Transcript of Frankel's Free Clinic July 10, 2000

Terri Robinson (recruit2hire.com) (7/10/2000 8:57 AM): weber, how are you doing with the ezine? Did you decide on a name for it?

weber www.emperorsherbologist.com (7/10/2000 8:58 AM): Yeah, we decided on the one Rob suggested. Interviews With the Masters. Nothing else seemed to work and have the pizzazz we wanted

RobFrankel (rob@robfrankel.com) (7/10/2000 8:59 AM): Entered the room.

weber www.emperorsherbologist.com (7/10/2000 8:59 AM): Pizzazz - a technical term :-)

Doug Hoisington (7/10/2000 8:59 AM): Entered the room.

Joel (VentajaGlobal@Yahoo.com) (7/10/2000 8:59 AM): Hey, what do you guys think about the likely addition of gTLDs to the Internet game?

Yancey (DelightfulWay.com) (7/10/2000 8:59 AM): Entered the room.

Terri Robinson (recruit2hire.com) (7/10/2000 8:59 AM): I like that name! :) Rob is sooo smart! *grin* Hello, Doug!

RobFrankel (rob@robfrankel.com) (7/10/2000 8:59 AM): Yabba dabba doo! What's up you guys? (Coffee was strong this morning...)

Terri Robinson (recruit2hire.com) (7/10/2000 9:00 AM): Oh! Greetings, Rob! I wasn't trying to "suck up" *grin*

weber www.emperorsherbologist.com (7/10/2000 9:00 AM): Hey Rob

Doug Hoisington (7/10/2000 9:00 AM): Hi. First-timer here.

Joel (VentajaGlobal@Yahoo.com) (7/10/2000 9:01 AM): Hi Rob

RobFrankel (rob@robfrankel.com) (7/10/2000 9:01 AM): Hi Doug! We let the first timers , naturally, go first. What can I help you with?

weber www.emperorsherbologist.com (7/10/2000 9:01 AM): Terri I agree. I think more like a genius! And I'm not trying to brown nose.

Bob Donovan {milesfly@aol.com] (7/10/2000 9:01 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:01 AM): Hey, knock it off, you guys. I'm getting self-conscious here.

Yancey (DelightfulWay.com) (7/10/2000 9:01 AM): All hail the exalted king!

Steve Britton (7/10/2000 9:02 AM): Hi everyone. I'm a first-timer looking for advice

Terri Robinson (recruit2hire.com) (7/10/2000 9:02 AM): *laffin* knock it off, Yancey! You'll really give him a swelled head!

LA (LyonMagnetsUSA.com) (7/10/2000 9:02 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:02 AM): By the way, Yancey, my scepter is still in the shop getting polished....

RobFrankel (rob@robfrankel.com) (7/10/2000 9:02 AM): Okay Steve, Doug was going to go first, then you next, okay/

Doug Hoisington (7/10/2000 9:02 AM): Just going through "Revenge", and see some of your comments acted out first hand at work.

iRoot(dflarimer@earthlink.net (7/10/2000 9:03 AM): Entered the room.

Steve Britton (7/10/2000 9:03 AM): Steve Britton

RobFrankel (rob@robfrankel.com) (7/10/2000 9:03 AM): Doug? You there?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:03 AM): Which ones?

jozef@hpmarketing.com (7/10/2000 9:03 AM): Entered the room.

Guy Cook - BuyOurWebservices.com (7/10/2000 9:03 AM): Entered the room.

Sana (7/10/2000 9:04 AM): Entered the room.

weber www.emperorsherbologist.com (7/10/2000 9:04 AM): Hey Guy

Doug Hoisington (7/10/2000 9:04 AM): I work for eBuilt, Inc (Irvine, CA) writing business plans. Most clients see Branding as "logo".

iRoot(dflarimer@earthlink.net (7/10/2000 9:04 AM): I'm another Doug, I'm watching this for the first time. I'm a developer/Designer

jozef@hpmarketing.com (7/10/2000 9:04 AM): Hello folks! More press for HI-PERformance this last week. Business in Vancouver wrote an article on us called "Death of a WebMaster"

RobFrankel (rob@robfrankel.com) (7/10/2000 9:05 AM): I'm sorry Doug. But now you know what my life is like. What's your question?

