Transcript of Frankel's Free Clinic July 31, 2000

RobFrankel (rob@robfrankel.com) (7/31/2000 8:59 AM): Entered the room.

Terri Robinson (recruit2hire.com) (7/31/2000 8:59 AM): Greetings, Rob! How was the F2F?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:00 AM): Greetings! It was great! Six or more showed up, signed and sold books. Exchanged a lot of good info too!

Sharon Tucci http://www.ListHost.net (7/31/2000 9:01 AM): Good morning/afternoon!

Terri Robinson (recruit2hire.com) (7/31/2000 9:01 AM): I'm sorry I missed that! So, when are you going to come to Phoenix? <G>

RobFrankel (rob@robfrankel.com) (7/31/2000 9:01 AM): As soon as I get a speaking gig in Arizona!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:02 AM): Sharon, how are things going on the list hosting circuit?

Terri Robinson (recruit2hire.com) (7/31/2000 9:02 AM): I'll have to check around and see what I can find for you then :)

Sharon Tucci http://www.ListHost.net (7/31/2000 9:03 AM): Rob, awesome! A perfect example of being in the right market at the right time!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:03 AM): I can tell you that these gigs are getting more fun as more people join the list or get the book. More common ground to meet over.

Sharon Tucci http://www.ListHost.net (7/31/2000 9:04 AM): That being said, I'm learning more every day about the challenges of building a company from the ground up every day.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:04 AM): If you've never done it, Sharon, you can spend a lot of time and money learning. Ouch.

Terri Robinson (recruit2hire.com) (7/31/2000 9:04 AM): There are plenty of those challenges to go around, Sharon! :)

RobFrankel (rob@robfrankel.com) (7/31/2000 9:05 AM): Are you doing it as listhost or slingshot?

Glenda (7/31/2000 9:06 AM): Entered the room.

Sharon Tucci http://www.ListHost.net (7/31/2000 9:06 AM): Fortunately, the mistakes or learning aspects of it haven't hurt financially - just stressful. The concept of learning to separate who *I* am with who my business is something I have to learn how to tackle.

weber emperorsherbologist.com (7/31/2000 9:06 AM): Entered the room.

Sharon Tucci http://www.ListHost.net (7/31/2000 9:06 AM): Sling Shot Media is our corporate name. We're trying to move towards listhost.net being a gateway page to our different services.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:07 AM): Sometimes I forget how long it took me to get the whole act straight. It's a question of balance

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:07 AM): Entered the room.

Terri Robinson (recruit2hire.com) (7/31/2000 9:08 AM): How long "did" it take you, Rob? Hi Glenda, weber, Andy!

Sharon Tucci http://www.ListHost.net (7/31/2000 9:08 AM): I don't know if it's just balance. Being a woman running a company is hard. As much as gender-biasedness is slowly becoming less of a problem, it's still an issue.

Glenda (7/31/2000 9:08 AM): Hi Terri

weber emperorsherbologist.com (7/31/2000 9:08 AM): Hi Terri

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:08 AM): Sorry about all that Entering! Hi everyone.

Michael Kimsal (tapinternet.com) (7/31/2000 9:08 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:09 AM): Terri, I went all digital in 1990, working everything from a home office. It was STILL 1994 before I stopped hurrying to the office at 9 AM incase the phone was ringing.....I was emotionally trapped in the 9 to 5 thing.

Terri Robinson (recruit2hire.com) (7/31/2000 9:09 AM): Hi Michael! Rob, Michael and I are working together now thanks to you! :)

Michael Kimsal (tapinternet.com) (7/31/2000 9:09 AM): Hi Terri

RobFrankel (rob@robfrankel.com) (7/31/2000 9:10 AM): Cell phone helped that, though, as did having kids. The hardest part of my whole business structure was accepting the idea of flex scheduling. I would feel guilty about taking half the day off.

