Transcript of Frankel's Free Clinic May 27, 2002

Jonathan Cohen (jacohen@damnfinewriting.com) (5/27/2002 8:59 AM): hi Terri, all :)

Terri Robinson (recruit2hire.com) (5/27/2002 8:59 AM): Good morning Jonathan, everyone! :)

Yosef (yosef@SuddenVision.com) (5/27/2002 9:00 AM): Good morning (umm..good afternoon here in the east :-)

Sharon (5/27/2002 9:01 AM): hi everyone

Michael Kimsal (5/27/2002 9:01 AM): Entered the room.

Terri Robinson (recruit2hire.com) (5/27/2002 9:01 AM): all you U.S. folks celebrating today?

Terri Robinson (recruit2hire.com) (5/27/2002 9:01 AM): hey! hi Michael!

Yosef (yosef@SuddenVision.com) (5/27/2002 9:01 AM): Dictator, Dictator, wherefore art thou, Dictator? :-)

Sharon (5/27/2002 9:02 AM): thunderstorms here so have to do the bq between showers

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:03 AM): Entered the room.

Michael Kimsal (michael@tapinternet.com (5/27/2002 9:03 AM): Entered the room.

Jonathan Cohen (jacohen@damnfinewriting.com) (5/27/2002 9:03 AM): hi Rob

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:03 AM): Whew! Almost didn't make it!

Michael Kimsal (michael@tapinternet.com (5/27/2002 9:03 AM): hi Terri

Terri Robinson (recruit2hire.com) (5/27/2002 9:03 AM): Greetings, Rob!

Michael Kimsal (michael@tapinternet.com (5/27/2002 9:03 AM): ack - weird browser issue

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:03 AM): Entered the room.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:04 AM): I art here now....hope everyone in the USA is having a great holiday. Anyone have anything new to jump in with?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:04 AM): Good Morning.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:04 AM): Which Sharon is this?

CreativeSoapz (5/27/2002 9:04 AM): Entered the room.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:04 AM): Our new product C-Splash

Solari (5/27/2002 9:05 AM): Entered the room.

Sharon (5/27/2002 9:05 AM): Sharon Evans first time here

Solari (5/27/2002 9:05 AM): Good noon, folks.

Solari (5/27/2002 9:06 AM): First timer here too.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:06 AM): Well, we always let the new folks go first, so if there's anything you've got, jump right in!

CreativeSoapz (5/27/2002 9:06 AM): Hello Everyone... Stacey from Creatively Yours Handmade Soaps here

Solari (5/27/2002 9:06 AM): Rob, just bought your book from Amazon. Can't wait to dig into it.

Solari (5/27/2002 9:06 AM): Don't wait on me - I'm just here to listen and learn.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:06 AM): Rob, we are just introducing our new product an I can use some input

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:07 AM): Cool, Solari...thank you. I have to publicly thank you here, because Amazon doesn't tell me who buys. I only get that data from the Revenge of brand X site.....

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:07 AM): Hi Stacey....anything I can help you with before we talk to Weber?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:08 AM): I send thank you notes to everyone who buys stuff through my site....

Solari (5/27/2002 9:08 AM): Well that's how I found out about you - thru Amazon. Better than nuttin', I always say. ;)

CreativeSoapz (5/27/2002 9:08 AM): I guess that I am mainly here to listen and learn... still trying to get my name out there everywhere

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:09 AM): Isn't that interesting? I always say that Amazon is the bets search engine....although people don't think of it that way.

Solari (5/27/2002 9:09 AM): BTW, I sell subscriptions to a collegiate sports site. Kinda hard to get any tips and info for such a niche thing.

Skip Pratt (skippratt@cox.net) (5/27/2002 9:09 AM): Entered the room.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:10 AM): Okay, Solari. If you have any specific questions, jump in.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:10 AM): Okay, then Weber, you want to jump in?

Skip Pratt (skippratt@cox.net) (5/27/2002 9:10 AM): Morning all...

Hilary Glazer (5/27/2002 9:10 AM): Entered the room.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:10 AM): Solari, you'd be amazed at what we come up with here!

