Transcript of Frankel's Free Clinic April 27, 1999

RobFrankel (4/26/99 8:59 AM): ...Stirring his coffee, patiently waiting.....

RobFrankel (4/26/99 9:01 AM): Angie, are you with us?

Angie (4/26/99 9:02 AM): Yeah, Rob, had to run down & get a Pepsi to wake myself up. Morning!

RobFrankel (4/26/99 9:02 AM): Morning. Looks like we're early. What can I do for you this morning?

Angie (4/26/99 9:03 AM): I mainly just wanted to sit in & watch; this is my first session. Also wanted to thank you; my post re my writing services has gotten me two very good prospects & one networking situation I can really take advantage of.

Ira Pasternack (4/26/99 9:04 AM): Entered the room.

Angie (4/26/99 9:04 AM): I don't know if Don Baarns at AIP-LA showed you their press release on your appearance, but I wrote that Just FYI.

RobFrankel (4/26/99 9:05 AM): Great. You'll find that this is a fabulous group. Very supportive and extremely ethical. The crowd usually starts rolling in about now. We get anywhere from 10 to 15 people average.

RobFrankel (4/26/99 9:05 AM): You plugged me? Great job! It should be a wild show.

Meg Rottman ( (4/26/99 9:05 AM): Entered the room.

RobFrankel (4/26/99 9:06 AM): Ira! Long time no chat!

RobFrankel (4/26/99 9:07 AM): Meg, did you take that deal last week?

Meg Rottman ( (4/26/99 9:07 AM): Hi Rob. Wanted to give you an update on my situation from last week.

Meg Rottman ( (4/26/99 9:07 AM): Remember we had a client that wanted to trade out a percentage of their business for a reduced retainer

Ira Pasternack (4/26/99 9:08 AM): Hey Rob... been working on a project that is completely "dark" as of now, had my head buried in that for a while... I have peaked in on some chats, but probably didn't enter my name...

RobFrankel (4/26/99 9:08 AM): Yes I surely do...

Meg Rottman ( (4/26/99 9:08 AM): Thanks to you guys we decided not to cut the retainer in half and instead offered them a slightly reduced rate

RobFrankel (4/26/99 9:08 AM): Ira, you're such a sneaky guy.....

Meg Rottman ( (4/26/99 9:08 AM): We signed the agreement last Thursday and I think it will be a win-win

RobFrankel (4/26/99 9:08 AM): And they bit, eh?

RobFrankel (4/26/99 9:09 AM): How much of a reduction did you give them (%)?

Meg Rottman ( (4/26/99 9:09 AM): It's going to be a fun client. In two days we have already placed their product in fashion shoos in 3 magazines

Meg Rottman ( (4/26/99 9:10 AM): 12 percent reduction

Ira Pasternack (4/26/99 9:11 AM): not trying to by sneaky, just busier than I've ever been :)

Meg Rottman ( (4/26/99 9:13 AM): So thanks again for the input from the group - it really helped.

RobFrankel (4/26/99 9:13 AM): Good deal Meg! Beats the hell out of 50%!

Muhammad( (4/26/99 9:14 AM): Entered the room.

RobFrankel (4/26/99 9:15 AM): Okay, does anyone have an issue they want to discuss business wise? Now's the time to jump in.

Liz Smith ( (4/26/99 9:15 AM): Entered the room.

RobFrankel (4/26/99 9:16 AM): Hi Liz...did you get my e-mail reply?

Liz Smith ( (4/26/99 9:16 AM): Yes I did Rob and it sounds good to me! Hi everyone!

Muhammad( (4/26/99 9:16 AM): Morning Folks

Bill West (4/26/99 9:18 AM): Entered the room.

Liz smith ( (4/26/99 9:21 AM): Entered the room.

Ira Pasternack (4/26/99 9:21 AM): ok, I've got an issue to throw out to you...

RobFrankel (4/26/99 9:21 AM): If nobody has a burning issue, let me just plug my speaking gig tomorrow evening at the Los Angeles Association of internet professionals... If you're in Los Angeles, it will be a fun evening.

RobFrankel (4/26/99 9:22 AM): By all means, throw....

Ira Pasternack (4/26/99 9:22 AM): for those of you on I-sales, you might have seen the vote for a replacement for the phrase viral marketing... vote ended yesterday, looks like exponential marketing won

Angie (4/26/99 9:22 AM): I don't know if Don Baarns at AIP-LA showed you their press release on your appearance, but I wrote that Just FYI.

Bill West (4/26/99 9:22 AM): Anyone know of a source for translating packaging/promotional material into foreign languages at a good rate?

RobFrankel (4/26/99 9:22 AM): Yes, Angie, you mentioned that....

Angie (4/26/99 9:23 AM): Entered the room.

