Transcript of Frankel's Free Clinic May 3, 1999

Guy R Cook - (5/3/99 8:52 AM): After the chat everyone is invited to visit my site

Guy R Cook - (5/3/99 8:52 AM): How long have you had your site Benjamin?

Guy R Cook - (5/3/99 8:53 AM): How long have you had your site Benjamin?

Tina (5/3/99 8:53 AM): anybody who needs a job can write me at

Benjamin Fitts (SoccerFans.Com) (5/3/99 8:54 AM): SoccerFans.Com is a new version of SoccerIndex.Com

Guy R Cook - (5/3/99 8:54 AM): Do you have jobs that allow telecommuting?

Benjamin Fitts (SoccerFans.Com) (5/3/99 8:54 AM): SoccerIndex.Com is about 1.5 years old

Guy R Cook - (5/3/99 8:55 AM): I came here to ask about what host folks are using for their sites.

Tina (5/3/99 8:55 AM): telecommuting isn't as easy, but I get them

Guy R Cook - (5/3/99 8:55 AM): I presently host a number of sites at one Presence Provider, Virtualis, but want to see more options that are out "there"

Benjamin Fitts (SoccerFans.Com) (5/3/99 8:55 AM): Media3 technologies:

Guy R Cook - (5/3/99 8:56 AM): does media3 allow resellers?

Benjamin Fitts (SoccerFans.Com) (5/3/99 8:58 AM): Yes they allow resellers and currently offer something like one free month for every referral. I'm not sure what the reseller agreement is

Benjamin Fitts (SoccerFans.Com) (5/3/99 8:58 AM): They have special areas for resellers, I'm just not one so I don't know much about it. I have a co-located server with them

Guy R Cook - (5/3/99 8:58 AM): I opened another browser and am looking now.

RobFrankel (5/3/99 8:59 AM): Entered the room.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:00 AM): They just obtained their second T3 or it should be installed in the next week. I'm not sure of the exact status.

Jim O'Donnell (5/3/99 9:00 AM): Entered the room.

RobFrankel (5/3/99 9:00 AM): Greetings everyone! Wow! An early group this week!

Clayton Turnbow( (5/3/99 9:00 AM): Entered the room.

Guy R Cook - (5/3/99 9:00 AM): Thanks for the link Benjamin, I will check them out more later so I don't miss Rob's words today.

Greetings (5/3/99 9:00 AM): Entered the room.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:01 AM): So Rob what do I do if I forgot my merchant name? (

RobFrankel (5/3/99 9:01 AM): Uh, oh...whoever signed on as Greetings, log of and then log on again! You got eaten by the server...

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:01 AM): ahh I got it.

Guy R Cook - (5/3/99 9:02 AM): That is a good question Benjamin

Terri ( (5/3/99 9:02 AM): Entered the room.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:02 AM): My new store will be up this week and I will be offering at least 100,000 ad impressions at a very low price

Jim O'Donnell (5/3/99 9:02 AM): Rob we've talked before about our auction website at you think we can successfully position this name as the site you visit when you want something, or is the name too closely linked with classifieds?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:02 AM): unsold ad inventory

RobFrankel (5/3/99 9:02 AM): Ben, you can always call John toll-free at 1-800-254-9992 x 237

RobFrankel (5/3/99 9:03 AM): Jim, I don't think the name says anything but classifieds. Anything else would really be stretching the point...

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:03 AM): btw rob, I don't think is coming up with internet explorer

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:03 AM): ack I mean Netscape it only seems to work with ie

Jim O'Donnell (5/3/99 9:03 AM): Rob -- there's no need to be candid here.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:03 AM): which would normally be a technical html issue

RobFrankel (5/3/99 9:04 AM): It's not coming up in IE? It tested okay, but I'll check it out. Thanks..

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:04 AM): Rob should I email/call john about the Netscape issue? I'd hate for us to miss new agents to sell our products

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:05 AM): Netscape not ie I made a mistake.

