andrewsk@n Morning Rob!
rob Good mornong! What's going on this
rob Um..that should be morning.....
andrewsk@n Nothing yet, coming down
off a killer week last week. Hoping for a little peace and quiet!
rob I have a feeling that it will be
andrewsk@n Why, everybody still in bed?
rob You know I think I owe you an answer
to a qustion you had
andrewsk@n Did you ever get that first
transcript on line?
andrewsk@n Which question, I have so
rob Not the first, but the second is
trapped and ready for posting
andrewsk@n And it will be posted when???
rob Remember you asked about converting
online people to your factility?
andrewsk@n Yeah, oh that question
rob Well, the answer I meant to give--
but was distracted -- was that you should be aiming your message
to onliners in your area. There have to be more than just you
andrewsk@n I must have been the only
person on the computer, we arent gonna talk to each other for
an hour, are we?
andrewsk@n Not that I wouldn't enjoy
it, of course.
rob .Nah. You won't hurt my feelings
if you drop off. I do this as a public service. No compulsory
andrewsk@n How do I target local on-liners?
rob See? You get all this for free all
rob You start by looking at the situation
from a double perspective: Add online to your traditional media,
and traditional to your online meda. include messages to both
rob On your site, you should promote
a service to the local onliners in your area. You should cross
that by collecting zip codes. Are you promoting with traditional
media at all?
andrewsk@n No, well we do yellow pages.
andrewsk@n What do you mean, cross that
by collecting zip codes?
andrewsk@n Hello, someone else is here!
rwalton goo morning!
andrewsk@n Rob, is there a way to attached
names to these addresses so that we are not looking at 'rwalton@nort..',
but a real person's name?
rob Okay, then in your Yelow Pages,
IMMMEDITELY UPDATE your ad with your online capabilities.
andrewsk@n I see my name, and your name,
but no others.
rob I thnk Peoplelink prefrences handles
your name and stuff...
andrewsk@n What capabilites, remember
it's just a brochure, and my address is in the book.
jquirk@coms Greetings Rob and All
rob You should either expand your listing
into an ad where you can mention your online capabilities, or
get another listing. Although I think the former is a better
rob As for collecting zips, the reason
why I do it for the list is to target people geopgraphically.
You need some way of identifying and then hitting your local
rob On your site, you should be asking
for locals' numbers and zips and then clsoing the deal by traditional
andrewsk@n Again, what capabilities,
at this point my site is not interactive.
andrewsk@n Sorry, don't mean to hog,
doesn't anyone else have something to say?
rob If you want to sell real office
factilities or meeting faciltie, there must be plenty of onliers
in your zip code who need them. THOSE are your sales, not the
internet as a whole.
rob Anyone else can jump right in...ioncluding
louise WHO STILL HASN'T SEnT IN HER FORM!
andrewsk@n How would I get them? Should
I have some form to fill out online to get more info?
andrewsk@n Geez, Rob, jump on people
when they first join in, why don't cha?
rob Absolutley. And they WILL fill it
out, especially if you offer them a Special Online program rate...
rob I didn't...she IM'ed me before joining
andrewsk@n Any ideas on where to go
to develop this. I'm doing my own site maintenance, and don't
know how to make the form.
reisa@plinet morning all! :)
andrewsk@n Sorry, I know that was an
jquirk@coms Rob, When itís appropriate
to ask a question give me a que.,
rob There are plenty of people on the
list who can do this for you...or buy Adobe Pagemill. It's REALLY
easy. On the other hand, if you want a lightly more sophisticated
approach, you should post a plea to the list. I did and got a
rob Right now, quirk...
jquirk@coms I would like to get into
the business of selling brokering banner ads.Any suggestions
on how to get started.
rob Oh, man...
jquirk@coms how bout that
jquirk@coms go man
rob You can start off by realizing that
you're way late. But that shouldn't deter you. If I were going
to do it...
rob ...I would specialize in niche brokering.
rob Pick one or two fields and be the
absoltule best in it.
jquirk@coms like what?
rob Where are you best qualified?
jquirk@coms I have godd local presence.
would that be a good place to start?
rob geographically local?
rob This is the web. To make the big
money, think global. Geographically local is not a good place
to start, unless that's all the market you ever want to conquer.
jquirk@coms yes, I have a local site
that does well for local businesses. and I have several large
local companies including the local convention and visitors bureau
rob Where are you located?
