Transcript of Frankel's Free Clinic November 23, 1998

RobFrankel (11/23/98 9:01 AM): WHOA! Just made it!

It's Okay by my clocks its 8:59 Pacific (11/23/98 9:02 AM): Entered the room.

Joe O'Neill (11/23/98 9:02 AM): Entered the room.

RobFrankel (11/23/98 9:03 AM): What's going on in this shortened work week?

Scott Medlock - cosimo.net (11/23/98 9:04 AM): Repositioning a growing company

Ira Pasternack (11/23/98 9:04 AM): Entered the room.

RobFrankel (11/23/98 9:04 AM): Scott, what is cosimo.net?

Scott Medlock - cosimo.net (11/23/98 9:05 AM): In a nutshell... A "boutique" ISP that specializes in very customized ecommerce for the clue challenged company.

RobFrankel (11/23/98 9:06 AM): You must be getting a LOT of business....

Scott Medlock - cosimo.net (11/23/98 9:07 AM): You could say we're "high touch" - Well, I'm getting ready to ramp this company into high gear.

Shore (11/23/98 9:07 AM): Entered the room.

RobFrankel (11/23/98 9:08 AM): High tough? You mean you make office visits?

It's Okay by my clocks its 8:59 Pacific (11/23/98 9:08 AM): Clue Challenged Companies huh, You have a huge market

RobFrankel (11/23/98 9:08 AM): Hi, Dean, just about to send out your pots this morning, I believe...

RobFrankel (11/23/98 9:08 AM): By the way, Joe, I got your e-mail. Did you know you can buy remnant TV for $50 per spot?

RobFrankel (11/23/98 9:08 AM): ooops. That should have read "Dena"

Shore (11/23/98 9:08 AM): Hi Rob, everyone! I didn't see the posts come through yet.

RobFrankel (11/23/98 9:09 AM): They haven't gone out yet.

Scott Medlock - cosimo.net (11/23/98 9:09 AM): Office Visits, a lot of personal contact, education as to what does and doesn't work, etc. Have specialized in small companies where we can really help them out.

Muhammad Lee (11/23/98 9:09 AM): Entered the room.

Muhammad Lee (11/23/98 9:10 AM): Somehow I got logged out and got logged back in as "by my clocks"

Muhammad Lee (11/23/98 9:10 AM): Sounds Interesting

RobFrankel (11/23/98 9:10 AM): Yeah, Muhammad, it's this HTML chat. Sometimes when two people hit it at the same time, it replaces your name with your text. That should change in a while....

RobFrankel (11/23/98 9:12 AM): So, who wants to talk business? Who's first?

Tasha (11/23/98 9:12 AM): What changes will you make Rob?

RobFrankel (11/23/98 9:13 AM): There is a strong possibility that a major news media will sponsor FrankelBiz. part of the deal is to provide s with a killer chat room.

Tasha (11/23/98 9:14 AM): Sounds Good!

John Charlesworth - www.bellacoola.com (11/23/98 9:14 AM): Entered the room.

RobFrankel (11/23/98 9:14 AM): Of course, one of the prerequisites is that I learn to type....

Muhammad Lee (11/23/98 9:14 AM): One of those new fangled .ASP Chats

John Charlesworth - www.bellacoola.com (11/23/98 9:15 AM): Entered the room.

Bob Garber - Register2Win (11/23/98 9:15 AM): Entered the room.

Muhammad Lee (11/23/98 9:15 AM): Good Morning John

Joe O'Neill (11/23/98 9:15 AM): Entered the room.

John Charlesworth - www.bellacoola.com (11/23/98 9:16 AM): Good morning all. Anyone have a business topic yet?

Tasha (11/23/98 9:16 AM): Down to business...I've come to the conclusion that banner advertising does not work. I was thinking about putting out flyers does anyone have any feedback on this

RobFrankel (11/23/98 9:16 AM): Nothing yet, John, we're waiting for you!