Frederick (bspage.com) (5/27/2002 9:10 AM): Entered the room.

Solari (5/27/2002 9:10 AM): Really? That's good to hear, then!

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:10 AM): Just ask Skip (who just joined in). We did a FrankelCall two weeks ago and cranked out some amazing stuff!

Skip Pratt (skippratt@cox.net) (5/27/2002 9:11 AM): Rob, you ARE amazing~!

Yosef (yosef@SuddenVision.com) (5/27/2002 9:11 AM): Dictator, Dictator, wherefore art thou, Dictator? :-)

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:11 AM): We are starting to push our newest product. It is a powdered drink mix that is a Vitamin C supplement

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:11 AM): Thanks, Skip.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:11 AM): Dictator, Dictator, wherefore art thou, Dictator? :-)

Solari (5/27/2002 9:11 AM): That reminds me, Rob - I'm deaf so how would you conduct a FrankelCall with someone like me?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:11 AM): It is sugar free, and carb free, and comes in flavors 100% natural flavors

Skip Pratt (skippratt@cox.net) (5/27/2002 9:11 AM): everyone, that's no BS! Rob is worth every dime...helped me name my company and business, as well as defined the brand...all in one hour!

Hilary Glazer (5/27/2002 9:11 AM): hi, this is my first Free Clinic. i wonder why i didn't attend b4

Lyman Stucky (lstucky@ix.netcom.com) (5/27/2002 9:11 AM): Entered the room.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:12 AM): Any suggestions on ways to create demand so the grocery stores are forced into carrying it?

Yosef (yosef@SuddenVision.com) (5/27/2002 9:12 AM): sorry for the repeat posts of my intro, my computer's malfunction

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:12 AM): Hi Hilary...if you have a question, you're right after Weber....

Lyman Stucky (lstucky@ix.netcom.com) (5/27/2002 9:12 AM): greetings all, first time here, I'll just watch a little before I chime in...

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:12 AM): Weber, is this an exclusive?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:12 AM): Forced based on consumer demands for it.

Emaline (5/27/2002 9:12 AM): Entered the room.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:12 AM): malfunction"ing" (jeez, it's having one of those days). ummm...I'll shut up now :-)

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:13 AM): We created the product and own it if that is what you mean.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:13 AM): That should be created

Hilary Glazer (5/27/2002 9:13 AM): i am thinking of writing a comparison of 3rd-party billers. would people go 4 it ?

Solari (5/27/2002 9:14 AM): Hilary, I know I would be interested. Currently I am using NetBilling.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:14 AM): Weber, I don't know what your budget is, but I can tell you this much: (As I mentioned to Yosef on another project) you can test this via direct response TV if the margins are there. It's cheaper than you think and proves demand quickly, which is what grocery buyers need to see. They love "as seen on TV"

Hilary Glazer (5/27/2002 9:14 AM): I'm an old hand at this brand stuff. Mine is Demarcation Sys

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:15 AM): Just a sec Hilary. Let's finish Weber first....you're next

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:15 AM): Retail on each "Envelope" is suggested at 50 cents.

Hilary Glazer (5/27/2002 9:15 AM): OK. i will gladly wait my turn

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:15 AM): How are they packaged, Weber? Can you sell them in 90 day packs?

CreativeSoapz (5/27/2002 9:16 AM): Entered the room.

Solari (5/27/2002 9:16 AM): Actually, Rob, put me on the list - I do have some questions to ask. Thanks.

Bob Lazor (5/27/2002 9:16 AM): Entered the room.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:16 AM): 24 packs to consumers, and 90 packs to stores

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:17 AM): A $45 product (90 day pack) that costs a grocer $25 is very attractive. If it costs you 1/8th of the retail price, you can sell it on TV.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:17 AM): Each envelope makes 1 quart.= 4 servings=150% Vitamin C per serving

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:18 AM): Weber, grocery buyers are tough. They tend to go only with proven commodities. Those that aren't proven have to buy their way in, with slotting fees and promotional allowances and coop advertising programs. very expensive. Why not just go direct?

