Transcript of Frankel's Free Clinic September 25, 2000

RobFrankel (9/25/2000 9:02 AM): Hey, Dave, since it's your first time here, do you want to go first?

Terri Robinson (recruit2hire.com) (9/25/2000 9:02 AM): Entered the room.

RobFrankel (9/25/2000 9:02 AM): Also, guscon, I think you're new, too, eh?

guscon1 (9/25/2000 9:03 AM): Hi Rob, Last year I presented over 130 full-day seminars in 105 cities for a seminar company. My wife's illness now keeps me from travel (probably permanently). How do I best build a local following, fast? My topics are: Present Like a Pro, Build Powerful PowerPoint Presentations, Marketing with Newsletters, Design for the Results You Want. I can coach or train these plus...

RobFrankel (9/25/2000 9:03 AM): Whoever "Any Modern poets" is, sign off and log in again with your real name please.....

Andy TeBockhorst (tebockhorst.com) (9/25/2000 9:03 AM): Entered the room.

Dave's Daily Auction Tip.com (9/25/2000 9:03 AM): Sure I'll take the plunge. What do I do?

Dave's Daily Auction Tip.com (9/25/2000 9:04 AM): Sure I'll take the plunge. What do I do?

RobFrankel (9/25/2000 9:04 AM): Ask whatever question you have....

guscon1 (9/25/2000 9:04 AM): Sorry, yes first time too, my name is also Dave

RobFrankel (9/25/2000 9:05 AM): Guscon, sounds like you're headed for a web-based future. have you looked at Placeware.com and WEbex.com?

RobFrankel (9/25/2000 9:05 AM): Are you familiar with either of those?

guscon1 (9/25/2000 9:07 AM): Not familiar with Placeware and Webex. But I am starting an email newsletter as a change in direction. I love to present in person though

Teddy (9/25/2000 9:07 AM): Entered the room.

dave- LovePoetry (9/25/2000 9:07 AM): I'm sorry, I got a telephone call.

Dave's Daily Auction Tip.com (9/25/2000 9:08 AM): I read your book. Loved it. Now that I understand that branding is more than having a logo- how do I maximize my web presence to start creating some real revenue. I've been fairly successful with my web site (dailyauctiontip.com) but I'm wondering how to take it to the next level. Sales are $1000 approx. month on a $14.95 ebook. Appreciate your views.

Teddy (9/25/2000 9:08 AM): Pardon the intrusion - and I'll await my turn, but can a "service" be branded?

RobFrankel (9/25/2000 9:08 AM): Guscon, if you're really tied to home, you'd best move in a direction where you can leverage the web. I just did a presentation via Placeware for Lumapth.com last month. It was great. People call in by phone, and watch via their browsers as you go through your PowerPoint.

RobFrankel (9/25/2000 9:08 AM): Dave and Teddy, hang in there. Let's finish up guscon first...

Arik (9/25/2000 9:08 AM): what is your email about - the topic? do you have members?

Dave's Daily Auction Tip.com (9/25/2000 9:09 AM): OK. No problem.

RobFrankel (9/25/2000 9:09 AM): With Placeware (who I used), I was able to do everything from my desktop that I could do in person. In fact, the only thing you can't do is personally see your audience, which affects your timing, but not that much.

RobFrankel (9/25/2000 9:09 AM): And I can tell you, Guscon, it was very effective.

guscon1 (9/25/2000 9:10 AM): How does one price a web seminar?

RobFrankel (9/25/2000 9:10 AM): Aside from that, you can take a look at a number of FrankelBees (FrankelBiz list members) who are coaches that exist just on web and "bridge" calls, where it's more Q&A.

RobFrankel (9/25/2000 9:11 AM): I priced it at half my regular rate, since I only had to wake up and present from my desk. But mine was a sponsored event, given away free by Lumapath.com. I believe that most people give the seminar away in order to sell services and materials.

guscon1 (9/25/2000 9:12 AM): My email newsletter is about presenting for non-professional presenters

RobFrankel (9/25/2000 9:12 AM): Among the coaches who are FrankelBees are Wanda Loskot, Vickie Sullivan (who helps people become speakers)...

guscon1 (9/25/2000 9:13 AM): Can your audience see you?

