Transcript of Frankel's Free Clinic August 10, 1998

Jorge R (8/10/98 8:59 AM): Entered the room.

Bob Garber (8/10/98 9:00 AM): Entered the room.

Jorge R (8/10/98 9:00 AM): hello?

RobFrankel (8/10/98 9:01 AM): Entered the room.

Bob Garber (8/10/98 9:01 AM): Hello there

RobFrankel (8/10/98 9:01 AM): Greetings! What's going on this morning?

Jorge R (8/10/98 9:02 AM): Hi Bob and Rob. How are you doing today?

Bob Garber (8/10/98 9:02 AM): Just waiting for folks to arrive

RobFrankel (8/10/98 9:02 AM): Bob! What brings you over here today -- this is your first Clinic session, right?

Bob Garber (8/10/98 9:02 AM): well, thanks

Bob Garber (8/10/98 9:02 AM): yes, I'm just getting my feet wet

RobFrankel (8/10/98 9:03 AM): It gets real easy, bob. Just ask any questions you have. Jorge, what's happening in South America?

RobFrankel (8/10/98 9:03 AM): What business are you in Bob?

techteam (Larry) (8/10/98 9:03 AM): Entered the room.

Jorge R (8/10/98 9:04 AM): Well there are some new presidents in the area. Like in Colombia (my country) , Ecuador, and Paraguay

techteam (Larry) (8/10/98 9:04 AM): Good morning all

Bob Garber (8/10/98 9:04 AM): well, I'm involved in two businesses. One is a community-based web site that is structured to be duplicated from city to city. sort of the McDonalds version of a local yahoo

RobFrankel (8/10/98 9:05 AM): Yeah, Jorge, I read about your new president and how he changed his public image in four short years...masterful!

Jorge R (8/10/98 9:05 AM): What do you think of talking about international website presence

Lynn Hoopingarner (8/10/98 9:05 AM): Entered the room.

Bob Garber (8/10/98 9:05 AM): we're currently operating throughout Ventura county...

RobFrankel (8/10/98 9:05 AM): Wow. What's the service called, Bob?

Bob Garber (8/10/98 9:05 AM): growing is hard work!

RobFrankel (8/10/98 9:06 AM): Is this modeled after the AOL digital city thing?

Bob Garber (8/10/98 9:06 AM): We were up before digital city and the rest, but the concept is similar.

RobFrankel (8/10/98 9:07 AM): THAT'S the hard part...the inventors of an idea are often at the mercy of their overly-capitalized competition.

Bob Garber (8/10/98 9:07 AM): While the big boys fight over Los Angeles and Miami, we'll be covering the thousands of small towns that want a local listing and capability

RobFrankel (8/10/98 9:07 AM): Jorge, what exactly did you mean?

Wendy Hawkins (8/10/98 9:08 AM): Entered the room.

RobFrankel (8/10/98 9:08 AM): Very smart niche, Bob. Very smart. I've got a guy I think you should talk to...

Bob Garber (8/10/98 9:09 AM): love to!

RobFrankel (8/10/98 9:09 AM): Women in the locker room! Hello, Lynn! Hi Wendy!

Arnold Brod (8/10/98 9:09 AM): Entered the room.

Arnold Brod (8/10/98 9:10 AM): Good Morning Everyone

RobFrankel (8/10/98 9:10 AM): Bob, have you contacted He runs, the dating service.

techteam (Larry) (8/10/98 9:10 AM): Thank you Rob, because of this forum, we're in discussions with a new company to provide some services and trade for advertising

Jorge R (8/10/98 9:10 AM): Reaching overseas markets with web presence.

RobFrankel (8/10/98 9:11 AM): Atta boy, Larry.

Bob Garber (8/10/98 9:11 AM): I'm working with another company that I believe will be a tremendous benefit to you and all of the Frankelbees, but I think I'd like your advice on how to offer the benefits to them. Are you available for advice?

RobFrankel (8/10/98 9:11 AM): Jorge, I'm finding that doing international is very much a niche function. Are you a member of the international business list? LOTS of people there.

Bob Garber (8/10/98 9:12 AM): no, I don't know (yet)

RobFrankel (8/10/98 9:12 AM): Absolutely, Bob.

Jorge R (8/10/98 9:12 AM): For instance, you just ask me about South America. As if it were a unique country, like The States. Well In south America there are 10 countries, In central America like 8.

RobFrankel (8/10/98 9:12 AM): Jorge, I knew you'd pick up on that. But I believe that's a real perception issue you need to deal with.

Bob Garber (8/10/98 9:13 AM): Question: How many FrankelBees are there now?

Louise the SoapLady (8/10/98 9:13 AM): Entered the room.