jquirk@coms Evansville IN
rob From a borad storkes perspective,
I'd say your best chances are in becoming the ConVis specialist,
where anyone who really wants to get in front of that audience
comes to you because of your relationship with ALL the CONVIS
guys in the country.
rob If you stick to Evansville, you'll
eventually get eaten by big money cometition.
rob Convention Visitors
rob Better to be bought than eaten.
rob You're welcome.
rob BTW, I have a question for you guys:
Louise@gree a question for us?
andrewsk@n Well, on with it!
reisa@plinet and gals I hope :) *tease*
rob A couple of lecutre series types
have asked me to post their requests, but I don't feel it's appropriate
for the list. What do you think?
andrewsk@n Ask whatever, we don't have
to answer, do we?>
Louise@gree are they providing us with
a service or product, besides their knowledge?
Louise@gree isn't that competition for
jquirk@coms What type of requests?
jacob-ds9@ Hello everyone (sorry for
rob No, just lectures...which sounds
bogus to me. I want the list to be money making for us.
Louise@gree that's what I thought
rob And referrals to goods and services
rob Anyone else?
rob Okay...just a reality check.
rwalton@nor Is that too local? From
a growth perspective, might be OK
reisa@plinet If they are offering us
a discount, and if it's of interest to the majority of the list,
"on topic," I think it might be ok. But on the other
hand, go with your "gut feeling" if you don't think
it's appropriate, don't post.
reisa@plinet It sounds to me like "lecture
series" would be kind of a "one-way" deal, also,....
jquirk@coms Discounts on lectures would
seem to qualify but the travel might make it useless to most.
reisa@plinet good point quirk :)
rob I would rather keep the list pure.
I started it with the idea that we could meet and DO business,
not realy yak about it. Lecutres and stuff give me the willies..
reisa@plinet Bottom line - it's YOUR
reisa@plinet *grins* :)
rob Okay, any other issues/debates/questions?
Louise@gree i filled out the form Rob,
now what's this Online thingie?
andrewsk@n Define the types of business
that qualify (...meet and DO business...)
rob Thingie is such a technical term,
Louise@gree i try my best :)
jquirk@coms One more question about
banner ads. Could give some direction to some reference material
on the biz.
rob The types of businesses I want are
the folks who want to take their biz online, but have no place
andrewsk@n Well, that would certainly
rob quirk, have you read aythig by Rick
Boyce? He's the Father of the Banner Ad....serach on that.
jquirk@coms thanks Rob
reisa@plinet I always thought it was
more an ATTITUDE that qualified vs. a BUSINESS TYPE :)
reisa@plinet at least that's the way
things are coming across to me!
jacob-ds9@ Well, I just want to let
you know htat I have already concluded agreements with a handful
of FrankelBees, ranging from partnerships to a company programming
my new company's site.
Louise@gree way to go jacob
andrewsk@n My question is, although
I would be happy to offer discounts on my service, I get the
idea that the subscribers would not be very interested.
rob Yes, I know jacobs from another
list, and he/she certianly hustles!
jacob-ds9@ Thanks, I have really benefited
a lot from the list.
andrewsk@n What, exactly, can I offer
to you guys that would be of value?
jacob-ds9@ Well, I am a "he"
just for your info.
Louise@gree what do you do andrews?
rob That's because your service is local
Kell. But if you offer it to list members in your zip code, you
may get some business.
andrewsk@n Oh, boy, here we go again!
reisa@plinet Even though I've yet to
post, I've had a lot of success with the 'bees also!
reisa@plinet *Grins* you can buy up
all my unsold banner ads :) *joke*
andrewsk@n Not interested so much in
getting business, but giving back for what I am learning.
rob Hey, Reisa, that's not a bad idea!
Quirk, you listening?
rob Kell, it's okay to make money.
reisa@plinet Louise, did you have any
luck with the partner program script search?
jquirk@coms I'm all ears.
Louise@gree yes, I emailed you, i found
a really good one!
reisa@plinet Go on, Rob!
Louise@gree Laura, did you say last
week, you had an ad on eyecom?