Michael Kimsal (tapinternet.com) (7/31/2000 9:10 AM): Terri, can you call me later today?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:10 AM): Excellent Terri! Glad I could help!

Terri Robinson (recruit2hire.com) (7/31/2000 9:11 AM): Wow, 4 years! I think I have that under control already - I take small mini-breaks whenever I want to, but I do put in long hours! Sure will, Michael!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:11 AM): Especially in my business, where it's feast or famine, there was no point in waiting for the phone to ring....so now, when business slows down, I take a vacation. That always works

RobFrankel (rob@robfrankel.com) (7/31/2000 9:12 AM): Anyone have any breaking issues today?

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:12 AM): Interesting discussion topic... I'm toying with the idea of cutting the cord, but I don't know if I have the self discipline... I've always felt like I have to GO TO WORK.

Scott Gardiner (7/31/2000 9:12 AM): Entered the room.

BobAdams(badams@mxcity.com) (7/31/2000 9:12 AM): Entered the room.

Sharon Tucci http://www.ListHost.net (7/31/2000 9:13 AM): I can deal fine with the aspect of separating personal with business life, it's the issue of not letting your emotions dictate what you do that I have a more difficult time with.

Scott Gardiner (7/31/2000 9:13 AM): Good day all.

Michael Kimsal (tapinternet.com) (7/31/2000 9:13 AM): I'm not sure I have a marketing/branding issue so much, but I could use some feedback on a new project.

Michael Kimsal (tapinternet.com) (7/31/2000 9:13 AM): Is that appropriate here/

RobFrankel (rob@robfrankel.com) (7/31/2000 9:13 AM): Andy, if you can manage the emotional transition, it's the best way to go. You sound independent enough to do it. But you must be disciplined, financially and emotionally to do it right.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:14 AM): Sure Michael....

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:14 AM): eww.. there's that disciplined word again... damn

Michael Kimsal (tapinternet.com) (7/31/2000 9:14 AM): thanks...

BobAdams(badams@mxcity.com) (7/31/2000 9:14 AM): Greetings all & good morning.

Terri Robinson (recruit2hire.com) (7/31/2000 9:14 AM): Andy, you still have to "go to work" when you are on your own <G>

Michael Kimsal (tapinternet.com) (7/31/2000 9:14 AM): *very* under construction, but the basic concept is up at <a href="http://www.updatebyemail.com">http://www.updatebyemail.com</a>

RobFrankel (rob@robfrankel.com) (7/31/2000 9:14 AM): Nah, it just means you don't spend all your money when you earn it, and stay away from the refrigerator.

Scott Gardiner (7/31/2000 9:15 AM): As some of you may know I'm offering free website design when you host the site with me for a year, I've been getting many people filling out the feedback form but I'm having trouble closing a lot of the sales. Any advice?

Michael Kimsal (tapinternet.com) (7/31/2000 9:15 AM): I'm currently just looking for some feedback on if the idea is useful enough to others out there to delve into further

Michael Kimsal (tapinternet.com) (7/31/2000 9:15 AM): Scott, what's your website?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:16 AM): Scott, you're up next. Michael's into it right now. What's the deal, Michael? I understand the concept....

Michael Kimsal (tapinternet.com) (7/31/2000 9:17 AM): Oh - please jump to Scott... :)

Michael Kimsal (tapinternet.com) (7/31/2000 9:17 AM): Just wondering if people find it useful.

Scott Gardiner (7/31/2000 9:17 AM): The website for the free website design offer is www.wholehogcs.com/freeweb.htm. When they fill out the form I either call them back or send them an info packet via e-mail.

Terri Robinson (recruit2hire.com) (7/31/2000 9:17 AM): Michael, I would think it would be very useful to any places that had several contributors to the site

Michael Kimsal (tapinternet.com) (7/31/2000 9:17 AM): People here, I guess. Any feedback either here or privately by mail would help at this stage.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:17 AM): Is this for people to update their own sites, or to syndicate their content to others'?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:18 AM): Scott, we'll get to you next. Hold on.