RobFrankel (5/3/99 9:05 AM): It worked okay for me with NS 4.5

RobFrankel (5/3/99 9:05 AM): Jim...too candid?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:05 AM): hmm. comes up fine (Netscape 4.5 on Solaris)

RobFrankel (5/3/99 9:06 AM): Yes, Benjamin, do that. I'll check it out, too.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:06 AM): but does not?

Muhammad (5/3/99 9:06 AM): Entered the room.

Jim O'Donnell (5/3/99 9:06 AM): Rob -- sorry I forgot to include the joke emoticon :-} I appreciate the candor but I wish you'd work harder to agree with me.

Meg Rottman (5/3/99 9:06 AM): Entered the room.

RobFrankel (5/3/99 9:07 AM): Benjamin, I don't have a problem with any of the sites. Have you reloaded and wiped out your caches?

RobFrankel (5/3/99 9:07 AM): Jim, if you're not going ahead with the site as a classifieds, why not sell the domain?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:08 AM): rob it is working now. must have been a problem with my Netscape. I rebooted it and it works fine.

Muhammad (5/3/99 9:08 AM): works fine on all my browsers.....

RobFrankel (5/3/99 9:08 AM): BTW, I have been approached several times to sell some domain names. Almost always by lawyers.....

Jim O'Donnell (5/3/99 9:09 AM): Rob the auction site is up at, along with an option to list a classified. The issue is whether we can position the name to umbrella auctions. We may have to go with a variant with broader scope.

Guy R Cook - (5/3/99 9:09 AM): I send domain sellers to

RobFrankel (5/3/99 9:09 AM): This is probably a good time to let everyone know that the first thing you do when someone asks to buy your domain name is to tell them you're currently using it for a yet-to-be-launched site.

RobFrankel (5/3/99 9:10 AM): I don't think you can, Jim. It's too narrowly fixed in the vernacular as classifieds, IMHO.

RobFrankel (5/3/99 9:11 AM): If you admit to openly selling, someone with an intellectual property claim can sweep it away from you for peanuts.

Guy R Cook - (5/3/99 9:11 AM): What engine propels the auction site? Program, or whatever you call it.

RobFrankel (5/3/99 9:11 AM): That was a public service announcement. Now, anyone got any hot issues?

Guy R Cook - (5/3/99 9:12 AM): My issue is in regard to reselling webhosting, presently I use only one host, would it be "bad" to offer more than one option?

Meg Rottman (5/3/99 9:13 AM): I'm having problems with my computer network. Rob - do you know of anyone in the LA area who works on computers?

Michelle - (5/3/99 9:13 AM): Entered the room.

Michelle - (5/3/99 9:13 AM): Good Morning all ... excuse my lateness

RobFrankel (5/3/99 9:13 AM): Guy, I NEVER put all my money on one horse.

RobFrankel (5/3/99 9:14 AM): Meg, have you tried Ralph Whitmore at 310-726-0500?

Guy R Cook - (5/3/99 9:14 AM): Well said, I am inclined to agree too. I am shopping for some alternatives to the host I have now, any suggestions besides from Benjamin (looks good at first look)

RobFrankel (5/3/99 9:14 AM): Even when I bid out web constructions, I have at least two to three suppliers to choose from. You never know when one goes down...

Meg Rottman (5/3/99 9:14 AM): Rob - have you used him? I'll give him a call.

Jim O'Donnell (5/3/99 9:15 AM): ROB reminder please -- 3P's = profitable, proprietary and _______?

RobFrankel (5/3/99 9:15 AM): Ralph is the webhost for my sites. He was the coordinator at the White house for the inauguration....

RobFrankel (5/3/99 9:15 AM): Proven, proprietary and profitable

Kevin Raineri (5/3/99 9:16 AM): Entered the room.

Guy R Cook - (5/3/99 9:16 AM): What is his URL?

Jim O'Donnell (5/3/99 9:16 AM): thanks

RobFrankel (5/3/99 9:16 AM): Tell Ralph I sent you...