RobFrankel (8/10/98 9:13 AM): The fact is that unlike the international communities, Americans tend to be xenophobic.

RobFrankel (8/10/98 9:14 AM): Therefore, I believe your opportunity is to take advantage of that cultural ignorance and be the guy who can define and deliver those 8/10 countries.

Jorge R (8/10/98 9:14 AM): Yes Rob. The thing is that international on line promotion is a thing everyone has at hand. A great opportunity.

RobFrankel (8/10/98 9:15 AM): Bob, we NEVER release information on FrankelBees, other than what they do for a living.

Jorge R (8/10/98 9:15 AM): But you cannot expect to have good results only by translating your web content from English to Spanish or whatever other language

Bob Garber (8/10/98 9:15 AM): oops

RobFrankel (8/10/98 9:16 AM): I'll tell you, Jorge, everyone who knows anything about Brazil and Argentina especially, read as nothing but how these countries are poised for fast, major growth.

RobFrankel (8/10/98 9:16 AM): Jorge, you nee to be in the business of brokering S.A. businesses with USA businesses.

RobFrankel (8/10/98 9:16 AM): No "oops", Bob. It happens to be the most-asked question I get.....

RobFrankel (8/10/98 9:17 AM): HEY WENDY! You still there????

Jorge R (8/10/98 9:17 AM): Yes. There is a big market "down " here.

Jorge R (8/10/98 9:18 AM): Actually I'm outlining a project to do both ways biz USA- Latin America

RobFrankel (8/10/98 9:18 AM): There a huge markets (plural) in the south. (I hate saying "down there")

RobFrankel (8/10/98 9:19 AM): BTW, I see that Arnold signed in. If any of you are paying too much for long distance, you should give him a call...I did

Jorge R (8/10/98 9:20 AM): In Latin America e commerce has not advanced yet as in North America. Everyone can exploit that now.

RobFrankel (8/10/98 9:20 AM): LYNN, did you get in touch with Amy?

RobFrankel (8/10/98 9:21 AM): Jorge, are you seeking out people in the USA that WANT to do business in SA?

Bob Garber (8/10/98 9:21 AM): Jorge, how widely spread is Internet capability in South America?

Jorge R (8/10/98 9:22 AM): Yes. I'm working on a plan to deliver goods form small business in south America to The USA. For starters

Arnold Brod (8/10/98 9:22 AM): Rob, thanks for the plug. Hopefully I can even get to post the services.

RobFrankel (8/10/98 9:22 AM): Jorge, isn't it easier to do it the other way around?

RobFrankel (8/10/98 9:23 AM): No problem Arnold, I know Jaclyn signed up, too...

Jorge R (8/10/98 9:23 AM): Bob. They say in USA 33% of homes are connected to the net. In South America it varies from 2% to 10 % depending of the country

Arnold Brod (8/10/98 9:24 AM): Rob, she's working on it. Had some trouble in finding her last bill. Thanks for the referral.

RobFrankel (8/10/98 9:24 AM): Jorge, do you have a site that showcases products from SA?

Jorge R (8/10/98 9:24 AM): Rob it is maybe easier. But nobody has exploit the way I talk.

Bob Garber (8/10/98 9:25 AM): Jorge, are you interested in using the Internet to open up import-export markets, or are you trying to help build the Internet infrastructure in South America?

RobFrankel (8/10/98 9:26 AM): Ummm, have we lost our Women's Contingent here?

Jorge R (8/10/98 9:26 AM): I'm working on that Rob. The idea is not only a site. But provide the business a way to get their products in USA so they can sell both retail and detail

Louise the SoapLady (8/10/98 9:27 AM): well I am around :) need my coffee tho :)

RobFrankel (8/10/98 9:27 AM): Yeah. Jorge, that's more like it. As the infrastructure develops, you want to be there as the premium portal to businesses.

RobFrankel (8/10/98 9:27 AM): Louise, would ya mind grabbing me a cup while you're up????

Jorge R (8/10/98 9:28 AM): Same way North American business can reach American markets. That's another job to do.

Jorge R (8/10/98 9:28 AM): hello Louise.

RobFrankel (8/10/98 9:28 AM): SURVEY: How many people here feel that reaching a foreign market is too difficult?

techteam (Larry) (8/10/98 9:29 AM):<;-- Haven't tried to reach one

Bob Garber (8/10/98 9:29 AM): I do... only because I don't know where I would start.

Jorge R (8/10/98 9:30 AM): Take Louise , for instance. She can use the benefits of market to Latin America. She could sell retail and detail too. The costs are minimums compared with the opportunity to more sales

RobFrankel (8/10/98 9:30 AM): Come on, everyone into the pool...