Doug Hoisington (7/10/2000 9:05 AM): Does anyone know of a resource I can recommend to e-commerce startups where they can get a Marketing exec who understands 'brand'?

Terri Robinson (recruit2hire.com) (7/10/2000 9:06 AM): Congratulations, jozef!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:06 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:06 AM): Are you looking for a full timer or consultant? And is your company bootstrap or fully funded?

jozef@hpmarketing.com (7/10/2000 9:06 AM): Thanks Terri. Hey, Doug just refer them to Rob's Book (no brainer, eh)!

Yancey (DelightfulWay.com) (7/10/2000 9:06 AM): Cool, Andy is here, we can jam!

Patti_www.applecountry.net (7/10/2000 9:06 AM): Entered the room.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:07 AM): Ready when you are!

LA (LyonMagnetsUSA.com) (7/10/2000 9:07 AM): Hi Andy! :-)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:07 AM): Actually, Doug, Jozef does have a point. One of the reasons I wrote the book was for people to get a cheap peek into what they COULD be doing without having to pay a high priced consultant to tell them.

iRoot(dflarimer@earthlink.net (7/10/2000 9:07 AM): I have a domain WesternMontana.com. Looking for ideas, for the sight other than a typical portal site on the region

Doug Hoisington (7/10/2000 9:08 AM): It's not for my company: we provide services to e-commerce startups, and most do not have true market sense. We turn many away because they are not ready for a BusinessPlan. I am hoping to be able to recommend a resource to startups for full-time OR consulting, as they may need both.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:08 AM): Morning LA

RobFrankel (rob@robfrankel.com) (7/10/2000 9:08 AM): In fact, a competitor of FlyCast Media bought a set of books for his staff for that reason.

jozef@hpmarketing.com (7/10/2000 9:08 AM): BTW, Doug, send them to www.hpmarketing.com and they can click on the affiliate link to buy Rob's Book (grin).

Steve Britton (7/10/2000 9:08 AM): Hi weber

weber www.emperorsherbologist.com (7/10/2000 9:09 AM): Hi Steve

RobFrankel (rob@robfrankel.com) (7/10/2000 9:09 AM): Jozef, you hustler you. Actually, Doug, he's right about that too. You might as well get the $ for referring the book to them. And it really does work to save you time and help them out.

Doug Hoisington (7/10/2000 9:09 AM): I have already recommended the book, and will continue to do so. Its speaks straight talk!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:10 AM): Actually, I'm ready to buy Rob's book (sorry, haven't gotten to it till now)... who's got affiliate credit out there that wants my biz?

LA (LyonMagnetsUSA.com) (7/10/2000 9:10 AM): Doug, see also last weeks Chat... Rob made a great example of Andy-as-a-brand...

Patti_www.applecountry.net (7/10/2000 9:10 AM): what is the biggest draw to the region?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:10 AM): Finally, Doug, I can tell you that once they get through the book -- and it's a fun read -- they'll be ready to hear what you have to say. That's going to make your relationship with them way more efficient and productive.

Doug Hoisington (7/10/2000 9:11 AM): Go ahead with the next question (er). I will 'listen' in for a bit but will drop out soon.

Yancey (DelightfulWay.com) (7/10/2000 9:11 AM): Entered the room.

weber www.emperorsherbologist.com (7/10/2000 9:11 AM): Reverse auction it Andy

RobFrankel (rob@robfrankel.com) (7/10/2000 9:11 AM): I don't know if you saw my column last week on "Stacking them up over Newark", but this is part of the whole deal flow issue. Keep bringing them in, educating them. In the few weeks or months it takes for them to learn, there will always be new deals coming in.

Patti_AppleCountry.net (7/10/2000 9:12 AM): Entered the room.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:12 AM): Oh, I think I'd better pay retail (the author may be listening.)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:12 AM): Okay, Steve, you want to go next?

jozef@hpmarketing.com (7/10/2000 9:12 AM): Another book that is a good resource like Rob's but deals with venture capital and dot-com's is "E-boys". Awesome book. Speaks the language and let's you know how to properly approach the VC's.

Terri Robinson (recruit2hire.com) (7/10/2000 9:12 AM): Rob, where can we go to read your column?

iRoot(dflarimer@earthlink.net (7/10/2000 9:12 AM): I read Frankel's book. Cover to cover, definitely clear and helped point out differences in branding for the web

RobFrankel (rob@robfrankel.com) (7/10/2000 9:13 AM): Andy, straighten up or I'll tell everyone where they can download Screaming Marsupial MP3's and rob you of your royalties!