RobFrankel (9/25/2000 9:13 AM): guscon, may I suggest that you join FrankelBiz, and ask for help from other coaches? You could probably hook up with some very helpful people.

RobFrankel (9/25/2000 9:14 AM): No, guscon, there' s no camera on you with Webex and Placeware. Now, I can also tell you that I presented to the Internet Academy in London via Satellite two months ago. And there, they can see you and you can see them.

RobFrankel (9/25/2000 9:15 AM): But in order to do that, you have to use a satellite videoconferencing system, which is as simple as driving to your closest vendor and having them hook up to the venue where you are appearing. My gig was broadcast to a ballroom in a London hotel.

RobFrankel (9/25/2000 9:16 AM): The only problem with that is that you want to have on group in one place to view your speech. You can also interact with them in real time.

RobFrankel (9/25/2000 9:17 AM): Believe it or not, it's only about $175 per hour plus charges to do that.....

RobFrankel (9/25/2000 9:19 AM): After that, it's all about building you branded community, by offering programs that keep them alive. Last week, for instance, over 1600 people downloaded a free E-Book from FrankelBiz -- in the first two days.

guscon1 (9/25/2000 9:19 AM): Can you brand yourself as a speaker? or Coach?

RobFrankel (9/25/2000 9:19 AM): Dave Auction Tips: What can I help you with?

RobFrankel (9/25/2000 9:19 AM): You bet you can, Guscon -- and you'd better. Otherwise, nobody knows why they should hire you.

Dave's Daily Auction Tip.com (9/25/2000 9:20 AM): Hi Rob. Thanks for doing this. Now that I understand that branding is more than a logo. How do I maximize my web presence to generate more revenue? I sell an ebook for $14.95 and generate $1000 or so a month-- but I want to take it to the next level. Any advice?

guscon1 (9/25/2000 9:21 AM): Dave, what is your book about?

RobFrankel (9/25/2000 9:21 AM): Dave, realize that what you're asking is really how you can advertise, or raise awareness of your brand. It all begins, though, with what your brand is. Once that is articulated, you'll see that the advertising strategies start appearing.

Dave's Daily Auction Tip.com (9/25/2000 9:22 AM): It's about using EBay and other online auction site as a lead generation and revenue system for whatever you're selling - the back end to the "system" is a web site.

RobFrankel (9/25/2000 9:22 AM): What is the brand?

Dave's Daily Auction Tip.com (9/25/2000 9:23 AM): My brand is "How you can use online auction sites like EBay to generate free leads and revenue for your business" I guess.

RobFrankel (9/25/2000 9:23 AM): What's your URL? dailyauctiontip.com?

Arik (9/25/2000 9:24 AM): Isn't it AuctionTip ?

Dave's Daily Auction Tip.com (9/25/2000 9:24 AM): yes..... http://dailyauctiontip.com

RobFrankel (9/25/2000 9:25 AM): Dave, I can tell you right off that you've got a confusing dichotomy here. The first communicates stuff about auctions -- but the real agenda is how to utilize the e-bay structure for smarter business.

RobFrankel (9/25/2000 9:26 AM): I can safely say that people are totally underestimating the value of the second, because they're getting misdirected by the first.

RobFrankel (9/25/2000 9:26 AM): Which is a shame, because the real power is in understanding the backchannel usage of e-bay. This is a great topic for a book.

Dave's Daily Auction Tip.com (9/25/2000 9:26 AM): Hmmm....good point. What 's your suggestion?

RobFrankel (9/25/2000 9:28 AM): My guess is that if you had a site devoted strictly to how to exploit the e-bay angle, you'd get to the next level, This is, in fact, why I have http://www.revengeofbrandx.com as a separate site. People go to the book first, then, if they want to know about me, they click over to my site. But the book has its own focused site.

Dave's Daily Auction Tip.com (9/25/2000 9:29 AM): Should I 're-frame' the title? Message? All of the above to show that it's really smart for businesses to use EBay in another way- that they didn't think of? etc...

