Rob Frankel (5/4/98 8:59 AM): Hello?
Rob Frankel (5/4/98 9:00 AM): Wow! A
bunch of early risers...
Tina Thomas (5/4/98 9:00 AM): Hi Rob!
Rob Frankel (5/4/98 9:00 AM): We are
working on a new chat page that should be up this time next week....Sorry
for the hassles, but people were complaining about Peoplelink
crashing their systems..
Ira Pasternack (5/4/98 9:01 AM): Hi
Rob Frankel (5/4/98 9:01 AM): Any new
topics today? Did you notice how inspiring last week's chat was
to me personally?
Rob Frankel (5/4/98 9:02 AM): Ira! Nice
job on the radio show last week.
Ira Pasternack (5/4/98 9:02 AM): Thanks
Rob, it was fun... any idea yet which weekend it will be on?
Jorge R (5/4/98 9:03 AM): Hello!
Tina Thomas (5/4/98 9:03 AM): And where
can the radio show be found?
Rob Frankel (5/4/98 9:03 AM): It's called
LOG ON USA and is in about 65 markets across the coutnry. Tina,
what market are you in?
Tina Thomas (5/4/98 9:04 AM): Right
coast - Maryland
Louise (5/4/98 9:04 AM): i don't think
LOG ON USA is in my market either :(
Tina Thomas (5/4/98 9:04 AM): Is it
Rob Frankel (5/4/98 9:04 AM): In Baltimore,
we're on WSER 1550 AM, I think.
Jorge R (5/4/98 9:05 AM): Hello Rob
and everyone. Hi Ira. Hey ROb how do you manage to write such
Ira Pasternack (5/4/98 9:05 AM): I know
at least one station that carries the show simulcasts in realaudio...
I think from a city in the northwest...
Rob Frankel (5/4/98 9:05 AM): Not in
Real Audio yet, as Jaclyn Easton, the show's host, hasn't really
gotten to it yet.
Tina Thomas (5/4/98 9:05 AM): I'll check
WSER out.. thanks!
Louise (5/4/98 9:05 AM): I am glad you
found list week chat so inspriational, Rob, even down to the
Rob Frankel (5/4/98 9:06 AM): Jorge,
I take the real issues that concern peole like you and me and
the list, and then write about them. last week's gig was directly
outgrown from our discussion here. Thanks again, everyone.
Rob Frankel (5/4/98 9:06 AM): OH COME
ON! you gonna tell me you never had a date from hell?
Louise (5/4/98 9:07 AM): not me:)
Tina Thomas (5/4/98 9:07 AM): I've already
put them out of my mind :)
Rob Frankel (5/4/98 9:07 AM): My Mom
used to set me up with women she thought were perfect daughter
in laws for HER, instead of potentital wives for me....talk about
marketing to the wrong target
Louise (5/4/98 9:07 AM): I have a topic,
how about talking about the 'small guy"; small businesses
and their marketing options?
Jorge R (5/4/98 9:08 AM): I still have
Tina Thomas (5/4/98 9:08 AM): Sounds
good Louise... and the fact that most of them are targeting geographically,,,
and the challenges that come with that.
Rob Frankel (5/4/98 9:09 AM): The small
guy is where it's at, Louise. In fact, the working title of my
book was "The Meek Shall Inherit the Web". I still
strongly believe that.
Ira Pasternack (5/4/98 9:09 AM): Good
topic, Louise - IMO, the answer depends on what you are marketing
- so... what are you marketing?
Louise (5/4/98 9:10 AM): hi Ira, I make
and sell luxurious handmade soaps and toiletries
Rob Frankel (5/4/98 9:10 AM): Here's
where the real issue is: A lot of the media hypes the internet
for the big boys. But they're the ones with the zillions of duollars
thta they can afford to waste....
Jorge R (5/4/98 9:10 AM): good topic
louise. I'd like to touch an specific subject then. People who
takes their internet presence as amatter of "image"
or fashion and don't take advantages of the tools they could
use, and finally the boomerang returns and they end by loosing
clients (since a web site is the first impresiion for the prospects)
Louise (5/4/98 9:10 AM): and I do most
of my marketing online
Rob Frankel (5/4/98 9:11 AM): Lousie,
how is your business going?