RobFrankel (rob@robfrankel.com) (7/10/2000 9:13 AM): Terri, everything gets posted to http://www.robfrankel.com/archive.html

Terri Robinson (recruit2hire.com) (7/10/2000 9:14 AM): Thanks, Rob!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:14 AM): yes sir

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:14 AM): (and it Flying Marsupials... everyone know the Screaming Marsupials are a bunch of morons!)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:15 AM): Oops. Almost blackmailed the wrong group

iRoot(dflarimer@earthlink.net (7/10/2000 9:15 AM): Rob, I'm starting a biz plan, that will implement development of a talk-list like your FrankelBiz list? Your branding community strategy. Any ideas on

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:15 AM): HA!

RobFrankel (rob@robfrankel.com) (7/10/2000 9:15 AM): Steve Britton....call for Steve Britton....you're up!

Patti_AppleCountry.net (7/10/2000 9:15 AM): Andy should have kept quiet.. he'd have been free and clear

RobFrankel (rob@robfrankel.com) (7/10/2000 9:16 AM): Any ideas on what Mr. Flarimer?

iRoot(dflarimer@earthlink.net (7/10/2000 9:17 AM): The development of talk-list, emailer program, server stuff?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:18 AM): Well, for one thing, I'd stay away from "free" e-mail host and servers. Everyone who's serious about building branded community isn't satisfied with them.

LA (LyonMagnetsUSA.com) (7/10/2000 9:18 AM): Why is that, Rob?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:19 AM): I believe strongly in maintaining the integrity of your branded ethic -- as you see on FrankelBiz. Pity the poor morons who decided to flagrantly violate our FAQ's. They were publicly flogged and kicked off in front of several thousand people.

iRoot(dflarimer@earthlink.net (7/10/2000 9:19 AM): Any referrals for someone to help set up, so I can work a quote into the biz plan?

jozef@hpmarketing.com (7/10/2000 9:19 AM): Actually Rob we are building a free e-mail host for a client of ours because everything else out there is terrible.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:20 AM): LA, I hear from others that the free list hosts often don't deliver 100% of the message to 100% of your list. Then there's the murky issue of them selling your members' names. I can tell you that nobody accuses me of selling my names because they know nobody has access to them.

jozef@hpmarketing.com (7/10/2000 9:21 AM): Soon we will be launching a site that offers free e-mail services to its clients.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:21 AM): Doug, I use UnityMail from Messagemedia. they're expensive, but their stuff is superb. And I can manage everything remotely.

Patti_AppleCountry.net (7/10/2000 9:21 AM): right now there also seems to be some backlash and concern over copyright in regards to the merger between Yahoo and egroups

RobFrankel (rob@robfrankel.com) (7/10/2000 9:22 AM): jozef, if you're doing that, let me suggest something -- don't make it free. Charge a little bit, even if it's only $25 per month. This will separate the wheat from the chaff

iRoot(dflarimer@earthlink.net (7/10/2000 9:22 AM): How to contact Message Media?

jozef@hpmarketing.com (7/10/2000 9:22 AM): I know Rob, but we are the developer's only. The client makes the decision.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:23 AM): You want people who are serious about doing business, not bargain hunters who waste your bandwidth -- and customer support time -- on trivial issues. THOSE are the people who belong on e-groups and stuff.

Glenda (7/10/2000 9:24 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:24 AM): Well, then tell your client I said so. There is a real, serious need for low cost e-mail group hosts. Trust me, I hunted for them and nobody wants to take on high action bandwidth, with the possible exception of our own FrankelBee, Sharon Tucci at slingshot media.

jozef@hpmarketing.com (7/10/2000 9:24 AM): It is a travel site that allows vendors to change their own content online using our client updateable web content management program we have branded as "Pages 3.5".