Michael Kimsal (tapinternet.com) (7/31/2000 9:18 AM): updating their own site - at least for now. The syndication thing could, technically, happen, but that wasn't the initial goal.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:18 AM): What's the revenue deal for this?

Scott Gardiner (7/31/2000 9:18 AM): Ok Rob

Michael Kimsal (tapinternet.com) (7/31/2000 9:18 AM): It was mainly for myself and a couple clients to start with so that I could update their info whilst I was not in the office. (palm vii)

Michael Kimsal (tapinternet.com) (7/31/2000 9:19 AM): no revenue deals for this yet - still exploring.

Michael Kimsal (tapinternet.com) (7/31/2000 9:19 AM): (thanks Terri)

RobFrankel (rob@robfrankel.com) (7/31/2000 9:20 AM): At this time it seems that it's more a convenience tool for clients, but aren't most people who have content-intensive sites using a full time person for doing this?

Glenda (7/31/2000 9:20 AM): Based on what you just said Michael I would think your copy should focus on the mobility aspects of the tool

RobFrankel (rob@robfrankel.com) (7/31/2000 9:20 AM): At first blush, it seems that this would be most appealing to sole-practitioners who might be updating stuff from the road because they do their own thing

Michael Kimsal (tapinternet.com) (7/31/2000 9:21 AM): that's what I'm not sure - if it's useful enough for people with 'full timers' on staff.

Terri Robinson (recruit2hire.com) (7/31/2000 9:21 AM): Michael, if they email it, do you still have to do the actual changes to the site?

Michael Kimsal (tapinternet.com) (7/31/2000 9:21 AM): I'm leaning towards the mobile aspect a bit more too.

Michael Kimsal (tapinternet.com) (7/31/2000 9:21 AM): No, the updates are instantly reflected on the site.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:21 AM): I'm assuming that it makes text changes only, Terri

RobFrankel (rob@robfrankel.com) (7/31/2000 9:21 AM): Unless it takes HTML.

Michael Kimsal (tapinternet.com) (7/31/2000 9:22 AM): The other "benefit" is not having to worry about FTP, FrontPage, whatever - just email it.

Michael Kimsal (tapinternet.com) (7/31/2000 9:22 AM): Text, or HTML if you include HTML.

jozef@hpmarketing.com (7/31/2000 9:22 AM): Entered the room.

jozef@hpmarketing.com (7/31/2000 9:23 AM): Hello everyone. Michael sounds like you have a "content management software" similar to ours.

Michael Kimsal (tapinternet.com) (7/31/2000 9:23 AM): Could be - not sure what yours is. Details at your site?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:24 AM): My take on it, Michael, is that it would appeal mostly to sole practitioners on the road, updating their calendars and sites like I would for my speaking gig page. It would be convenient, but even if you did it, the question is how you're going to make it worth YOUR while. What's the benefit to you? Mobile user data?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:24 AM): Scott -- what was your issue?

jozef@hpmarketing.com (7/31/2000 9:24 AM): No need for ftp, FrontPage, etc. Just surf to your web site at www.yourdomain.com/admin then enter your login and password and start editing content to your site (text, graphics, etc.).

RobFrankel (rob@robfrankel.com) (7/31/2000 9:25 AM): Jozef, Michael's works on e-mail alone.

Michael Kimsal (tapinternet.com) (7/31/2000 9:25 AM): Benefit to me? As the service provider? Mobile user data would be one benefit - or a service subscription fee.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:25 AM): I like it, Michael. Just need some more fleshing out, business-wise.

jozef@hpmarketing.com (7/31/2000 9:25 AM): Oh, I see.

Michael Kimsal (tapinternet.com) (7/31/2000 9:25 AM): Does sound similar - we just eliminate the need for a web browser.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:26 AM): Service subscription might be a hard sell -- what would you charge?

