Transcript of Frankel's Free Clinic July 19, 1999

RobFrankel (7/19/99 8:59 AM): Dum de dum dum....(waiting to see if anyone is here)

Clayton Turnbow( (7/19/99 9:00 AM): Entered the room.

Terri ( (7/19/99 9:01 AM): Entered the room.

Terri ( (7/19/99 9:01 AM): Good morning Rob and Clayton!

Clayton Turnbow( (7/19/99 9:01 AM): Good Morning!

RobFrankel (7/19/99 9:01 AM): Greetings....what's up today?

Jacob (and SirTextalot) (7/19/99 9:01 AM): Entered the room.

Jacob (and SirTextalot) (7/19/99 9:02 AM): Good morning everyone. We have a newbie here today, my favorite employee, SirTextalot.

RobFrankel (7/19/99 9:02 AM): Jacob, do you have a Sir Textalot URL?

Guy R Cook - (7/19/99 9:02 AM): Entered the room.

Jacob (and SirTextalot) (7/19/99 9:03 AM): No, actually we don't, it is just his nickname and I never in the past used sites to promote my services.

Jacob (and SirTextalot) (7/19/99 9:03 AM): No, actually we don't, it is just his nickname and I never in the past used sites to promote my services.

Jacob (and SirTextalot) (7/19/99 9:04 AM): All my clients come from word of mouth and groups like FrankelBiz.

RobFrankel (7/19/99 9:04 AM): As we're getting going today, do you want to give us a quick plug on what he/you/it does?

Jacob (and SirTextalot) (7/19/99 9:05 AM): Basically sites that admit they need work on their text come to us and we maximize its promotional and persuasive potential by reworking the text.

Jacob (and SirTextalot) (7/19/99 9:06 AM): We might also add or delete text. And we also provide suggestions for their website as a whole, to make it all that it should be. We try maximizing their goals for the site.

Jacob (and SirTextalot) (7/19/99 9:07 AM): Too many people think at because they are presidents or webmasters or site designers that they are also copywriters. You do what you specialize in and let us do what we specialize in.

RobFrankel (7/19/99 9:07 AM): And what do you charge for that?

Niloufar (7/19/99 9:07 AM): Entered the room.

Niloufar (7/19/99 9:07 AM): Not much. An arm and a leg.

Jacob (and SirTextalot) (7/19/99 9:08 AM): Every client is different. It depends on the amount of work that goes into it. We have to get personal with every client and base a price on that.

RobFrankel (7/19/99 9:08 AM): What's the LEAST you charge?

Jacob (and SirTextalot) (7/19/99 9:08 AM): To kick off this new service we are charging not-too-much and are giving away the first 200 words as a free sample.

RobFrankel (7/19/99 9:09 AM): Okay, Niloufar, are you the author trying to sell your book?

Jacob (and SirTextalot) (7/19/99 9:10 AM): So far the lowest charge was $300 for a relatively small site, only a few pages.

Glenda (7/19/99 9:11 AM): Entered the room.

Niloufar (7/19/99 9:11 AM): Yes, I am. This is the first time I am in a chat room. So let me see what you are doing before I open my big mouth again.

RobFrankel (7/19/99 9:12 AM): No problem. This is a one hour chat in which I offer my consulting services for free, but you'll also find other FrankelBees here who are very helpful, too. Don't be shy. Ask your question.

RobFrankel (7/19/99 9:14 AM): Greetings Glenda...

Niloufar (7/19/99 9:14 AM): I basically need to figure out how to publicize my book without breaking my back on it. The book that I have is extremely good. I have spend five years to bring it to reality. For the last six month I have spend all my advertising budget on one idea after another, one expert after another without any result. I want to see how I can go about finding people who do the work and get paid for their good work.

Glenda (7/19/99 9:14 AM): Hello Rob

RobFrankel (7/19/99 9:15 AM): Nilo, you may find people who work on a trade basis, but few will work on commission only. Only neophytes work that way, and most of them are too new to be effective.

RobFrankel (7/19/99 9:16 AM): What's your book about and is it self-published?

Niloufar (7/19/99 9:17 AM): It is self published. It is about financial independent. It basically allows a person to convert up to 95% of their earning into investment capital and take care of their living expenses at the same time. Therefore, after a time period they have enough investment to be financially independent.

Kieran (7/19/99 9:18 AM): Entered the room.

Glenda (7/19/99 9:18 AM): Have you tried press releases Nilo?

