Transcript of Frankel's Free Clinic December 13, 1999

RobFrankel (12/13/99 9:02 AM): Entered the room.

Glenda( (12/13/99 9:02 AM): Hello Rob

RobFrankel (12/13/99 9:02 AM): Greetings! Sorry I'm late, but I'm swamped here....

Kieran (12/13/99 9:03 AM): There was a charge but that went through an agency I'm afraid

RobFrankel (12/13/99 9:03 AM): What's up with everyone here?

Andy TeBockhorst (12/13/99 9:03 AM): Flooding

Guy R Cook - (12/13/99 9:03 AM): I actually have an inquiry today. (12/13/99 9:04 AM): Hey, Rob! (Scroll back, and see that -I- made on time!)

Kieran (12/13/99 9:04 AM): Are you having a costing problem Glenda?

Kieran (12/13/99 9:04 AM): Let me rephrase, are you having a costing problem

Guy R Cook - (12/13/99 9:04 AM): I am having the last sale of the millennium on webhosting at good places to announce it, (besides this shameless plug?)

Glenda( (12/13/99 9:04 AM): Rob, I have a question...I may be planning a one day workshop or it may end up being a seminar and I don't know how to determine what to charge. Do you have any advice?

RobFrankel (12/13/99 9:07 AM): Sure, Glenda: You have to figure how much one day of time will save them.

Glenda( (12/13/99 9:07 AM): Not sure I understand what you're asking Kieran....I'll have to pay my speakers fee and cover his travel expenses as well as meeting room expenses, etc.

RobFrankel (12/13/99 9:07 AM): For example, (PLUG) the four day conference I'm doing in January with Jay Abraham and crew is charging $5K per person for four days.

RobFrankel (12/13/99 9:08 AM): $5,000 may sound like a lot, but when you consider that they'll emerge from the conference knowing almost everything they need, you can see they'll save months of learning.

RobFrankel (12/13/99 9:08 AM): Not to mention the $$$ mistakes.

Glenda( (12/13/99 9:09 AM): I see what you mean Rob

RobFrankel (12/13/99 9:09 AM): You have to figure your audience and what they can handle. But in any event, that's the way you have to market it.

Kieran (12/13/99 9:09 AM): No Glenda, I was referring to the fees you would charge

RobFrankel (12/13/99 9:10 AM): Same thing for the Hawaii conference (another plug). If you look at it that way, the few hundred bucks seems like a steal, especially when you throw in the networking that always happens.

RobFrankel (12/13/99 9:11 AM): The more information you give, the more leads you get. SO make sure you have a seminar with plenty of take away.

Glenda( (12/13/99 9:11 AM): Taking note

Bob Adams (12/13/99 9:11 AM): Entered the room.

RobFrankel (12/13/99 9:12 AM): It's worth it to charge a little more and let them know they'll get to take home notes from the seminar. Sell the networking aspects, too, and don't forget to promote the tangible aspects.

Bob Adams (12/13/99 9:13 AM): Greetings from a frequent lurker and beneficiary. Sadly an infrequent chat partner.

Glenda( (12/13/99 9:13 AM): Got it Rob...thanks so much

RobFrankel (12/13/99 9:13 AM): One thing that BOTH conferences are doing is presenting a few people at one time, to reinforce the connectivity issue

Glenda( (12/13/99 9:13 AM): Hello Bob

RobFrankel (12/13/99 9:14 AM): Teri, are you here?

Kieran (12/13/99 9:15 AM): Hey Bob.

RobFrankel (12/13/99 9:16 AM): Perhaps not....anyone else up?

RobFrankel (12/13/99 9:16 AM): Bob, anything we can do for you? You're the newest and we let the newest go first...

Bob Adams (12/13/99 9:17 AM): I have a question about PR. We are in a verrrrry vertical market & I'm wondering about the value of distributing releases to general media.

Teri McCready, (12/13/99 9:17 AM): I'm here.

RobFrankel (12/13/99 9:17 AM): You're right to be hesitant about it, Bob. How vertical are we talking about?

Bob Adams (12/13/99 9:19 AM): We appeal to outpatient (non-hospital) medical reimbursement folk. Totally BtoB & mostly admin folks & some Drs.

RobFrankel (12/13/99 9:19 AM): Hi Teri. You been in touch with Robin?

RobFrankel (12/13/99 9:20 AM): Yup, Bob, you should be as vertical as possible. Hire a total specialist in your industry. PR is NOT like advertising. You need a specialist with relationships in your biz

RobFrankel (12/13/99 9:20 AM): And there are so few PR people that know what they're don't buy them, you buy their rolodexes.

RobFrankel (12/13/99 9:21 AM): Fortunately for you, there are tons of medically-oriented PR firms around.

RobFrankel (12/13/99 9:21 AM): Personally, I always prefer to hire solo practitioners instead of big agencies. They're hungrier, and usually have more character than agency types.

RobFrankel (12/13/99 9:22 AM): They take more pride in their work. But I do know exceptions -- rare as they are.

