Transcript of Frankel's Free Clinic September 3, 2001

RobFrankel ( (9/3/2001 8:58 AM): A little early, but at least I'm here......

Skycell (9/3/2001 8:59 AM): Hi Rob, nice to see you back

RobFrankel ( (9/3/2001 8:59 AM): Greetings...Thanks. Now if I could just get over the jet lag.

Terri Robinson ( (9/3/2001 9:00 AM): Entered the room.

Skycell (9/3/2001 9:00 AM): I know... what was your "learning" from the trip

Terri Robinson ( (9/3/2001 9:00 AM): Greetings, Rob! Great to see you again! Hi Skycell :)

RobFrankel ( (9/3/2001 9:01 AM): Probably that Ireland was actually MORE than I expected.

RobFrankel ( (9/3/2001 9:01 AM): Scotland is also fantastic.

Skycell (9/3/2001 9:01 AM): Hi Terri

Terri Robinson ( (9/3/2001 9:02 AM): Did you get to have any F2F with Bees while you were there, Rob?

Skycell (9/3/2001 9:02 AM): Rob, I wanted to ask you. I am from India and I am visiting the US

Skycell (9/3/2001 9:03 AM): want to know how to get "networked" during that time

RobFrankel ( (9/3/2001 9:03 AM): Yes, actually, I did. I spent breakfast with Fraser McCullough. It was a business meeting. Fraser may be organizing a seminar series with me in Glasgow.

RobFrankel ( (9/3/2001 9:03 AM): What can I do for you Skycell? I think I just posted your request....

Skycell (9/3/2001 9:04 AM): I will right back...with my true ID :-)

RobFrankel ( (9/3/2001 9:04 AM): Skycell, I think you have two strategies that would do well for you. The first is doing what you started to do on the FrankelBiz list: introduce yourself and just let people know you're coming.

Terri Robinson ( (9/3/2001 9:05 AM): That's great, Rob! I saw the recent interview with you listed on the worldannounce page :)

RobFrankel ( (9/3/2001 9:05 AM): Those are the marketing folks. The next phase is to begin collecting target accounts that you feel are brand-compatible with you and approach them on that level.

RobFrankel ( (9/3/2001 9:06 AM): Yeah, Terri, I'm trying to make the most out of my travels over to the other side of the globe. We're also working on an event in Prague.

Sekhar( (9/3/2001 9:06 AM): Entered the room.

Sekhar( (9/3/2001 9:06 AM): I am back...Thanks, Rob

RobFrankel ( (9/3/2001 9:07 AM): Did you see what I posted here for you Sekhar?

Sekhar( (9/3/2001 9:07 AM): I am free during 2 weekends (22 and 23 Sep and 29 and 30 Sep) do you people know of any seminars/conventions which I can attend during these weekends

Sekhar( (9/3/2001 9:08 AM): Yes, I did, Thanks once again

RobFrankel ( (9/3/2001 9:08 AM): Do you think seminars and conventions are going to be good for you?

Terri Robinson ( (9/3/2001 9:08 AM): What city will you be in, Sekhar?

Sekhar( (9/3/2001 9:08 AM): seminars relating to IT enabled/outsourcing

Sekhar( (9/3/2001 9:08 AM): New York and Atlanta

Sekhar( (9/3/2001 9:09 AM): from the "networking" point of view

RobFrankel ( (9/3/2001 9:10 AM): Wow, I don't know of any, but that doesn't mean there aren't any. I use those shows for two purposes: speaking at them and if I need to meet a lot of people, I schedule my meetings around them so that we're all in the same place at the same time.

RobFrankel ( (9/3/2001 9:10 AM): Sekhar, let me suggest a site to you -- or a couple: try

Terri Robinson ( (9/3/2001 9:10 AM): I would check to see what Chamber of Commerce meeting/events might be happening there then. Probably meet more business people at that kind of thing.

Sekhar( (9/3/2001 9:11 AM): and if we are in the right crowd we get to know the decision makers

Sekhar( (9/3/2001 9:11 AM): I will check the site, Rob and thanks Terri. will write to you latter to check with you

Terri Robinson ( (9/3/2001 9:12 AM): Sure thing! I'll look forward to it :)

RobFrankel ( (9/3/2001 9:12 AM): Also have you tried ?