Kieran (7/19/99 9:18 AM): Hello folks. (7/19/99 9:18 AM): Entered the room. (7/19/99 9:19 AM): Hello Everyone

Niloufar (7/19/99 9:19 AM): Yes. Press releases. Prize for best articles. Submission of information to radio and TV talk shows. Hiring press agents.

RobFrankel (7/19/99 9:20 AM): Nilo, there is a HUGE "self-empowerment" contingent on the web. have you tapped into that?

Niloufar (7/19/99 9:21 AM): No. How do I do so?

RobFrankel (7/19/99 9:21 AM): We also have several very helpful FrankelBees on the list who are expert at getting placement on radio and in print. The "self-empowerment" sector on the web has lots of sites dying for content.

Guy R Cook - (7/19/99 9:21 AM): Niloufar, have you tried a drawing? The ROI is quite good considering the sweepstakes sites don't charge anything.

RobFrankel (7/19/99 9:22 AM): One of the best devices you can do with a book (I'll be doing it with my own) is offering one copy as a prize for a site's contest.

Niloufar (7/19/99 9:22 AM): Drawing of what? Who are the ROI people.

RobFrankel (7/19/99 9:22 AM): Try contacting "self-empowerment" people by searching on keywords like "coaching". Three are millions of them.

Glenda (7/19/99 9:23 AM): Do you have a website promoting your book Niloufar? If so, what's the URL?

Guy R Cook - (7/19/99 9:23 AM): ROI is Return on Investment

RobFrankel (7/19/99 9:23 AM): ROI = Return on Investment (7/19/99 9:23 AM): Entered the room. (7/19/99 9:23 AM): Sorry I'm late... lots of phone calls this morning! Hi everyone! (7/19/99 9:23 AM): Last week I was here we talked briefly about my friends property management company and branding for them. What we have come up with is "We make owning rental property simple and profitable." What do you think of that? Is it too long?

Niloufar (7/19/99 9:24 AM): Yes. It is I have put a lot of information about the book on this site. The major concern that I had for promoting this book is not to mislead any one or give them false hope.

RobFrankel (7/19/99 9:24 AM): Also check out "soho", "small business" and "home office" keywords. Those sites are hungry for new content, like publicizing your book. Send them copies and photographs of the cover.

RobFrankel (7/19/99 9:25 AM): David, you still have a line that anyone could use. Try sticking your competitor's name on that line. Works for them, right?

RobFrankel (7/19/99 9:26 AM): For a tagline to work it really should uniquely serve your prospects interests. Can't be generic.

Kieran (7/19/99 9:26 AM): Entered the room.

Glenda (7/19/99 9:27 AM): I notice you don't have a photo of your book or yourself at your site Niloufar

RobFrankel (7/19/99 9:27 AM): Besides, David, that's really a strategy statement. I'm sure it's true, but it really doesn't go far enough to sell your brand.

Niloufar (7/19/99 9:28 AM): I can put both of them up. I tried to use the pages to give information out. The picture of book or myself does not do so.

RobFrankel (7/19/99 9:28 AM): Push your team harder: how is your company your prospects' ONLY choice?

RobFrankel (7/19/99 9:28 AM): Nilo, you are wrong about that. The web is a visual medium.

Guy R Cook - (7/19/99 9:28 AM): Got to leave, reboot so will type at you all later have a great week. (7/19/99 9:29 AM): You are right Rob. I don't know why I am having such a hard time with this.

RobFrankel (7/19/99 9:30 AM): David, you're having a hard time because (as I write in my own book) doing it yourself works -- for suicide. you guys are too close to it.

Niloufar (7/19/99 9:30 AM): I will remedy that post haste. My web master is a great guy. I am sure he can put it up in less than a day.

Jacob (and SirTextalot) (7/19/99 9:30 AM): Nilo, I agree with Rob, YOU know your book is great, but how is the web surfer going to know that if you don't allow them to identify with YOU? The book might be great, but YOU are the author.

Terri ( (7/19/99 9:31 AM): Rob, you believe then that having your photo on your web site is a good idea?

RobFrankel (7/19/99 9:31 AM): Nilo, put as much as you can up there. My book site will have a free sample chapter, table of contents, lots of extra goodies, too.

RobFrankel (7/19/99 9:31 AM): Nilo, put as much as you can up there. My book site will have a free sample chapter, table of contents, lots of extra goodies, too.

RobFrankel (7/19/99 9:31 AM): One of the hidden problems of a site is convincing the surfer that the book is real. The more you show, the more convincing it is.