Teri McCready, (12/13/99 9:22 AM): Sorry. Who is Robin?

RobFrankel (12/13/99 9:23 AM): Teri, Robin is a client who was looking at your site the other day. Just wondering if you guys made contact.

Kieran (12/13/99 9:23 AM): Parting is such sweet sorrow folks, but I gotta go. Rob, I presume it's business as usual during the holidays?

Bob Adams (12/13/99 9:24 AM): You're gonna love this--we are doing this on our own--quit laughing. But we do know most of the players.

Teri McCready, (12/13/99 9:24 AM): Don't think so. I'd be happy to follow up.

RobFrankel (12/13/99 9:25 AM): Kieran, I'll be aboard, even if it's from remote location.

RobFrankel (12/13/99 9:26 AM): Bob, I'm not laughing, if I was going to do anything myself, I suppose PR would be it. But you should hire on an independent. They're not terribly expensive and will save you lots, make you more effective. But what was your question?

Guy R Cook - (12/13/99 9:26 AM): Gotta scoot, bye everyone

Bob Adams (12/13/99 9:27 AM): I do have a question about ad management software if that is appropriate.

Kieran (12/13/99 9:29 AM): See you guys.

Teri McCready, (12/13/99 9:31 AM): How do I go back to the beginning?

RobFrankel (12/13/99 9:31 AM): Sorry, got kicked off

RobFrankel ( (12/13/99 9:32 AM): Entered the room.

RobFrankel ( (12/13/99 9:33 AM): management software?

RobFrankel ( (12/13/99 9:33 AM): Teri, the archives will have a complete transcript of today's session...

RobFrankel ( (12/13/99 9:34 AM): ...located at

Bob Adams (12/13/99 9:34 AM): I mean software for serving ads on our site-sometimes called ad management software.

RobFrankel ( (12/13/99 9:34 AM): Oops...misspelled my own name. I hate when that happens

RobFrankel ( (12/13/99 9:35 AM): Anyone got tech suggestions for Bob? I know that on the IADL list, they talk about that every few days or so.

Bob Adams (12/13/99 9:35 AM): I was debating between DoubleClick and Open Ad Stream. I settled on a month-to-month lease with Spinbox to see how traffic turns out. Any opinions?

RobFrankel ( (12/13/99 9:35 AM): Teri: archives are actually at (12/13/99 9:36 AM): I'd like to get an opinion of my new job posting site. (I gave a special FB offer last week) (go ahead beat me up)

Bob Adams (12/13/99 9:36 AM): I do also participate in the IADL list and they are very helpful.

RobFrankel ( (12/13/99 9:36 AM): What you're talking about Bob, is NOT software. You're talking about ad agencies. That's a HUGE difference.

RobFrankel ( (12/13/99 9:37 AM): Agencies like DoubleClick are in the business of selling space on their CLIENTS' web sites, not in selling the most effective ad campaign. That's their business...

RobFrankel ( (12/13/99 9:37 AM): So if your best audiences are NOT DoubleClick clients, they're never going to get a chance to run your banners...

Bob Adams (12/13/99 9:37 AM): Well that is one of the issues, DoubleClick & OpenAd Stream do both. They are agencies first, and they lease their software for sites to use.

RobFrankel ( (12/13/99 9:38 AM): DoubleClick wants to sell out inventory on their own clients' sites. On the other hand, I heard good things about Teknosurf.

RobFrankel ( (12/13/99 9:38 AM): Bob, sounds like you're dangerously doing almost everything yourself...who's minding the business???

Teri McCready, (12/13/99 9:38 AM): If you are talking about agencies, consider choosing by the size of your budget.

Bob Adams (12/13/99 9:39 AM): For about 5K & monthly traffic fees, Dblclk will lease you their software to serve your own ads.

Teri McCready, (12/13/99 9:39 AM): Example- AvenueA- $100,000 mo. Eyescream, $10,000.

RobFrankel ( (12/13/99 9:39 AM): If you're simply buying software, I suggest you ask the FrankelBees, because they have the best deals and most cost-efficient should post it.

Bob Adams (12/13/99 9:40 AM): Rob-good question, we are doing a lot ourselves. It's called being in start-up mode.

RobFrankel ( (12/13/99 9:40 AM): All the more reason you should establish network-friendly relationships with the 'Bees.

RobFrankel ( (12/13/99 9:41 AM): Many are in the same boat.

Bob Adams (12/13/99 9:41 AM): We do have people working on the content of the site. Selling, marketing, and PR belong to me.

Bob Adams (12/13/99 9:41 AM): Actually we found our web developer and three writers from FrankelBees posts!

Teri McCready, (12/13/99 9:44 AM): Bob- I didn't get your company name/URL.

Bob Adams (12/13/99 9:45 AM): Joanna, you're site loads quickly & looks pretty clean. I'd like to have a form to post me resume.

RobFrankel ( (12/13/99 9:45 AM): Teri, I'm going to see if Robin has time to call you. I'm swamped today...

