Transcript of Frankel's Free Clinic December 10, 2001

tbrant@gryphynmedia.com (12/10/2001 8:56 AM): (I have this image of Rob in the Green Room right now, while production aides warm up the studio audience.)

Angela - MasterSyndicator.com (12/10/2001 8:56 AM): Entered the room.

gabe (12/10/2001 8:59 AM): Entered the room.

gabe (12/10/2001 8:59 AM): Holy Moses, I'm not late or anything?

Mary Benson (mary@target-market.net) (12/10/2001 8:59 AM): Entered the room.

Terri Robinson (recruit2hire.com) (12/10/2001 9:00 AM): Entered the room.

Terri Robinson (recruit2hire.com) (12/10/2001 9:01 AM): Greetings, Rob & everyone!

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:01 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:01 AM): Entered the room.

Ben Woodward (perpetuainteractive.com) (12/10/2001 9:01 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:01 AM): Whoa, almost spilled the coffee getting here!

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:02 AM): Greetings, folks. Who's first?

weber emperorsherbologist.com (12/10/2001 9:02 AM): Entered the room.

tbrant@gryphynmedia.com (12/10/2001 9:02 AM): See... there is coffee in the Green Room.

weber emperorsherbologist.com (12/10/2001 9:02 AM): Hi Rob, Terri, and everyone

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:02 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:02 AM): Tracy, they smudged my make up in the Green Room........

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:03 AM): Gabe, are you new here? You want to go first?

Mary Benson (mary@target-market.net) (12/10/2001 9:03 AM): Rob, I will take my turn whenever available. My question relates to branding when you have two seemingly opposing markets.

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:03 AM): I tripped over a pile of old Jay Leno jokes

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:03 AM): I'm kinda new. Been getting yer emailer for a year or so

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:03 AM): but have been reading chat transcripts, but always missed the real deal..

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:04 AM): Mary, we can start with your question/issue.....what's the deal?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:04 AM): Okay, Gabe, you're next, if you wish.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:04 AM): coolio...

Frederick (bspage.com) (12/10/2001 9:04 AM): Entered the room.

cindy (12/10/2001 9:04 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:04 AM): (I have no idea what duckmusic is, but I love the name)

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:05 AM): Okay Mary, go:

Mary Benson (mary@target-market.net) (12/10/2001 9:05 AM): We have two main target groups 1) Marketing Directors at mid-sized and large companies and 2) small business owners who want to buy full service direct mail.

cindy (12/10/2001 9:05 AM): Hi, everybody, I have been on the list for a year or so but never participated in anything.

Ben Woodward (perpetuainteractive.com) (12/10/2001 9:05 AM): Made me go see the site...

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:05 AM): thanks, its a web site for independent musicians.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:05 AM): Cindy, hang in there....we'll get to you in just a bit, okay?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:06 AM): (Ben, the name of duck?)

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:06 AM): Mary, this is direct snail mail, right? What's the question?

Mary Benson (mary@target-market.net) (12/10/2001 9:06 AM): The problem I perceive is that Marketing Directors want a stable, larger corporate type company image and my small business clients may want "the best price"

Ben Woodward (perpetuainteractive.com) (12/10/2001 9:06 AM): ?

Mary Benson (mary@target-market.net) (12/10/2001 9:07 AM): Yes, this is highly targeted, (compellingly useful) postal direct mail

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:07 AM): That's been my experience, Mary. I'm finding this all the time. As you move up the scale, different clients have different needs.

tbrant@gryphynmedia.com (12/10/2001 9:07 AM): You are selling both the same product package?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:08 AM): I have a client in a sort of similar situation right now. They have software that's been hugely successful with the microbusiness market.

Mary Benson (mary@target-market.net) (12/10/2001 9:08 AM): Yes. Actually, the bigger companies and the smaller ones both buy design, printing, list and mailing

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:08 AM): Now, they have a super version that they want to invade the upper end market. Here's what I recommend:

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:09 AM): You will find that the two markets have opposite agenda: the little guys buys price first, track record second. The big boys buy track record first and price second.