Sekhar( (9/3/2001 9:12 AM): I asked you this already, Rob when are you planning a visit to India

RobFrankel ( (9/3/2001 9:12 AM): You can also reach them at

RobFrankel ( (9/3/2001 9:13 AM): Sekhar, I only go where they pay me to go...if there's business, I go. But so far, nothing happening there yet. Want to arrange something?

Sekhar( (9/3/2001 9:14 AM): would love to...but as you know I am not a marketing man

RobFrankel ( (9/3/2001 9:14 AM): The one thing I NEVER do is lose money on business. Which is why I trying to drum up interest in other countries so that I CAN visit others while I'm there.

RobFrankel ( (9/3/2001 9:15 AM): You don't have to be a marketing just have to be an "introduction man". We'll take it from there.

RobFrankel ( (9/3/2001 9:15 AM): oops. "introduction"

Sekhar( (9/3/2001 9:16 AM): please send me a mail as to what all groundwork I need to do...I will get going

Terri Robinson ( (9/3/2001 9:16 AM): Rob, I took your advice on rearranging the site, then I did another revision after reading FrankelTips about Flash last night.

RobFrankel ( (9/3/2001 9:16 AM): I will.

RobFrankel ( (9/3/2001 9:17 AM): Terri, right now I'm doing some marketing groundwork for NightlyNameDump and you wouldn't believe how many times I've have to hit the "Skip Intro" button.....

Terri Robinson ( (9/3/2001 9:18 AM): Yes I would! <grin>

Terri Robinson ( (9/3/2001 9:19 AM): I moved the 'demo cell phone' to an inside page with a link from the front page

RobFrankel ( (9/3/2001 9:20 AM): Since it's slow today, I'm going to the site to look at it....

Terri Robinson ( (9/3/2001 9:20 AM): Thanks! Your opinion is tops with me! :)

RobFrankel ( (9/3/2001 9:21 AM): What's the deal with the blue stripe on the "1"?

Terri Robinson ( (9/3/2001 9:22 AM): it was just to make the 1,2,3 section stand out, but I am not married to the idea <grin>

RobFrankel ( (9/3/2001 9:23 AM): It's a bit frustrating, because you'd expect to be stepped through the process, but that doesn't there a place where the blue stripe is under the "2"?

Terri Robinson ( (9/3/2001 9:23 AM): I'm not sure what you mean

RobFrankel ( (9/3/2001 9:24 AM): If you show a 1,2,3 process, it looks as if you have to do something to complete #1, then click to go to step #2. But that's not what's happening on your site.

RobFrankel ( (9/3/2001 9:25 AM): Also, may I make a suggestion about the Flash phone illustration?

Terri Robinson ( (9/3/2001 9:26 AM): no, 1 shows what is required, 2 is to sign up, and 3 shows what you get on your cell phone. They will get notice once a day on their cell phones of new sales job

Terri Robinson ( (9/3/2001 9:26 AM): of course, Rob! Your suggestions are always welcome :)

RobFrankel ( (9/3/2001 9:26 AM): Okay, that's confusing to the uninitiated. It looks -- to me -- as if I have to go through three steps right now.

Terri Robinson ( (9/3/2001 9:27 AM): That is a good point!

Terri Robinson ( (9/3/2001 9:27 AM): Really there is just one step to get started

RobFrankel ( (9/3/2001 9:28 AM): Okay, about the phone: that is a GREAT concept. Really clear and convincing.

RobFrankel ( (9/3/2001 9:29 AM): But you DON'T need the phone "growing" the way it does. If it is quiet, and on the home page scrolling job offers in its screen, you'll make the sale a thousand times faster.

RobFrankel ( (9/3/2001 9:29 AM): So the question is: can you keep that in Flash (or make an animated GIF for those who don't have Flash, grrrrr) and stick it on the home page?

Terri Robinson ( (9/3/2001 9:30 AM): Okay, that should be easy enough to do... good point about those who don't have Flash

RobFrankel ( (9/3/2001 9:30 AM): BTW, if there's just one step to get started, why not make that clear?