Joe O'Neill (11/23/98 9:17 AM): Rob, sorry I missed what ever you posted near the beginning of the chat

Scott Medlock - cosimo.net (11/23/98 9:17 AM): Okay... I'll start. Trying to take a garden variety ISP that has evolved into a high touch "one stop" stop and ramp the business to the next level. Having identity problems (working on that). Gotta get the word out and differentiate ourselves.

Bob Garber - Register2Win (11/23/98 9:17 AM): Tasha - I've come to the same conclusion about the failure of banner advertising

Joe O'Neill (11/23/98 9:18 AM): It's lunch in New York - I got logged off and everybody gets off for lunch and logs on at the same time

RobFrankel (11/23/98 9:18 AM): Tasha: banners can work, but they work differently for every client. The more broad based your product/service, the better they work.

Shore (11/23/98 9:18 AM): Scott, what's your definition of the "next level"?

Muhammad Lee (11/23/98 9:18 AM): Maybe you shouldn't call yourself and ISP, try to come up with a unique name that accurately describes your services.

Joe O'Neill (11/23/98 9:18 AM): It took ten minutes to log back on...

RobFrankel (11/23/98 9:18 AM): Banners also depend on placement. And that's where most people fall down. I prefer to work with Pay-Per-Sale services, rather than Pay per click for that reason

Scott Medlock - cosimo.net (11/23/98 9:19 AM): Going from 1/2 a mil a year to 8-10mil in revenue Shore.

John Charlesworth - www.bellacoola.com (11/23/98 9:19 AM): Scott, when you say "ISP", do you mean dial-up access provider? web host? both? something else?

Joe O'Neill (11/23/98 9:19 AM): I'm still waiting to hear from Fox direct response - spoke to both coasts

RobFrankel (11/23/98 9:19 AM): By the way, Joe, I got your e-mail. Did you know you can buy remnant TV for $50 per spot?

Muhammad Lee (11/23/98 9:19 AM): Another thing to take into consideration is where your placing the ads and what results you are expecting.

Joe O'Neill (11/23/98 9:19 AM): The person I need to talk to was in conference just before this chat started

Bob Garber - Register2Win (11/23/98 9:19 AM): Rob, can you recommend some good pay-per-sale outfits?

Muhammad Lee (11/23/98 9:19 AM): Some place banner ads and expect thousands of new customers

Scott Medlock - cosimo.net (11/23/98 9:19 AM): John, Right now we offer everything (because we have to), but high service hosting and connectivity is our forte.

Joe O'Neill (11/23/98 9:20 AM): I had just typed that in when my connection broke

Joe O'Neill (11/23/98 9:20 AM): You had typed in something about $50.00 remnant time?

RobFrankel (11/23/98 9:20 AM): Want my favorite? But you gotta commit about $1000 a month: http://safe-audit.com/adpromo.html

John Charlesworth - www.bellacoola.com (11/23/98 9:20 AM): So currently you're constrained (due to dial-in) to your geographically local market??

Shore (11/23/98 9:20 AM): So Scott, I assume you are talking about taking it national?

Ira Pasternack (11/23/98 9:20 AM): Bob, what do you mean by "pay-per-sale" outfits - are you looking to put ads on your site in this basis, or are you looking for ways to advertise your business with a pay-per-sale model?

Tasha (11/23/98 9:21 AM): I only estimated a 1% click through but have received an average of .23%

Bob Garber - Register2Win (11/23/98 9:21 AM): Muhammed... I just ran a banner and got 0.33% clickthru

RobFrankel (11/23/98 9:21 AM): Personally, I think Leo Sheiner is one of the few guys on the web who knows what he's doing. He owns Safe Audit

Scott Medlock - cosimo.net (11/23/98 9:22 AM): At least Midwest, and National is no real problem. Already do work in Dallas, Branson, KC, St Louis and Florida.

RobFrankel (11/23/98 9:22 AM): You can mail Leo at leo@global-m.com

Bob Garber - Register2Win (11/23/98 9:22 AM): Rob... that's a bit expensive for most of us... any other ideas?