Glenda (7/31/2000 9:26 AM): Sounds like MasterSyndicator script by William Bortranger (sp.)

jozef@hpmarketing.com (7/31/2000 9:26 AM): We tell our clients that with our "client updateable" web sites you can update your site faster than e-mailing the content to a web master. Thus the article in Business in Vancouver "Death of a WebMaster".

RobFrankel (rob@robfrankel.com) (7/31/2000 9:27 AM): I was approached by some syndicator script people, too. But they were all web-based.

Terri Robinson (recruit2hire.com) (7/31/2000 9:27 AM): similar, Glenda, but Will's script still requires an html document I think

Michael Kimsal (tapinternet.com) (7/31/2000 9:27 AM): Unsure of charges - something probably under $10/month for X updateable zones.

Michael Kimsal (tapinternet.com) (7/31/2000 9:27 AM): First thought was to resell service to people like hpmarketing and wholehogcs.com. :) Let them resell service to their customers as a value-add

jozef@hpmarketing.com (7/31/2000 9:27 AM): You can see a copy of the article reprinted at http://www.hpmarketing.com/20007.html

Scott Gardiner (7/31/2000 9:28 AM): Rob: I'm trying to find a way to close sales on my free website design offer. I get many requests for info but don't close as many sales as I would like.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:28 AM): There IS something there, Michael. I like it. Just needs refinement....

Michael Kimsal (tapinternet.com) (7/31/2000 9:28 AM): well, as you said - this whole thing needs a bit more biz-refining. I'll keep plugging away. Thanks for your time.

jozef@hpmarketing.com (7/31/2000 9:28 AM): Michael, I would be interested in finding out more about your web based software. Please e-mail me to discuss.

Michael Kimsal (tapinternet.com) (7/31/2000 9:28 AM): If anyone has any other comments, questions, please contact me. Thanks... :)

RobFrankel (rob@robfrankel.com) (7/31/2000 9:28 AM): Okay, Scott...what's the actual offer and where are you offering it?

Michael Kimsal (tapinternet.com) (7/31/2000 9:29 AM): Let's get to Scott...!

Scott Gardiner (7/31/2000 9:30 AM): The website is www.wholehogcs.com/freeweb.htm, it's free design of a website, maximum 5 pages at 8 1/2 by 14", in exchange the client agrees to a hosting term of at least 12 months with me.

jozef@hpmarketing.com (7/31/2000 9:30 AM): Scott, giving free web sites is very short term thinking.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:31 AM): Scott, giving away ANYTHING is the most prevalent form of self-sabotage

jozef@hpmarketing.com (7/31/2000 9:31 AM): I tell people not to spend a cent on a web site until they have a proper plan for their overall biz in place including Branding (I suggest they read Rob's book).

Scott Gardiner (7/31/2000 9:31 AM): How so Jozef?

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:32 AM): Scott, you must be a print guy. I wouldn't state page size in inches. Webbies talk n terms of pixels.

Terri Robinson (recruit2hire.com) (7/31/2000 9:32 AM): wow, Scott! making them leave the domain in your hands for a year seems "off-putting" to me

Michael Kimsal (tapinternet.com) (7/31/2000 9:33 AM): Not sure I'd even use pixels regarding 'pages' on the web.

Scott Gardiner (7/31/2000 9:33 AM): Yes Andy, but I have found that many of the people I get response from are not very tech savvy and can relate to a page size.

jozef@hpmarketing.com (7/31/2000 9:33 AM): Giving the free pages just sets you up to lose the client eventually to a web developer like ourselves that will say "What value are you getting from the free pages" We like to focus on using the web site as a tool to meet the challenges of their business.

Terri Robinson (recruit2hire.com) (7/31/2000 9:33 AM): the domain name, I mean.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:33 AM): Andy's right. NOBODY talks about legal size web pages! Also, if you're going to offer extra value, offer extra stuff, don't give anything away...