Sekhar( (9/3/2001 9:30 AM): I like the sound of the SMS alert before the phone gets bigger

Terri Robinson ( (9/3/2001 9:31 AM): I'll have to check about the animated GIF though

RobFrankel ( (9/3/2001 9:31 AM): Yeah, Sekhar, but after a minute, it starts grating on my nerves. It's not a big deal, though. Keep it if you like, Terri. But the phone really does the job perfectly.

Terri Robinson ( (9/3/2001 9:31 AM): Maybe I should take off the 1,2,3? Thanks, Sekhar :)

Sekhar( (9/3/2001 9:32 AM): Do you think putting it one below the other would be a better deal

RobFrankel ( (9/3/2001 9:32 AM): Yes, Terri. I think if people understand it's only ONE step instead of three, it removes two blocks to the sale.

Terri Robinson ( (9/3/2001 9:32 AM): you think it should go back to the 1st page then, Rob? I can probably take off the loop repeating

RobFrankel ( (9/3/2001 9:33 AM): Actually, I think this is a really minimal home page: the phone, the sign up form and a paragraph explaining what it does and system requirements.

RobFrankel ( (9/3/2001 9:33 AM): I don't see the need for the phone to grow, either, Terri. Just stick that sucker on the page and let it show off what it does.

Terri Robinson ( (9/3/2001 9:34 AM): Okay, thanks Rob!

RobFrankel ( (9/3/2001 9:34 AM): I'm really interested to see how you do with this. It should be great.

Terri Robinson ( (9/3/2001 9:34 AM): So it could really be just the single large phone working

Sekhar( (9/3/2001 9:35 AM): Terri one thing I just notice pocketemail is not accepting orders...I hope you have checked that

Terri Robinson ( (9/3/2001 9:35 AM): You'll be the first to know after me <grin>

RobFrankel ( (9/3/2001 9:35 AM): Yes. Why bother with anything else? Just takes more time to load.....

Terri Robinson ( (9/3/2001 9:35 AM): Hate to run off, but have to get the door! Back soon! Sekhar, I will check that out, thank you!

RobFrankel ( (9/3/2001 9:36 AM): No problem, don't feel obliged to stick around. It's Labor day here, so things are slow.

Sekhar( (9/3/2001 9:37 AM): Rob, where else do you think I can advertise that I am going to be in town and need contacts

RobFrankel ( (9/3/2001 9:37 AM): Sekhar, you should be participating on all the sales and marketing lists out there. have you been to

Sekhar( (9/3/2001 9:38 AM): No, I will check it out

RobFrankel ( (9/3/2001 9:38 AM): Also, is online ads. They do a lot of shows and networking. I've subscribed to a bunch of these. Also,

RobFrankel ( (9/3/2001 9:39 AM): is owned and operated by Tenagra. They do shows and stuff.

Sekhar( (9/3/2001 9:40 AM): thanks, will check all of them.

RobFrankel ( (9/3/2001 9:41 AM): No problem

Sekhar( (9/3/2001 9:41 AM): do you think creating a presence in US is more beneficial than an offsite location promotion

RobFrankel ( (9/3/2001 9:42 AM): Explain what you mean there...

Sekhar( (9/3/2001 9:43 AM): I do not have an office out in US and doing my selling mainly through telephone and email

Sekhar( (9/3/2001 9:43 AM): in this context would it help if I were to appoint somebody to handle the call locally

RobFrankel ( (9/3/2001 9:43 AM): Oh, I wouldn't worry about that. My entire business is virtual and that doesn't stop me. NOBODY asks where my office is.

Sekhar( (9/3/2001 9:44 AM): now my clients call long distance...the handful do not mind it you think it may put off some potential clients

RobFrankel ( (9/3/2001 9:45 AM): Yes, THAT could hurt. This is why I have my toll-free number. I don't want anyone NOT calling because of the cost of the call, which really isn't that much anyway....

Terri Robinson ( (9/3/2001 9:45 AM): Back! I agree with you, Rob - no one cares where my office is either as long as I fill their orders :)

Sekhar( (9/3/2001 9:46 AM): yeah, but toll-free means I need to man it

RobFrankel ( (9/3/2001 9:46 AM): What do you mean "man it"?