RobFrankel (11/23/98 9:22 AM): Tell him I sent you

Joe O'Neill (11/23/98 9:23 AM): $50.00 ad remnant time - Rob, would we have any control over when the commercials run?

RobFrankel (11/23/98 9:23 AM): Bob, he might take you for $500, but Jeez, man, you have to be prepared to invest SOMETHING in your business!

Muhammad Lee (11/23/98 9:23 AM): Hmm... maybe you should change your banner, there are so many factors to consider when running a banner ad campaign. That I wouldn't give up because of one banner

Joe O'Neill (11/23/98 9:23 AM): And that has to do with who is answering the phoned in orders...

Bob Garber - Register2Win (11/23/98 9:24 AM): The big question in my mind is: If banner ads are not working for the little guy.. what will take their place?

Tasha (11/23/98 9:24 AM): Actually I have tried several different banners ...following "advertising rules"

RobFrankel (11/23/98 9:25 AM): Joe, you don't but that's not really the point. When you buy air time, you're buying GRP's, which basically are units of gross impressions. It doesn't matter when they run, essentially

Ira Pasternack (11/23/98 9:25 AM): Great point, Muhammed - the only way to know what banner will work is to test, test, test - try several, and go with the best... if none work, you can either try new ones, or reconsider your targeting approach... also, talk to the rep you bought the ads from - if they can help, they will, since they can't keep you as a customer if your results don't improve.

Shore (11/23/98 9:25 AM): I've heard some talk that text links may work better than banners...in the context of an article.

Bob Garber - Register2Win (11/23/98 9:25 AM): I guess that if it's pay-per-sale that the income I receive will cover that expense

RobFrankel (11/23/98 9:25 AM): Bob, stick with me. Because I'm in the process of building that "little guy" network. More clues later...

Tasha (11/23/98 9:26 AM): I have been brainstorming on several different Ideas what type of business is Register2Win

Bob Garber - Register2Win (11/23/98 9:26 AM): Will do Rob!

RobFrankel (11/23/98 9:26 AM): Yeah, Bob, everyone has to invest in their business. You can still make a profit, but if you don't plant, you can't reap.

Muhammad Lee (11/23/98 9:26 AM): Exactly, you also have to use SEVERAL methods to market your web site. I talk to people every day who are frustrated with the net because they tried on method and it didn't work

RobFrankel (11/23/98 9:26 AM): I'm the cheapest guy in the world and I still invest to promote.

Tasha (11/23/98 9:27 AM): "You have to spend money to make money"

Joe O'Neill (11/23/98 9:27 AM): Units of gross impressions? Hmmm, I though we were doing direct response...

Joe O'Neill (11/23/98 9:27 AM): And wanted phone orders from paying customers with credit card in hand?

RobFrankel (11/23/98 9:28 AM): You are doing direct response, but you can fulfill the orders yourself and buy the TV for $50 per spot or so. You also have to give them the commercial, which doesn't have to be expensive.

Bob Garber - Register2Win (11/23/98 9:28 AM): Muhammed - You're right - I'm in the process of trying several more methods simultaneously - but trial and error is expensive, especially when there is little return.

RobFrankel (11/23/98 9:28 AM): The point is, Joe, don't get hung up on "time of day". You just want to know that a certain number of eyeballs will see the spot. Those are impressions.

RobFrankel (11/23/98 9:29 AM): Bob, you either pay it in trial and error, or you pay someone professional to do it for you.

John Charlesworth - www.bellacoola.com (11/23/98 9:29 AM): What about the "offline" methods that Rob referred to last week?

RobFrankel (11/23/98 9:29 AM): Scott, did we get to your question/matter?

Joe O'Neill (11/23/98 9:30 AM): Gotcha - sort of. I know Turner takes the calls, but do stations selling the remnant time take the calls?

Scott Medlock - cosimo.net (11/23/98 9:31 AM): Not yet, but I'm a patient kinda guy.

RobFrankel (11/23/98 9:31 AM): No, Joe, you're on your own, there. Or you can set up with a fulfillment company that will answer your calls and charge you per call.