Ira Pasternack (4/26/99 9:23 AM): anyway, that was my favorite, so a few weeks ago I reserved the domain and .org (I messed up on the request, and as a result I missed out on the .com)

Angie (4/26/99 9:23 AM): Sorry, folks, my browser went nuts.

RobFrankel (4/26/99 9:23 AM): Bill, we have a couple of translators on the FrankelBiz list. And they all offer discounts to FrankelBees...

RobFrankel (4/26/99 9:24 AM): So what's the issue, Ira?

Meg Rottman ( (4/26/99 9:24 AM): Entered the room.

Ira Pasternack (4/26/99 9:24 AM): so... I'm planning on donating at least one, probably the org, to help promote the use of that term, but I was interested in any feedback or suggestions any of you might have in the best way to use the two domains (the one I give to the group, and the one I keep)...

Meg Rottman ( (4/26/99 9:24 AM): The L.A. Times had an article about a website for translations: (

Bill West (4/26/99 9:25 AM): Entered the room.

RobFrankel (4/26/99 9:25 AM): Personally, I think it's a total waste of time. I like the I-Sales list, but coining a term? That almost never works. I think that list is a bit myopic in that respect

RobFrankel (4/26/99 9:26 AM): But in any case, are you planning on exploiting it for commercial gain?

Bill West (4/26/99 9:26 AM): Thanks, Rob. First time in the room. Long-time subscriber. I knew I'd get fast answers.

RobFrankel (4/26/99 9:26 AM): And who got the .com?

Ira Pasternack (4/26/99 9:27 AM): the point is this - if thousands (even hundreds) of people are going to start using a new term, there is a decent chance that term will gain some acceptance... and as a result, the domain should be worth something...

RobFrankel (4/26/99 9:27 AM): I still believe that domain names with .com will remain king for a long time. .org and .net are weak sisters.

RobFrankel (4/26/99 9:27 AM): I buy them for insurance purposes only.

Ira Pasternack (4/26/99 9:27 AM): plan to use the .net commercially... the com was taken by someone who looks like they are just selling it

RobFrankel (4/26/99 9:28 AM): Yeah, but what are you really aiming for Ira? Just to resell them? To whom?

Ira Pasternack (4/26/99 9:29 AM): I'm not looking to resell unless I got a great deal, at this point I was just looking for suggestions... but if no one has any, feel free to move on...

Muhammad( (4/26/99 9:29 AM): Entered the room.

Bill West (4/26/99 9:29 AM): Thanks, Meg. I'll check it out today. Leaving room, off to a meeting, either to prepare for a meeting or to debrief following a meeting.

RobFrankel (4/26/99 9:30 AM): Seems to me Ira that your best bet is to position it as a non-profit resource.

RobFrankel (4/26/99 9:31 AM): BTW, what do you think that domain is worth?

Jim Galley (4/26/99 9:32 AM): Entered the room.

Liz smith ( (4/26/99 9:32 AM): Speaking of domains, I acquired and not sure what to do with yet. ;)

Ira Pasternack (4/26/99 9:33 AM): right now, nothing significantly above the InterNIC fee... a few months from now, if the phrase actually gains significant acceptance, who knows?

RobFrankel (4/26/99 9:33 AM): Liz, that bit hasn't run for 20 years!

Angie (4/26/99 9:33 AM): Ira, I'd consider making it a nonprofit resource like Rob suggested...fill it with information on the topic, and promote the heck out of it.

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:33 AM): Entered the room.

RobFrankel (4/26/99 9:33 AM): I love you Ira, but I think you'll get far more value out of this if you donate the domains to a group and write yourself in for a piece of the back end if there is any.

Liz smith ( (4/26/99 9:33 AM): I know! But I liked it.

Meg ( (4/26/99 9:33 AM): Entered the room.

Meg ( (4/26/99 9:34 AM): Saturday Night Live is celebrating its 25 anniversary this summer

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:34 AM): Sorry I'm late.. are we discussing domain mining? mining domain names that will attract free traffic?

RobFrankel (4/26/99 9:34 AM): I'm betting that the term might -- MIGHT -- be in vogue for a few months, mainly among I-Salers. I'd set it up at them and either compete or join Audette

RobFrankel (4/26/99 9:34 AM): Benjamin, you're tardy. Sit in the corner.

RobFrankel (4/26/99 9:35 AM): No hot chocolate for you today

Ira Pasternack (4/26/99 9:35 AM): that's more or less the plan, at least for one of them... give it away, maybe pick up the hosting, in exchange for a link or two... anyway, this has helped...

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:35 AM): *pout*

Meg ( (4/26/99 9:36 AM): What are the legal implications of operating a site under a name registered (in the legal sense) to someone else?

Meg ( (4/26/99 9:36 AM): Can someone other than NBC operate a SNL site legally?