Michael Kimsal (tapinternet.com) (7/31/2000 9:33 AM): Scott, I understand people not being 'tech savvy'. It might help if you take some time to educate them. Personal education is not something they'll get at larger hosting companies.

Scott Gardiner (7/31/2000 9:34 AM): Terri, that's only if they choose to pay monthly, I'm trying to think of a better way of protecting myself incase they decide to bail after a month or two and take the website with them.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:34 AM): Plus, if you're going to offer free web design, you've got to blow them away with the kind of site they're reading right now. The site you have at www.wholehogcs.com/freeweb.htm isn't cutting it.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:34 AM): The page is way too copy-heavy. And the people who are responding to this want something they think they can't do themselves.

Michael Kimsal (tapinternet.com) (7/31/2000 9:35 AM): Also, I'd offer some testimonials. People who want *hosting* don't *necessarily* want design. They might be DIY oriented.

jozef@hpmarketing.com (7/31/2000 9:35 AM): The start of web development comes from a review of a clients strategic plans which of course includes Branding. People are tired of "eye candy" they want business function on their site that contributes directly or indirectly towards a business goal or objective. Otherwise the page is useless to the client.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:35 AM): Give them buttons, an animated GIF, rollover buttons -- all the stuff they find intimidating.

Michael Kimsal (tapinternet.com) (7/31/2000 9:35 AM): There are 1000s of "webhosts" out there. How can you differentiate yourself?

Scott Gardiner (7/31/2000 9:36 AM): Ok, so I should lessen the copy and jazz it up.

Terri Robinson (recruit2hire.com) (7/31/2000 9:36 AM): Scott, I can understand your wanting to protect yourself, but frankly, it sounds like you are asking them to trust "you" but you don't trust them.

Michael Kimsal (tapinternet.com) (7/31/2000 9:36 AM): I use a local ISP for connectivity, even tho others in the area are a bit cheaper. Why? I get extremely personal service at the ISP when I have problems (rare, but it happens)

Scott Gardiner (7/31/2000 9:36 AM): Good point Terri, I'll have to think of something else.

Andy TeBockhorst (tebockhorst.com) (7/31/2000 9:36 AM): oops, gotta run gang... see ya later!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:37 AM): Yeah, Scott, you gotta WOW 'em on the page so that they say, "Yikes! I can get this for $100 AND a great deal on hosting? These guys know what they're doing!"

Michael Kimsal (tapinternet.com) (7/31/2000 9:37 AM): They've taught me about routers, networks, etc. Not everything, but they do explain stuff when I have questions. That kind of connection I wouldn't get at Ameritech.

jozef@hpmarketing.com (7/31/2000 9:37 AM): Michael, we have effectively differentiated ourselves from the run of the mill by 1) taking a strategic planning approach, and 2) by being software developers that understand the web as an interface. We focus on business solutions not "eye candy" like Flash, etc.

Scott Gardiner (7/31/2000 9:38 AM): Another thing, after I offer this service, what value added services can I add to generate more income?

weber emperorsherbologist.com (7/31/2000 9:39 AM): Why not teach a course over the web?

Michael Kimsal (tapinternet.com) (7/31/2000 9:39 AM): Scott, you could resell updatebyemail.com to let people 'personalize' their site without possibly destroying the HTML. :)

Michael Kimsal (tapinternet.com) (7/31/2000 9:39 AM): <subtle plug>

RobFrankel (rob@robfrankel.com) (7/31/2000 9:39 AM): Well, the one thing I NEVER see webhosts offering is pro-active contact with clients asking what needs updating this month (per Michael).

Michael Kimsal (tapinternet.com) (7/31/2000 9:39 AM): sorry Jozef - I was meaning 'differentiate' to Scott, not you. :)

weber emperorsherbologist.com (7/31/2000 9:39 AM): It could be something simple, or complex. but make it only available to people whose sites you are hosting and designing.