Meg Rottman (5/3/99 9:17 AM): thanks Rob

RobFrankel (5/3/99 9:18 AM): Ralph's URL is

RobFrankel (5/3/99 9:18 AM): He's not cheap, but he is very good and reliable, which is what counts in my book.

Meg Rottman (5/3/99 9:18 AM): How would you define "not cheap"?

Guy R Cook - (5/3/99 9:19 AM): Thank you, I will look at later.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:19 AM): Entered the room.

Guy R Cook - (5/3/99 9:19 AM): Not Cheap = You get what you pay for?

RobFrankel (5/3/99 9:20 AM): Yes, tell Ralph I sent you, because otherwise he'll think I NEVER do him any favors...Nah, he's a great guy and easy to work with.

RobFrankel (5/3/99 9:20 AM): Absolutely, Guy. Ralph has never been an "excuse" guy. Always open to making it work for you, but also lets you know the real situation.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:22 AM): Anyone up next?

RobFrankel (5/3/99 9:22 AM): Fire away!

Kevin Raineri (5/3/99 9:22 AM): I developed an "electronic cashier" using ICVerify for an Interactive Voice Response application. Can this also be used for web transactions or are there specific requirements for e-commerce transactions? (5/3/99 9:23 AM): Entered the room.

RobFrankel (5/3/99 9:23 AM): Are you asking about technical specs?

Guy R Cook - (5/3/99 9:23 AM): I have Ralph's site up in the other browser, bookmarked will check it out later after 10 am

RobFrankel (5/3/99 9:25 AM): Benjamin, did you have a question?

Kevin Raineri (5/3/99 9:26 AM): Are there legal or special banking requirements for processing credit cards over the web other than the requirement of having a "catalog sales" merchant account?

Chad Moreno (5/3/99 9:26 AM): Entered the room.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:26 AM): Yep.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:26 AM): I have a big top 50 sports site who wants to partner with me.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:26 AM): The catch. I am to stop promoting my site and promote a new URL. All the partners will promote this one URL.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:26 AM): The catch. I am to stop promoting my site and promote a new URL. All the partners will promote this one URL.

RobFrankel (5/3/99 9:27 AM): Yikes, Kevin, that's way out of my field. Let me see if we have someone who can answer that. Send me an e-mail off-chat and I'll see what I can dig up for you.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:27 AM): I will get to keep 100% of the profit I make in my target areas. (advertising fantasy games, travel, and books)

Kevin Raineri (5/3/99 9:27 AM): Thanks

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:27 AM): The second catch. They want to limit the type of advertisers I can accept. Along with this they have not devised a method to sell and track advertising across the "umbrella" site.

Clayton Turnbow( (5/3/99 9:27 AM): Entered the room.

RobFrankel (5/3/99 9:27 AM): Benjamin, you've got to be kidding! What's the upside to this deal for you? And what does it cost them?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:28 AM): The upside is I get to become a part of a top 50 sports site that is going to be receiving heavy promotion.

RobFrankel (5/3/99 9:28 AM): Sounds like a scam to me, pal. I wouldn't touch it with a stick. They paying you anything up front (I suspect NO)?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:28 AM): Of course they aren't paying me a dime.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:29 AM): The thought I have is that I could position myself better

Guy R Cook - (5/3/99 9:29 AM): I agree with Rob, this startup doesn't have the "homework" done, and they want to partner? I am leery just reading of it.

RobFrankel (5/3/99 9:29 AM): If they aren't paying you a dime, it's bad business. Everyone wants you to work for nothing, but you notice that nobody wants to do it themselves. Plus, they haven't even got the technical chops down...scary

RobFrankel (5/3/99 9:30 AM): No, you'll lose all your positioning in the long run. How about the day they flake on your deal? If they haven't any bucks now, you think they will later?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:30 AM): Hmm. My thought is to work out an agreement where my site continues to operate separately but I provide them content

RobFrankel (5/3/99 9:30 AM): AND they want to restrict your content? Yeesh!!

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:31 AM): They have money now, they just don't want to use it. This is a big retailer of soccer products

RobFrankel (5/3/99 9:31 AM): Providing them content is another story...but get cash. This is a business not a welfare program. Why should you subsidize them?