Tina Thomas (5/4/98 9:11 AM): A while
back the media was hyping the "play on a level field with
the big boys' via the internet angle... but that has appeared
to die down thought it's still very true.
Ira Pasternack (5/4/98 9:11 AM): Louise,
do you market to resellers, end-users, or both?
Louise (5/4/98 9:12 AM): I have been
considering offering an onlne course about tips and techniques
with making and using my products LOL
Rob Frankel (5/4/98 9:12 AM): One of
the few marketing asages that ports well to the web, is "if
you can't outsend them, out think them."
Rob Frankel (5/4/98 9:12 AM): Don't
kid yourself, Tina, it's very much a level playing field. It's
just that reality is very different from erception.
Tina Thomas (5/4/98 9:13 AM): A lot
of businesses do need to start with the "image" via
an online "brochure" and grow from there.
Louise (5/4/98 9:13 AM): I mostly market
offline to resellers, online to end-users, however, it seems
that most of my inquires online, apart from actual sales, have
come from people who wish to wholesale my product
Rob Frankel (5/4/98 9:13 AM): opps.
That should have been if you can't outspend them, out think them,
out think them."
Louise (5/4/98 9:14 AM): The big boys
have branding on their side,
Rob Frankel (5/4/98 9:14 AM): Louise,
if resellers are your natural market, don't fight it. Build your
program so that selling to resellers is profitable.
Louise (5/4/98 9:15 AM): they tend to
use the web as a forum of info on their products, us little onestend
to actually sell our products via the WEb...
Rob Frankel (5/4/98 9:15 AM): No, the
big boys have budgets on their side. You have just as much branding
power as they do, it's just that they have the budgets that can
fire their messages out faster. Jeez, anyone with enough bucks
can BUY a market.
Rob Frankel (5/4/98 9:16 AM): This is
the whole premise of FrankelBiz. It's where the smaller guys
can compete and win if we network and DON'T buy in to the media
Jorge R (5/4/98 9:16 AM): Agree tina.
But I Think the entrepreneur should vision his/her website as
another office, not only as a brochure. It must have to be that
Louise (5/4/98 9:16 AM): ok, so without
the bucks to BUY a market, how does the little guy go about branding
their product via the Web, then?
Rob Frankel (5/4/98 9:17 AM): It's happening
and most people don't really see it. For exampe, has anyone been
following what's hapening with iCat and Viaweb?
Tina Thomas (5/4/98 9:17 AM): Agreed
that reality is seperate from perception... and in the instance
of the internet I think the media is not keeping some of the
issues that need to be repeated out in the public eye... like
the level playing field.
Louise (5/4/98 9:18 AM): can you enlighten
Rob Frankel (5/4/98 9:18 AM): We've
gone from "web infancy" to "web puberty".
Your pages can't just tell, they gotta sell. Right here, right
Doc Williamson (5/4/98 9:18 AM): Link
Exchange is a quick way to spread your message at no cost (except
some banner space on your own site, which you can create as a
special link exchange entry point page).
Louise (5/4/98 9:18 AM): can you explain
Louise (5/4/98 9:18 AM): oops, sorry
Tina Thomas (5/4/98 9:19 AM): Agree
Jorge... it's all in the planning... 90% of the web development
companies I have worked with have not led the client through
the planning and thought processes necessary to use the web effectively.
Rob Frankel (5/4/98 9:19 AM): Okay,
both companies alow you to create, maintain, track, transact
almost everything you can sell directly from your browser. Which
means you can set up a store with shopping cart and stuff for
about $100 per month. Most of us pay that much for hosting.
Louise (5/4/98 9:19 AM): i don't use
Link Exchange, never click on the ads.. gadzillions of sites
are linked up to it.. I do, however, like the idea of a concentrated
link exchange type idea
Jorge R (5/4/98 9:19 AM): Yes Rob. And
regular IPPs are offering shopping carts as well. The stuff is
moving to money now.
Rob Frankel (5/4/98 9:20 AM): Tina,
you're dead on. EVERYBODY wants beauty and techno stuff, but
NOBODY thinks about how to make money. WE do.
