Transcript of Frankel's Free Clinic September 11, 2000

RobFrankel ( (9/11/2000 9:00 AM): Monday, Monday...Hey gang...Greetings all....

Dave (9/11/2000 9:01 AM): Hi Rob

RobFrankel ( (9/11/2000 9:01 AM): JoAnna, the date still says 100 because I'm too lazy to change the script, but they get changed for the archived versions...

RobFrankel ( (9/11/2000 9:01 AM): Hi're the newest member wanna go first? (9/11/2000 9:02 AM): Yeah, whatever, you just know it wouldn't really be me unless I commented on it.

Memo - (9/11/2000 9:02 AM): Entered the room.

Dave (9/11/2000 9:02 AM): Actually, I'm just here to learn, but thanks for the opportunity

RobFrankel ( (9/11/2000 9:02 AM): JoAnna, I'm amazed that you even got up at all to attend.....

Dave Lambert (9/11/2000 9:02 AM): Entered the room.

RobFrankel ( (9/11/2000 9:03 AM): No problem, Dave, if you have anything, feel free to jump in. Hi Dave Lambert....what can I do for you this fine morning? (9/11/2000 9:03 AM): :-( back into lurk mode for me.

Dave Lambert (9/11/2000 9:04 AM): Entered the room.

RobFrankel ( (9/11/2000 9:04 AM): JoAnna....come big....come on....

Dave Lambert (9/11/2000 9:04 AM): Sorry - My 1st time here, clicking wrong things :-)

Dave Lambert (9/11/2000 9:05 AM): I will lurk for a while if you don't mind ?

Memo - (9/11/2000 9:05 AM): Buenos dias, Rob (9/11/2000 9:05 AM): Entered the room.

RobFrankel ( (9/11/2000 9:05 AM): No problem, just don't be shy about asking anything. We're here for an hour to answer any questions, mainly about branding and/or marketing stuff. Even to make a business connection.

RobFrankel ( (9/11/2000 9:06 AM): Hey Memo! I hope you've picked out a decent condo for me to vacation there by now....

Dave Lambert (9/11/2000 9:06 AM): I will lurk for a while if you don't mind ?

Memo - (9/11/2000 9:07 AM): Oh, come on, Rob. We don't *have* condos here! ;-) (9/11/2000 9:07 AM): Entered the room.

Memo - (9/11/2000 9:08 AM): The building code limits buildings in the historic zone to 2 stories... (9/11/2000 9:08 AM): I relaunched my On Target Design website. Comments welcome: (9/11/2000 9:08 AM): Rob, mind if I revisit a topic from a few weeks ago... educational institutions?

Memo - (9/11/2000 9:08 AM): But I'll find you a nice house or apartment.

RobFrankel ( (9/11/2000 9:08 AM): Just for grins, I might as well announce here that I'm going to offer a free e-book a little later this week to the FrankelBees. It's called "Cheap But Good -- Volume One" and covers the basics of what people need for starting e-commerce on a shoestring budget.

RobFrankel ( (9/11/2000 9:08 AM): Go ahead, Steve.

Terri Robinson ( (9/11/2000 9:09 AM): Hurray, Rob!! I've been praying for that from you! *grin* (9/11/2000 9:10 AM): We've got a college, an alumni association, 9 research institutes, and a whole bunch of faculty members... all competing for space on the website.

RobFrankel ( (9/11/2000 9:10 AM): Terri, it doesn't have a huge number of listings and it's by no means a complete list of vendors or anything. It's more of a "where you can cut corners and where you can't' kind of thing. (9/11/2000 9:10 AM): Seems like there's lots of conflict here. How to brand them all so they do not compete???

RobFrankel ( (9/11/2000 9:11 AM): All on the same site Steve? Under what URL? (9/11/2000 9:11 AM): Any thoughts?

Terri Robinson ( (9/11/2000 9:11 AM): Every little bit helps, Rob :)

weber (9/11/2000 9:12 AM): Rob, I hope you mention Americart as one possible shopping cart solution (9/11/2000 9:12 AM): All linked through the same URL:

RobFrankel ( (9/11/2000 9:12 AM): Is this all under one institution's brand? (9/11/2000 9:12 AM): Yes. One institutional brand. What about sub-brands?

RobFrankel ( (9/11/2000 9:13 AM): Checking the URL....

RobFrankel ( (9/11/2000 9:14 AM): Well, Steve, from where I sit, the problem isn't going to be solved by dub-brands -- it's the lack of one clear brand leading all its sub-categories. That's the problem...

