.com/azieger) (4/5/99 9:27 AM): I don't want to use writing as primary either.(!) that's my problem

RobFrankel (4/5/99 9:28 AM): Judging from your site, you're professional, but a professional journalist. That has to change. Today seems like as good a day as any...

Terri (recruit2hire.com) (4/5/99 9:28 AM): Anne, who do you want your clients to be?

RobFrankel (4/5/99 9:28 AM): Also, pro consultants have pro URL's Anne...didn't we talk about this last week?

RobFrankel (4/5/99 9:29 AM): And just as importantly, on what do you plan on consulting? What area?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:29 AM): yes Rob :-) and once I pay my taxes I'm going to go for all of that

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:29 AM): Anne I went to your site and came away just like the others.. thinking you were a journalist not realizing you were a consultant

RobFrankel (4/5/99 9:30 AM): I'm glad Rozey is here, because her site is perfect for you, I would imagine -- once you narrowly deinfe yourself.

Terri (recruit2hire.com) (4/5/99 9:30 AM): hey Anne, they bill you for the domain name - no money up front for it (grin)

Anne Zieger(www.erols.com/azieger) (4/5/99 9:30 AM): I plan on -- and do already -- providing client with info they can't get easily any other way

Anne Zieger(www.erols.com/azieger) (4/5/99 9:30 AM): makes sense, yes

RobFrankel (4/5/99 9:30 AM): Oops...that should be "define" yourself

Terri (recruit2hire.com) (4/5/99 9:31 AM): what specific info, Anne?

RobFrankel (4/5/99 9:31 AM): Anne, are you planning on providing research for clients in a one stop thing?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:31 AM): I guess I sound like a kid, but I more know what I like to DO rather than how to label it

Anne Zieger(www.erols.com/azieger) (4/5/99 9:31 AM): yes, as part of the strategizing process

Anne Zieger(www.erols.com/azieger) (4/5/99 9:32 AM): case in point: Net company here asked me to write their press kit

RobFrankel (4/5/99 9:32 AM): Okay, Anne, BUZZWORD time: If you do the digging and analysis, you're selling PRIMARY research. If you're gathering everyone else's data, you're selling SECONDARY research. Which is it?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:32 AM): it's turning out that I'm helping them network and develop their business

Anne Zieger(www.erols.com/azieger) (4/5/99 9:32 AM): and I'm loving it!

Anne Zieger(www.erols.com/azieger) (4/5/99 9:32 AM): part of what I do is that I send them press releases and info they couldn't find on their own, some of which are resulting in potential business (too soon to know if they're actually doing biz yet)

Anne Zieger(www.erols.com/azieger) (4/5/99 9:33 AM): Rob, I'm definitely selling secondary research

RobFrankel (4/5/99 9:33 AM): Well, you need some sharp focus, kid. What's is going to be? marcomm? Research? or journalism?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:33 AM): at least where statistics are concerned

RobFrankel (4/5/99 9:33 AM): Okay, listen up. This is so important that I'm going to specially leave a blank space to get your attention:

Anne Zieger(www.erols.com/azieger) (4/5/99 9:33 AM): journalism, only to pay the bills until I can get out of it

RobFrankel (4/5/99 9:33 AM):

RobFrankel (4/5/99 9:34 AM): Anne, your main problem is that you take business anywhere because you're not sure where the next piece of business will come. This will KILL you.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:35 AM): okay - and there's a solution to that? (grin)

RobFrankel (4/5/99 9:35 AM): First decide what you are. Then turn away all other business. It's scary, but it helps you -- and everyone else -- understand why they should be calling you.

RobFrankel (4/5/99 9:35 AM): It's scary at first, but within a few months, the only calls you get are those for the niche that you DO accept. This will give you the confidence to build in one niche.

Louise(GreenCottage.com) (4/5/99 9:35 AM): yes, believe it when Rob says FOCUS is the answer..

Anne Zieger(www.erols.com/azieger) (4/5/99 9:36 AM): lack of money can scatter one a bit - but I hear you (and Rob)

RobFrankel (4/5/99 9:36 AM): Trust me on this one -- I had to do it -- and still do. People still call me to do their ad campaigns. But my gig is really branding. I would rather look like a hero and refer advertising business to people who in turn will refer branding business to me.

RobFrankel (4/5/99 9:37 AM): Anne, I've got to feed three kids and a wife with a credit card. I did it. you can too.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:37 AM): I believe it.

RobFrankel (4/5/99 9:37 AM): You're in especially good shape, because you are published. Just changing your author info will do wonders there. But first you have to make the decision.

RobFrankel (4/5/99 9:38 AM): Especially on the web, the more you niche, the better you do. Today, I get 90% of my business through the web, from people who searched for someone who knows "branding".

Anne Zieger(www.erols.com/azieger) (4/5/99 9:38 AM): Will think on which way to go today. Thanks for the clarity!