Hilary Glazer (5/27/2002 9:18 AM): hi, creativesoapz, i was going to interview u on my radio show, but the show flunked.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:18 AM): I was thinking of some sort of couponing in the Sunday papers, consumer goes to the store to get the product creates demand

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:18 AM): If you haven't got the budget for that your next best bet is packing in with a compatible product......

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:19 AM): We are selling off our site right now. But I want to move lots and lots of this.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:19 AM): Weber couponing will NOT work. You have to have BIG bucks to repeatedly coupon. You have to track them and print them. Very expensive.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:19 AM): "your next best bet is packing in with a compatible product." How so

Yosef (yosef@SuddenVision.com) (5/27/2002 9:20 AM): Weber, I have an ex-client that sells a specialty-foods item and she has connections into some supermarkets and 7-11's. contact me off-list after the session and I'll hook you guys up.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:20 AM): You mean team up with bottled water companies?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:20 AM): Weber, you can contact a juicer, for example, to include a sample of your product in every juicer they sell.

CreativeSoapz (5/27/2002 9:20 AM): Just out of curiosity... why should I buy your drink?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:20 AM): OK Yosef I will do use this address? yosef@SuddenVision.com

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:21 AM): That's a great idea, Yosef. Weber, if you can hook up with a borker, that could save you endless time. Begin with smaller stores. test your product with a few independents so that you make your mistakes there.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:21 AM): Hmmmm.... interesting idea.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:21 AM): Yes, Weber. yosef@SuddenVision.com

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:22 AM): We did taste tests a year ago, and people who tasted it kept writing to ask if we would sell it.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:22 AM): When you're ready for the major leagues, you'll look more like a pro. Just to let you know that I practice what I preach, I can tell you that the sales process and pricing structure I use for i-legions has changed a lot since we launched. I used the first few months to make my mistakes and get the system down.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:23 AM): Is it brokers who sell to the 7-11's of the world?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:23 AM): Now, instead of getting "Hmmm" and "Duh?" we get, "Sounds interesting. Send me the costs involved."

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:23 AM): And that's why we're now pursing and getting meetings with mega brands.

Hilary Glazer (5/27/2002 9:23 AM): Entered the room.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:24 AM): Creative... Sugar Free, 150% Vitamin C per serving, all natural flavors, no artificial anything. and tastes great.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:24 AM): Weber, a broker's rolodex is like gold. With one call they can set you up with accounts you'd be calling for six months

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:24 AM): Hilary, you want to jump in now?

Hilary Glazer (5/27/2002 9:24 AM): OK

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:24 AM): Solari, you'll be next.....

Yosef (yosef@SuddenVision.com) (5/27/2002 9:24 AM): Weber, according to my ex-client, some major chains ONLY go thru brokers.

Sharon (5/27/2002 9:24 AM): where do you find the brokers Rob?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:25 AM): OK, thanks for the suggestions

Solari (5/27/2002 9:25 AM): Broker! Ah, I was trying to figure out what Rob meant by "Borker." ;)

Solari (5/27/2002 9:25 AM): No rush, thanks.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:25 AM): I'm a branding guy, Solari, not a typist.....

Hilary Glazer (5/27/2002 9:25 AM): In March, Larry & Cindy A of effectiveinternet.com offered free hosting to FrankelBee colleagues.

Solari (5/27/2002 9:25 AM): ;)

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:26 AM): Yosef, I know most of the health food stores go that route. I was also thinking of getting in touch with route drivers

Hilary Glazer (5/27/2002 9:26 AM): I cannot seem to reach them by email. I had to register my domain first; so 2 months went by.

CreativeSoapz (5/27/2002 9:26 AM): Weber - I like the website name. I use a lot of herbs in my products. Stacey

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:27 AM): Creatine... we have been selling a lot of pearl powder to cosmetic companies lately.

Hilary Glazer (5/27/2002 9:27 AM): Larry and Cindy of effectiveinternet.com, WHERE are you ? I hoped to find u here

Bob Lazor (5/27/2002 9:27 AM): I have some software that I am looking to take to market. It is web communications related. Where do you start for this kind of a business?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:27 AM): Also silk protein an sea weed extract

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:27 AM): Hilary, did you have a question?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:28 AM): Bob, you're after Solari.....