Dave Lambert (9/11/2000 9:15 AM): Rob, do you need special software to read "Cheap But Good -- Volume One"

RobFrankel ( (9/11/2000 9:15 AM): I think that if the college had a much clearer, articulated brand, the rest of the entities would follow suit. but right now, they have nothing clear to follow, so they're fighting for their own identities.

RobFrankel ( (9/11/2000 9:15 AM): Nothing more than a simple PDF reader Dave...

Dave (9/11/2000 9:16 AM): Entered the room.

Dave Lambert (9/11/2000 9:16 AM): Great, thanks Rob - How can I get a copy ? (9/11/2000 9:17 AM): I see. How best to convince the Prez that concentration on brand is important? Have her read your book? ;-)

Andy TeBockhorst (9/11/2000 9:18 AM): Entered the room.

Andy TeBockhorst (9/11/2000 9:18 AM): Morning folks!

Dave (9/11/2000 9:18 AM): Steve - I think you could talk to her about whom a message goes to - some are to people in the institution and some sell the institution to the public

RobFrankel ( (9/11/2000 9:18 AM): Actually, Steve, having her read the book is a really good idea. You have no idea how many deals it has closed for me, because it allows prospects to integrate and assimilate a lot of data on their own terms, without a consultant charging them for it.

RobFrankel ( (9/11/2000 9:19 AM): In your case, it's especially important, because colleges and educational institutions MUST trade on their COMMUNITY aspect. Even more than businesses do.

RobFrankel ( (9/11/2000 9:19 AM): Dave Lambert: I'll announce the book on the FrankelBiz list a bit later this week.

Dave Lambert (9/11/2000 9:20 AM): OK, thanks, Rob (9/11/2000 9:20 AM): Entered the room.

RobFrankel ( (9/11/2000 9:21 AM): Anyway, Steve, branding educational institutions is becoming more important, as they compete for those non-scholarship student bucks.... (9/11/2000 9:21 AM): Dave, that is our challenge: we have a strong internal identity (students, fac, staff, alumni, etc.) and we now want to expand our identity into the greater educational community.

RobFrankel ( (9/11/2000 9:21 AM): Not to mention attracting academics who want to be part of a "name" institution.

RobFrankel ( (9/11/2000 9:22 AM): Steve, what do you put forth as the college's brand? (9/11/2000 9:22 AM): Rob, that's EXACTLY what our dean of the faculty wants to concentrate on!

RobFrankel ( (9/11/2000 9:22 AM): What is the "internal identity"?

RobFrankel ( (9/11/2000 9:22 AM): Hey, I've been around universities before <--the voice of experience (9/11/2000 9:24 AM): Strong liberal arts curriculum with emphasis on public policy issues; educating leaders in business, government, and the professions.

RobFrankel ( (9/11/2000 9:25 AM): Okay, that's what you got. But it ain't going to get people to flock to you..... (9/11/2000 9:25 AM): Hmmm. Why not?

Dave (9/11/2000 9:26 AM): How about "training leaders to think and thinkers to lead?"

RobFrankel ( (9/11/2000 9:27 AM): Because what you're describing is a catalog listing that likely appears is several other institutions' material, but more importantly, violates the Prime Directive: it talks about you, not "them". (9/11/2000 9:27 AM): sounds good!

RobFrankel ( (9/11/2000 9:27 AM): Forget about what you are; start telling them what they get.

RobFrankel ( (9/11/2000 9:28 AM): Dave Atkins, the problem is that you can't write a tag line if you haven't got a brand to write it for....

RobFrankel ( (9/11/2000 9:28 AM): (BTW, if anyone has another issue, jump in....)

RobFrankel ( (9/11/2000 9:29 AM): BTW, Steve, do you know what the main sell of your site is as presently designed???? (9/11/2000 9:29 AM): thanks, all. food for thought

RobFrankel ( (9/11/2000 9:29 AM): Do you know what it's REALLY communicating?

Memo - (9/11/2000 9:30 AM): Rob, this is enlightening since I may be coming up to something similar later. A group of artisans, all with different products to sell.

RobFrankel ( (9/11/2000 9:30 AM): "Little college in the hills". That's it.

RobFrankel ( (9/11/2000 9:30 AM): Go with that. Memo....

Memo - (9/11/2000 9:32 AM): I have an early version of the site, still on my local machine. Maybe I should put it up, even though it's still undeveloped so you can kick back some stuff on it...