RobFrankel (9/25/2000 9:29 AM): This would also purify your auction tip site, which can still feature ads for your book. But by giving the tips site its own space, and the book it own, you keep the messages focused on both. You also get the benefit of having two sites sending out your message, instead of just one.

Dave's Daily Auction Tip.com (9/25/2000 9:30 AM): Great suggestion! WOW! Yeah...that's been running around my mind for a while...I register a domain to do just that...but haven't got it up yet it's http://moneyflowtm.com....

RobFrankel (9/25/2000 9:30 AM): Dave, I think you have the basis for a totally free standing site. One of my friends, Paul Hartunian, does this a lot, conducting seminars on how to make money on E-bay. But even he doesn't get into it as deeply as you do.

RobFrankel (9/25/2000 9:31 AM): To me, "Auction Tips" tells me how to get the stuff I want and sell the stuff I want; your book is a whole other universe -- and I'll bet it would sell really great, if presented properly.

RobFrankel (9/25/2000 9:32 AM): That's what would get you to the next level...without the big advertising budget.

RobFrankel (9/25/2000 9:32 AM): BTW, does anyone else have something they'd like to discuss? Just checking....

Dave's Daily Auction Tip.com (9/25/2000 9:33 AM): Yeah, I subscribe to Netrageous Results and saw Audri's interview with Paul sometime back. He did very well, but missed a few points I think. Where can I get more help?

Teddy (9/25/2000 9:33 AM): A service that gets older people (50+) in front of companies that market to them

RobFrankel (9/25/2000 9:34 AM): Teddy, what exactly are you asking?

RobFrankel (9/25/2000 9:34 AM): BTW, Dave Vallieres: you should put an image map on your book graphic so that people can click the cover and go to the order page....

Teddy (9/25/2000 9:34 AM): can you brand a service?

Dave's Daily Auction Tip.com (9/25/2000 9:35 AM): Yes, you're right. Thanks Rob...

RobFrankel (9/25/2000 9:35 AM): Teddy, you had better be able to brand a service, or I'd be out of a job! Of course you can. You can brand anything, if you know how.

guscon1 (9/25/2000 9:36 AM): How?

RobFrankel (9/25/2000 9:36 AM): The question is, "how is your service a better solution to your prospects' problems?"

Teddy (9/25/2000 9:36 AM): And the answer how to do so is in your book, I suspect

RobFrankel (9/25/2000 9:37 AM): Of course, Teddy! but right here and now, I'd have to know a little more about your service and what it does and how it does it.

RobFrankel (9/25/2000 9:38 AM): How much is online and how much is offline? What makes your service better than the next competitor's?

RobFrankel (9/25/2000 9:38 AM): And most importantly, how are you making money with it?

Teddy (9/25/2000 9:40 AM): We get 400 people to Malls and casinos for a entertainment-based theme related show on successful aging. What we do when we get them there is what no one else can do.

RobFrankel (9/25/2000 9:40 AM): And that would be???

Teddy (9/25/2000 9:41 AM): Engage them - involve them - awaken them - get them to see the benefits of using sponsors products.

RobFrankel (9/25/2000 9:42 AM): okay, so now I have a rough idea of what you do...is this geographically dependent? IF so, in what area?

Teddy (9/25/2000 9:42 AM): Coupons, give aways, samples . .

Teddy (9/25/2000 9:43 AM): Right now, it is local increase traffic flow.

RobFrankel (9/25/2000 9:43 AM): Does your company have a name? A URL perhaps?

RobFrankel (9/25/2000 9:44 AM): Or is it totally offline?

Teddy (9/25/2000 9:45 AM): Offline for the time being. Later, we hit Sun City and the webcasters of America.

RobFrankel (9/25/2000 9:45 AM): Let me start off by saying that NOBODY has a problem buying a service that will make more money for them. The question is whether you can show that to them in a tangible way, and most importantly, in a way that matters to THEM, not you.

guscon1 (9/25/2000 9:45 AM): If I want to coach beginning presenters, the actual work is in person. Is there a good way to gain customers locally over the internet?

RobFrankel (9/25/2000 9:45 AM): I'm willing to bet that your prosepcts are frustrated by all the money and time that seniors have, along with low conversion rates.