Mary Benson (mary@target-market.net) (12/10/2001 9:09 AM): exactly

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:10 AM): Both aspects can be seeded in your brand. You have to build that brand first, and then EXECUTE it appropriately for each market. It's not that hard -- UNLESS you don't have a brand basis from which both can spring.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:11 AM): But let's assume that your brand is well developed. Then it's simply a matter of merchandising the brand to each in the proper priority.

Mary Benson (mary@target-market.net) (12/10/2001 9:12 AM): Ok, I am afraid you had better move on.. I am not at all sure that I have covered all branding bases already

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:12 AM): If you do it right, it should be very symbiotic and you should be able to leverage one market against the other.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:12 AM): Okay, well then let's ask Gabe if he's got anything. gabe?

tbrant@gryphynmedia.com (12/10/2001 9:12 AM): Rob.. what about developing different brands for different markets? Or does that divide one's attention?

Mary Benson (mary@target-market.net) (12/10/2001 9:12 AM): Thanks, I guess this way.. if it is working, then I know that I am on the right track

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:12 AM): hmm, so I've been trying a ton of things to brand duckmusic

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:13 AM): mostly video game type things, and CD-ROM development...

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:13 AM): we've gotten some magazine write ups and what not, but not too many bands are buying in

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:14 AM): I'm not sure if that's cause my marketing efforts are too small for the size of the industry or I'm barking up the wrong tree...

weber emperorsherbologist.com (12/10/2001 9:14 AM): Rob could you talk more about leveraging one market against the other

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:14 AM): Weber, let's answer Gabe's thing first and then revisit that...

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:15 AM): some game things I'm doing are at www.stealthisgame.com and www.onstagetrivia.com

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:15 AM): Okay, Gabe, here's what I'm thinking: it's not your marketing efforts right now, it's WHAT you're marketing. I need to know right off the bat, why DuckMusic is the best solution to my (the musician's) problem.

weber emperorsherbologist.com (12/10/2001 9:15 AM): OK

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:16 AM): Duckmusic can offer you the same marketing tools Honda uses for a tenth of the price

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:16 AM): Remember, that awareness for awareness' own sake does nothing. Especially on the web, where people mostly go on to seek out a solution to their problems.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:16 AM): Okay, gabe, then where is that message?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:16 AM): we can help you get all the online marketing tools you need (email, message boards, sales, tour dates databases, photo galleries, etc etc

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:17 AM): off the services link...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:17 AM): Also, I can tell you from experience, people would rather hear about results than why they should spend money.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:17 AM): We have the guitar world link off the front page, but there's the trivia blurb off the front page too

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:17 AM): HOLY COW! If you offer all that, why wouldn't you say that right up front? And then tell me how you do it better?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:18 AM): Well, I did have all that on the front page, but some of the musicians wanted to see more music on the front page (to show we help promote the bands...)

Mary Benson (mary@target-market.net) (12/10/2001 9:18 AM): Gabe, do you actually line up concerts for these musicians... can website visitors ask for a concert schedule or schedule a concert with a featured band?

tbrant@gryphynmedia.com (12/10/2001 9:18 AM): Gabe... I don't see that message on your website. I am a recovering band wife, and I didn't get that. Not even on your services page.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:19 AM): Hey, it's your business, not theirs. Why would you listen to a client telling you how to run your business?

Ben Woodward (perpetuainteractive.com) (12/10/2001 9:19 AM): Looks like you've got to focus a little better, Gabe. My initial reaction to your site was that you just were a portal for local bands...

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:19 AM): Yowza! Ok, then, how can I change the services page to reflect what we do??

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:19 AM): Besides, we're talking about your brand here, and you brand is about what you do, not what your clients do.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:19 AM): I do help book some bands, but for the most part we don't.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:20 AM): Gabe, the money is in selling bands these tools and services. That's where the profit is, no? Unless one absolutely hits.

tbrant@gryphynmedia.com (12/10/2001 9:20 AM): I would be more interested in my band showing up on an event site than on my marketer's site.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:20 AM): Rob- well, I'm a fan primarily too. I guess I should revamp the duck so its completely musicians oriented...?