RobFrankel ( (9/11/2000 9:33 AM): Be happy to.

RobFrankel ( (9/11/2000 9:34 AM): Anyone else?

Memo - (9/11/2000 9:34 AM): But the difference is (as far as I can see) that I have complete control of all sections of it, so there will be a consistent "branded: feel.

I might have gotten lost in the shuffle. I relaunched my web design site: Any constructive criticism? (9/11/2000 9:35 AM): Entered the room.

RobFrankel ( (9/11/2000 9:35 AM): Assuming, of course, that your brand is well defined from the beginning.... (9/11/2000 9:36 AM): Thanks, all. Your advice is sound... as usual!

Memo - (9/11/2000 9:36 AM): Ahhh! Lead on, McDuff... (9/11/2000 9:37 AM): good morning, must leave phone rang

RobFrankel ( (9/11/2000 9:37 AM): Uh oh, who's ontarget design? You need to log on again...

Memo - (9/11/2000 9:37 AM): That's what I've been slaving over. (9/11/2000 9:37 AM): Entered the room. (9/11/2000 9:37 AM): that was weird!! ( I'm On Target Design )

Terri Robinson ( (9/11/2000 9:38 AM): Hmmm - JoAnna, you don't have any content on your front page there

RobFrankel ( (9/11/2000 9:38 AM): Memo, load it up on a server and we'll take a week?

Memo - (9/11/2000 9:38 AM): And I have one group with a completely different class of products that begs for strong branding.

Memo - (9/11/2000 9:39 AM): I'll get some stuff up on the server so you can see.

RobFrankel ( (9/11/2000 9:40 AM): Okay, Memo. First thing, JoAnna: Why is your home page titled OTD? You're wasting a prime search engine opportunity y not spelling out the title.

Dave (9/11/2000 9:40 AM): Entered the room.

Dave (9/11/2000 9:42 AM): True, Terri - and I clicked on the philosophy page and you mentioned that "guests shouldn't even have to use chopsticks" - a nice way of saying they should have to do work. (9/11/2000 9:42 AM): I didn't know that mattered...!

RobFrankel ( (9/11/2000 9:42 AM): Personally -- and this could be my own bias -- I believe that when I look at a photographer's portfolio, I'm looking at his BEST work....

RobFrankel ( (9/11/2000 9:43 AM): Which means your OWN page should be your best work. I feel a lack of graphic stuff here, which may be okay, if that's your style.

Terri Robinson ( (9/11/2000 9:43 AM): well, according to all the "experts" I have read, it matters in search engine placement, JoAnna (9/11/2000 9:44 AM): you're referring to the fact that I have HRONLY on there?

Jane [ (9/11/2000 9:44 AM): Entered the room.

Dave Lambert (9/11/2000 9:44 AM): But really good photos [detailed] take too long to load, Rob ?

RobFrankel ( (9/11/2000 9:44 AM): And here's a REALLY COOL TIP that nobody ever thinks about: (9/11/2000 9:45 AM): Duty calls. I must run. Thanks, all for your comments. Until next week.... (9/11/2000 9:45 AM): (Terri, I icq'd you...)

Terri Robinson ( (9/11/2000 9:46 AM): and, looking at it from a "what's in it for me" attitude (which your visitors do) why should I go into the site further?

RobFrankel ( (9/11/2000 9:46 AM): BEFORE you write the site, re-title the names of the graphics files so that you control the order in which they load. The server loads them alphabetically, so simply re-title them with a number in front of each name, so that they load in the order you want

RobFrankel ( (9/11/2000 9:47 AM): No, JoAnna, I mean that most people are impressed by fast loading eye candy.

Dave Lambert (9/11/2000 9:47 AM): Wow, I didn't know that - great tip Rob ! (9/11/2000 9:47 AM): That's great, Rob. I'm always hearing people on WebGrrls-LA ask about how that works!

RobFrankel ( (9/11/2000 9:47 AM): Anyway, that's how you get the background tiles to load first, etc.

RobFrankel ( (9/11/2000 9:48 AM): Aha! Well, now you can tell the WebGrrls where you got it!

RobFrankel ( (9/11/2000 9:48 AM): Yeah, I told you nobody ever thinks about that....turns out to be really easy, though, eh? (9/11/2000 9:48 AM): you betcha! (9/11/2000 9:49 AM): I just learned about parsing in an XML class. This is a difficult world to become fluent in...