Tina Thomas (5/4/98 9:20 AM): Yes Louise...
people like us live and breath the internet every day... but
we can't forget that over half the US is almost clueless and
only knows what it reads in mass media and talks about with associates.
Ira Pasternack (5/4/98 9:20 AM): I agree
with Rob that your pages need to sell, but that doesn't mean
you have to *complete* the sale online... depending on your product
or service, you may just want to use the Net to get leads, which
you then follow up with on a personal basis...
Rob Frankel (5/4/98 9:21 AM): LE is
another rudimentary but good example. It's the power of the little
guys -- there are far more of us than there are of the big guys.
Tina Thomas (5/4/98 9:21 AM): Yes Rob...
and that's why alot of my time and sales of my services is geared
toward patience and education... if I help them understand, they
will trust me.
Rob Frankel (5/4/98 9:22 AM): True,
Ira, but the majority of product oriented people see the web
as an instant global distributional an sales network -- as they
should. Louise, for instance.
Laura (5/4/98 9:22 AM): morning all
Louise (5/4/98 9:22 AM): yes, I must
admit, I have visions of grandeur :)
Tina Thomas (5/4/98 9:22 AM): Ira is
correct... depending on the market, leads from the web are just
as good as sales.
Rob Frankel (5/4/98 9:23 AM): On the
other hand, people like Tina and me (and you) who sell services
have to see the "sale" as being the act of having the
visitor contact us to do business.
Tina Thomas (5/4/98 9:23 AM): I share
your visions, Louise :)
Jorge R (5/4/98 9:24 AM): Thats true
Rob. I think definetely one of the changes the net is doing is
that intermediation is either ending or evolving to more efectiveness.
Doc Williamson (5/4/98 9:24 AM): And
you CAN look like "the big guys" if your web pages
have a "catalog" of pictured items and then "go
them one better" like by haveing a (blatant plug) streaming
audio description, professionally presented next to that picture.
Nobody does that yet. So even a "small guy/gal" can
LOOK like a national brand in terms of "hi tech" and
high "flash" for presentation, yet it is very easy
Rob Frankel (5/4/98 9:24 AM): But in
Lousie's case, she has to take in the big picture: go with the
natural flow of things and make money while she's building the
biz. In this case, she may have stumbled on to the notion that
her EVENTUAL business may be quite different than the one
Ira Pasternack (5/4/98 9:24 AM): But
Rob, the majority doesn't always do the right thing -- even businesses
that sell products can look to bigger opportunities, such as
setting up a distribution network of resellers, that require
followup beyond the Web.
Rob Frankel (5/4/98 9:25 AM): Doc and
Jorge are right. For example, I'm reviewing a product (that may
be one of our sponsors) from Live Picture. It lets you "jump
in" to a product and look at it from all sides and stuff.
It's involved, but pretty neat. And very affordable.
Louise (5/4/98 9:26 AM): Ira, I think
you have hit my goal on the head:)
Tina Thomas (5/4/98 9:26 AM): Rob....
I think that a majority of the businesses out there need to see
the notion that eventually the business will be quite different
than it is today... Grow or die.
Rob Frankel (5/4/98 9:27 AM): Yes, I
ra, that's exactly what I was alluding to in Louise's case. She
may have started out thinking how nice it would be to wrap little
ones and twosies from her cottage industry, only to find that
she'd end up crating two hundred at a time and making h
Ira Pasternack (5/4/98 9:27 AM): Great
point, Tina - although instead of "Grow or die", I
think of it as "Be prepared for change, or get out of my
Rob Frankel (5/4/98 9:28 AM): ..making
Louise (5/4/98 9:28 AM): hey Rob, your
messages are getting cut off?
Tina Thomas (5/4/98 9:28 AM): As the
type of person that NEVER buys from catalogs because I have to
touch/feel/see a product from all sides, something like Live
Picture may well change my buying habits, and those of consumers
Rob Frankel (5/4/98 9:28 AM): Yet, Ira
& Tina, most of us can see that in others, but have a tough
time adopting that to ourselves. I know I do.
Rob Frankel (5/4/98 9:29 AM): Louise,
my fingers are slower than my brain....
Louise (5/4/98 9:29 AM): you are right,
Rob, I started out thinking how nice, a cottage industry I can
manufacture soaps from home;
Tina Thomas (5/4/98 9:29 AM): Ooo..