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:20 AM): I like the Top 5 Reasons, Gabe

Ray Defray (Ray@iEntry.com) (12/10/2001 9:20 AM): Entered the room.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:21 AM): Well there is currently two sides to the duck, the front end designed for fans, and the back designed for musicians..

Peter@ebasesystems.com (12/10/2001 9:21 AM): Never send a roadie to do a webmasters job

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:21 AM): Rob - Yes, unless one hits...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:21 AM): Gabe, you should be the guy who makes the web work for local musicians. Bands should be telling other bands, "Man, you should go to DuckMusic. They've got their act together and really are worth the money."

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:22 AM): yes.. and most do, there's just not a ton, and there's a ton of competition (although *much* less these days...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:22 AM): Well, gabe, now you can see you have to decide who/what you want to be. This isn't unusual, incidentally. A lot of the issues I deal with first is parsing out what the main thrust of the brand should be.

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:22 AM): Hey! Don't knock the ROADIE! I use to be a ROADIE! Long, long, long time ago.

michael kimsal (michael@tapinternet.com) (12/10/2001 9:23 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:23 AM): I used to hire roadies a long time ago...does that count?

Peter@ebasesystems.com (12/10/2001 9:23 AM): the point is- hire an expert

Mary Benson (mary@target-market.net) (12/10/2001 9:23 AM): What in the world is a Roadie?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:23 AM): Cindy, did you want to jump in now?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:23 AM): So should I have a big section just telling musicians the tools we have on the front page or focus the whole site?

Peter@ebasesystems.com (12/10/2001 9:23 AM): not just someone near the band who has half a clue on what needs to be done.

tbrant@gryphynmedia.com (12/10/2001 9:23 AM): How about a separate fan site as a promotion tool? Focus duckmusic on your clients, and some other site on their fans.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:24 AM): He's the guy with the best drugs.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:24 AM): (peter- Id hire an expert if I had the cashola..)

tony@trdesigner.com (12/10/2001 9:24 AM): How do you leverage against each other as per previous comment?

tony@trdesigner.com (12/10/2001 9:24 AM): sorry just got back on.

Peter@ebasesystems.com (12/10/2001 9:24 AM): Gabe You ARE the expert.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:25 AM): I'm an expert programmer/developer, not an expert marketer!

Mary Benson (mary@target-market.net) (12/10/2001 9:25 AM): Gabe, I think you should visit the site collegerecruiter.com...it does what you are trying to do, serve two markets on one site. They resolve this by having an "Employer Login" even though the main thrust of the site is for job applicants

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:25 AM): Oops, Tony.....sorry. You leverage the base brand against both markets like this: You pitch the high end guys with the low end market's track record. You reassure the low end market with the high-end guys willingness to pay the price.

tony@trdesigner.com (12/10/2001 9:25 AM): thank you

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:26 AM): Cindy -- you still there?

Mary Benson (mary@target-market.net) (12/10/2001 9:26 AM): Rob, that last bit was very genius-like.

Ben Woodward (perpetuainteractive.com) (12/10/2001 9:26 AM): Gabe: I've got some ideas you might want to try (I've developed and designed for clients with similar problems). Mind if I shoot you a quick email?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:26 AM): I don't want to forget you........

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:27 AM): Please do!

Frederick (bspage.com) (12/10/2001 9:27 AM): I'm ready with a question.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:28 AM): Thanks, Mary. Okay, Fred, you're on!

Frederick (bspage.com) (12/10/2001 9:28 AM): Rob, I notice few on-line consultants have such a clearly defined niche as you. If you had to do it all again, what would be the best way to promote yourself? I have been thinking of helping people with their goal setting. I have found few people do this properly which results in a lack of business and personal success. Do you think there would be a demand for that and, How would one start branding oneself for such an endeavor?