Louise@gree how did it go?
reisa@plinet Sorry, Louise, I'm about
600 emails behind right now - *ack!*
Louise@gree Mine started yesterday
rob Quirk, why not discuss your repping
plan with reisa. She has a dynamite site -- really useful.
reisa@plinet I've not started the ad
with them yet, I'm starting it next week, as I want the new traffic
hitting the same time my paying advertisers are on site :)
rob Hammer out something that's "no-risk"
to both of you. I did.
andrewsk@n How about listing our web
addresses, just for reference?
jquirk@coms Is that OK with you reisa.
rob Kell, I lost your train of thought.
reisa@plinet thanks rob! I'm always
looking for new opportunities - I've got a lot luck going right
now through middle of June, but need to keep the "ball"
reisa@plinet sure thing, Quirk!
andrewsk@n You think I've got a train?
reisa@plinet Good idea, Louise - everyone
show your URL's and, in five words or less, what you "do"
dmiller@web OK, gang, marketing ideas
please??? My service is bundled web design and hosting that's
database-driven, allowing the user/client to do unlimited updates
with a browser interface. I'm offering co-branded partner program.
Ideas on publicizing the program, and on potentially good partner
Louise@gree Luxurious 100% natural bodycare
products, made by yours truly
andrewsk@n www.hsv.tis.net/~apex. Sell
office space, secretarial support, meeting space, and physical
location addresses for home-based business.
rob Miller, let's say that in English...with
a real marketing benefit as to why I should use your services...
- free scholarship search and financial aid information
rob www.robfrankel.com branding, marketing,
e-commerce, columnist and geenral cynic
andrewsk@n Thanks, Rob. I had no idea
what miller was saying!
dmiller@web Keep your website fresh,
but separate content from design, so you concentrate on your
business, not broken links, etc.
Louise@gree ok rob, i need some help
branding my product
reisa@plinet Cynic? Rob, you? Nah...
rob That's the real problem, folks.
most people BUILD stuff really well. Few people can SELL it or
Communicate it as well as they make it. The latter is what feeds
jacob-ds9@ The Screaming Politicians-
http://www.ScreamingPoliticians.com. A rock band that I help
promote online. Any promotion ideas and suggestions on converting
visits to sales is appreciated. And Satellite Studios (site currently
being designed), it will be a very big online community of low-budget
webmasters. I'm currently looking into partnerships with companies
that also target this market.
andrewsk@n I've visited your site. Your
kids must eat well! :)
jquirk@coms Miller, I comprehend and
I think you are in a great growth area.
rob Miller, do you mean you handle all
the data to update data-heavy sites, like CD-NOW?
rob Louise, go on...
reisa@plinet Jacob, I've actually mentioned
your scholarship in my newsletter before, and I know I have it
in my database, I might be able to help out a bit more, maybe
with a button or banner exchange deal, let's talk later if you
jacob-ds9 Really, that is very interesting.
What is the URL?
. Yes, now I remember.
Louise@gree well, I am in the process
of writing up my brochures, catalogues, etc, and I am looking
for a clever idea to help poeple remember my name
rob Louise: Your home page doesn't come
- you submitted your scholarship to my database some time ago,
I featured it in the newsletter a few weeks later actually :)
reisa@plin *grins* then I received about
300 emails asking me if it was REQUIRED to buy a CD to apply
for the scholarship! *laugh*
Louise@gree eek, let me go have a looksee
jacob-ds9@ Funny, we haven't received
any such inquiries.
rob Miller, was I correct in my assessment
of your capabilities?
reisa@plinet people always write to
ME when they have questions/problems with scholarships I list,
don't ask me why, happens all the time!
rwalton@nor reisa, maybe there's an
rob Louise, I get "open: No such
file or directory httpd: could not open transfer log file
jacob-ds9@ Actually, from our listing
on the FastWeb network an email went out to over 500,000 students.
We then received over a thousand requests for applications by
mail when we clearly state that everything is available online.
Louise@gree yes, i got that too, maybe
my server is down temporarily :(
reisa@plinet maybe :) But right now,
I'm so blasted for time, even if there was I probably couldn't
take advantage of it at the moment!! Once I'm done with this
damn database upgrade I might have a few hours of "life"
rob Sounds like reisa and miller are
Louise@gree yes it is down, can't even
FTP into it :(
rob Louise, e-mail when the site is
up and I'll look at it. We'll talk next Monday about it.
Louise@gree all right, thank you :)
reisa@plinet Jacob, sometimes I sit
here reading my email asking myself if these people are *REALLY*
college students - you wouldn't believe the questions I get.