RobFrankel (11/23/98 9:32 AM): Scott, just elbow your way in!

Muhammad Lee (11/23/98 9:32 AM): Offline methods are key, if you want to use your web page to it's full advantage you have to use it as a marketing tool the spearheads your online marketing, and complements your offline.

Scott Medlock - cosimo.net (11/23/98 9:32 AM): Entered the room.

Shore (11/23/98 9:33 AM): Actually Scott's question is similar...dial-up costs are going up; web-hosting is getting dirt cheap; the only way to compensate for that is by doing volume...volume takes advertising.

RobFrankel (11/23/98 9:33 AM): That's not the ONLY way, Dena. Which is why there is Branding.

Scott Medlock - cosimo.net (11/23/98 9:34 AM): Or.. increasing value Shore... That's where we shine! The branding thing too Rob.

RobFrankel (11/23/98 9:34 AM): If people want to work with you, they will -- even if they have to pay a bit more for it.

RobFrankel (11/23/98 9:34 AM): Scott, you must be doing something right if you're increasing rev by 2000% next year...

Joe O'Neill (11/23/98 9:35 AM): Entered the room.

Muhammad Lee (11/23/98 9:36 AM): If you sell the quality of your services, people will be willing to pay a premium for it.

Shore (11/23/98 9:36 AM): I was working on the premise that the value was already there...so what can you do to increase it?

Scott Medlock - cosimo.net (11/23/98 9:36 AM): We've increased 400% this year, going for 600% next. But, we've set our goals pretty high.

John Charlesworth - www.bellacoola.com (11/23/98 9:37 AM): Scott, is your primary problem: a) getting people to convert to paying clients once they've heard about you? or b) getting enough people to hear about you in the first place??

RobFrankel (11/23/98 9:37 AM): Dena, you have to be prepared to show people how it relates to them to their benefit. Compare yourself to the competition, too.

Scott Medlock - cosimo.net (11/23/98 9:37 AM): Most hosting is "hands off".. We want to work on a business, not a technical level. Our REAL value is in helping clue challenged companies use the net more effectively, like everyone here is doing.

Joe O'Neill (11/23/98 9:38 AM): Rob, have you worked with clients buying remnant time?

RobFrankel (11/23/98 9:38 AM): Also, just because YOU understand your value doesn't mean your prospects do. That's where 99% of business people fall short.

Scott Medlock - cosimo.net (11/23/98 9:38 AM): John, it's both... High Touch Costs! And growing into new markets costs a lot.

Muhammad Lee (11/23/98 9:39 AM): Basically your Internet Consultants, providing services and technical assistance

Scott Medlock - cosimo.net (11/23/98 9:39 AM): I think Rob just hit it on the head... How to translate the value into real terms and an effective message.

Scott Medlock - cosimo.net (11/23/98 9:39 AM): Yes Muhammad, total control of the elements involved... one stop.

Joe O'Neill (11/23/98 9:39 AM): On another tack - does anyone know the email address for the SoapLady?

Shore (11/23/98 9:40 AM): Our hosting is very "hands on" to the extent that our customers are quite spoiled and do not realize the value if they've never been anywhere else.

John Charlesworth - www.bellacoola.com (11/23/98 9:40 AM): Scott, are you going after a vertical market (a particular industry)? or a horizontal market (anyone who is clueless and need High Touch web help)??

Shore (11/23/98 9:40 AM): We rarely lose them but it's only when we do that they realize what they have lost. It gets taken for granted.

Scott Medlock - cosimo.net (11/23/98 9:41 AM): The latter John, (nodding to Shore in agreement)

RobFrankel (11/23/98 9:41 AM): Yes Joe. it's pretty easy. All you do is send them the spot and they run it.

Louise the SoapLady (11/23/98 9:41 AM): Entered the room.

Ira Pasternack (11/23/98 9:42 AM): Joe, Louise the SoapLady is at webmaster@greencottage.com, http://www.greencottage.com/

Joe O'Neill (11/23/98 9:42 AM): Thanks, Rob. (Sheepish grin)

Joe O'Neill (11/23/98 9:42 AM): Thanks, Ira. So, Louise, were you just lurking in the background?