Tamra (tamra@hcstudios.com) (12/10/2001 9:29 AM): Entered the room.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:30 AM): Wow, that's a lot of questions, Fred. The first answer is that I'd really do it all over again the same way, because it really has worked for me. I've had to wait for EVERYTHING in life, and so although brand building can take time, it's so solid that I think it's worth the wait.

tony@trdesigner.com (12/10/2001 9:30 AM): Frederick, I think if you found a few people (fellow bees) to test on. You would be able to have some success stories which will help to promote your company(idea)

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:31 AM): I have also found that the fastest-growing -- and with good reason -- part of my practice is building branded communities. I'm convinced that for smaller business, it's absolutely the way to go.

weber emperorsherbologist.com (12/10/2001 9:32 AM): Rob, wouldn't "Pitching" each side (low price vs. big guy) confuse the market? Lie "How does that apply to me, I'm a different level form the small guy, or big guy?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:32 AM): The thing is, not everyone knows how to do this. But here's my chronology: Free articles led to FrankelBiz which led to books which led to tapes which led to FrankelTips which led to Frankelinks -- all of which lead to FrankelCalls and clients.

michael kimsal (michael@tapinternet.com) (12/10/2001 9:32 AM): weber - you're on to something there...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:33 AM): No, weber, the truth is your best friend. The attributes of one market need to be shown to the other, who often overlooks it.

weber emperorsherbologist.com (12/10/2001 9:33 AM): That word was supposed to be like not lie.

John Charlesworth (BellaCoola.com - Professional Web Tracking) (12/10/2001 9:33 AM): Entered the room.

michael kimsal (michael@tapinternet.com) (12/10/2001 9:34 AM): not to diss rob - I'm sure it can be handled in some cases, but we've got a fairly large client, along with many smaller ones. we often don't even mention the 'large' one right away, because it's turned off too many people who think they're not in the same 'league' as the large client.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:34 AM): Fred, remember that by unselfishly giving to the web community, they can and do evangelize your brand. More links. More presence.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:34 AM): That may be true, Michael, but I'm sure that it comforts some small clients to know that your services are used by big boys

michael kimsal (michael@tapinternet.com) (12/10/2001 9:35 AM): some, yes. as I said, it's not something we hit everyone with the first 30 seconds we talk to them.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:35 AM): Big clients are driven by risk-avoidance. Small clients are driven by profitability and growth

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:36 AM): Not that you would, Michael. Take this example: a little client comes to me and is comforted by my work for Fortune 500 companies. The Fortune 500 company comes to me and needs to justify me by pointing out all my experience.

John Charlesworth (BellaCoola.com - Professional Web Tracking) (12/10/2001 9:36 AM): Michael, we've seen exactly the same thing--smaller clients who do a double-take when we mention some of our big clients.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:36 AM): Man, is my typing awful today. Good thing I spell check the archives.....

weber emperorsherbologist.com (12/10/2001 9:37 AM): One problem we had in the past (in a separate area) was that the big "Famous" companies would not buy from us, even though we had a great track record with the small guy. They said, basically "We are not them, our needs are different"

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:37 AM): Yeah, I leverage big clients and small too...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:37 AM): It's a timing issue. I'm not saying to dump it all in their laps at once. Just carefully apply as needed.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:37 AM): I do work for Honda and the epcot center, and when talking to small businesses I'll mention they get the same quality work as the big boys... people are generally excited...

weber emperorsherbologist.com (12/10/2001 9:38 AM): Of course that was garmento's (garment manufacturers)

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:38 AM): The point is that the truth works in both cases

Angela - MasterSyndicator.com (12/10/2001 9:38 AM): Rob, if we have time, I have a question.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:38 AM): Okay Angela, shoot!

Angela - MasterSyndicator.com (12/10/2001 9:39 AM): I'm having a hard time convincing prospective customers that providing their content (articles, photography and things like cartoons) for free is a viable way to get their name out there on the web and will mean sales. MasterSyndicator and our newer product can help them do that but most people think it's only if they want to get paid for their content and since they don't know how to do that yet, they come away from the site not wanting to buy. What can I do to get this point across?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:41 AM): Angela, this is such an emotional point. I'm still not totally over it and I've been building my brand this way for years!

