Rob Frankel (5/25/98 9:09 AM): Hi Louise...see?
Some USA types are working today!
soaplady (5/25/98 9:10 AM): hiya, just
Tina Thomas (5/25/98 9:10 AM): Hi Louise!
Tina Thomas (5/25/98 9:10 AM): We are
basically talking about growth opportunities out side the US
soaplady (5/25/98 9:10 AM): wow! Does
this mean I have two of the biggest brains all to myself today??:)
Rob Frankel (5/25/98 9:10 AM): I figure
I was never in the military, so I don't deserve to take today
soaplady (5/25/98 9:11 AM): I see the
chat script has matured a bit.. i like it
Rob Frankel (5/25/98 9:11 AM): I told
Tina that I don't expect a big turnout today...
soaplady (5/25/98 9:12 AM): well. I
am still working on my website.. lots of hits but hardly anyonw
buys.. gotta fix the cart
Rob Frankel (5/25/98 9:12 AM): Thanks.
There are two real possibilities that the Clinic may get integrated
into a big corporate sponsorship site, which will be even better.
But for now, this works nicely,.
Rob Frankel (5/25/98 9:13 AM): The cart
ain't the problem! One of the most common complaints I have from
clients is a "low close rate".
Tina Thomas (5/25/98 9:13 AM): Louise,
what's your URL again?
soaplady (5/25/98 9:13 AM): www.greencottage.com
Rob Frankel (5/25/98 9:14 AM): You have
one of two problems: 1. The site is too hard to buy from or 2.
You're getting unqualified traffic. Maybe even BOTH...
soaplady (5/25/98 9:14 AM): rob, I am
reorganizing it, so that it takes no more than 3 clicks to buy
Rob Frankel (5/25/98 9:14 AM): The last
time I checked, it took a LOT of clicks to get to the purchase.
Are you shortening that?
soaplady (5/25/98 9:15 AM): explain
soaplady (5/25/98 9:15 AM): everypage
except the home page has a link to a product somewhere :)
Rob Frankel (5/25/98 9:15 AM): Great.
That should help a lot. Another thing that might help is stressing
how tough it is to find these products anywhere else.
Rob Frankel (5/25/98 9:16 AM): Unqualified
traffic means you get lots of inquiries, but nobody who would
be interested in your site. For example, if you had a "SEX"
meta tag, you would draw lots of hits, but nobody would buy because
you had no porno to sell...
soaplady (5/25/98 9:17 AM): how do i
soaplady (5/25/98 9:17 AM): i have a
free month with eyegive.com
Rob Frankel (5/25/98 9:17 AM): This
is where CONTENT is important. Ever see those TV spots that say
"available only through this exclusive offer"?
Rob Frankel (5/25/98 9:18 AM): That's
how you have to sell your stuff. Also, price your items in a
package so that you sell more stuff per sale, even though you
sell each item for less.
soaplady (5/25/98 9:18 AM): hmmm.. I
don't really see how I can incorporate that kind of hard sell
in a shopping cart?
Rob Frankel (5/25/98 9:19 AM): Sure
you can. You make the "green Cottage Special gift Pack"
availabel as one item in the cart.
Tina Thomas (5/25/98 9:19 AM): Also,
the homepage should scream exclusivity and why to buy...
Rob Frankel (5/25/98 9:19 AM): Tina's
right. You may have distributors out there, but there shouldn't
be any conflict with them.
Tina Thomas (5/25/98 9:20 AM): Appeal
to the senses both verbally and graphically to get visitors as
emotionally excited/stirred as possible.
soaplady (5/25/98 9:20 AM): I am bartering
to get some pro commercial photos taken of my products, should
Rob Frankel (5/25/98 9:21 AM): Plus,
it should scream why they should buy RIGHT NOW. Special time
sensitive limited offers are great for that, especially when
holidays aren't helping you.
soaplady (5/25/98 9:21 AM): the homepage
will have 2 sections, one for purchasers, the other will lead
into a resource area
Rob Frankel (5/25/98 9:21 AM): Aslong
as we're in this deep, what about Gift Certificates?
Tina Thomas (5/25/98 9:22 AM): For instance,,,
I looked at the link Spalutions... It didn't appeal cause I didn't
know what it was... then when I saw it was Cool New Fizzy Bath
Stuff it made me smile thinking it would be neat to try.