Michael Kimsal (tapinternet.com) (7/31/2000 9:40 AM): There are loads of value adds - email list hosting, for one. Web stats packages.

jozef@hpmarketing.com (7/31/2000 9:40 AM): Scott, you could license our "client updateable" software called Pages 3.5 that allows your clients to update text and photos, graphics, etc. at their web site via the browser. I do have a demo site if your interested.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:41 AM): If care is really what you're after, that's what you'd want to do. Even sending regular updates about new products that increases productivity, SEO, etc.

Michael Kimsal (tapinternet.com) (7/31/2000 9:41 AM): http://www.wholehogcs.com/websites.htm doesn't work, which is a link on your freeweb.htm page.

Scott Gardiner (7/31/2000 9:41 AM): Thanks Michael I'll fix it up now.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:41 AM): Also, is it just me, or does "wholehog" turn any else off?

Terri Robinson (recruit2hire.com) (7/31/2000 9:42 AM): Heck, even answering your phone can be a Wow for some people - I hate getting an auto-reply when I email a web host!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:42 AM): I just can't get past the "hog" imagery.....

Glenda (7/31/2000 9:42 AM): lol@Rob

Michael Kimsal (tapinternet.com) (7/31/2000 9:42 AM): Whether it's jozef's or ours, any service that lets end users feel in control can be an advantage. But you need to sell those benefits...

Terri Robinson (recruit2hire.com) (7/31/2000 9:42 AM): It doesn't mean anything to me regarding web hosting or design, Rob :)

Sharon Tucci http://www.ListHost.net (7/31/2000 9:43 AM): Scott, you can talk to me about the list hosting packaging. About 80% of our business is through web developers/marketing consultants. Adds real nice residual income.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:43 AM): Scott, if you're getting inquiries, what's the problem with the closing rate?

Scott Gardiner (7/31/2000 9:43 AM): Ok Sharon.

Scott Gardiner (7/31/2000 9:44 AM): But did Amazon meaning anything to anybody regarding books at first?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:44 AM): Is there something after the inquiry that you're doing to scare off the business?

Scott Gardiner (7/31/2000 9:44 AM): Well I guess what I'd like to know is what is a good conversion rate?

Michael Kimsal (tapinternet.com) (7/31/2000 9:44 AM): "AMAZON" is a mighty term - the connotation is of things large, expansive, etc.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:45 AM): Forget Amazon...they were big money first movers. Not at all relevant to your situation...

PattiM_www.applecountry.net (7/31/2000 9:45 AM): Entered the room.

Scott Gardiner (7/31/2000 9:45 AM): To me it's a jungle.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:45 AM): On the web, Scott, a good close rate should be up there...at least 25%.

Scott Gardiner (7/31/2000 9:45 AM): But my point is that the name had nothing to do with books.

jozef@hpmarketing.com (7/31/2000 9:46 AM): Amazon is also a term for Not Profitable and unlikely to be in the future.

Michael Kimsal (tapinternet.com) (7/31/2000 9:46 AM): Scott, if you want to do hosting, I would focus on just hosting.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:46 AM): Scott, Amazon, Yahoo, Alta Vista would all launch under different names if they were born today.

Michael Kimsal (tapinternet.com) (7/31/2000 9:46 AM): Verio, for example, partners with websitegarage.com for extra services.

Michael Kimsal (tapinternet.com) (7/31/2000 9:47 AM): Partner with Sharon for list hosting, others on the list for search engine optimization, others for graphics design.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:47 AM): "The easiest ascension to power is through a vacuum" -- Machiavelli.

Michael Kimsal (tapinternet.com) (7/31/2000 9:47 AM): Get partnerships going with referral fees.

Michael Kimsal (tapinternet.com) (7/31/2000 9:47 AM): I personally don't believe anyone is a top notch jack of all trades.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:47 AM): Before Amazon, Alta Vista and Yahoo, there was nothing. So anyone could succeed.