Louise the SoapLady (8/10/98 9:30 AM): hello everyone :) .. well yes, I feel that a foreign market is difficult, I have enough problems just shipping thru to the US, and my wholesale quantities doesn't really make it feasible for me to pay huge brokerage fees

Laurie (8/10/98 9:30 AM): Entered the room.

Jorge R (8/10/98 9:31 AM): Anyone who has an interesting product or service can give it a try.

Arnold Brod (8/10/98 9:32 AM): I like when people talk about foreign markets because then I can provide the long distance from the USA.

Jorge R (8/10/98 9:32 AM): Many people don't know how to start (you're not the only one Bob). Others don't think they need it.

RobFrankel (8/10/98 9:32 AM): See Jorge? 100% of the respondents have the IMPRESSION that selling to foreign markets is too difficult. It's up to YOU to show them how easy it is.

Bob Garber (8/10/98 9:33 AM): Jorge, you say "give it a try", but where does one start?

Jorge R (8/10/98 9:33 AM): Much of us tend to think that most of people on line speaks English and have the same behavior than north Americans.

Jorge R (8/10/98 9:35 AM): Ok. give me a few weeks to make the bees a proposition. Meanwhile, think about what's make your product appealing to foreigns

Louise the SoapLady (8/10/98 9:35 AM): well saying that I do ship to Korea, but that is thru a local guy :)

RobFrankel (8/10/98 9:36 AM): Jorge, what this shows you is that Americans want to hand over their businesses to reliable people in host countries.

RobFrankel (8/10/98 9:36 AM): Louise, how did you get the Korean source?

Jorge R (8/10/98 9:36 AM): that's another way to crush the web to make more juice out of it when it comes to your business

Bob Garber (8/10/98 9:36 AM): Jorge, I have some ideas (the ones that I will be talking to Rob about) that may benefit foreign markets as well. Once it gets up and running here, I would be happy to work with you to move it into other markets.

RobFrankel (8/10/98 9:37 AM): Is Wendy Hawkins still with us???

RobFrankel (8/10/98 9:37 AM): Now you're talking, Bob. Jorge, See how great the need is?

Louise the SoapLady (8/10/98 9:37 AM): just a local wholesale account. I didn't know but he is a big Korean Importer/exporter. I just sell my soap to him at normal wholesale prices, and he takes care of the rest.. guess soap is a lot more expensive in Korea LOL

Jorge R (8/10/98 9:38 AM): Latin America has its advantages and disadvantages over other regions like Europe an Asia. The language is the same, Is closer to USA. But some are developing countries

RobFrankel (8/10/98 9:38 AM): Anyone else have any questions specific to their business -- or not?

techteam (Larry) (8/10/98 9:39 AM): Jorge, are there a lot of companies in Latin/SA that specialize in Electronic commerce sites or multimedia?

Jorge R (8/10/98 9:40 AM): Lol Louise. that was a big start. Latin markets are waiting too for unique ideas.

RobFrankel (8/10/98 9:40 AM): Laurie, are you still here?

Laurie (8/10/98 9:40 AM): Yup, just lurking and learning...

Louise the SoapLady (8/10/98 9:40 AM): I would love to have my soap down there!

RobFrankel (8/10/98 9:41 AM): You wanna lurk or maybe tell us what you do? no pressure or anything...

Jorge R (8/10/98 9:41 AM): Problem with hosting sites is that they are almost in English. Maybe some south American designers or web marketers speak English but others don't. So the market is there...

Laurie (8/10/98 9:42 AM): Web designer and run/host a BC regional travel site

Jorge R (8/10/98 9:42 AM): Talking to me Rob?

techteam (Larry) (8/10/98 9:42 AM): producing bilingual multimedia is no problem

RobFrankel (8/10/98 9:43 AM): Thank you, Laurie. Helps me to remember you.

Louise the SoapLady (8/10/98 9:43 AM): hello Laurie, I am also in BC\

Laurie (8/10/98 9:44 AM): I'm a proud Sunshine Coaster and am working on getting us "discovered" as a tourism destination

Jorge R (8/10/98 9:44 AM): You may have guessed. I help sites in set up their content and offer to reach Latin American markets for North Americans and vice versa. Until now I have worked with no specifically packages. Now I'm working on them.

Bob Garber (8/10/98 9:45 AM): Is BC British Colombia or Baja California?