Rob Frankel (5/25/98 9:22 AM): What's
the resource area?
soaplady (5/25/98 9:22 AM): yes, I was
thinking about that for my cataloque, I can do that for the online
catlaogue as well
soaplady (5/25/98 9:23 AM): well, Rob,
I run 2 discussion lists, one for the product that I distribute
here in Canada (some more soap HA), and a list about Natural
Rob Frankel (5/25/98 9:23 AM): Yeah...Cool
New Fizzy Bath Stuff sounds a lot more intriguing than Spalutions...
soaplady (5/25/98 9:24 AM): thanks Tina,
the new site has a picture of the bombs so that we can see immediately
what they are :)
Rob Frankel (5/25/98 9:24 AM): Gosh,
with all that soap, Canada must be a very clean country.
Tina Thomas (5/25/98 9:25 AM): Just
an example of using names/descriptives that appeal.... you can
reveal the real name later :)
soaplady (5/25/98 9:25 AM): :)
Tina Thomas (5/25/98 9:26 AM): Louise,
have you considered co-branding?
soaplady (5/25/98 9:26 AM): a lot of
my problems come from not having enough hours in the day to get
it all done :)
Rob Frankel (5/25/98 9:26 AM): Now,
where is most of your traffic coming from?
soaplady (5/25/98 9:26 AM): i am starting
to delegate, just takes time to train, I guess..
soaplady (5/25/98 9:27 AM): most of
my traffic comes from eyegive and the search engines
Rob Frankel (5/25/98 9:27 AM): UH OH
TIME MANAGEMENT problem...why aren't there enough hours?
Dale Leonard (5/25/98 9:27 AM): Entered
soaplady (5/25/98 9:27 AM): co-branding?
soaplady (5/25/98 9:27 AM): hiya Dale!
Dale Leonard (5/25/98 9:27 AM): Happy
Memorial Day, Rob, Tina and Louise ! !
Tina Thomas (5/25/98 9:28 AM): Yeh,
for instance, there is this dog breed called Jack Russell..
Rob Frankel (5/25/98 9:28 AM): Okay,
Business question: What's your Average Sale on the web? And is
it worth the ffort you're putting in?
Rob Frankel (5/25/98 9:28 AM): Hi Dale!
Tina Thomas (5/25/98 9:28 AM): They
have a catalog just for Jack Russell Terrier lovers (Hi Dale!)
Rob Frankel (5/25/98 9:29 AM): Watch
where Tina is going on this one...you go girl!
soaplady (5/25/98 9:29 AM): average
retail? about $100-150, average wholesale? about twice that
Tina Thomas (5/25/98 9:29 AM): An example
of co-branding would be to determine if this fizzy bath stuff
is safe for dogs and if so, letting Jack Russell put their name
brand on it and sell it because dogs would get a kick out of
Tina Thomas (5/25/98 9:30 AM): All you
have to do is supply the raw product to Jack Russell and let
them do the rest.
soaplady (5/25/98 9:30 AM): so how do
you think i should approach someone about co-branding?
Rob Frankel (5/25/98 9:30 AM): Maybe
you should look at bumping up the average sale by re-apckaging
and adding more items so that you generate more profit per transaction.
Rob Frankel (5/25/98 9:31 AM): Tina,
are you talking about co-branding or OEM'ing?
Tina Thomas (5/25/98 9:31 AM): Production
on such a co-branding campaign would balloon, but you save on
overhead and time on packaging and distribution.
soaplady (5/25/98 9:31 AM): i find that
adding more items tends to bring down my profit margin, unless
I am not doing it right?
Tina Thomas (5/25/98 9:32 AM): OEMing?
Rob Frankel (5/25/98 9:32 AM): It shouldn't.
By creating a Super Cottage pack, with five of everything instead
of one, you should be able to sell each item for 10% less, but
generate about 15% more.
Tina Thomas (5/25/98 9:33 AM): Don't
add more items, sell what you have in different ways (packaging)
Rob Frankel (5/25/98 9:33 AM): OEM stands
for Original Equipment manufacturer. It means producing stuff
and letting other people slap their brand label on it.
soaplady (5/25/98 9:33 AM): rob, we
call that private label
Rob Frankel (5/25/98 9:34 AM): So Lousie
might sell the Jack Russell Fizzy bath without her label on it,
but they would have to buy the stuff by the metric ton to make
it worth her while.
soaplady (5/25/98 9:34 AM): those are
2 interesting options, I am thinking of using boxes but the soap
is also artistic and should be seen
Tina Thomas (5/25/98 9:34 AM): Oh yeah...
no... what I was meaning by co-branding is that the manufacturer
name stays on somewhere.