RobFrankel (4/26/99 9:36 AM): Yeah, Ira, let me know what happens. I think you have a great potential for "good guy" publicity right now on I-Sales, anyway. Float the idea to the list and watch them discuss it to death -- while mentioning your name....

RobFrankel (4/26/99 9:37 AM): Good question Meg. Courts have now gone 180 degrees on that. URL's are now considered intellectual property, like logos and trademarks.

Liz smith ( (4/26/99 9:37 AM): Meg, I actually have no intention of having an SNL site.

Ira Pasternack (4/26/99 9:37 AM): Meg, it depends if someone has it trademarked, and also if you are in the same industry as the person who has rights to the name... in this case, I'm pretty certain no one is using that name as their own, and the way I-sales is hoping to use it, it would be a generic term

RobFrankel (4/26/99 9:37 AM): You can operate a site until they threaten to shut you down. But if you operate the site as a free speech extension, they can't do much but harass you.

David - (4/26/99 9:38 AM): Entered the room.

Jim Galley (4/26/99 9:38 AM): Hi all. I have a question regarding audio ads on an internet broadcasting channel. I'd love everyone's comments. Can I ask, Rob?

Meg ( (4/26/99 9:38 AM): Rob - in other words don't make money on someone else's site

RobFrankel (4/26/99 9:38 AM): I still own The guy who owns has vanished. So they're going to try they wanted to, they can go after each of us if we try to exploit their name for our gain.

RobFrankel (4/26/99 9:39 AM): Shoot Jim!

Clayton Turnbow( (4/26/99 9:39 AM): Entered the room.

Jim Galley (4/26/99 9:39 AM): Thanks. Do you think the audio ad should have a banner, or speak a reference a "click here for sponsor site" button? Many of the people will have the player minimized & player real estate is an issue.

RobFrankel (4/26/99 9:39 AM): No Meg, you can -- you just have to be reeeeeeal careful how you do it.

RobFrankel (4/26/99 9:40 AM): Jim, I'm for anything that's fast and effective. The problem with audio is that it can take a while to load -- even on a 56K modem.

RobFrankel (4/26/99 9:41 AM): Until the day that everyone has broadband, I vote for keeping banners quick and visual. And I never recommend sound on a home page.

Jim Galley (4/26/99 9:41 AM): Agreed. But if the person is already "tuned" into the radio station - it's a matter of inserting the audio ad into the stream.

Jacob (4/26/99 9:41 AM): Entered the room.

Bill West (4/26/99 9:41 AM): Entered the room.

RobFrankel (4/26/99 9:42 AM): Well, that's a different story. If you're already streaming, isn't your audio player maximized?

Jacob (4/26/99 9:42 AM): Hello all, a little late, I know.

Travis West (no relation to Bill) (4/26/99 9:43 AM): Entered the room.

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:43 AM): no you can be using another application with the audio player in the background thereby missing any visual banners/buttons in the player window

Jim Galley (4/26/99 9:43 AM): No - I have an application that either attaches to an existing player - or create a player with the streamer imbedded. I have control over the UI.

David - (4/26/99 9:43 AM): Hi Jacob

RobFrankel (4/26/99 9:43 AM): Whoa, then I need to get a better picture of your app. What's it called?

Jim Galley (4/26/99 9:44 AM): a good comparison can be found at

Bill West (4/26/99 9:44 AM): Meg, Rob - I just tried the translation site suggested earlier ( It worked. I translated a sentence from an instruction manual for a modem. It took about ten seconds. I was amazed, and I'm happy to retain the ability to BE amazed. Thanks again. Great service, great group!

Jacob (4/26/99 9:44 AM): Hey Dave! Not knowing what the main discussion is just let me say that it is possible to insert something like a wave or real audio file into an html page and have it play without an interface having to load. (4/26/99 9:44 AM): Entered the room.

RobFrankel (4/26/99 9:44 AM): If they are already streaming, does your app toss up a banner visually as well?

Meg ( (4/26/99 9:45 AM): Bill - happy the site worked! (4/26/99 9:45 AM): Hi!! I know I'm so late... but I've been at my clients Mondays...

RobFrankel (4/26/99 9:45 AM): Yet another FrankelBiz miracle!

Jim Galley (4/26/99 9:45 AM): They provide 100+ music channels broadcast across the net. The player sequences banners and audio ads. (4/26/99 9:45 AM): Is anyone in the LA area going to go to the AIP event for His Royal Dictatorship's (4/26/99 9:46 AM): presentation

Jim Galley (4/26/99 9:46 AM): I can toss up a banner, but I wonder if people are primarily listening to the music, if the banner AND the audio ad is overkill.