RobFrankel (5/3/99 9:32 AM): It's bad business is what it is. But if you DO provide content, make sure that YOUR site is never mentioned in the agreement. The two topics should not be tied in any way.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:32 AM): Hmm.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:32 AM): Thank you for the advice.

Terri ( (5/3/99 9:32 AM): Benjamin, it sounds to me like they will get all the benefit of your positioning and not give anything in return for awhile! I agree with Rob - get money up front :)

RobFrankel (5/3/99 9:32 AM): I love guys who have money, but "don't want to spend it." If they have it now and don't spend, you think they'll spend it later? Methinks not.

Guy R Cook - (5/3/99 9:33 AM): Thanks for the time, have to excuse my self. Thanks for the links everyone have a great day.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:34 AM): Thanks again all. I'll let someone else ask questions for awhile.

RobFrankel (5/3/99 9:34 AM): Has anyone else been contacted to provide content?

RobFrankel (5/3/99 9:36 AM): I allow people to reprint my stuff for free as long as they maintain the context and links. Great for publicity -- and way fewer headaches. Of course, this isn't real-time stuff that a lot of others provide...

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:37 AM): Me again? yeah some guys have been contacted

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:38 AM): I haven't asked who or what. And it really makes me think I could do so much better than these guys

RobFrankel (5/3/99 9:38 AM): Go for it... this is an open mike...

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:38 AM): Their big advantage is owning:

RobFrankel (5/3/99 9:38 AM): Of course, hard is it to ask people to use their sites for free?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:38 AM): No I don't really have any more questions I just thought I'd keep rambling ;)

RobFrankel (5/3/99 9:39 AM): That's no real advantage. If it were so great, why do you suppose they're coming to you?

RobFrankel (5/3/99 9:40 AM): Actually, this is probably your best clue as to how wide open the online soccer market really is. After all, if they're having trouble, that means that they're missing the boat.

Terri ( (5/3/99 9:40 AM): Rob, I have been talking to a lot of people lately and tell them how great your chat is..I usually tell them to go to your site and sign up as a member, but can they attend these chats if they aren't a member?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:40 AM): Well they are getting tens of thousands of type in hits just off that domain... which annoys me tremendously ;)

RobFrankel (5/3/99 9:40 AM): Proving, yet again, that just because you have a URL doesn't mean you know how to do business.

RobFrankel (5/3/99 9:41 AM): Perhaps, but what kind of promotion have you done for -- and on what kind of budget?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:41 AM): :)

RobFrankel (5/3/99 9:41 AM): Are they making money with those hits? I doubt it. It's a natural that people would type in "" even before they hit Yahoo looking for stuff.

Kevin Raineri (5/3/99 9:42 AM): I have a customer who has an existing web "billboard" for his business, generating 13% of his total sales now. He wants to do full e-commerce and build more awareness. What's the best way to get started?

RobFrankel (5/3/99 9:42 AM): Guess what it comes down to once again? branding. And a strong branded community.

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:42 AM): Oh I'm broke of course! I only do guerrilla marketing although I am considering doing a charitable promotion... offering to outfit underprivileged teams for free.

Muhammad (5/3/99 9:43 AM): works fine on all my browsers.....

RobFrankel (5/3/99 9:43 AM): Kevin, 13% of what? Are those big numbers or startup numbers?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:43 AM): And take out some advertising in national soccer magazines and coaches newsletters.. just to build the brand

Kevin Raineri (5/3/99 9:44 AM): I have a customer who has an existing web "billboard" for his business, generating 13% of his total sales now. He wants to do full e-commerce and build more awareness. What's the best way to get started?

RobFrankel (5/3/99 9:44 AM): Benjamin, build them online first. Trade out for your offline ads and mentions.

RobFrankel (5/3/99 9:45 AM): Kevin, I asked you about the site in question. What kind of site is it? And what is 13% part of -- startup or big numbers?

Muhammad (5/3/99 9:45 AM): What business is he in?