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:28 AM): Rob, I'm going to send you some samples of C-Splash, where should I send them?

Hilary Glazer (5/27/2002 9:29 AM): YES. can u reach Larry & Cindy --- new email or ?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:29 AM): Weber: Frankel & Anderson, 17645 Royce Drive, Encino, CA 91316

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:29 AM): Hilary, have you tried the contact info on their site? Otherwise, I wouldn't have it.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:30 AM): Got it.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:30 AM): And if you can't reach them though that, I'd take that as a sign that they're gone.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:30 AM): Solari, how can I help you?

Lyman Stucky (lstucky@ix.netcom.com) (5/27/2002 9:31 AM): Hilary--I'd like to hear from you offline re: your radio connections (maybe a brief resume) at lstucky@ix.netcom.com .... that's L as in Lyman BTW...

CreativeSoapz (5/27/2002 9:31 AM): Weber... I will visit your site shortly. I am trying to figure out how to market my products as well.

Solari (5/27/2002 9:31 AM): Thank you --

Hilary Glazer (5/27/2002 9:31 AM): OK, good idea, will try their site. OK Lyman

Solari (5/27/2002 9:31 AM): Basically, I sell subscriptions to content on my collegiate sports site (covers University of Florida sports),

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:32 AM): You can plug the URL Solari.....

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:32 AM): OK Creative

Solari (5/27/2002 9:32 AM): So it's a rather narrowly defined niche. I have yet to read your book since I just got it but I wanted to ask if I can apply branding strategies to such a niche?

Solari (5/27/2002 9:32 AM): http://www.gatorinsider.com

Solari (5/27/2002 9:33 AM): It's like a "subsite" of GatorCountry.com, which is our free site and gets 4 million page views monthly.

Solari (5/27/2002 9:33 AM): A premium content area, if you will.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:33 AM): Weber, is your product certified Kosher? The Kosher market is HUGE!

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:33 AM): You bet you can. The book will show you what you need to do to make the brand "the only solution to your users' problem." After you get them to that point, your task will be monetizing them and getting them to evangelize your brand. But it's no different than any other product or service.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:34 AM): Do you have an existing user base of subscribers?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:34 AM): And by that, I mean registered e-mail addresses, not visitors.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:35 AM): No not Kosher, or Certified Organic. Though it is not made using any animal product or by products.

Solari (5/27/2002 9:35 AM): Yes we do... And Gator Insider already has 2,000 subscribers thereabouts from lead ins from Gator Country.com.

Solari (5/27/2002 9:35 AM): I'd like to reach outside of GC itself tho and try to reach a bigger market.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:35 AM): Sorry, having a problem with the d', v' r's on this keyboard

Solari (5/27/2002 9:35 AM): In other words I have not advertised GI except on GC.

Del (5/27/2002 9:36 AM): Entered the room.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:36 AM): Solari, are you in Gainesville?

Del (5/27/2002 9:36 AM): Weber: combine the packet with Creatine and sell it to bodybuilders. :-)

Del (5/27/2002 9:36 AM): morning folks.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:36 AM): IF they're paying subscribers, you've got the basis of a Branded Community, which is my big thing. See http://www.i-legions.com for a brief idea of what to do next. You can leverage your current subscribers to generate more bucks and more subscribers. In the meantime, you need to identify brand-compatible but non-competitive allies that can help you.

Solari (5/27/2002 9:36 AM): Not yet - live in Sarasota but that's where we will move back to Gville.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:37 AM): You need to find Gator sites with healthy subscribers and do a swap or revenue share deal to get the new Gator fans into your Branded Community.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:37 AM): Del- for protein shakes?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:37 AM): BTW, I have just filed for a registered trademark for the phrase, "Branded Community"

Solari (5/27/2002 9:37 AM): Yes, they are paid. We're the largest Gator site in the world, really. No real equivalent except the newspaper site and they have their own subscription service.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:37 AM): Weber, getting kosher certification is not very expensive, especially if you use ingredients that are already certified kosher. Check out www.ou.org or go directly to http://www.ou.org/kosher/kosherqa/default.htm

Del (5/27/2002 9:38 AM): weber. No, Creatine is this nasty chalky/grainy compound that's usually digested with water. Recommendations now have you taking it with simple sugars.