RobFrankel (4/26/99 9:46 AM): Yeesh, without seeing it, I'd say that if you can spit out a banner during/while the spot is playing, it's an attractive feature. if it's quick and if it stays up there until the user clicks it off.

RobFrankel (4/26/99 9:47 AM): I wouldn't see it as overkill at all.

Muhammad( (4/26/99 9:47 AM): hmm..well you can link a real audio player to a banner ad, so that the real audio just plays in the background but all people see is the banner ad...

RobFrankel (4/26/99 9:47 AM): I'll be there Jo Anna....

Jim Galley (4/26/99 9:48 AM): Thanks. the problem is a matter of real estate. Thank you all for your comments. (4/26/99 9:48 AM): I *HOPE* that YOU will, Rob!! :-)

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:48 AM): Can you time the display of the banner so that it disappears at the end of your ad? even if the user hasn't clicked it.. or maybe it remains "on" for another 15 seconds?

Jim Galley (4/26/99 9:49 AM): Benjamin: yes.

RobFrankel (4/26/99 9:50 AM): Benjamin, I wouldn't recommend that. The visual banner is far more lasting than the audio message. Jim, have you considered making it an option...positioning it as a "memo pad" so that people can review the ads later?

RobFrankel (4/26/99 9:50 AM): (TEN MINUTE WARNING)

Muhammad( (4/26/99 9:50 AM): if the Jacob here is the one looking for African-American sites to advertise on...have you ever checked out the black world today?

Jacob (4/26/99 9:51 AM): No I haven't. I just began doing my research, so that you for the URL!

Jim Galley (4/26/99 9:51 AM): Hmm - didn't consider it. Great idea - so people can go back to the promo link, right?

RobFrankel (4/26/99 9:52 AM): Yes indeedy-do Jim. Now aren't you glad you showed up today???

Muhammad( (4/26/99 9:52 AM): not a problem...

Jim Galley (4/26/99 9:52 AM): Quite so.. Thanks for the idea!

RobFrankel (4/26/99 9:53 AM): Be sure to announce the product to the group when you get there.

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:53 AM): Jim can I get your email to ask you some questions about your application in private?

Jim Galley (4/26/99 9:53 AM): sure - I'm at

RobFrankel (4/26/99 9:54 AM): Aha...the networking begins!

Jacob (4/26/99 9:54 AM): Dave- about your email- sounds great, I look forward to hearing from you.

Jacob (4/26/99 9:55 AM): Rob, about the FrankelBiz associates program- is it the merchant or the agent that pays a set up fee?

David - (4/26/99 9:55 AM): Thanks Jacob - We are real excited about Computer Money!

Thomas Valentinsen (4/26/99 9:56 AM): Entered the room.

RobFrankel (4/26/99 9:56 AM): Merchants pay the monthly fee. $10 plus a fraction of the paid out commissions

Angie (4/26/99 9:57 AM): Gotta run. Thanks, Rob, for your time.

Jacob (4/26/99 9:57 AM): Ah, because I am setting up the store now online and it is not completely easy to understand. But I'll persevere!

RobFrankel (4/26/99 9:57 AM): (TWO MINUTES)

RobFrankel (4/26/99 9:58 AM): I know, Jacob, I'm always interested in hearing feedback from people n the store. Let me know how we can make it easier.

Thomas Valentinsen (4/26/99 9:58 AM): Got a final tip to share with us???

Benjamin Fitts (SoccerFans.Com) (4/26/99 9:59 AM): Rob I even signed up and will be finishing my store this week. Even after my criticism ;)

RobFrankel (4/26/99 9:59 AM): Essentially it allows you to upload your banners or text links for others to download and display.

Clayton Turnbow( (4/26/99 9:59 AM): Gotta run also:) see ya next week! Thanks everybody!

RobFrankel (4/26/99 9:59 AM): Final tip? Seriously?

RobFrankel (4/26/99 9:59 AM): Clayton -- before you go, what kind of link do I need for a Mac PowerBook on a PC display?

Meg ( (4/26/99 9:59 AM): Bye Rob, Bye everyone.

Thomas Valentinsen (4/26/99 10:00 AM): Final tip for today that is. Something that we can consider for the rest of the day.

RobFrankel (4/26/99 10:00 AM): Final tip: Become a merchant and announce it o the list. This is a great vehicle. Use it to grow your biz.

Jacob (4/26/99 10:01 AM): Entered the room.

Jacob (4/26/99 10:01 AM): And on that tip... see you next week everyone!

Thomas Valentinsen (4/26/99 10:02 AM): Visited the site but was unable to sign up (locate the sign-up form) ... really!

David - (4/26/99 10:02 AM): Take Care (4/26/99 10:02 AM): If you are going to be at the Olympic Collection tomorrow night, find me and introduce yourself!!

RobFrankel (4/26/99 10:02 AM): Okay, we'll see you all next week!

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