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:41 AM): Personally, I think that 3 case studies would finish it off for you. Simply show three people who used the services and got leads from it. Show them how the money trails developed. I do that and it does work.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:42 AM): Very often, people have to be shown the stuff that you and I take for granted. They need to see how the money trail works.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:42 AM): Angela, do you include links to the authors home page in the syndication?

weber emperorsherbologist.com (12/10/2001 9:42 AM): I think that if they wrote about the subject, but not exactly what they were publishing on their own web site may be a good way to start.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:42 AM): I know, for example, that by allowing people to reprint my stuff, I've gotten tons of leads and business. And I can trace and prove it came from giving the article away for free.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:43 AM): Gabe, that's a great point. Angela, are you doing that?

Angela - MasterSyndicator.com (12/10/2001 9:43 AM): case studies sound like a good idea actually. I know that Ralph Wilson's testimonial on the site has helped. Maybe I could take that a step further.

tbrant@gryphynmedia.com (12/10/2001 9:43 AM): What about using examples that show a "free sample" gets you valuable long-term relationships.

Angela - MasterSyndicator.com (12/10/2001 9:43 AM): Gabe, not at this time. Only to the sites of the people who provide testimonials

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:44 AM): Also -- and I just addresses this in a private memo to a FrankelTips member this morning -- their expectations have to be reasonable. One guy wrote because he said I wasn't answering his questions in deep enough detail.

Terri Robinson (recruit2hire.com) (12/10/2001 9:44 AM): Ditto here, Angela! I took Rob's advice on allowing my articles to be reprinted and I get about 25% of my visitors from my articles published on other related sites!

tbrant@gryphynmedia.com (12/10/2001 9:44 AM): Whether you are a hair salon or a tobacco giant.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:44 AM): Well, if I were an author and saw that a link to my site was everywhere my article was, id be happy...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:45 AM): Angela, it has to be testimonials of people who have used syndication and content successfully. They don't have to have used your service, to have done so, but it helps.

tbrant@gryphynmedia.com (12/10/2001 9:45 AM): AND.. all the links get you higher search engine ranking.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:45 AM): we do this kinda thing for games at stealthisgame.com I don't have any concrete examples how the site has made money, though...

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:45 AM): I'm always in search of content for the WEB NEWSROOM, but I'm a picky editor and I LIKE it that way!

Tamra (tamra@hcstudios.com) (12/10/2001 9:45 AM): I don't think I'd syndicate without the link...just wouldn't be worth enough to me

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:45 AM): Getting back to my point, the author's expectations should be awareness. He/she should write just enough to get people interested in contacting him/her.

Angela - MasterSyndicator.com (12/10/2001 9:45 AM): Terri, hi. Excellent. Gabe- I think I'll be adding that

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:46 AM): Gabe....do you realize that it reads two ways: STEAL THIS GAME and STEALTH IS GAME ?

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:46 AM): And yes, we hyper-link to the author/columnists web sites

Angela - MasterSyndicator.com (12/10/2001 9:46 AM): Tamra, see, that's a great point. Because you can't syndicate WITHOUT a link using our products. Only the author has control over what content is visible on other sites, Site owners can't change it

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:47 AM): The whole idea of syndicating for business is to get people to think, "Hey, this guy really knows his stuff. I should call him to see if he can help me."

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:47 AM): Nope! I guess Ill be capitalizing from now on though! :-)

michael kimsal (michael@tapinternet.com) (12/10/2001 9:47 AM): I read it as "STEALTH ISGA ME" but I've not been sleeping well lately...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:47 AM): 2 URL's for the price of one.....

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:47 AM): Kimsal, I'll be sending you anthrax later today.....

michael kimsal (michael@tapinternet.com) (12/10/2001 9:47 AM): ooohhhh...

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:48 AM): Maybe we should run an anagram contest...

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:48 AM): Anyway, Angela, you must brand yourself as selflessly promoting traffic to the author's site -- and creating revenue. That's the hot button. If you aren't seen as an avenues to generating revenue, you're sunk.

Angela - MasterSyndicator.com (12/10/2001 9:49 AM): Rob, my testimonials are from successful syndicators. At least I got that right. LOL

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:49 AM): (TEN MINUTE WARNING) Hey, we got a bit more time....anyone else?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:50 AM): Cindy, did you ever return?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:50 AM): well, ok, Rob, do you know what StealThisGame.com does?