RobFrankel ( (9/11/2000 9:49 AM): Incidentally, the WebGrrls are considering buying copies of Revenge of Brand X for their members at their conference....

RobFrankel ( (9/11/2000 9:49 AM): (TEN MINUTE WARNING)

Jane [ (9/11/2000 9:49 AM): I heard a rumor to that effect!

RobFrankel ( (9/11/2000 9:50 AM): XML is fabulous, but there are some things I'd rather let the pro's do -- and that's one of them. (9/11/2000 9:50 AM): WebGrrls-international?

RobFrankel ( (9/11/2000 9:50 AM): Be nice, Jane.....

RobFrankel ( (9/11/2000 9:51 AM): Don't know JoAnna...still in the talking stages...

Jane [ (9/11/2000 9:51 AM): I am working on sponsorship for Int'l WebGrrls day, to take place in NYC but be cybercast! I am nice!!!LOL!

RobFrankel ( (9/11/2000 9:51 AM): JoAnna, Jane can probably give you the lowdown...

RobFrankel ( (9/11/2000 9:52 AM): Okay, anyone else while we still have time? (9/11/2000 9:52 AM): well, WebGrrls-LA is rather okay being distant from new York and Kevin... which I'm happy to take offline.

Dave (9/11/2000 9:53 AM): Phone call-bye all, thanks for the great tip on graphics, Rob (9/11/2000 9:54 AM): Entered the room.

RobFrankel ( (9/11/2000 9:54 AM): JoAnna, you still doing HR or are you transitioning? (9/11/2000 9:54 AM): I need to ask a question, has the chat begun, I am from India

RobFrankel ( (9/11/2000 9:54 AM): Hi Sonzy -- anything I can do for you while we still have a few minutes?

RobFrankel ( (9/11/2000 9:55 AM): Sonzy, we have five minutes left. Go ahead. (9/11/2000 9:55 AM): It's a kind of a segue thing. I'm doing both, and there's crossover here: (9/11/2000 9:56 AM): yes rob, we market a medicine for diabetes, I need to ask where can I find a resource where I can find email lists suitable for targeted ezine advertising (9/11/2000 9:56 AM): when hr depts can't get their own IT to do this, they call me. (9/11/2000 9:56 AM): point me to some Websites

RobFrankel ( (9/11/2000 9:56 AM): Have you tired ? (9/11/2000 9:57 AM): no I didn't try that...

RobFrankel ( (9/11/2000 9:57 AM):, ? (9/11/2000 9:57 AM): thanks will try that

Dave Lambert (9/11/2000 9:57 AM): Well I am off - Bye all and thanks Rob, I will go join the FrankelBiz list now :-)

RobFrankel ( (9/11/2000 9:58 AM): Sonzy, if you're on FrankelBiz (, I'll be publishing a free E-book that might help.

RobFrankel ( (9/11/2000 9:58 AM): (TWO MINUTES)

Terri Robinson ( (9/11/2000 9:58 AM): Hey Rob, I had a review of my site done by recently, and made several changes to make it more "usable" - one thing they said was that I should make it easier for the customer/job seeker to get to the form, so I did that - can you take a quick look and tell me what you think? (9/11/2000 9:58 AM): actually I that 9AM PT translates to -8.00 and according to that chat should start at 10.30 PM IST (+5.30 GMT)

Jane [ (9/11/2000 9:59 AM): good day all! (9/11/2000 9:59 AM): rob is FrankelBiz different from

RobFrankel ( (9/11/2000 9:59 AM): Well, our daylight savings time might be throwing you off, too. It changes twice a year...

RobFrankel ( (9/11/2000 9:59 AM): Bye Jane...what next steps are we talking about? Let me know off line (9/11/2000 10:00 AM): Bye everyone! Have a great week! I'm off to go rename my gifs and jpgs!

RobFrankel ( (9/11/2000 10:00 AM): Yes, Sonzy, FrankelBiz is a branded community of business people exchanging opportunities and discounts and services. (9/11/2000 10:00 AM): u mean I shd subscribe to ur FrankelBiz newsletter to get updated abt ebooks

Terri Robinson ( (9/11/2000 10:00 AM): Bye JoAnna!

RobFrankel ( (9/11/2000 10:00 AM): Okay, I gotta run, too. I'll see you all online!

Terri Robinson ( (9/11/2000 10:01 AM): thanks Rob! see you next week everyone!

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