Sekhar( (9/3/2001 9:47 AM): since I do not have a presence I need somebody to handle it

RobFrankel ( (9/3/2001 9:48 AM): The advantage of NOT having a presence is needing NOBODY -- or very few - to man it.

RobFrankel ( (9/3/2001 9:48 AM): I use a toll-free number 888-ROBFRANKEL for branding purposes, too. Nobody forgets it.

RobFrankel ( (9/3/2001 9:49 AM): Also, Sekhar, you should REALLY consider using a VA -- Virtual Assistant. I do.

Sekhar( (9/3/2001 9:49 AM): I do not understand...but what I am trying to make a point is: am I missing out some business because I am not having a presence

RobFrankel ( (9/3/2001 9:49 AM): And we have a couple of VA's on the FrankelBiz list.

Sekhar( (9/3/2001 9:50 AM): I should consider VAs...I already have efax number created so getting faxes is no problem...

RobFrankel ( (9/3/2001 9:50 AM): Simple answer is "no". Sekhar. You're not missing out on any business. As long as you ca show a mailing address that isn't a P.O. Box, you're fine.

Sekhar( (9/3/2001 9:50 AM): it is only the telephone messages which I need to find solution for and VA is a good suggestion

RobFrankel ( (9/3/2001 9:51 AM): There's also voicemail. you know.....

RobFrankel ( (9/3/2001 9:51 AM): Between a cell phone and pager, there's not much more you need.

RobFrankel ( (9/3/2001 9:52 AM): (Nine MINUTES)

Sekhar( (9/3/2001 9:52 AM): do you think that would be a good deal..everytime you being greeted by a recorded message ( I know the promptness in response is more vital) ...I am thinking aloud

Raleigh Pinskey ( (9/3/2001 9:52 AM): Entered the room.

Terri Robinson ( (9/3/2001 9:53 AM): Hi Raleigh! Sekhar, here in the US they act surprised when they get a real live person on the first try <grin>

RobFrankel ( (9/3/2001 9:54 AM): It's the same message they'd get if you were busy.

Sekhar( (9/3/2001 9:54 AM): :-))

RobFrankel ( (9/3/2001 9:54 AM): That's true. You'd be amazed at how many people are impressed by the fact that I answer my own phone.

RobFrankel ( (9/3/2001 9:55 AM): Sekhar, you might ask Raleigh about promotion -- she's the promo guru....

Sekhar( (9/3/2001 9:55 AM): Hi Raleigh

Terri Robinson ( (9/3/2001 9:55 AM): I just had a message from a guy who said they would handle any incoming calls with a live person for me. I'm like Rob - I answer my own phone too.

Sekhar( (9/3/2001 9:55 AM): Hi Guru I should call

RobFrankel ( (9/3/2001 9:56 AM): Raleigh's site is

Sekhar( (9/3/2001 9:56 AM): Raleigh...we were discussing how to promote myself...I sitting in India...

Raleigh Pinskey ( (9/3/2001 9:56 AM): Hi y'all. Thanks for that Rob. Any way I can help.

Sekhar( (9/3/2001 9:57 AM): incidentally I am visiting US during second week of Sept

RobFrankel ( (9/3/2001 9:58 AM): Two minutes....

Raleigh Pinskey ( (9/3/2001 9:58 AM): Sorry I missed most of this conversation, I'll read the transcript and we can discuss your promotional needs. OK

Terri Robinson ( (9/3/2001 9:59 AM): Rob, thanks for taking your time on the holiday to be with us today! And thanks a LOT for the advice on my site :)

Sekhar( (9/3/2001 9:59 AM): thanks, email id is there already

RobFrankel ( (9/3/2001 9:59 AM): My pleasure, Terri.

RobFrankel ( (9/3/2001 9:59 AM): Okie doke, I've got interviews and clients waiting!! On a holiday, no less. Will this business ever make sense? Have a good time, and I'll see you online!

Sekhar( (9/3/2001 9:59 AM): thanks, Rob and Terri...

Terri Robinson ( (9/3/2001 9:59 AM): Have a good time today, everyone! See you on the web :)

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