Rob Frankel (5/25/98 9:35 AM): Private
Label, OEm, whatever. In the high tech arena, they always use
ten syllables when one will do...
Tina Thomas (5/25/98 9:35 AM): You got
soaplady (5/25/98 9:35 AM): and you
are right, they need to buy at least 100 bars to make it worthwhile
soaplady (5/25/98 9:35 AM): oops 1000
Rob Frankel (5/25/98 9:36 AM): I still
think your idea has a lot of merit. "Specs" has a lot
of appeal.ially Prepared for Jack Russell
Dale Leonard (5/25/98 9:36 AM): Would
you guys like to give me a hint what to expect when our ad goes
in Modern Bride on June 23rd? We don't have any idea what to
Rob Frankel (5/25/98 9:36 AM): oops.
That should have read: "Specially Prepared for Jack Russell
by Green Cottage">
soaplady (5/25/98 9:37 AM): got it:)
Rob Frankel (5/25/98 9:37 AM): How big
of an ad? Where is it being placed? How mantimes are you running
Tina Thomas (5/25/98 9:37 AM): You got
it Rob.... What's your URL Dale?
Dale Leonard (5/25/98 9:38 AM): 1/6th
page, and it will be in every issue for the next year at least.
Rob Frankel (5/25/98 9:38 AM): Four
color or black and white? And is it in a special section or just
Dale Leonard (5/25/98 9:39 AM): And
like I mentioned two weeks ago, if our website is done before
that, we will buy a banner ad on the Modern Bride website, on
their Gift and Registry page. Black and white ad, floating.
Rob Frankel (5/25/98 9:40 AM): Well,
unless it's a killer ad, I wouldn't bet the farm on it. Small
space print ads tend to get shoved to the back of the book...
soaplady (5/25/98 9:40 AM): hey Dale,
you haven't updated me with what you need from me for the site:)
Rob Frankel (5/25/98 9:40 AM): Doesn't
Modern Bride have a special showcase section for ads that size?
Tina Thomas (5/25/98 9:41 AM): That
small, b&w, floating... need to use a little text as possible...
make white (or black) space work hard for you.
Rob Frankel (5/25/98 9:42 AM): Dale,
sometimes you can use a book like Modern Bride as your marketing
Handbook. Have you gone to the smaller advertisers and offred
them space on your site in exchange for a mention of your URL
in their ads?
Rob Frankel (5/25/98 9:42 AM): Jeez,
that's like Modern Bride printing out a prospect list just for
Dale Leonard (5/25/98 9:42 AM): Rob,
you know it's not a "killer creative" ad because I
didn't get you to design it! ! Sorry Louise, I will have my webbuilder
get in touch with you tomorrow to let you know. I can't wait
to see what traffic you will get from this.
soaplady (5/25/98 9:44 AM): well at
least you will have some idea of how effective your site is :)
Rob Frankel (5/25/98 9:44 AM): Years
ago, I had a client who thought her "wedWare' planning software
would take over the world. Her little ad didn't pull much, but
then her product was pretty bad, too, and those were the days
when software was considered more "male".
Dale Leonard (5/25/98 9:44 AM): No,
Rob, we hadn,t thought of that. But seriously, I want you to
create some advertising for me when I can afford your services.
I really get a kick out of the way you think.
Rob Frankel (5/25/98 9:44 AM): BTW,
I did the "killer" ad and it still flopped!
Rob Frankel (5/25/98 9:45 AM): Modern
Bride should have a shopping section for smaller ads. Those sections
usually work better than floating around a thick magazine.
Dale Leonard (5/25/98 9:45 AM): It is
pretty neat that all the advertisers in the various magazines
are potential clients for us as well.
Rob Frankel (5/25/98 9:46 AM): Ya know,
Dale, that's like Mistake #3 that I se on people's websites:
They list their CURRENT clients -- right out there in the open
for everyone else to steal!
Tina Thomas (5/25/98 9:46 AM): Dale,
have you looked into reciprocals/partnering online?
Dale Leonard (5/25/98 9:46 AM): And
we are going to the photographers convention in New Orleans August
2nd, and the videographers' on August 18.
Dale Leonard (5/25/98 9:47 AM): Not
really sure just what you mean, Tina.
Rob Frankel (5/25/98 9:47 AM): PHOTOGRAPHES!