RobFrankel ( (12/13/99 9:45 AM): Yes, Joanna, you want to post your URL so we can look at it now? (12/13/99 9:46 AM): Thanks, Bob. There is one... but it's not ready yet. I'm tinkering with it.

Bob Adams (12/13/99 9:46 AM): Teri--It's need to fix my login name. It's just a splash page today--full site to launch next week. (12/13/99 9:46 AM):

RobFrankel ( (12/13/99 9:47 AM): Okay, here we go...GETT YOUR HATCHETS READY!!!

Bob Adams (12/13/99 9:47 AM): Rob have you thought of creating a FrankelBees banner exchange network?

RobFrankel ( (12/13/99 9:48 AM): Uh oh, first thing you gotta do is make you mailto: links active....

RobFrankel ( (12/13/99 9:48 AM): Second thing you have to do is make sure that every mailto: link that DOES get hit also copies your e-mail so that you can track results.

RobFrankel ( (12/13/99 9:49 AM): Yes, Bob, It's the #1 asked question. I don't do it, because FrankelBiz IS an exchange network. If I simply have people post to a board, they do not interact with each other, and consequently do not form relationships. (12/13/99 9:49 AM): BOB THAT IS SUCH A GREAT IDEA! (I'm sure Rob's glad he thought of it... )

RobFrankel ( (12/13/99 9:50 AM): If I create a board, people are driven only by their needs and not made aware of all the other fantastic services they may not have thought of...

Teri McCready, (12/13/99 9:50 AM): JoAnna- Have you thought about your meta tags/key word list?

RobFrankel ( (12/13/99 9:50 AM): JoAnna, what's wrong? Did we get you up too early again? I hate morning grouches!

RobFrankel ( (12/13/99 9:51 AM): (TEN MINUTE WARNING)

Bob Adams (12/13/99 9:51 AM): I see your point-one of us should start one and invite all the FrankelBees in at a great rate! (12/13/99 9:51 AM): no, I'm just teasing. it doesn't translate well in type

Teri McCready, (12/13/99 9:51 AM): Also, consider changing your page title, so that the first word is job related. The word "currently" means zip to search engines.

RobFrankel ( (12/13/99 9:51 AM): Also, JoAnna, keep all the snail mail info OFF the site. You're undercutting your value when you do that. Also, you're increasing margins for error. (12/13/99 9:52 AM): mailto links seem to be working. which one's not?

RobFrankel ( (12/13/99 9:52 AM): Bob, to do so would invite the Dictator's wrath. You don't want to go there.

RobFrankel ( (12/13/99 9:52 AM): JoAnna: (12/13/99 9:53 AM): re: snail mail, you mean for sending in payments?

RobFrankel ( (12/13/99 9:53 AM): If they mail via snail mail, they totally circumvent you. You have no idea if you were effective. Plus, they can copy the address wrong.

RobFrankel ( (12/13/99 9:54 AM): NO, I mean contact for the job snail mail

Bob Adams (12/13/99 9:54 AM): I must have missed the point...please excuse the ring.

RobFrankel ( (12/13/99 9:55 AM): Bob, collecting/farming FrankelBee info as a compendium violates my promise of high ethics. It invites spammers.

RobFrankel ( (12/13/99 9:56 AM): I've fried two people off the list -- and warned one other -- about any attempt (no matter how good natured) for harvesting e-mail addresses. (12/13/99 9:56 AM): these are great tips. I really appreciate the feedback!!!!

RobFrankel ( (12/13/99 9:56 AM): And a central listing point would be a spammer's paradise

Bob Adams (12/13/99 9:56 AM): I see what you thought. Let me clarify--if I came up with a brilliant method to exchange banners & offered that to FrankelBees that would be good right? (12/13/99 9:57 AM): I'll be working on it the rest of this morning... Thanks everyone!!!

Bob Adams (12/13/99 9:57 AM): I got accused of spamming once (I didn't) and it still bothers me personally. I never, never, never go there.

RobFrankel ( (12/13/99 9:57 AM): A Banner exchange? That would be interesting. But I would ask that you run that through me before launch. It takes years to build credibility and one day of spam to lose it all.

RobFrankel ( (12/13/99 9:58 AM): (TWO MINUTES)

Bob Adams (12/13/99 9:58 AM): Trust me-I have plenty to do before launching a banner network. Just brain cramps out of control.

Muhammad( (12/13/99 9:59 AM): is anyone screen hasn't change in 20 minutes....

Teri McCready, (12/13/99 9:59 AM): ME ME ME. I'm here.

RobFrankel ( (12/13/99 9:59 AM): It's an intriguing thought, Bob. We might just be ready for it. Last year, we tried an affiliate program, but the tech guys couldn't support it.

RobFrankel ( (12/13/99 10:00 AM): Me, too, but I'm about to split. Great session today, folks! I'll see you online!

Bob Adams (12/13/99 10:00 AM): Thanks everyone. Have a great week

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