Ira... your right. I like that :)
Louise (5/4/98 9:29 AM): I have 2 employees
helping me to package the products LOL
Doc Williamson (5/4/98 9:29 AM): Live
Picture (in this context) SOUNDS like a step toward VRML (Virtual
Reality Markup Language), which is definitely the future of the
Ira Pasternack (5/4/98 9:29 AM): Another
issue that is important for small businesses - to compete with
the big guys who have big budgets, it helps to have some sort
of budget to work with. Your time can go a long way, but no one
can do everything on their own.
Rob Frankel (5/4/98 9:30 AM): I can
tell you that you never know where the "currents" of
business take you. Four yeras ago, I was an ad guy. Today, I'm...well,
I sure not just an ad guy.
Rob Frankel (5/4/98 9:31 AM): That's
true, ira. Which is why smaller guys have to bend the rules and
partner wherever they can. Each of us has invested in our own
turf, which can save the next guy some cash if he/she is willing
Jorge R (5/4/98 9:31 AM): Well last
week I was complaining about working with some little clients.
There are others who vision the web as a true tool to get to
new markets. Your example made remember them Loise.
Rob Frankel (5/4/98 9:31 AM): The trick
is NOT trading away the whole store. trade doesn't pay the rent,
but it does help you get started.
Tina Thomas (5/4/98 9:31 AM): Your right
Ira There are alot of "one man bands" out there and
it can be a sleepless nightmare, no one can do everything on
their own, and having a budget is like having a business plan
on the $ end... makes too much sense.
Louise (5/4/98 9:32 AM): YOu are right,
Ira, but I am at that point where I still have to do most of
it myself, all the marketing and manufacturing.. I am still just
squeaking a living at this, as I am sure a 'lot' of the little
guys are out there too..
Rob Frankel (5/4/98 9:32 AM): There's
also the matter of expectations. Being smaller with less budget
means you can't gro overnight. And it's really frustrating to
read in the media about people who supposedly do.
Doc Williamson (5/4/98 9:32 AM): Combining
in partnerships with others can make for interesting possibilities.
You contribute your specialty, they contribute theirs, and together,
you have a new business that does all three or four or five things,
and thus is something new.
Laura (5/4/98 9:33 AM): or even worse...
growing so dang fast you can't keep up with it :)
Rob Frankel (5/4/98 9:33 AM): This is
the on instance where I advise people to IGNORE what they read
and concentrate on what they do.
Jorge R (5/4/98 9:33 AM): The guy from
NUA wrote an article of the sving costs of a transaction via
the web. It pointed that you maybe save some bucks in logistic
but you have to invest in building relationships with clients
(visitors). Did anyone read it?
Tina Thomas (5/4/98 9:34 AM): Strategic
alliances and sub-contractor agreements have been a big help
to many a small business... that includes for marketing.
Rob Frankel (5/4/98 9:34 AM): Ture Doc,
but I'll let you in on a secret that I found out: most "partnerships"
don't really work the way you'd expect them to. But they DO end
up as great referrals, that DO get you great business.
Doc Williamson (5/4/98 9:35 AM): LIFE
never ends up the way you expect it to. Life is what happens
on the way to getting what you thought you wanted.
Rob Frankel (5/4/98 9:35 AM): I used
to sit by the phone waiting for my "partners" to call
me with leads, but it doesn't work that way. Making contact,
staying in touch, and sending leads to people keeps you in front
of them and eventually, you hit big.
Jim Quirk (5/4/98 9:35 AM): Doc, I agree
wholeheartedly. What better place than the web to make strategic
Tina Thomas (5/4/98 9:35 AM): So true
Doc.. . So True.
Rob Frankel (5/4/98 9:36 AM): Which
brings us to....PUBLICITY!!! You can't get enough of it.
Doc Williamson (5/4/98 9:36 AM): Tina.
exactly, I am currently trading site re-design and marketing
for video hosting services.
Rob Frankel (5/4/98 9:36 AM): No Jorge,
I missed it. But I know that HP save $90 million its first year
from its web site alone.
Lynn Hoopingarner (5/4/98 9:37 AM):
Speaking from experience, you definitely get what you give. If
you are not actively trying to help your partenrs how can you
expect anything in return?