I'm now averaging 380-390 emails a day, most of which ask questions
clearly answered on the site.
rob Jacobs, tel us what you do...
rob ...and is it spam?
reisa@plinet It's a nice site, Rob,
that Louise has!
reisa@plinet Jacob, if you don't mind
my asking - I'll understand if you prefer to not answer - did
you have to PAY for your listing on FastWeb?
jacob-ds9@ Well, I described above exactly
what I do but let me answer the spam question separately.
reisa@plinet No, fastweb isn't spam...
rob But what about Satellite Sutdios?
Remember, I write a column and am always looking for biz stories.
jacob-ds9@ I help promote a band's webpage,
they currently offer a college scholarship. NO spam is ever sent
out. Fastweb is a very reputable scholarship search directory
thingee. Students sign up and they inform the students when scholarships
they are qualified for are entered into their db.
jacob-ds9@ Satellite Studios is currently
developing a system based loosely on the "come.to"
idea. But we are doing thigns very differently and have already
concluded agreements for at least 500,000 members by the year's
end. I also alreayd sold out my entire ".edu" inventory.
rob Your "edu" inventory?
dmiller@wes Sorry everyone...PC crashed.
jacob-ds9@ It will be a big community
of low-budget webmasters. We welcome any service providers to
offer discounts to our members. Since we are not in direct competition
with anyone (except for other services liek come.to) we can develop
win/win situations for all parties involved.
rob (TEN MINUTE WARNING!)
reisa@plinet Well, they are mostly reputable.
They sell the students names and addresses to multiple mailing
lists, mostly banks offering student loans. 99.9% of the email
notifications you get about "new" listings in your
"scholarship mailbox" are PAID for.
rob So where do I go for more info no
jacob-ds9@ We make money off of advertising,
all users coming from an .edu domain IP will see an ad (as will
everyone else). We can target ads by IP and the .edu IP is already
rob And how does this tie in with Sreaming
reisa@plinet Aren't you missing out
on a LOT of students who do NOT use .edu IP's? 35% of my students
are calling with AOL :)
dmiller@wes Does anyone have marketing/partnering
ideas for me based on the *english* description I gave?
jacob-ds9@ Well, right now, you can
call me at 718-853-5665. As I said, the site and program are
currently being developed.
jacob-ds9@ This is completely separate
from The Screaming Politicians. I am a very deversified man.
jacob-ds9@ Yep, good old Brooklyn!
rob Miller, I wanted to know WHY I should
use your services. What makes yours better than the rest?
rob Kings Highway. Sigh.
jacob-ds9@ About 20 minutes from there.
Is that where you grew up, or do you still live here?
rob (FIVE MINUTE WARNING)
dmiller@wes Much more flexible -- not
a total cookie-cutter approach. Possibilities on structuring
your site are almost endless.
rob My body was born in Los Angeles,
but my soul was born in Brooklyn. Lotta friends.
rob Miller: so you transparnetly update
my site with data?
rob How do I port that data to you?
jacob-ds9@ Very cool! Maybe one day
i can be added to that list of "lotta friends".
dmiller@wes A password-protected web
Louise@gree i saw your examples, Rob
on what you did for other company, I am thinking of going for
a bit of venture capital, but I can only stretch in so many directions
rob Yeah, finding money is tough. The
less you need the harder it gets.
Louise@gree true, don't need a lot :)
rob Miller: And what form do I send
rob (TWO MINUTE WARNING)
jacob-ds9@ Oooh, I see the topic has
shifted to VC. We (Satellite Studios, not the band) are currently
in the throws of finding VC. We are not looking for a lot though.
It isn't very easy, trust me!
rob For those of you who want to save
this entire transcript, simply block the entire window and copy
it to your note pad.
dmiller@wes You add it directly online.
This isn't FTP -- you're adding "records", which equate
to updates, events, products, etc.
rob For those of you interested in finding
out more about venture money, there's a column I wrote on it
rob But I forgot the title....
rob Okay, thanks everyone! Bye!
dmiller@wes I'll catch you next week
jquirk@coms Thanks, Rob bye.
andrewsk@n Thanks, Rob!
jacob-ds9@ I will check that out right
away. Thanks rob.
reisa@plinet Gotta admit, I never even
heard of the Screaming Politicians until you posted your scholarship
on my site :) *grins*
reisa@plinet I'd be interested in hearing
that also, Miller, as I'm always looking for hosts that provide
reisa@plinet Miller, what database servers
are you using?
rwalton@nor Thanks, Rob, always interesting!
jacob-ds9@ If you are interested Rob,
give me a call, we'll do lunch next time you're in NY.
dmiller@wes Reisa, I'll follow up offline.
Check out www.webclay.net