RobFrankel (4/5/99 9:39 AM): The more time you spend promoting your narrow niche, the more resources that go behind it and pretty soon, you're all over the place. The leads start dribbling in.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:39 AM): does a single niche suggest itself from what I've said?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:40 AM): my theory is that it may be in there in all of these possibilities and I don't see it

RobFrankel (4/5/99 9:40 AM): One last thing -- it pays t be a woman on the web today. Like I mentioned, Rozey's site, iVillage and the whole women on the web thing works in your favor, too. Women are a way cool support and networking group.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:40 AM): anyway, I feel I've chewed up the time...thanks all for your patience!

RobFrankel (4/5/99 9:40 AM): Absolutely, Anne. Just lead with one. For now. Later, we'll talk about sub-specialties.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:41 AM): Gotcha

RobFrankel (4/5/99 9:41 AM): Don't sweat it. We've still got 20 minutes. Anyone else feel like jumping in?

Dave Rosenheim (www.inkblotmagazine.com) (4/5/99 9:41 AM): Entered the room.

RobFrankel (4/5/99 9:41 AM): Anyone showing up in L.A. for the FrankelBiz face to face on April 13?

Dave Rosenheim (www.inkblotmagazine.com) (4/5/99 9:41 AM): Morning everyone. Late start...

Anne Zieger(www.erols.com/azieger) (4/5/99 9:42 AM): hi Dave

Terri (recruit2hire.com) (4/5/99 9:42 AM): I can't make this one, Rob - but will make it next time :)

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:42 AM): Not me Rob. I'm still in Boston and am not getting to California any time soon.

Dave Rosenheim (www.inkblotmagazine.com) (4/5/99 9:43 AM): Hello. Unfortunately, I can't be there either, though I wish I could.

Anne Zieger(www.erols.com/azieger) (4/5/99 9:43 AM): can't get there then, but after tax time...

Rozey (www.weon.com) (4/5/99 9:43 AM): My schedule is packed, wish I could! Perhaps next run?

RobFrankel (4/5/99 9:43 AM): We've got about 15 people so far...giving away World passes . This is my first one, because it's in my town.

RobFrankel (4/5/99 9:44 AM): Uh oh, have we hit a lull?

RobFrankel (4/5/99 9:45 AM): If so, I can ask you guys some stuff.

Dave Rosenheim (www.inkblotmagazine.com) (4/5/99 9:45 AM): This may be off subject, but does anyone know of a good online reference for brand-to-agency information?

Anne Zieger(www.erols.com/azieger) (4/5/99 9:45 AM): go for it

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:45 AM): Well I could go back to my normal topic of advertising

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:45 AM): Sure Rob go ahead.

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:46 AM): -- To Anne -- actually I'll email you off line. it is an idea I had based on something I read on your web site.

RobFrankel (4/5/99 9:46 AM): Alright, let me take a minute of your time and get each of your one line reactions to the FrankelBiz.com site (if you've been there). I nee d some brutally honest critique before we launch.

JorgeR (4/5/99 9:47 AM): Entered the room.

Rozey (www.weon.com) (4/5/99 9:47 AM): I haven't been there Rob... what's the URL?

RobFrankel (4/5/99 9:48 AM): www.frankelbiz.com

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:48 AM): Re: FrankelBiz.Com - It did not catch my attention and although I felt I might could use the service I didn't really look into it much, but decided to maybe look at it -later-

JorgeR (4/5/99 9:48 AM): Hello everyone. Hello Rob. I wasn't logged but I was reading since the beginning.

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:48 AM): Also if you aren't launched why do you post messages to IADL advertising it?

RobFrankel (4/5/99 9:49 AM): We've spent a lot of time tweaking it and stuff, but I like getting input before we commit to a full launch

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:49 AM): Rob that response was after hitting your initial "splash" page

JorgeR (4/5/99 9:49 AM): About the site , you could use a more appealing layout and graphic design.

RobFrankel (4/5/99 9:49 AM): IADL is still a tiny population. I consider them part of a soft launch

Rozey (www.weon.com) (4/5/99 9:49 AM): Give me a chance to check on it Rob.. if you don't mind I'll send my critique to you in email?

JorgeR (4/5/99 9:50 AM): you can include some testimonials of satisfied FrankelBees too

Rozey (www.weon.com) (4/5/99 9:50 AM): I actually like "how fast" it loads. That's a plus!

RobFrankel (4/5/99 9:51 AM): Okay, Jorge ....Sure...the reason I want your input is that you guys are the prime beneficiaries of something like this. I really want to get this right as possible.

Joanne (CardAddict.com) (4/5/99 9:51 AM): Entered the room.

Terri (recruit2hire.com) (4/5/99 9:51 AM): Your branding is definitely there, Rob :) I too like the quick load time.

RobFrankel (4/5/99 9:52 AM): Okay, when anyone does get a minute, let me know, even if it's by e-mail. IN the meantime, let's get back to your issues...anyone?