Laura (5/4/98 9:37 AM): I never thought
I'd complain about publicity... but every time my site gets mentioned
in the press, I'm sooooo slammed with email and questions, I
can find myself falling behind by weeks from a single mention!
Doc Williamson (5/4/98 9:37 AM): What
is "publicity worthy" these days in terms of activities
on the web that will get you noticed without getting you arrested,
Rob Frankel (5/4/98 9:37 AM): So...what
are people doing for FREE publicity?
Tina Thomas (5/4/98 9:38 AM): Free publicity...
Rob Frankel (5/4/98 9:38 AM): Believe
it or not, Doc, I find that it's not WHAT you say as WHERE you
say it. Start with the media that's dying for news stories...and
there are a lot of them.
Rob Frankel (5/4/98 9:39 AM): The biggest
mistake people make with publicity is exactly the same thing
they should look for in their target media: self interest.
Tina Thomas (5/4/98 9:39 AM): Networking
can get you free publicity, and trade opportunities, and leads,
and referrals, and sales...:)
Rob Frankel (5/4/98 9:39 AM): DON'T
write about how wonderful you are. Talk instead about a current
trend or some other news OF WHICH YOU ARE A PRIME EXAMPLE.
Laura (5/4/98 9:40 AM): this is off
topic - but I wanted to mention this service I found before I
forget to mention it :) If you want to run an email discussion
list, or send a newsletter out, check out http://www.makelist.com
- way cool, very efficient, and best of all - FREE. (By the way,
newsletters are terrific publicity!)
Rob Frankel (5/4/98 9:40 AM): Then tell
that story to a medium whose sole intrest is in that category.
Louise (5/4/98 9:40 AM): can you explain
Jorge R (5/4/98 9:40 AM): <b>
Tina Thomas (5/4/98 9:40 AM): It's not
only what you say, but how you say it, and to whom that can get
you free publicity.
Doc Williamson (5/4/98 9:40 AM): Television
news is now 3 hours a day for local stations, they are so desperate
that when a kid stabs his younger brother (in the hand) they
put it on as if it were a "blood bath at a bank robbery".
It gets silly how blood thirsty they are, but I don't want to
stab anyone, I just want THE INDUSTRY to pay attention, and that
kind of TARGETED publicity is very tricky, unless you have some
secret to reveal?
Rob Frankel (5/4/98 9:41 AM): Tina is
right about netowrking, too, although I never have gotten a single
lead from an "orgnized group" (other than FrankelBiz,
of course). The Cahmbers of Commerce all turn and run when they
see me coming.
Tina Thomas (5/4/98 9:41 AM): makelist.com...
got it... Thanks Laura!
Jorge R (5/4/98 9:41 AM): I recomend
it to you all:" Building Brand: Brick by brick" :http://www.clickz.com/1998/042898.html
Louise (5/4/98 9:42 AM): There is a
lot of mention in my area about the handmade soap business, how
do I get ahead?
Michael Kimsal (5/4/98 9:42 AM): FREE
publicity - one of my clients is a local concern, so we targeted
Michael Kimsal (5/4/98 9:43 AM): Although
it was not *overly* beneficial, press releases and phone calls
to local papers and magazines proved somewhat useful, didn't
take too much client time (or mine) and was free.
Rob Frankel (5/4/98 9:43 AM): Again,
most of us see ourselves as "the little guy" with no
story to tell. But I called the Los Angeles Tiems one day to
tell them about this "whole army of online markeitng firms".
It ended with my ugly mug on the front page of the Business section
Michael Kimsal (5/4/98 9:43 AM): We
found that many of the smaller papers (which did reach a sizeable
number) were very hungry for stories on current (and local) uses
of the internet
Laura (5/4/98 9:43 AM): >Tina,
makelist.com has seriously saved my sanity with sending my (33,000+
subscriber) weekly newsletter :)
Rob Frankel (5/4/98 9:43 AM): color
shots of ads I had done in the center spread.
Michael Kimsal (5/4/98 9:43 AM): (HI
Louise (5/4/98 9:44 AM): I just to to
come up with some inspiration that will put 'my' soap ahead of
the others here in my market, but don't we all want that too?LOL
Tina Thomas (5/4/98 9:44 AM): Doc...