Michael Kimsal (tapinternet.com) (7/31/2000 9:47 AM): If you're a great artist, I'm not sure I trust you running my DNS.

Scott Gardiner (7/31/2000 9:47 AM): Well Rob, right now I'm at about 15%

Sharon Tucci http://www.ListHost.net (7/31/2000 9:48 AM): Scott, our service is similar to yours, but we don't offer a "catch" in there. You pay and end of story. One of the things I discovered is that you want people to ORDER from the site and not just make inquiries....

Michael Kimsal (tapinternet.com) (7/31/2000 9:48 AM): If you're a great marketer, I don't think you'll be the best DBA for my projects.

Michael Kimsal (tapinternet.com) (7/31/2000 9:48 AM): you get my drift.

BobAdams(badams@mxcity.com) (7/31/2000 9:48 AM): Rob, I have heard from some prominent retail e-commerce players that their real conversion rates are under 5%

Michael Kimsal (tapinternet.com) (7/31/2000 9:48 AM): On the Frankel list alone there are loads of good partners to offer value adds to your clients.

Michael Kimsal (tapinternet.com) (7/31/2000 9:48 AM): have I ranted too much? ;)

RobFrankel (rob@robfrankel.com) (7/31/2000 9:48 AM): Then again, Scott, a lot depends on where you're putting the offer. Who's seeing it?

Sharon Tucci http://www.ListHost.net (7/31/2000 9:48 AM): as soon as we removed a quotation form, the number of serious inquiries we received increased... you might also want to make it easier to contact you.

BobAdams(badams@mxcity.com) (7/31/2000 9:49 AM): They only exceed 10% when they price products at wholesale levels

RobFrankel (rob@robfrankel.com) (7/31/2000 9:49 AM): Bob, it depends on how big your pool is. The big retailers are in front of much larger groups of people than Scott.

Sharon Tucci http://www.ListHost.net (7/31/2000 9:49 AM): Bob, our close rate is around 40% off of our site.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:50 AM): Personally, when I focused on one niche -- and raised the rates and stopped doing free meetings -- my closing rate sky rocketed.

Scott Gardiner (7/31/2000 9:50 AM): Ok, many good suggestions, now on my feedback form I ask if they want to be contacted by e-mail, phone or fax...is this a good method or should I just phone?

jozef@hpmarketing.com (7/31/2000 9:50 AM): Bob, the closing rates will improve as sites start to merge, the industry shakeout has already started.

Terra (7/31/2000 9:50 AM): Entered the room.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:51 AM): We talked a lot about this at the F2F: the worst thing you can do is to give stuff away for free. For example, I charge to meet with people, but if they give me the business, I apply that fee to the total project fee.

Michael Kimsal (tapinternet.com) (7/31/2000 9:51 AM): why can't they just purchase then and there?

RobFrankel (rob@robfrankel.com) (7/31/2000 9:51 AM): Scott -- why not do both?

Michael Kimsal (tapinternet.com) (7/31/2000 9:51 AM): I've never done entered into a hosting deal under $100/month where I needed to call and talk to people.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:51 AM): Good point Michael (TEN MINUTE WARNING)

Sharon Tucci http://www.ListHost.net (7/31/2000 9:51 AM): Scott, never just phone. Ask or email to set a time. Calling without an appointment is a good way to peeve people.

BobAdams(badams@mxcity.com) (7/31/2000 9:52 AM): This might be a Clintonian thing-it depends on what a closing rate is....

RobFrankel (rob@robfrankel.com) (7/31/2000 9:52 AM): Yeah, there's an interesting aspect to this. Example: I have never talked to anyone at WestHost (which hosts three or four of my sites) because I they're great and efficient. I don't need to talk to them -- for a $10 month host service.

Scott Gardiner (7/31/2000 9:52 AM): So instead of free, what would you do? I'm really looking for the residual hosting income.