Louise the SoapLady (8/10/98 9:45 AM): British Columbia

Laurie (8/10/98 9:45 AM): British Columbia, where the US dollar buys 1.50 worth of goods or services!

techteam (Larry) (8/10/98 9:45 AM): Jorge, please contact me at

Jorge R (8/10/98 9:46 AM): I will do Larry

techteam (Larry) (8/10/98 9:47 AM): thanks, I feel another partnership brewing

Jorge R (8/10/98 9:47 AM): you can also reach me at

RobFrankel (8/10/98 9:47 AM): Laurie, what are you doing to promote BC?

Laurie (8/10/98 9:49 AM): I built and maintain the regional tourism site and have been happy to play a part in starting a local tourism association, aggressive online marketing, contests, and the best new idea garnered off the FrankelBee list, creating affiliate partnerships between tourism operators locally

RobFrankel (8/10/98 9:50 AM): Yup. Building communities is definitely where it' at.

Jorge R (8/10/98 9:51 AM): what's the URL Laurie?

Bob Garber (8/10/98 9:52 AM): Laurie, I'd like to talk to you offline about your business... I have some ideas that may work out. Please email me at

Laurie (8/10/98 9:52 AM): - Louise, have you got your soaps into your local accommodation outlets?

Laurie (8/10/98 9:53 AM): Will be interested to hear your ideas, Bob

techteam (Larry) (8/10/98 9:53 AM): gang, gotta run, business beckons, see ya next week

RobFrankel (8/10/98 9:53 AM): Lovin' the networking thing...

Louise the SoapLady (8/10/98 9:54 AM): not yet, Laurie,

RobFrankel (8/10/98 9:54 AM): (SIX MINUTE WARNING)

Bob Garber (8/10/98 9:55 AM): yeah.. this is great.... Laurie, check your server stats after the chat. I mentioned by URL earlier and the traffic took a big jump!

Bob Garber (8/10/98 9:55 AM): People are paying attention!

Laurie (8/10/98 9:55 AM): I was talking with a local soap/basket maker here and we were batting around the idea of having their baskets in the rooms of local hotels and B&B's (a fabulous market) with an option to buy a gift basket as souvenirs to take home... maybe that's something you could do? Gets your product travelling out of your area into a market you may not get to in traditional ways

Jorge R (8/10/98 9:56 AM): Entered the room.

Louise the SoapLady (8/10/98 9:56 AM): Laurie, I do most if not all of my marketing online

RobFrankel (8/10/98 9:57 AM): Yeah. but Laurie, that's a great idea. Sure glad you stopped lurking...

Laurie (8/10/98 9:57 AM): Is there a local travel site that could feature your product? I've got a gift catalogue on my tourism site to promote local products that people wouldn't normally find unless they came here. Who's going to type in "salmon BBQ sauce" in a search engine?

RobFrankel (8/10/98 9:57 AM): Louise, what's the big deal if you get more business off line?

Jorge R (8/10/98 9:58 AM): great site Laurie!

RobFrankel (8/10/98 9:58 AM): (TWO MINUTES)

Laurie (8/10/98 9:58 AM): Thanks, Jorge! Made my day.

Louise the SoapLady (8/10/98 9:59 AM): what do you mean, Rob? I am just accounting for the fact that I can either make it and market it here, or go out and sell it, but not both.. you know? Just busy

Bob Garber (8/10/98 9:59 AM): I agree with Jorge Laurie. Your site is VERY well done.

Arnold Brod (8/10/98 9:59 AM): Have a good day.

Laurie (8/10/98 10:00 AM): What if you found a local B&B site and bought a "sponsorship" ad on their site that linked to your soaps? People travelling to B&B's would be a natural market for you... that would tie in with your online push

RobFrankel (8/10/98 10:00 AM): Okay, Louise, but if someone finds you online and will buy your stuff for hotel rooms, isn't that a good thing?

Jorge R (8/10/98 10:00 AM): Well Bees. Its been a pleasure being here with you today. As always. Have a great week!!

Bob Garber (8/10/98 10:01 AM): Rob, before you log off, how shouls I contact you to talk? Shouls I send you an email?

Bob Garber (8/10/98 10:01 AM): shouls?

RobFrankel (8/10/98 10:01 AM): Laurie, it has to be done on a win/win for Louise. I'd do the deal this way: free ad for Louise in exchange for a discounted package price, or something...

RobFrankel (8/10/98 10:01 AM): E-mail or phone is fine, bob.

Bob Garber (8/10/98 10:02 AM): Thanks

RobFrankel (8/10/98 10:02 AM): Hey, you guys, this is where I bolt. Remember you are welcome to use this chat room ANYTIME you wish.

Laurie (8/10/98 10:02 AM): Great idea, Rob. Much better. I should think on who I could get to sponsor areas on my site.

RobFrankel (8/10/98 10:02 AM): Great session, folks. Bye!

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