I've found it's almost like winning a client over... stay in
touch with a reporter (or someone inside) until they see the
value of what you have to say... and publicity stunts, when they
happen, are just icing on the cake for the insider who knows
Rob Frankel (5/4/98 9:44 AM): Also,
EGO plays a big part here. Big time publications have big time
writers with HUGE egos. These guys LOVE to "discover"
little people (g). Might as well play to them.
Rob Frankel (5/4/98 9:45 AM): No, Lousie,
but if it were to get out that Madonna ordered from your site
(assuming she uses soap), it would probably be newsworthy for
Tina Thomas (5/4/98 9:46 AM): You got
Louise (5/4/98 9:46 AM): I think I may
i may be getting an idea, Rbo
Rob Frankel (5/4/98 9:46 AM): I just
realized that I mistyped Louise's name as "Lousie"
Ira Pasternack (5/4/98 9:46 AM): I've
gotten customers from both online and offline networking... online,
you have to find the right groups for your product/service. Offline
can have more to do with geography - with regard to Chambers
of commerice, I think it depends on how well your local chamber
Rob Frankel (5/4/98 9:47 AM): THEN you
gotta figure out who would be interested in "Soap to the
Stars"! Oh, like E! Channel's eonline.com. They'd eat that
Tina Thomas (5/4/98 9:48 AM): Also realize
who you are targeting and what they do... If 90%+ of my market
likes to golf, I'm on my way for lessons :)
Louise (5/4/98 9:48 AM): so, how can
i best use my local CoC, then?
Rob Frankel (5/4/98 9:48 AM): Yeah,
Ira, offline is part of the mix. And the fact is a big offline
hit with STILL out draw online anything. More people still watch
Hard Copy than CNN online.
Louise (5/4/98 9:48 AM): this might
work, guys, I do live in 'Hollywood North" :)
Tina Thomas (5/4/98 9:49 AM): Louise...
most CoC's have a "women's" grou
Jorge R (5/4/98 9:49 AM): Yes. Ira offline
has to do almost exclusively with geographic proximity, at least
in my case (web marketing). There is a whole market to be explored
Tina Thomas (5/4/98 9:49 AM): oops...
group that gets together... am I right that a majority of your
target market is women?
Rob Frankel (5/4/98 9:49 AM): Okay,
I'll go on record here: I hate the COC. They're local. They're
slow. They're expensive. You invest all this time to do business
with little businesses who have no interests beyond your zip
code. You now have the means to go global. So go!
Louise (5/4/98 9:49 AM): thanks Tina,
am a member with the local CoC women's network, they do buy a
lot fromme :)))
Rob Frankel (5/4/98 9:50 AM): (TEN MINUTE
Ira Pasternack (5/4/98 9:50 AM): Louise,
that depends on what your CoC does... I'm speaking on a panel
later this month at mine, I also attend the monthly after hours
networking events, which are attended by at least a few hundred
people each month, of the 3000+ members of the Providence CoC
Michael Kimsal (5/4/98 9:50 AM): But
if you're audience is primarily local, should you still aim to
Louise (5/4/98 9:51 AM): tina, my market
is universal, assuming guys use soap too LOL, and I find my soap
sells well to both sexes, but the toiletries only to the women
and kids<what's new>
Tina Thomas (5/4/98 9:51 AM): Ok! Then
lets extend that both geographically and electronically... Network
online with women the way you do with the CoC group, and let
your sig.file sell you!
Louise (5/4/98 9:51 AM): But that is
standard for my biz
Rob Frankel (5/4/98 9:51 AM): The web
has worked for me personally by allowing others around the word
to see my work. It allowed me to transcend the limits of my neighborhood,
which is why we service clients from Denmark, Texas, Canada --
as well as just down the street.
Tina Thomas (5/4/98 9:52 AM): Yeh...
but you gotta start somewhere... take on market step at a time
(as a small business)
Louise (5/4/98 9:52 AM): thanks, Tina,
I own 2 mail discussion lists .. it is nice to see I am doing
stuff right :)
Rob Frankel (5/4/98 9:52 AM): Tina really
gets it. EVERYONE should have a hyperlinked signature file.