LA (LyonMagnetsUSA.com) (7/10/2000 9:25 AM): What do you mean by Travel site, Jozef? A site for travelers?

jozef@hpmarketing.com (7/10/2000 9:25 AM): The vendors pay for the right to use our WYSIWYG browser editor to change content (specials, etc.) and they get the e-mail for free.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:26 AM): http://www.messagemedia.con. You can send e-mail to Bridget Knapp there at bridget.knapp@messagemedia.com. Tell her I sent you.

mprend@earthlink.net (7/10/2000 9:26 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:26 AM): Steve Britton -- did you fall of or are you still there?

jozef@hpmarketing.com (7/10/2000 9:27 AM): Its a site that members (travelers can join with travel planners etc.) vendors also sign up for a monthly fee. The travel vendors can change their own pages online, 7x24. It is going to be a real cool site.

LA (LyonMagnetsUSA.com) (7/10/2000 9:27 AM): My whole list of who is here just fell off my screen...anyone else?

Bob Leonard (7/10/2000 9:27 AM): Entered the room.

mprend@earthlink.net (7/10/2000 9:27 AM): Rob...I was here last week and spoke with a Patti ??? Do you remember her email?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:28 AM): Mick, there are a couple of Patti's. One is here right now....

RobFrankel (rob@robfrankel.com) (7/10/2000 9:28 AM): try refreshing your browsers window. Or open up a new window from that frame....

Patti_AppleCountry.net (7/10/2000 9:28 AM): or the subject

iRoot(dflarimer@earthlink.net (7/10/2000 9:29 AM): Rob what were some ways you brought people onto your list besides your column you were writing?

mprend@earthlink.net (7/10/2000 9:29 AM): She is a recruiter.....

jozef@hpmarketing.com (7/10/2000 9:29 AM): Got to go take the boys to swimming everyone. See you all next week. Same time and channel. (l will tell you the URL of the travel site next week).

LA (LyonMagnetsUSA.com) (7/10/2000 9:29 AM): (cool, that worked, thanks Rob... knew I'd learn SOMETHING new!! ) ;-)

Patti_AppleCountry.net (7/10/2000 9:29 AM): not me then.. I'm a designer :)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:29 AM): BTW, Mick, you can always go back to the Clinic archive and check on what happened previously by clicking on the link in the top frame here....

Glenda (7/10/2000 9:29 AM): Bye Jozef

RobFrankel (rob@robfrankel.com) (7/10/2000 9:29 AM): You might mean Terri, and she's here right now.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:30 AM): Have a good swim jozef

Bob Leonard (7/10/2000 9:30 AM): Rob, we are rolling out or new online newspaper in two weeks - is it ok to talk about it here

LA (LyonMagnetsUSA.com) (7/10/2000 9:30 AM): talk to you soon Jozef...

RobFrankel (rob@robfrankel.com) (7/10/2000 9:30 AM): Sometimes I think I'm the only person who works during summer....

Terri Robinson (recruit2hire.com) (7/10/2000 9:30 AM): bye Jozef! Is that Mick? I think it was me :)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:30 AM): Sure Bob...

LA (LyonMagnetsUSA.com) (7/10/2000 9:30 AM): Have fun with AssocTrac Jozef.

Patti_AppleCountry.net (7/10/2000 9:31 AM): must be at least two Rob .. you and I

Arizona Reporter (azreporter.com) (7/10/2000 9:31 AM): Entered the room.

iRoot(dflarimer@earthlink.net (7/10/2000 9:31 AM): I'm working now, I lost my flyrod in the river last week, I'm out of commission!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:31 AM): fret not fearless leader... I'm stuck at my desk with no hope of release.

jozef@hpmarketing.com (7/10/2000 9:31 AM): Will do, I will also send you the info later today or tomorrow as promised LA., Bye.

LA (LyonMagnetsUSA.com) (7/10/2000 9:31 AM): I count 20 people here at the chat... anyone here NOT working??

Bob Leonard (7/10/2000 9:32 AM): we have spoken in the past and I have not been able to say much, but time is close

mprend@earthlink.net (7/10/2000 9:32 AM): YEAH ME!

susan@cumuli.com (7/10/2000 9:32 AM): Entered the room.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:32 AM): Bob, we're all friends here. Go ahead and let her rip!