That's great! Most of them hve the worst sites anywhere. Very
slow loading. They'd be happy to do deals for web space on your
Jorge R (5/25/98 9:48 AM): Entered the
Rob Frankel (5/25/98 9:48 AM): And your
site could have a geographical directory
Dale Leonard (5/25/98 9:49 AM): The
cool thing about our site : when every girl registers with us,
all the vendors within 60 miles of her "downloads"
to her computer so she can see the services in the area of her
Rob Frankel (5/25/98 9:49 AM): Let's
face it, wedding photogrpahers are not going to travel the country
to do weddings...
Dale Leonard (5/25/98 9:50 AM): We are
actually going to have a national staff just to sell webpages
on our site to every florist, caterer, tux rental et al in every
major city. The sky's the limit ! ! !
Rob Frankel (5/25/98 9:50 AM): Yeah,
I like that photographer angle..and caterers, obviously...
Rob Frankel (5/25/98 9:51 AM): Dale,
did you know that the owner of freshflowers.com is a member of
Rob Frankel (5/25/98 9:51 AM): We're
talking long stemmed flowers, buckaroo
Jorge R (5/25/98 9:51 AM): Hello everyone.
Excellent approach to nationwide marketing Dale.
Rob Frankel (5/25/98 9:51 AM): Oops,
soaplady (5/25/98 9:52 AM): is that
right Rob? <wink wink, nudge nudge>
Dale Leonard (5/25/98 9:52 AM): So Rob,
this is where you come in, and very soon, I hope. We are placing
ads in all the trade journals for the different industries, and
we need something that would be so compelling the people reading
them just can't resist using us. You can guaranty those results,
can't you, Rob???
Rob Frankel (5/25/98 9:52 AM): (Seven
minute warning -- Barbecue is firing up)
Rob Frankel (5/25/98 9:53 AM): Ummm,
Tina Thomas (5/25/98 9:53 AM): Like
geographically partnering with, say, the Baltimore Sun's Online
Paper The Sun Spot, Where they tout you as the exclusive resource,
knowing that any other businesses in the area will reap rewards.
Dale Leonard (5/25/98 9:53 AM): We are
having barbecues chicken. And I live on St. Simons Island, Georgia.
Absolutely beautiful down here! ! !
Rob Frankel (5/25/98 9:53 AM): Actually,
there has to be a better way for me to let everyone know what
kinds of categories of people are on FrankelBiz, without making
it too messy...
soaplady (5/25/98 9:54 AM): if you change
some of your categories to reflect what people speicalize in..
i.e. giftware industry
Dale Leonard (5/25/98 9:54 AM): Tina,
I have to admit that is totally new to me. Thanks!
Rob Frankel (5/25/98 9:55 AM): Yeah,
but how do I get the members to see all that? A web page?
Rob Frankel (5/25/98 9:56 AM): Maybe
I'll put up a page that lists everyone by specialty...if I could
just g everyone to sign in....
Jorge R (5/25/98 9:56 AM): what about
a web page database driven with restricted access Rob?
Dale Leonard (5/25/98 9:56 AM): Rob,
maybe a directory of some sort. Let us give you two or three
sentences describing our business. If anybody doesn't take the
time for that, they aren't serious about doing business efficiently.
Rob Frankel (5/25/98 9:56 AM): (Two
Minutes and I'm off to pour marinade)
Tina Thomas (5/25/98 9:57 AM): Dale...
try to approach it as big time value added to their site.
soaplady (5/25/98 9:57 AM): that sounds
like a good idea Dale
Rob Frankel (5/25/98 9:57 AM): Restricted
access is counter to our mission, Jorge. We want as many people
in as possible, we justdon't want spammers and geeks.
Dale Leonard (5/25/98 9:57 AM): Yes,
by broad categories would be great to begin with. Like you show
us the percentages now - retail, advertising etc.
Rob Frankel (5/25/98 9:58 AM): Yeah,
I'll give it more thought. We need a tool for more efficient
contact. At the same time, i like broadcasting messages to the
list to show people how we work. Otherwise, we just become a
Dale Leonard (5/25/98 9:58 AM): Buy
everyone, have a super week! ! See you in two weeks. Louise,
you'll hear from us tomorrow. Thanks, ROB!
Rob Frankel (5/25/98 9:59 AM): Okay,
everyone, the kids are dragging me ot to the backyard! Stay and
schmooze for as long as you like. I'll see you online!
Tina Thomas (5/25/98 9:59 AM): My daughter
is calling me to have fun now... Enjoy the day everyone!!
good luck Dale (5/25/98 9:59 AM): Entered
soaplady (5/25/98 10:01 AM): thanks