RobFrankel (7/19/99 9:32 AM): Terri, I'm putting my photo up there because I will do anything to promote credibility. So make sure it's a good photo, and then post it.

Niloufar (7/19/99 9:32 AM): I have the table of contents, the actual plan that is called time capitalization with drawing, author interview and how the book can help. Except for the pictures what else should I put there?

Louise ( (7/19/99 9:32 AM): Entered the room.

RobFrankel (7/19/99 9:33 AM): Great. Now offer free copies to other sites that are psychographically similar to your readers.

Niloufar (7/19/99 9:34 AM): Free copies of what? And how do I do so without spamming?

Terri ( (7/19/99 9:34 AM): Thanks Rob, I was having mixed feelings about it .. since you are judged on appearance so much in real world, and what if the visitor didn't like your looks <grin>

RobFrankel (7/19/99 9:36 AM): Good question, Terri. If you're not fabulous looking, I suggest taking a photo that reveals more about your character than your looks. (7/19/99 9:36 AM): How can I find people who would be psychographically similar with our Internet Building? Would this be possible?

RobFrankel (7/19/99 9:36 AM): Good question, Terri. If you're not fabulous looking, I suggest taking a photo that reveals more about your character than your looks.

Jacob (and SirTextalot) (7/19/99 9:37 AM): Also, its important to not just throw it all online haphazardly. The design should be appealing, or at the very least understandable, so that the user is drawn in and feels like they have everything at their fingertips to make a purchasing decision.

RobFrankel (7/19/99 9:37 AM): This is why I send out my stuff with the Obnoxious Bobbing Head. It adds personality. Makes a statement. Distracts from what I look like, to more of what I stand for.

RobFrankel (7/19/99 9:37 AM): Yes David, but it takes more than a casual brainstorm. (7/19/99 9:37 AM): Hi, Louise! Long time no chat!

Clayton (7/19/99 9:38 AM): Entered the room.

RobFrankel (7/19/99 9:38 AM): Terri, I find that 99% of authors and personalities use the wrong photo. They try to take those dopey glamour portraits instead of projecting their personalities.

Dan Geist ( (7/19/99 9:38 AM): Entered the room.

Terri ( (7/19/99 9:39 AM): Well, my photo on my About Us page right now isn't reflective of "glamour" by any means Rob - but I look friendly and caring <grin>

RobFrankel (7/19/99 9:40 AM): Incidentally, for those sites who won't accept my obnoxious bobbing head, I do have a "legit" portrait, like the one at the Los Angeles Times Speakers Bureau site.

RobFrankel (7/19/99 9:40 AM): I'd rather have friendly and caring than "stupid-looking wanna-be"...

Dan Geist ( (7/19/99 9:40 AM): Entered the room.

Terri ( (7/19/99 9:41 AM): Entered the room.

Terri ( (7/19/99 9:41 AM): Thanks Rob! And you have a very good point :)

RobFrankel (7/19/99 9:41 AM): Uh oh, I think the server hiccuped....

Niloufar (7/19/99 9:42 AM): I have lost you. It says to contact your server administrator. If you read this, I am logging off and try to comeback again. Otherwise, thank you very much for all the help you have given me. (7/19/99 9:42 AM): Entered the room. (7/19/99 9:43 AM): Just seeing if I'm here... or not!

Niloufar (7/19/99 9:44 AM): Entered the room. (7/19/99 9:44 AM): Some people's photos are just comical...I don't want to have that happen to mine...

Terri ( (7/19/99 9:46 AM): In a chat the other day, someone suggested using a caricature instead of an actual photo

RobFrankel (7/19/99 9:46 AM): JoAnna, you have both good looks and personality, so you lucked out!

Glenda (7/19/99 9:46 AM): I don't look for photos on all business websites, but I do like to see photos of authors of info-products, self-improvement books, etc. or those who are building a reputation around their surnames. (7/19/99 9:47 AM): What if your photo reveals something you don't want revealed... like your age, or lack thereof? (we can't all be 36-years-old, graying gracefully at the temples!)

RobFrankel (7/19/99 9:48 AM): I would never use a caricature. But I have one client who doesn't get it. This woman is bright, but doesn't understand people love her for her brains, not beauty.

Niloufar (7/19/99 9:48 AM): That is a rather big problem for me. I don't mind sharing my information with others. I do dislike losing my privacy.