Bob Leonard (7/10/2000 9:32 AM): its called out2.com - we have 12,000 local editions

Terri Robinson (recruit2hire.com) (7/10/2000 9:32 AM): Hey, I'm working! My expense reports will show this is a business meeting! *grin*

jozef@hpmarketing.com (7/10/2000 9:33 AM): BTW, folks, use some time management. I got here at 7:00, work until 9:30. Take boys swimming (young only for a while) then back to work at 11:30. Work and enjoy your summer. Bye

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:33 AM): Where are you based?

mprend@earthlink.net (7/10/2000 9:33 AM): TERRY...I found you. I am sorry....I lost your email address. We spoke last week about employment

susan@cumuli.com (7/10/2000 9:33 AM): Hi, this is my first time participating in the chat. Anyone out there in need of Filemaker/Lasso development?

LA (LyonMagnetsUSA.com) (7/10/2000 9:33 AM): If this is a business meeting, I'm keeping my Caribou Coffee receipt...

Bob Leonard (7/10/2000 9:33 AM): the ad engine is driving this is very unique in that it answers the problems of "local" internet advertising

Terri Robinson (recruit2hire.com) (7/10/2000 9:34 AM): Mick, my email is terri@recruit2hire.com :)

RobFrankel (rob@robfrankel.com) (7/10/2000 9:34 AM): So...what can I do for you Bob...or are you just plugging?

Bob Leonard (7/10/2000 9:34 AM): without making it difficult for the large advertiser

mprend@earthlink.net (7/10/2000 9:34 AM): I shouldn't say I lost your email....I lost my hard drive.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:35 AM): mick, take this off chat, please.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:35 AM): Bob, how are you selling ads to local businesses? Rob, did you fall off?

Bob Leonard (7/10/2000 9:35 AM): feedback from the group

Yancey (DelightfulWay.com) (7/10/2000 9:35 AM): Hi Susan, long time FM user. You can use Rob's list to post your solution. On this chat Rob helps people with issues.

LA (LyonMagnetsUSA.com) (7/10/2000 9:35 AM): Bummer Mick!

Bob Leonard (7/10/2000 9:35 AM): we actually rollout in 2 weeks at the National Sports Memor... convention in Anaheim

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:36 AM): So you are sports related?

Bob Leonard (7/10/2000 9:36 AM): we are co-sponsoring w/cbssportline

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:36 AM): My company is the nation's largest retail distributor of Trading Cards and sports collectibles!

RobFrankel (rob@robfrankel.com) (7/10/2000 9:36 AM): Bob, it may help if you give a URL for people to see.

Bob Leonard (7/10/2000 9:37 AM): bigger than B&J?

Bob Leonard (7/10/2000 9:37 AM): ahhhh thanks rob

LA (LyonMagnetsUSA.com) (7/10/2000 9:37 AM): Hey, Rob, can I ask a quick branding question...?

Bob Leonard (7/10/2000 9:37 AM): www.out2.com

mprend@earthlink.net (7/10/2000 9:37 AM): Andy, have you ever heard of Tri-Star in Houston, TX?

susan@cumuli.com (7/10/2000 9:38 AM): Thanks Yancey. We have a problem with a spammer. Does anyone know any sites that deal with spam complaints?

Bob Leonard (7/10/2000 9:38 AM): the 1st city you go to will be your home Out2

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:38 AM): Hmm, not familiar with B&J. We distribute merchandise to mass retailers like Target, CVS, ShopKo, Pamida, etc (over 10,000 retail locations nationwide.)

Patti_AppleCountry.net (7/10/2000 9:38 AM): spamcop.com

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:38 AM): Very familiar with Tri Star

RobFrankel (rob@robfrankel.com) (7/10/2000 9:38 AM): LA, go ahead...

LA (LyonMagnetsUSA.com) (7/10/2000 9:38 AM): How do we make a strong statement when the FDA prohibits the use of the very words that MAKE that statement?

LA (LyonMagnetsUSA.com) (7/10/2000 9:38 AM): How do we make a strong statement when the FDA prohibits the use of the very words that MAKE that statement?

weber www.emperorsherbologist.com (7/10/2000 9:39 AM): Andy, can I contact you about something off list?

Bob Leonard (7/10/2000 9:39 AM): that's changeable by going to a dif city and clicking on the "make this mu home Out2" on the left side of all page 1s

Yancey (DelightfulWay.com) (7/10/2000 9:39 AM): Bob, you might have your programmers make it where it will come up without putting the www in.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:39 AM): Be my guest, antebockhorst@excellmktg.com

LA (LyonMagnetsUSA.com) (7/10/2000 9:39 AM): Example, people who use our products claim their problems are CURED by use of our products, but If we claim that we are proverbial toast...