Shore (11/23/98 9:42 AM): hehe Actually I was considering more "hands-off" hosting.

John Charlesworth - www.bellacoola.com (11/23/98 9:42 AM): Scott, if the entire market is too big for your company to service today (what if *everyone* who could use High Touch help called you at once ;-) perhaps you should consider choosing a vertical market (i.e. niche) within that market and aim to completely dominate it. You can then add more verticals as you expand.

RobFrankel (11/23/98 9:43 AM): Scott, that's the trick.

RobFrankel (11/23/98 9:43 AM): Speak of the devil, here she is, all the way from Canada...Louise the SoapLady!!!

Louise the SoapLady (11/23/98 9:43 AM): no I just got here :) sorry :(

Scott Medlock - cosimo.net (11/23/98 9:44 AM): That's actually a Revenue problem John... We try to focus on the smaller business market, but we've gotta pay the freight too! (Gee a new router we just had to buy was over 100Grand)

John Charlesworth - www.bellacoola.com (11/23/98 9:44 AM): Scott, when someone is looking for a solution, they tend to choose specialists (for their special problem) rather than choosing generalists. Buyers want specialists. Sellers want to be generalists.

RobFrankel (11/23/98 9:44 AM): Personally, I don't believe in the vertical market, John. It can be very limiting on the other end. that's why I handle everything from Software to cement companies.

Louise the SoapLady (11/23/98 9:44 AM): it is great to know that people are looking for me…

Joe O'Neill (11/23/98 9:44 AM): Speaking of offline promotions, I was looking through some of the archived RF chats...

Joe O'Neill (11/23/98 9:46 AM): and Louise, you are selling your soap in Korea through a import/exporter?

John Charlesworth - www.bellacoola.com (11/23/98 9:46 AM): Rob, "limiting"--how so?

RobFrankel (11/23/98 9:46 AM): Interesting point, John, but the question is WHAT you specialize in. It can either be their business category (MISTAKE) of YOUR specialty (CORRECT).

Shore (11/23/98 9:46 AM): Rob, don't people like to feel you are a specialist in "their industry?"

Scott Medlock - cosimo.net (11/23/98 9:46 AM): But we DO have a specialty John... Bringing companies to a profitable use of the Net, instead of "brochureland".

Louise the SoapLady (11/23/98 9:46 AM): yes

RobFrankel (11/23/98 9:46 AM): More people will reject you for being outside their category than will accept you for not being a specialist in theirs.

Joe O'Neill (11/23/98 9:47 AM): See, I'm looking for any markets that would take an item I market...

Joe O'Neill (11/23/98 9:47 AM): And specifically I'm looking for players who can actually do the deal...

RobFrankel (11/23/98 9:47 AM): Yes, Scott. As long as you're specializing in web profitability, you need not verticalize your approach. You could work as well for trucking companies as gift centers.

Arnold Brod (11/23/98 9:48 AM): Entered the room.

Joe O'Neill (11/23/98 9:48 AM): And if this guy is looking for unique items that he can export to Korea...

Scott Medlock - cosimo.net (11/23/98 9:48 AM): That's the point Rob... Now, how do I convey that message?

RobFrankel (11/23/98 9:48 AM): No, Dena. People hire you because you're a specialist in YOUR category.

John Charlesworth - www.bellacoola.com (11/23/98 9:48 AM): Rob, I think we're saying the same thing here. Take a look at how you use the yellow pages when you have, say, a car problem. Do you look for people who "specialize" in your car? Or generalists?

Ira Pasternack (11/23/98 9:48 AM): One thing I've learned about marketing to a niche/vertical market, it can help with your marketing, but if other business comes along, you can still take it... and in your marketing, you can structure things such that people within a niche will feel like you can really help them better than a generalist, but others won't feel excluded.

Joe O'Neill (11/23/98 9:49 AM): then, Louise, I would make it worth your while if I could have contact with this guy.