RobFrankel (7/19/99 9:48 AM): For her, I suggested a black and white candid photo of her in action. Which she rejected.

GuyRCook - (7/19/99 9:49 AM): Entered the room. (7/19/99 9:49 AM): Entered the room.

RobFrankel (7/19/99 9:49 AM): Nilo, if you're publishing a book accept that you must accept going public. Part of the game, pal.

Terri ( (7/19/99 9:49 AM): That is the "catch" on using a photo though Rob - if they see your picture right up front, will they get to know you for your "brains" ? (7/19/99 9:50 AM): server burp, but I didn't miss the line from you Rob... blushing :-)

RobFrankel (7/19/99 9:50 AM): Also, Terri/JoAnna, the style of photo is important, too. If I see one more "arms smugly folded across the chest shot" I may puke.

Niloufar (7/19/99 9:50 AM): I know. As sorry as I am for this reality. This information is too important for me to hug my privacy. That doesn't mean that I like it. (7/19/99 9:50 AM): I think you need a real picture. In my opinion it does not need to be a Hollywood head shot just a picture. Get the family together if you would like or the dog or something other than you in the picture. Have the picture help brand what you are selling.

RobFrankel (7/19/99 9:51 AM): They will know about your brains based on THE WAY in which the photo was shot -- candid? Formal? Fun?

Glenda (7/19/99 9:51 AM): I agree with Rob Niloufar, being an author makes you a public figure...should you receive the call to go on a TV program to discuss and promote your book would you turn it down?

GuyRCook - (7/19/99 9:51 AM): I agree, a good quality portrait is in order.

RobFrankel (7/19/99 9:51 AM): Dead on, David. It truly is a brand extension. As much of how you say it as what's being said.

RobFrankel (7/19/99 9:52 AM): (TEN MINUTE WARNING)

Louise ( (7/19/99 9:52 AM): Louise (

RobFrankel (7/19/99 9:52 AM): People want to know as much as they can about you before they do business with you. Give them what the need: free content, photos, etc. It won't compromise your privacy.

Niloufar (7/19/99 9:53 AM): No. I won't. As I said. This information is very important. I will do as much as possible to put it in the hand of other people. I believe if I admit the fact that I don't like a behavior and then evaluate the pro and con of it. I can handle dealing with what I do not like gracefully.

Glenda (7/19/99 9:53 AM): I've struggled with the whether to post photo or not issue as well due to race concerns

Terri ( (7/19/99 9:53 AM): true - this is great food for thought - done before I have the pro picture taken :)

Glenda (7/19/99 9:54 AM): Entered the room.

RobFrankel (7/19/99 9:54 AM): Server burp again. Try reloading.

Terri ( (7/19/99 9:54 AM): Entered the room. (7/19/99 9:54 AM): Rob, Should I have the individual members of the property management company work on why they should be the only choice for their prospective customers (7/19/99 9:55 AM): Entered the room.

Niloufar (7/19/99 9:55 AM): I must say good by. This was fun. Thank you every one. Thank you for sharing this time with me. I had fun.

RobFrankel (7/19/99 9:55 AM): Sure David. That's a great way to start.

RobFrankel (7/19/99 9:55 AM): Hope it was helpful.

Niloufar (7/19/99 9:56 AM): Entered the room. (7/19/99 9:57 AM): Any thing else I should ask for from them?

Joanna (again!) (7/19/99 9:57 AM): Entered the room.

RobFrankel (7/19/99 9:57 AM): A consulting budget?

RobFrankel (7/19/99 9:58 AM): (TWO MINUTES) (7/19/99 9:58 AM): They don't have the cash yet. Any cash they do have should be put into promo right now.

Joanna (again!) (7/19/99 9:59 AM): the burp lost me again... I mentioned that I have a little file of photos that I feel convey professionalism and credibility. when I get mine done, I'll take them with me so the photographer knows what I'm shooting for (pardon the pun)

niloufar (7/19/99 9:59 AM): Entered the room.

Terri ( (7/19/99 9:59 AM): Rob, this was a perfectly timed discussion for me on the photo issue. Thank you for being here for us!

RobFrankel (7/19/99 9:59 AM): Okay, you guys, I've gotta run. But you are most welcome to continue as long as you want. You can also use this site to meet any time you like during the week. See you online!

RobFrankel (7/19/99 10:00 AM): My pleasure Terri!

Glenda (7/19/99 10:00 AM): Thanks Rob, have a great day (7/19/99 10:00 AM): Thanks Rob. See you later

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