Bob Leonard (7/10/2000 9:39 AM): ok Andy

RobFrankel (rob@robfrankel.com) (7/10/2000 9:39 AM): LA, I'd take a strong hint from the drug companies, who are very clever about this issue. Next time you see a commercial for a drug, watch it carefully....

RobFrankel (rob@robfrankel.com) (7/10/2000 9:40 AM): What you'll find is that the only claims presented are benefits, i.e., "I found I don't have to live with hair loss!" or "Now I feel free of blood pressure worries."

Bob Leonard (7/10/2000 9:40 AM): familiar with the NSCC conference in Anaheim in 2 weels...Andy?

LA (LyonMagnetsUSA.com) (7/10/2000 9:40 AM): What have you noticed?

weber www.emperorsherbologist.com (7/10/2000 9:41 AM): LA You have to put up a disclaimer. Check our site www.emperorsherbologist.com

mprend@earthlink.net (7/10/2000 9:41 AM): Brand the experience....not the product

Arizona Reporter (azreporter.com) (7/10/2000 9:41 AM): I don't see Arizona Reporter listed at out2.com

LA (LyonMagnetsUSA.com) (7/10/2000 9:41 AM): So really rely on testimonials....

Glenda (7/10/2000 9:41 AM): LA, I think I'd be careful about calling the product a CURE...network marketing nutritional products companies are feeling the heat from some of their claims. Rob, do you have any opinions good or bad about internet incubators? I'm contemplating starting one.

Terri Robinson (recruit2hire.com) (7/10/2000 9:41 AM): LA, also companies like herbalife are very clever about not making any medical claims for their products

RobFrankel (rob@robfrankel.com) (7/10/2000 9:41 AM): Then the call to action plays off that: "if you'd like to be free of blood pressure worries, call this toll free number". Very often, the drug name isn't even mentioned.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:41 AM): I've been to the convention several times, but don't plan to attend this year. Why are you launching there? convention?

Bob Leonard (7/10/2000 9:42 AM): we have been testing this for about 1 year in martin county Florida to see if concept was good

iRoot(dflarimer@earthlink.net (7/10/2000 9:42 AM): What's an internet incubator?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:42 AM): In this way, the drug companies get the people who are their best targets, but since they have made no claims, bear no liabilities.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:42 AM): Andy, Bob, take it off chat, please.

Bob Leonard (7/10/2000 9:42 AM): we have partnerships with a variety of national youth sports orgs

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:42 AM): Gotcha Rob, sorry.

Bob Leonard (7/10/2000 9:43 AM): plus of other relationships/partnerships we have

LA (LyonMagnetsUSA.com) (7/10/2000 9:43 AM): Good notes, thanks... so we base our "brand" on our testimonials?

mprend@earthlink.net (7/10/2000 9:43 AM): Bob....how can I reach you offline?

Bob Leonard (7/10/2000 9:43 AM): plus other relationships/partnerships we have

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:43 AM): Bob send me some info at antebockhorst@excellmktg.com. I ma be able to help.

Bob Leonard (7/10/2000 9:43 AM): plus, we must make the fall season (school, youth sports, etc

RobFrankel (rob@robfrankel.com) (7/10/2000 9:44 AM): LA, that's one way of getting around ADVERTISING claims. Another way is to write the claims so that they aren't really claims at all. For example, cite only user testimonials, but don't use a company voice. That way you're quoting other people's real experiences, which are more credible, anyway.

Bob Leonard (7/10/2000 9:44 AM): rleonard@out2.com

mprend@earthlink.net (7/10/2000 9:44 AM): off chat...(email?)

Glenda (7/10/2000 9:44 AM): LA, you can also check out the site Quackwatch.com to see what to be careful of...I think it also lists some trouble herbalife is facing.

Bob Leonard (7/10/2000 9:44 AM): we will be webcasting live w/CBS, allvideonetwork and us

RobFrankel (rob@robfrankel.com) (7/10/2000 9:44 AM): No LA, you don't base your brand on testimonials, but you do base your advertising on them.

LA (LyonMagnetsUSA.com) (7/10/2000 9:44 AM): Rob, Everyone, are any of you planning to be in Chicago this week for the internet world convention?