Hilary Glazer (5/27/2002 9:38 AM): thanx, friends. I'm wandering off to look at I-legions

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:38 AM): Check out the places where Gator fans are assembling: Alumni and official school sites can be sticky due to their bureaucratic structures....but there are plenty of unofficial sites that move more quickly.

Solari (5/27/2002 9:39 AM): Good luck with the trademark. Good idea!

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:39 AM): Yosef, we looked into that. One of the products is not certified Kosher. It is the one we are importing from China ourselves (we control the facility doing the extraction).

Solari (5/27/2002 9:39 AM): Okay, and will dig into your book as well. Thank you.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:39 AM): Del, why with sugars? For taste or do they enhance the effectiveness?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:40 AM): Bob, you want to jump in?

Del (5/27/2002 9:40 AM): effectiveness. faster metabolization, etc.

Del (5/27/2002 9:40 AM): and most definitely taste. :-)

Bob Lazor (5/27/2002 9:40 AM): Are there software brokers? We have demos on our site and a complete tutorial.

Del (5/27/2002 9:41 AM): Rob: good luck with the tm/sm.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:41 AM): Kosher is soooooo political. One group only accepts "U" another only accepts "k" I know Rabbi's have to eat but.....

Michael Kimsal (michael@tapinternet.com (5/27/2002 9:41 AM): Rob, does that mean I can trademark it spelled correctly and beat you to it? :)

Skip Pratt (skippratt@cox.net) (5/27/2002 9:41 AM): Bob, my experience shows there are no such thing as "software brokers"...

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:42 AM): Bob, there are all kinds of software brokers and resellers. But in this day and age, when so many software buyers are web going buyers, why not just push it over the web?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:42 AM): Kimsal, remind me to beat you senseless later.

Skip Pratt (skippratt@cox.net) (5/27/2002 9:42 AM): I've been in that market most of my career...tough sledding like many other markets..what does your software do?

Bob Lazor (5/27/2002 9:42 AM): Basically we take our website to your desktop

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:43 AM): I have a great source for Creatine. The contract mfr, that does some of our more generic type supplements.

Skip Pratt (skippratt@cox.net) (5/27/2002 9:43 AM): Rob's right, selling direct is cheapest and fastest way to build the biz...

Yosef (yosef@SuddenVision.com) (5/27/2002 9:43 AM): Weber: There's a limit to the politics. The "big 4" certification services accept each other's certification for ingredients.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:43 AM): Bob, the latest software client I have doesn't even sell through retail. They do everything direct and via the web, which is really a good way to go.

Del (5/27/2002 9:43 AM): At the very least it's something to examine, check comparable products, and will allow you new avenues into health food markets.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:44 AM): I actually recommended a great direct sales guy today in FrankelTips. I'm using them for i-legions.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:44 AM): Bob - Try www.tucows.com and www.download.com. They are clearinghouses for shareware/freeware.

CreativeSoapz (5/27/2002 9:44 AM): If we have time I do have a question...

Skip Pratt (skippratt@cox.net) (5/27/2002 9:44 AM): Bob, still don't understand...can you give your web site URL?

Michael Kimsal (michael@tapinternet.com (5/27/2002 9:44 AM): oooh rob - just send me a PillowMail instead.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:44 AM): Thanks Del :) Yosef, the problem is not with the "Big 4" it is with the consumers.

Bob Lazor (5/27/2002 9:45 AM): We build in value added content and it is completely customizable www.promotionsforyou.com/PFY.htm

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:45 AM): Bob, you also have to define who you're trying to reach before you go out there. Tucows and Download.com are great, but they tend to appeal to the much smaller business crowd.

Bob Lazor (5/27/2002 9:45 AM): The software is fairly large may be a problem to download

Del (5/27/2002 9:46 AM): Um..I'll stick with yahoo or CNN. sorry.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:46 AM): If you're serious about selling a higher margin product with multi-user licenses, there are better routes.