Andy TeBockhorst (7/31/2000 9:53 AM): Entered the room.

BobAdams(badams@mxcity.com) (7/31/2000 9:53 AM): The web has hammered price factors for products, services are another matter

Scott Gardiner (7/31/2000 9:53 AM): And potential income from updates to the site.

Andy TeBockhorst (7/31/2000 9:53 AM): Hey gang, I'm back! Rob, I've got a simple question for you off chat... do I send it to rob@robfrankel.com?

PattiM_www.applecountry.net (7/31/2000 9:53 AM): if the responsiveness by email is prompt..there is little reason to call unless the person asks you too

RobFrankel (rob@robfrankel.com) (7/31/2000 9:54 AM): Sure Andy.

Terri Robinson (recruit2hire.com) (7/31/2000 9:54 AM): Scott, I would have your own email, name, and phone at least on every page at the bottom. And also, you are focusing your "pitch" on the design more than the hosting - I think those are two different markets/buyers really IMHO :)

RobFrankel (rob@robfrankel.com) (7/31/2000 9:54 AM): Scott, seriously check out WestHost. They really got it down right.

Terra (7/31/2000 9:55 AM): Sorry to be crashing in late, I have a product I would like to get licensing deals from studios. They are candles but look like marble sculpture and think they might be good for celebs or music personalities. Any ideas would be appreciated.

Scott Gardiner (7/31/2000 9:55 AM): Ok all, thanks for your feedback, I appreciate it.

Michael Kimsal (tapinternet.com) (7/31/2000 9:56 AM): terra - do you have a website or pics we can see?

Michael Kimsal (tapinternet.com) (7/31/2000 9:56 AM): no problem Scott...

Joel (VentajaGlobal@Yahoo.com) (7/31/2000 9:56 AM): Entered the room.

Terra (7/31/2000 9:57 AM): yes, it is just going up, I will get it to you within twenty four hours, thanks and I really enjoyed the f2f

RobFrankel (rob@robfrankel.com) (7/31/2000 9:57 AM): You guys have got to see the candles that Terra does...WOW.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:57 AM): Terra, your stuff is perfect for the web. I hope you produce a great website that features them properly.

RobFrankel (rob@robfrankel.com) (7/31/2000 9:58 AM): (TWO MINUTES)

Michael Kimsal (tapinternet.com) (7/31/2000 9:58 AM): terra - can you email the list, or email me when the candle site is up?

PattiM_www.applecountry.net (7/31/2000 9:58 AM): you must be good terra if you get the WOW from Rob <G>

RobFrankel (rob@robfrankel.com) (7/31/2000 9:58 AM): And make sure you post an INTRO/HELP notice to the list when it's up.

Joel (VentajaGlobal@Yahoo.com) (7/31/2000 9:58 AM): Hi everybody. Just wanted to say, I enjoyed the F2F on Sat. I see Terra made it online already. Hi Terra!

RobFrankel (rob@robfrankel.com) (7/31/2000 9:58 AM): They're like mini-Michaelangelo carvings.

Terra (7/31/2000 9:59 AM): thanks, it is really hard for people to understand the concept until they see the actual picture. The company did five million in sales the first year so we know they are hits, it is the specialty market that I want to do and thank you all,

RobFrankel (rob@robfrankel.com) (7/31/2000 9:59 AM): Okay you guys, it's time to go back to the rock pile. Have a great week and I'll see you online!

Terri Robinson (recruit2hire.com) (7/31/2000 10:00 AM): Rob, everyone, thanks for a great session today! See you all next week :)

Terra (7/31/2000 10:00 AM): hi Joel, The F2F was great, meeting everybody and hearing stories is how we all advance ourselves.

Glenda (7/31/2000 10:00 AM): Bye everyone...see ya next time...thanks Rob

Joel (VentajaGlobal@Yahoo.com) (7/31/2000 10:02 AM): Hi & Bye. Thanks again Rob for the F2F and the bees.

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