Angela - MasterSyndicator.com (12/10/2001 9:50 AM): Thanks Rob. Will work on the ideas from today. Thanks everyone.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:50 AM): Haven't been there gabe, I can only guess....viral game?

tbrant@gryphynmedia.com (12/10/2001 9:51 AM): In the current marketplace... if you had a brand-new product... market properly identified and customer pain properly labeled and resolved... what is the single-most important thing you would do to promote it?

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:51 AM): yep, but I guess I'm wondering if the message is clear when yer at the site (like duck isn't...)

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:53 AM): I think it's clear. Could be pumped a bit, but I think anyone who goes there would understand it. Now, how do you make them evangelize it?!!!

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:53 AM): Honestly, Tony, if it were low budget, I would build a branded community to foster user interaction about the brand.

THE WEB NEWSROOM (azreporter.com) (12/10/2001 9:53 AM): JUST A NOTE: Let's all remember the 3 month WTC anniversary tomorrow

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:54 AM): I honestly believe it's the quickest way to generate profitability in a closed space.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:54 AM): evangelize huh? By giving examples of its success?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:54 AM): Even for a big brands.

tbrant@gryphynmedia.com (12/10/2001 9:55 AM): That was the direction I was going. Thank you.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:55 AM): that's one way. Maybe it's because I specialize in this, but I find tons of ways -- some brand specific, others not -- to create stuff like that for the branded community.

michael kimsal (michael@tapinternet.com) (12/10/2001 9:56 AM): Tamra, what's your position at hcstudios?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:56 AM): You'll find that by extending out of your primary core business, you can get lots more response. This, incidentally, is one reason why so many brands aren't able to do this well. They're too focused on what they have to sell -- which is as it should be. These days. I'm offering the services as a turnkey solution to clients.

Tamra (tamra@hcstudios.com) (12/10/2001 9:57 AM): Michael -- I'm a designer/marketer/seo/janitor -- two person business, many hats!

Gabe Linden (gabe@duckmusic.com) (12/10/2001 9:57 AM): turnkey solutions is sold more like a product than a service?

michael kimsal (michael@tapinternet.com) (12/10/2001 9:58 AM): Tamra, may I send you an email?

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:58 AM): Yup. That way, they don't have to take time away from the business. And I can control it and run it more efficiently. That gets them to profitability faster.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 9:59 AM): (TWO MINUTES)

Tamra (tamra@hcstudios.com) (12/10/2001 9:59 AM): Michael -- sure.

tbrant@gryphynmedia.com (12/10/2001 9:59 AM): Your core identity is your brand, not the product/service. They sell products, you sell them?

Terri Robinson (recruit2hire.com) (12/10/2001 10:00 AM): Great stuff today, everyone! Thanks for sharing this with us, Rob! See you all next week!

Gabe Linden (gabe@duckmusic.com) (12/10/2001 10:00 AM): but he's selling turnkey services like products.... (?)

tony@trdesigner.com (12/10/2001 10:00 AM): Bye everyone have a great day! Thanks for a great session.

Gabe Linden (gabe@duckmusic.com) (12/10/2001 10:00 AM): ack, fun fun fun, I'm glad I caught the chat this time, thanks!

tbrant@gryphynmedia.com (12/10/2001 10:00 AM): I see whatever one is selling as a "product," even is it is oneself.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 10:00 AM): I run their branded communities, in which I foster user interaction and sell product/services/stuff.

Rob Frankel (Rob@RobFrankel.com) (12/10/2001 10:01 AM): Okay, folks -- lotta good stuff today. Nice meeting the new people, too.

Frederick (bspage.com) (12/10/2001 10:01 AM): Thanks Rob and everyone.

Angela - MasterSyndicator.com (12/10/2001 10:01 AM): thanks again Rob and all.

weber emperorsherbologist.com (12/10/2001 10:01 AM): Like chat rooms and on line forum's?

Peter@ebasesystems.com (12/10/2001 10:01 AM): Thanks Rob - let's have productive weeks1

tbrant@gryphynmedia.com (12/10/2001 10:02 AM): Thanks, Rob! Glad I caught one.

Tamra (tamra@hcstudios.com) (12/10/2001 10:02 AM): By all. Have a good week, and happy branding!

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