Bob Lazor (5/27/2002 9:47 AM): The product is a communications tool for small to medium sized cos.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:47 AM): Identifying larger companies and contacting them directly might be a better way to go. Get a demo to their MIS manager and establish a relationship/dialogue.

Lyman Stucky (lstucky@ix.netcom.com) (5/27/2002 9:47 AM): Bob-- the Holy Grail of marketing for consumer and small biz mainstream software (and to a lesser degree, Open Source stuff) is getting a REVIEW of your software by the editors of Download.com and having a trial/demo/crippleware/whateverware version online there for download....

Yosef (yosef@SuddenVision.com) (5/27/2002 9:47 AM): Weber: The vast majority of the kosher market accepts the big 4 (over 90%). Very few DON'T. You can't please all of the people all of the time :-)

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:47 AM): Bob, I downloaded Coffee Cup try before you buy

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:48 AM): Yosef, how true. I just sent you contact info:)

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:48 AM): Bob, what does your stuff go for $$$?

Del (5/27/2002 9:48 AM): Off subject, sorry for the insertion here...Weber: did you ever establish the b2b peer group?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:49 AM): It was a good size download, but we liked it and bought it.

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:49 AM): Del, no not yet. I still very much want to.

Bob Lazor (5/27/2002 9:50 AM): I will contact download.com and see how it works. Thanks

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:50 AM): (TEN MINUTE WARNING)

Solari (5/27/2002 9:50 AM): Rob, are their transcripts available for your tapes?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:51 AM): Bob, how much does your software cost?

Yosef (yosef@SuddenVision.com) (5/27/2002 9:51 AM): Bob - Many of the programs on download.com and tucows.com are very large. Chances are that your target market will have high-speed internet anyway, so...ummm...Size doesn't matter. :-)

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:51 AM): Not the tapes, Solari. Sorry.

Skip Pratt (skippratt@cox.net) (5/27/2002 9:51 AM): Bob, how does your product functionality compete with MS Outlook?

weber emperorsherbologist.com/c-splash.htm (5/27/2002 9:51 AM): Bob, can you write some articles. Ezines are always looking for articles. Write about communications technology, and lead them to your product without being an advertorial.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:51 AM): But if you're interested in buying the tapes, there's a special offer on them if you've already bought the book....saves you about $100

Solari (5/27/2002 9:52 AM): I would love the tapes but I'm deaf and wouldn't hear them. ;)

Del (5/27/2002 9:52 AM): Rob: did you submit the disclosure, "No claims to the words Branded or Community except as to the combined mark as shown" or something to that effect with your tradename submission?

Terri Robinson (recruit2hire.com) (5/27/2002 9:52 AM): jeez, Rob - sounds like a new target market for your tapes - transcribe them onto audio and sell to books for the deaf

Del (5/27/2002 9:52 AM): If not, that'll be the first disclosure they'll send back and request.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:53 AM): Rats! One day, I hope to be able to make my stuff available for alternative markets. I have visually impaired people who ant Revenge of Brand X on tape! Sorry, Solari.....

Solari (5/27/2002 9:53 AM): Good point Del - gotta make sure it's not a generic trademark.

Yosef (yosef@SuddenVision.com) (5/27/2002 9:53 AM): Rob, do you have a transcript of the tapes for Solari to read?

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:53 AM): Yes, Del....I went through the USPTO....

Solari (5/27/2002 9:54 AM): No worries, Rob - it's really an economic thing - doubt there would be enough deaf folks to make it worthwhile to transcribe?

Del (5/27/2002 9:54 AM): Rob. Good deal. Just looking out for you.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:54 AM): No Yosef, no transcripts of the tapes. No audio of ROBX.

Bob Lazor (5/27/2002 9:54 AM): Rob we are looking at the $24.95 range

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:54 AM): Thanks Del. I appreciate any and all help I can get!

Solari (5/27/2002 9:54 AM): You guys know President Bush has a trademark to the words "Compassionate Politician"?