Rob Frankel (5/4/98 9:53 AM): Michael,
if you're local, you can use the web, too. But you may find you
get interest from outside your area.
Tina Thomas (5/4/98 9:53 AM): Great...
Keep up the good work Louise.
Ira Pasternack (5/4/98 9:53 AM): (funny
little aside - just heard a radio commercial that had a woman
named Tina leaving a guy named Ira a message on an answering
machine - was that you, Tina? ;)
Doc Williamson (5/4/98 9:54 AM): Louise,
on the celebrity front, see if you can contact Lynn Carrow in
Vancouver, tell her I mentioned getting Gordy Ruddy to carry
your soaps in his stores in Jasper, and offer her a case of the
stuff. She is THE biggest casting agent in W. Canada and might
be able to put you in touch with stars if she likes you/your
Rob Frankel (5/4/98 9:54 AM): Lousie,
do you pitch the business to your mail list?
Jorge R (5/4/98 9:54 AM): you can also
get free publicity by creating controversy. challenge the percerption
of a well known product or tradition or company
Tina Thomas (5/4/98 9:54 AM): Uncovered
Louise (5/4/98 9:55 AM): i am giddy
with excitement, thanks Doc!
Rob Frankel (5/4/98 9:55 AM): Also,
Lousie, if my latest client goes ahead with her site, we'll talk.
You're a perfect match.
Rob Frankel (5/4/98 9:55 AM): Right,
jorge. In my next column for ZD, I kick Microsoft's butt about
their horrible branding.
Doc Williamson (5/4/98 9:55 AM): Laura,
what is your newletter about that you have built up 33K subscribers?
Louise (5/4/98 9:55 AM): i pitch the
base product to the list, I really need to start an alt.fashion.
Torri (5/4/98 9:56 AM): Whew...boy am
Tina Thomas (5/4/98 9:56 AM): Jorge,
while it's true changing perseptions over controversy can work,
and work darn well, be prepared for damage control if things
get outa hand... can't predict all market responses.
Jorge R (5/4/98 9:56 AM): well done
rob : )
Rob Frankel (5/4/98 9:57 AM): True,
Tina, but even bad publicity is better than one.
Doc Williamson (5/4/98 9:57 AM): Louise,
patience and caution, don't rush into "exploiting"
the relationship with Lynn to get to the celebs, you have to
CULTIVATE a friendship/relationship. Friends help friends, and
Lynn is that kind of person.
Tina Thomas (5/4/98 9:57 AM): Yep, yep,
Doc Williamson (5/4/98 9:57 AM): Hi
Torri, Hi Mike.
Rob Frankel (5/4/98 9:57 AM): Torri,
this is the last time you're late. While everyone else goes out
for play time, you have to stay and clean the chalk board...
Louise (5/4/98 9:58 AM): hey, Rbo, got
me interested in your latest client.. ouch those typos!
Jorge R (5/4/98 9:58 AM): yes Tina.
If you gong to make its because you think your product or service
really can compete with others.
Rob Frankel (5/4/98 9:58 AM): Right
Doc. (ONE MINUTE)
Torri (5/4/98 9:58 AM): (hanging head
in shame) OK...
Rob Frankel (5/4/98 9:59 AM): RBO is
sorry for mistyping Lousie's name. There.
Jorge R (5/4/98 9:59 AM): to the corner,
Torri (5/4/98 9:59 AM): Hi Doc...wish
I could come up with a funny comeback...
Rob Frankel (5/4/98 9:59 AM): Okay you
guys, hang out as long as you like. I believe we can log this
session for later retrieval. Lotta good stuff today. See you
Jorge R (5/4/98 10:00 AM): Hey tina
do you use icq? I'd like to exchange numbers..
Louise (5/4/98 10:00 AM): all right!
you have a good week, everyone1
Ira Pasternack (5/4/98 10:00 AM): Great
chat, once again! Seeya all next week :)
Jim Quirk (5/4/98 10:00 AM): Thanks
Tina Thomas (5/4/98 10:00 AM): Later
Rob... Later gang... I've yet to intro myself to the "Frankelbee"
list and will do so today... thanks for the great discussion!
Jorge R (5/4/98 10:01 AM): Bye everyone!