Louise the SoapLady (11/23/98 9:49 AM): yes but I really lucked out on that one; he was a store owner, I didn't approach him in any other way but a retail exchange :)

Shore (11/23/98 9:50 AM): Right Ira, when I do target market "marketing" I don't say we can't do something else...just that we "do" know how to do the target market.

Joe O'Neill (11/23/98 9:50 AM): Do you think he would be looking for other items that he could export?

RobFrankel (11/23/98 9:50 AM): Wrong example John. If you're a doctor, more people come to you than if you're a lung specialist.

Muhammad Lee (11/23/98 9:51 AM): Maybe splitting up how you market your services would be a good idea. There are lot of companies that provide hosting, net access, web marketing and web development. But eventually people want a company that specializes in one of these things. I get a lot of page development work from people who had their ISP design your first page.

Joe O'Neill (11/23/98 9:51 AM): Hey, serendipity exists and is out there - but it mostly helps those who are prepared when it knocks (grin!)

RobFrankel (11/23/98 9:51 AM): You get more business if you're marketed as a "brake specialist" than if you're a "car specialist".

Scott Medlock - cosimo.net (11/23/98 9:51 AM): Point taken Ira.. Actually have examples from several industries that are real success stories.

Thomas Hawkesworth (11/23/98 9:51 AM): Entered the room.

RobFrankel (11/23/98 9:52 AM): But if you market as a "brake specialist", you lose other car business that you may be equipped to handle. It all depends on how you're set up. I'm a branding generalist.

RobFrankel (11/23/98 9:52 AM): It doesn't matter what category of client I have, because branding is the same discipline across the board.

John Charlesworth - www.bellacoola.com (11/23/98 9:52 AM): Yes Ira, without an identifiable sub-set of the entire internet market in mind, how do you choose where to spend your promotion effort/dollars?

Shore (11/23/98 9:53 AM): We provide the services Muhammed listed...but we *target market* from two directions: One, for instance particular services like database-driven sites or live, online broadcasts; and 2: how that can relate to specific industries.

Scott Medlock - cosimo.net (11/23/98 9:53 AM): So Rob, your saying that Midas is a good example here? (brakes, shocks, mufflers, batteries?

RobFrankel (11/23/98 9:53 AM): (SEVEN MINUTE WARNING)

Joe O'Neill (11/23/98 9:53 AM): Louise, I would give 10% of net profits to you for as long as the 'Korean Connection' would keep buying...

Louise the SoapLady (11/23/98 9:53 AM): Joe, I will ask. Can't promise anything :)

Joe O'Neill (11/23/98 9:53 AM): And if I found other items the gentleman was interested in, the same deal would apply.

John Charlesworth - www.bellacoola.com (11/23/98 9:53 AM): Yes Ira, without an identifiable sub-set of the entire internet market in mind, how do you choose where to spend your promotion effort/dollars?

RobFrankel (11/23/98 9:53 AM): Midas is a perfect examples: They dug themselves into a "brake" hole and spent hundreds of millions trying to get out.

Muhammad Lee (11/23/98 9:53 AM): That's why I market my company as web developers, marketers and consultants. Because our services appeal to the Internet Community as a whole

Joe O'Neill (11/23/98 9:54 AM): That would be passive income to you for however long this went on, maybe years...

Joe O'Neill (11/23/98 9:54 AM): Because I would consider it an after the fact expense, rather than an upfront cost - like advertising.

RobFrankel (11/23/98 9:54 AM): oops, I mean Midas "mufflers". But you get the point.

Shore (11/23/98 9:54 AM): Scott I think you just hit on something...You said "Midas"...in your mind you remembered it...but I'm wondering if you could really tell me what advantages Midas has over any other brand name you might have come up with.

Ira Pasternack (11/23/98 9:55 AM): John, that's a huge question, but you can start by looking at where you have had the most success, and what type of work you enjoy most - find the point where those things overlap, and you're looking in the right directions.