Solari (5/27/2002 9:55 AM): I'm sorry I meant Compassionate Conservative.

Bob Lazor (5/27/2002 9:55 AM): If the software is customized for a company min is 500 and cost is $10.00/ and $1,00 set up

Del (5/27/2002 9:55 AM): well, humpf...my father has 103 US and European scientific patents. =P

Solari--but you're being redundant! ;^) (5/27/2002 9:55 AM): Entered the room.

Solari (5/27/2002 9:56 AM): Eh!

Yosef (yosef@SuddenVision.com) (5/27/2002 9:56 AM): And Pat Riley (NBA Coach) owns "Threepeat" and "FourWard" for winning the title 3 times or 4 times consecutively.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:56 AM): Bob, that's really inexpensive. Not knowing what the product does, I can say that it sounds like it could use a pricing strategy overhaul....big companies tend to not trust inexpensive stuff.

CreativeSoapz (5/27/2002 9:56 AM): If it is allowed I would like to mention my site here and hopefully will be able to talk more next time

Solari (5/27/2002 9:56 AM): It does get outta hand with the trademarking.

Solari (5/27/2002 9:57 AM): Rob, does your book also discuss pricing strategy?

Del (5/27/2002 9:57 AM): Wordmarks are easy...logomarks are more difficult...and depends on the examiner.

Del (5/27/2002 9:58 AM): Solari: The Strategy & Tactics of Pricing by Nagle/Holden ... textbook style. may be of interest.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:58 AM): I own 1 patent myself. Actually made money with it when I was a lad...http://www.Robfrankel.com/FotoPheet.jpg

CreativeSoapz (5/27/2002 9:58 AM): http://www.CreativeSoapz.theshoppe.com

Del (5/27/2002 9:58 AM): I didn't care too much for it, but my opinion is, well, overly-critical in all cases.

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:58 AM): Sure, Soapz. Plugging is fine here.

Solari (5/27/2002 9:59 AM): Neat, Rob!

RobFrankel (rob@Robfrankel.com) (5/27/2002 9:59 AM): (TWO MINUTE WARNING)

Solari (5/27/2002 9:59 AM): Rob, does your book also discuss pricing strategy?

CreativeSoapz (5/27/2002 9:59 AM): Thanks Rob

Jonathan Cohen (jacohen@damnfinewriting.com) (5/27/2002 9:59 AM): CreativeSoapz - err, why is your home page mostly taken up with links to web rings?

Solari--but you're being redundant! ;^) (5/27/2002 10:00 AM): Hmmm, my system crashed and it seems a cookie was set that didn't let me log back on after my "MS-Windows Brand" system crashed and I came back...Lyman...best to all and I'll hope to see you here again. Thanks, Rob! Lyman LStucky@ix.netcom.com

RobFrankel (rob@Robfrankel.com) (5/27/2002 10:00 AM): Well, where does the time go? Great session, especially for a holiday! Now, everyone take the rest of the day off and barbecue something!

CreativeSoapz (5/27/2002 10:00 AM): gives me better listing on search engines

RobFrankel (rob@Robfrankel.com) (5/27/2002 10:00 AM): Solari, a little bit. It's mainly focused on branding first, though.

Solari (5/27/2002 10:00 AM): Rob, does your book also discuss pricing strategy?

Jonathan Cohen (jacohen@damnfinewriting.com) (5/27/2002 10:00 AM): ok, later all :)

Terri Robinson (recruit2hire.com) (5/27/2002 10:00 AM): thanks, Rob and everyone! Have a great holiday!

Solari (5/27/2002 10:00 AM): And thanks for your time. :) Have a great rest of the holiday!

Solari (5/27/2002 10:01 AM): Gotcha. Thanks again. Adios!

Del (5/27/2002 10:01 AM): Solari: it doesn't

weber emperorsherbologist.com/c-splash.htm (5/27/2002 10:01 AM): Thanks Rob, Yosef, Del, and everyone.

Yosef (yosef@SuddenVision.com) (5/27/2002 10:01 AM): Bye.

Del (5/27/2002 10:01 AM): NP weber

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