Kevin Raineri (5/3/99 9:45 AM): 13% of 1.5 million per year in truck accessories. Main ads are national truck mags. 13% are e-mail requests for product.

RobFrankel (5/3/99 9:46 AM): Kevin, does your client have any kind of branded community?

Muhammad (5/3/99 9:46 AM): well the next step is to upgrade the site so that people can order online instead of just E-mailing for someone to get back to them.....than market the thing....

RobFrankel (5/3/99 9:47 AM): Muhammad is correct. E-mail alone is ridiculous for trying to do real e-commerce. And off the shelf shopping programs are so cheap it's silly not to use them.

Kevin Raineri (5/3/99 9:48 AM): No. He needs both branding and e-commerce technology. I am helping him on the technology side.

RobFrankel (5/3/99 9:49 AM): Kevin, you may want to contact me off chat for this. Is it a dynamically served site?

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:49 AM): Then hire Frankel and Anderson to do the branding!

Kevin Raineri (5/3/99 9:49 AM): Can you recommend some off-the-shelf programs for e-commerce. I have been looking at Wazzu Corp.'s e-commerce package (

RobFrankel (5/3/99 9:50 AM): Actually, you hire thanks for the plug. I'm sunsetting Frankel & Anderson...

RobFrankel (5/3/99 9:50 AM): Yikes, Kevin, why not Yahoo Stores or Really easy stuff.

Muhammad (5/3/99 9:51 AM): Never heard of it, but I have always been fond of the Yahoo solution....I like it better than can get your store in Yahoo's shopping section......

Kevin Raineri (5/3/99 9:51 AM): We'll talk off chat. Thanks!

RobFrankel (5/3/99 9:51 AM): For a couple hundred bucks per month you can feature thousands of products...

Muhammad (5/3/99 9:51 AM): No more frankel-anderson?

RobFrankel (5/3/99 9:51 AM): But remember that only builds your store. Building awareness and market share is branding and branded community.

RobFrankel (5/3/99 9:53 AM): Well, F&A continues. But only as the ad agency, creating the materials for clients. is the branding niche, which is where I'm focusing my efforts, personally/professionally

RobFrankel (5/3/99 9:53 AM): (SIX MINUTE WARNING)

Kevin Raineri (5/3/99 9:54 AM): He has more than easy SKU-able products. There are dependencies for make, model, year, etc. So I need some customization. I am very interested in the branding services and will contact you, Rob. Thanks and gotta go.

Muhammad (5/3/99 9:55 AM): I gotta run too, talk to you guys later..

RobFrankel (5/3/99 9:55 AM): Great. Anyone else before we go?

Tim (5/3/99 9:56 AM): Rob, found your site after doing a little research last night. Checked out all your articles in the archive section... very interesting and right on the money... I like your style... I'll be sure to check back often and see what is going on....

RobFrankel (5/3/99 9:56 AM): Cool, Tim

Terri ( (5/3/99 9:57 AM): Thanks Rob! See you next week! Oh! CAN a person who is not a member of FrankelBees join these chats?

RobFrankel (5/3/99 9:57 AM): Absolutely, Terri. This is a totally open forum. no passwords.

Clayton Turnbow( (5/3/99 9:57 AM): Thanks, Rob have a great week!

RobFrankel (5/3/99 9:58 AM): (TWO MINUTES)

Benjamin Fitts (SoccerFans.Com) (5/3/99 9:58 AM): Remember the SoccerFans.Com (The Site of Soccer!) will be available later this week at and will be selling over 100,000 ad impressions very cheaply!

Terri ( (5/3/99 9:58 AM): great! I'll send these people right here then :)

RobFrankel (5/3/99 9:59 AM): Benjamin, announce that to the FrankelBiz list...let's get them helping you.

Benjamin Fitts (SoccerFans.Com) (5/3/99 10:00 AM): Rob, I certainly will be later this week.

RobFrankel (5/3/99 10:00 AM): Okay, everyone, have a great week. I'll you online!

©1998, RobFrankel, Contact Us