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:45 AM): hmmm, where can I get more info about the internetworld convention?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:45 AM): EVERYONE: It's fabulous to make a connection here. that's what we're here for. But once you do, take the conversation off chat so that people who want to ask questions can do so. Otherwise it can get intimidating for new users...

iRoot(dflarimer@earthlink.net (7/10/2000 9:46 AM): Rob, what is the most effective way to draw people to a talk-list, targeted to specific market, PR Releases?

mprend@earthlink.net (7/10/2000 9:46 AM): aren't testimonials OVER used? do we REALLY believe what someone is saying.....or think they aren't a 'paid' spokes person

LA (LyonMagnetsUSA.com) (7/10/2000 9:46 AM): Here's the URL for the convention...http://events.internet.com/chicago2000/index.html

RobFrankel (rob@robfrankel.com) (7/10/2000 9:46 AM): LA, I long ago gave up speaking at conventions where I don't get paid. The biggest lie in the world is, "we don't pay speakers, but the audience is full of people who will become clients for you." yeesh.

Patti_AppleCountry.net (7/10/2000 9:47 AM): then let them pay admission so they can pay the speakers to bring great info eh

RobFrankel (rob@robfrankel.com) (7/10/2000 9:47 AM): Doug, the truest, most reliable way is to build slowly around a strong brand I have never advertised or marketed FrankelBiz, relying solely on the brand's ethic and appeal to bring people in. It's been a slow build -- but not that slow. We have a few thousand members now.

LA (LyonMagnetsUSA.com) (7/10/2000 9:48 AM): Well this convention is certainly charging for admission...like $1000 for the three days....as did the January Summit ...

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:48 AM): While we are asking, anyone going to Thunderlizard in Seattle next week?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:48 AM): Yes, Patti. I offer them a cut of on site book sales if they want, but unless I really love them -- like a FrankelBiz F2F -- I don't do it for free anymore.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:48 AM): Anyway, Doug, start getting active on the key discussion lists. And make sure your sig line is targeted and branded well.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:49 AM): LA, I hope you get what you need out of it. Personally, I never do.

Patti_AppleCountry.net (7/10/2000 9:49 AM): what would you call the 'key' discussion lists.. other than FrankelBiz that is

susan@cumuli.com (7/10/2000 9:49 AM): What is Thunderlizard?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:50 AM): BTW, for anyone in Los Angeles on July 29th, I will be at the Los Angeles Marriott for the Affiliate Force 2000. Probably scheduling a F2F there.

Bob Leonard (7/10/2000 9:50 AM): to see our test market, you can go directly to www.out2.com/stuart

Joel (VentajaGlobal@Yahoo.com) (7/10/2000 9:50 AM): Great discussion guys, but I've got to go. Thanks Rob & everyone!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:50 AM): Great conferences and resources. Check thunderlizard.com.

Bob Leonard (7/10/2000 9:50 AM): but remember, sturat FL becomes your homew out2 until you change it

RobFrankel (rob@robfrankel.com) (7/10/2000 9:50 AM): The big ones (for me) are i-advertising.org, o-a.com, audettemedia.com . they have the best ones going.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:50 AM): TEN MINUTE WARNING

weber www.emperorsherbologist.com (7/10/2000 9:51 AM): I saw a post of yours in i-advertising. It was hilarious.

weber www.emperorsherbologist.com (7/10/2000 9:51 AM): It was regarding the new method someone cooked up for tracking branding.

LA (LyonMagnetsUSA.com) (7/10/2000 9:52 AM): Rob can you give an example of a "targeted and branded" sig line?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:52 AM): Oh man, some people post the strangest junk on there, but between the three, you probably are getting close to 30,000 targeted people

RobFrankel (rob@robfrankel.com) (7/10/2000 9:52 AM): Oh, weber, that was the one about "hope it doesn't involve chanting". What a dope!

mprend@earthlink.net (7/10/2000 9:52 AM): Rob....take it off line

Patti_AppleCountry.net (7/10/2000 9:53 AM): is that www.i-advertising.org?

weber www.emperorsherbologist.com (7/10/2000 9:53 AM): That's the one. I'm still laughing about it.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:53 AM): LA, you should have you brand summarized in one or two lines that would compel people to click your site link.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:53 AM): Mick, it's my line. I can do what I want with it.