Teddy (9/25/2000 9:47 AM): My prospects and funders are frustrated by the traditional ways they use to get in from of their customers.

RobFrankel (9/25/2000 9:47 AM): guscon, offhand, I would advise you to participate in discussion lists that are tailored to your audience, and post your opportunities (in a netiquette savvy manner) to their geographically compatible members.

RobFrankel (9/25/2000 9:47 AM): Teddy, how do you do it differently?

Arik (9/25/2000 9:48 AM): Rob, we talked last week on my "direct" marketing idea. I changed it a little and wrote a web page - http://exactresponse.com/surgical.html

Teddy (9/25/2000 9:48 AM): It's all emotion this aging stuff - and we're reinventing aging

RobFrankel (9/25/2000 9:48 AM): guscon, you can do it quite blatantly on FrankelBiz, where all we do is pitch business opportunities, very often to people who could probably use your service.

RobFrankel (9/25/2000 9:49 AM): On other lists, you might post something like "I feel this way or that way about this topic and hold seminars when I can in the Cleveland area. If anyone wants more help on this, contact me off list".

Teddy (9/25/2000 9:50 AM): Differently - experiential marketing, emotional nostalgia,

RobFrankel (9/25/2000 9:50 AM): (TEN MINUTE WARNING)

RobFrankel (9/25/2000 9:52 AM): Arik, this is kind of a respond.com, right? For $120 per year?

RobFrankel (9/25/2000 9:52 AM): Teddy, you're speaking too generally here... what is your precise question so I can help?

Dave's Daily Auction Tip.com (9/25/2000 9:52 AM): Rob, one last question...what have you found the most cost effective way to generate traffic for your web site? Press releases, email marketing? etc.. thanks again, - Dave

Arik (9/25/2000 9:52 AM): No. can you look at the page - http://exactresponse.com/surgical.html

RobFrankel (9/25/2000 9:53 AM): Arik, without knowing how large your community is, or how qualified it is, why should I pay $120 a year?

Arik (9/25/2000 9:54 AM): for finding responses to your business "needs"

RobFrankel (9/25/2000 9:54 AM): Dave, I did it by building branded community and all the programs that go with it. Speaking helped and the book has done a lot, too. FrankelBiz has definitely helped, too. It's been a bunch of things, the most important part being my refusal to spend a lot of dollars advertising.

RobFrankel (9/25/2000 9:55 AM): I'm at the page now, Arik.

Thank you, Rob. I will post to FrankelBiz. Blatantly:) (9/25/2000 9:55 AM): Entered the room.

RobFrankel (9/25/2000 9:56 AM): Arik, I'd want to see all the categories that I'd be interacting with. I'd want to know that for $10 a month, 50,000 people are going to know about me...

RobFrankel (9/25/2000 9:56 AM): Otherwise, like I said last week, what you've got is a web-based bulletin board, perhaps with a script or two, but a web board just the same.

Thank you, Rob. I will post to FrankelBiz. Blatantly:) (9/25/2000 9:57 AM): Sorry Rob I logged off and forgot. Thanks for your help.

Arik (9/25/2000 9:57 AM): No. they are not. What you do is send a "need" - request for something you "need", we try to "match" this "need" within our community. You pay for this effort

Dave's Daily Auction Tip.com (9/25/2000 9:57 AM): Thanks again Rob...you're good... :-)

RobFrankel (9/25/2000 9:58 AM): (TWO MINUTES) No problem, Dave.

RobFrankel (9/25/2000 9:59 AM): Arik, I understand the concept, but maybe it's the presentation that's throwing me. A lot of people have tied this, and frankly, the only one that has really done it well is FrankelBiz...I know the jury's still out on Response.com, but after $60 million in funding, they are beginning to show results for their members. Showing profit is another story...

RobFrankel (9/25/2000 10:00 AM): Okay you guys, time to get out there and shake the world! Thanks for a great session. I'll see you all online.

Terri Robinson (recruit2hire.com) (9/25/2000 10:01 AM): See you next week Rob and everyone! Thanks for a great session!

Arik (9/25/2000 10:01 AM): Thanks and a happy new year

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