Joanne (CardAddict.com) (4/5/99 9:52 AM): Rob, I liked the idea behind the site, but it won't work for my business - 35,000+ different and sometimes one-of-a-kind products.

Terri (recruit2hire.com) (4/5/99 9:52 AM): who is your target market Rob? you say you don't want any MLM'ers, what sort of businesses do you think can use this?

RobFrankel (4/5/99 9:54 AM): The service was designed for anyone with a legit business as a cheap way to market their operation by paying commissions to Agents. So when someone refers a lead or sells something of yours, they get a commission and you get the rest.

RobFrankel (4/5/99 9:54 AM): Most FrankelBees fit this model: sole proprietors, small or medium business people who see networking and partnering as their main means of growth.

RobFrankel (4/5/99 9:55 AM): (FIVE MINUTE WARNING)

Joanne (CardAddict.com) (4/5/99 9:55 AM): Your idea seems more geared toward people with few products, as compared to people who have a database/catalog already set up on their site.

Terri (recruit2hire.com) (4/5/99 9:55 AM): your "presence" will increase our visibility Rob - sort of "riding on your coat-tails" <grin>

Anne Zieger(www.erols.com/azieger) (4/5/99 9:55 AM): This may not be a commentary on the site, but I wasn't sure how I could fit my biz in - but maybe my biz doesn't fit!

RobFrankel (4/5/99 9:56 AM): Unless you use it as a lead generator to drive people to your site: "drive people to my site and you get a piece of anything they buy once they get there".

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:56 AM): yeah rob, I know you love branding but the first message I want to see at that site isn't you describing the bobbing head logo

RobFrankel (4/5/99 9:57 AM): Well, yes, Terri. We're talking with some MAJOR sponsors about linking to THEIR sites....which will hopefully boost us even higher. But even now, this is a great tool for FrankelBees. We have an amazing response rate and even better quality of list members

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:57 AM): It would be: "The service was designed for anyone with a legit business as a cheap way to market their operation by paying commissions to Agents. So when someone refers a lead or sells something of yours, they get a commission and you get the rest."

RobFrankel (4/5/99 9:57 AM): Benjamin, you have to remember that this is an open list. I have to assume that most people haven't heard of me.

Rozey (www.weon.com) (4/5/99 9:57 AM): It's an easy solution to have others sell your products, without the need to set up your own affiliate program (which takes work)

Rozey (www.weon.com) (4/5/99 9:58 AM): It's no different than paying someone online a commission fee, on any referrals they send you way. I LIKE this idea Rob!

Terri (recruit2hire.com) (4/5/99 9:58 AM): and the tracking is done for us Rob?

Benjamin Fitts (SoccerFans.Com) (4/5/99 9:58 AM): I know rob but you asked for my blunt opinion of your site and what I felt when I got there.

RobFrankel (4/5/99 9:59 AM): Well I just want to make sure that as we go, the idea of the site makes sense and is clear. I take my own advice when it comes to promoting my own stuff. I like to ask opinions from qualified people. They might see stuff I overlook.

RobFrankel (4/5/99 9:59 AM): Yes, Terri. Tracking and reporting and billing.

RobFrankel (4/5/99 9:59 AM): Benjamin, I can always count on you for blunt! That's why I love you, you knucklehead!

Terri (recruit2hire.com) (4/5/99 10:00 AM): at first glance I thought it wouldn't work for my biz, but the more I think about it, the better I like it!

RobFrankel (4/5/99 10:00 AM): (LAST CALL -- ONE MINUTE)

RobFrankel (4/5/99 10:00 AM): Okay, you guys, Thanks for your help today. I've gotta run. But you are most welcome to continue as long as you want. You can also use this site to meet any time you like during the week. See you online!

Benjamin Fitts (SoccerFans.Com) (4/5/99 10:00 AM): see rob.. at first glance your message isn't getting across... at a deeper look it does... fix that! ;)

Terri (recruit2hire.com) (4/5/99 10:01 AM): Thanks for your help Rob! see you next week

RobFrankel (4/5/99 10:01 AM): I will Benjamin. I had a suspicion about it myself....

Rozey (www.weon.com) (4/5/99 10:01 AM): Thank you for your time today Rob!

Benjamin Fitts (SoccerFans.Com) (4/5/99 10:01 AM): Anne I will email you my question in a couple of minutes...

JorgeR (4/5/99 10:03 AM): thank you al

JorgeR (4/5/99 10:03 AM): thank you all

Rozey (www.weon.com) (4/5/99 10:04 AM): Back to work.... Nice meeting everyone. Hope to see you again next week!

Terri (recruit2hire.com) (4/5/99 10:05 AM): nice meeting you too Rozey!

Terri (recruit2hire.com) (4/5/99 10:06 AM): Anne, I did what you suggested for the press release - will email you later :) See you all next week!

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