RobFrankel (rob@robfrankel.com) (7/10/2000 9:54 AM): Yes, Patti. That's Adam Boettiger's list. One of the oldest and largest.

mprend@earthlink.net (7/10/2000 9:54 AM): Partnering with Clients to achieve market potential....BrandImagination.com

mprend@earthlink.net (7/10/2000 9:54 AM): just busting your chops...

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:54 AM): Don't know what that means... be more descriptive... why do I need you?

Patti_AppleCountry.net (7/10/2000 9:55 AM): odd.. i can't seem to get that URL up

iRoot(dflarimer@earthlink.net (7/10/2000 9:55 AM): When you say 30,000 targeted people, to what range of subjects are they targeting

mprend@earthlink.net (7/10/2000 9:55 AM): do you want to reach your market potential?

RobFrankel (rob@robfrankel.com) (7/10/2000 9:55 AM): What I need...more people busting my chops. I think I like the opening today where I was called a king!

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:55 AM): Me either Patti

RobFrankel (rob@robfrankel.com) (7/10/2000 9:55 AM): man, is my typing off or what.......

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:56 AM): uh... yes... yes I do

Bob Leonard (7/10/2000 9:56 AM): Any feedback on what we are doing here at Out2.com will be appreciated

Bob Leonard (7/10/2000 9:57 AM): offline about a bees Any feedback on what we are doing here at Out2.com will be appreciated

Patti_AppleCountry.net (7/10/2000 9:57 AM): got it now .. it is .com

iRoot(dflarimer@earthlink.net (7/10/2000 9:57 AM): Are we out of time, did everyone vanish?

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:57 AM): aha!

mprend@earthlink.net (7/10/2000 9:58 AM): that is what BrandImagination can do for you! (honestly though...they are closing their doors July 17th. Big buyout closed the doors for them.

Bob Leonard (7/10/2000 9:58 AM): rob, I will contact you offline about a bees special

RobFrankel (rob@robfrankel.com) (7/10/2000 9:58 AM): Andy, remind me to tell you how funny I think you are.....

RobFrankel (rob@robfrankel.com) (7/10/2000 9:58 AM): (TWO MINUTES)

Patti_AppleCountry.net (7/10/2000 9:58 AM): you are in for it now Andy.. the king thinks you're funny <gr&d>

Andy TeBockhorst (tebockhorst.com) (7/10/2000 9:59 AM): (in my best Joe Pesci voice) am I a clown to you.... am I here to entertain you

Terri Robinson (recruit2hire.com) (7/10/2000 9:59 AM): Rob, everyone - thanks for a great session today! Got to get back to work now! See you next week - same Bat time, same Bat channel! *bowing to King Rob* <grin>

LA (LyonMagnetsUSA.com) (7/10/2000 9:59 AM): YES!

RobFrankel (rob@robfrankel.com) (7/10/2000 9:59 AM): Fine, Bob. Honestly, I am always amazed at how effective plain text can be in cracking people up.

RobFrankel (rob@robfrankel.com) (7/10/2000 10:00 AM): Wow, what a rollicking session! Okay, everyone, back to swimming, er, work.

Patti_AppleCountry.net (7/10/2000 10:00 AM): a little wordsmithing does the body good

Andy TeBockhorst (tebockhorst.com) (7/10/2000 10:00 AM): Same here... People must wonder why I'm laughing at my keyboard!

susan@cumuli.com (7/10/2000 10:00 AM): Bye everyone. Thanks for the help. No swimming for me today.

Andy TeBockhorst (tebockhorst.com) (7/10/2000 10:00 AM): See you next week, sire.

LA (LyonMagnetsUSA.com) (7/10/2000 10:00 AM): Thanks again Rob, everyone else... have a great Week!

Thanks folks that was my first session! (7/10/2000 10:01 AM): Entered the room.

LA (LyonMagnetsUSA.com) (7/10/2000 10:01 AM): heh heh... he said sire....

weber www.emperorsherbologist.com (7/10/2000 10:01 AM): Aloha! Andy, I'll email you in a few minutes.

Bob Leonard (7/10/2000 10:01 AM): swimming.... that is all we are doing... and trying to keep our head above water

Steve Britton (7/10/2000 10:24 AM): anybody out there?

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