RobFrankel (11/23/98 9:55 AM): If Midas had started out knowing they wanted to expand their line, they would have concentrated on the lifetime guarantee stuff and their specialties second, for example.

Joe O'Neill (11/23/98 9:56 AM): Thank you, Louise (I just saw your response now... Rob's chat is 'great' for content -

Scott Medlock - cosimo.net (11/23/98 9:56 AM): Well, Jiffy Lube is oil changes, Firestone is tires, Midas is Mufflers, Brakes, Shocks, Batteries (impression is, not necessarily fact).

RobFrankel (11/23/98 9:56 AM): Dean, you are correct. Midas has high awareness, but that's not value. Their brand has been until recently focused on "mufflers only" We're specialists.

Joe O'Neill (11/23/98 9:56 AM): but I can only read three lines at a time. If I'm typing, I miss the answer someone gave me, like just now. Thank you, Louise!)

RobFrankel (11/23/98 9:57 AM): Yes, but Firestone tries to market the car care centers, too. Not too well, I might add, which is why you see so many companies simply buying chains to get into those businesses...

Scott Medlock - cosimo.net (11/23/98 9:57 AM): And Rob hit it well... It cost them $$$$ to get out of the muffler rut, I don't want to make that mistake.

RobFrankel (11/23/98 9:57 AM): (TWO MINUTES)

RobFrankel (11/23/98 9:58 AM): That's why you should position as PROFITABILITY no matter what kind of client you serve. everyone can relate to that. Takes you out of their category and puts them into yours.

John Charlesworth - www.bellacoola.com (11/23/98 9:58 AM): Rob, to continue your example, how would Midas compete against strong rivals in each of their product categories? Wouldn't the be-everything-to-everybody approach handicap them??

RobFrankel (11/23/98 9:58 AM): Hey, it worked for me...

Thomas Hawkesworth (11/23/98 9:59 AM): Joe: What are you selling??

RobFrankel (11/23/98 9:59 AM): Ever been to the Frankel & Anderson web site? Yeesh, there's all kinds of clients there from real estate to jewelry and high tech.

RobFrankel (11/23/98 9:59 AM): John, not saying to be everything to everyone. I'm saying be the best at what I do to everyone. And giving them a reason to believe it.

Joe O'Neill (11/23/98 10:00 AM): A 2,000 year old coin that is mentioned twice in the Bible...

Scott Medlock - cosimo.net (11/23/98 10:00 AM): Hmm.. I'll let everyone see a "test piece" focusing on that (profitability) and then refine it.

Joe O'Neill (11/23/98 10:00 AM): Comes in a leatherlook portfolio, with the history of the coin,

Joe O'Neill (11/23/98 10:00 AM): both quotes from the Bible, (which are about a paragraph each)

Joe O'Neill (11/23/98 10:01 AM): and a certificate of authenticity from a member of the American Numismatic Society

RobFrankel (11/23/98 10:01 AM): John, it's all there on my home page (robfrankel.com

Joe O'Neill (11/23/98 10:01 AM): When is the last time you held a 2,000 year old ANYTHING in your hands?

Thomas Hawkesworth (11/23/98 10:01 AM): Why not go to an Auction House?

Joe O'Neill (11/23/98 10:02 AM): It's quite a thrill, let me tell you!

Ira Pasternack (11/23/98 10:02 AM): See y'all next week, have a great Thanksgiving for those of you in the U.S. :)

RobFrankel (11/23/98 10:02 AM): Okay, folks, short work week ahead1 Gotta split. Feel free to stay of course. And have a great holiday! See you online!

Joe O'Neill (11/23/98 10:02 AM): Online or offline?

Scott Medlock - cosimo.net (11/23/98 10:02 AM): Thanks Rob.. Been a big help!

Thomas Hawkesworth (11/23/98 10:02 AM): Offline

Joe O'Neill (11/23/98 10:03 AM): Because, Thomas, in the online auctions, they are swamped with ancient coins, and no one is buying.

Joe O'Neill (11/23/98 10:03 AM): Have a great week, Rob!

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