Transcript of Frankel's Free Clinic December 17, 2001

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:00 AM): Hey, everyone, it's time to jump into a big pile of branding/business issues and jump around a lot!

THE WEB NEWSROOM (azreporter.com) (12/17/2001 9:00 AM): Or additional banners for your campaign, Thanks!

weber emperorsherbologist.com (12/17/2001 9:00 AM): OK. We are just publishing our first ebook. I want to send a banner on that

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:00 AM): Good morning Rob!

weber emperorsherbologist.com (12/17/2001 9:01 AM): Rob, I have a question from last week.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:01 AM): Daphne, greetings! We like to let the new folks go first, care to jump in?

THE WEB NEWSROOM (azreporter.com) (12/17/2001 9:01 AM): The Rocky Horror Chat Show?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:01 AM): Weber, you're in if Daphne passes

weber emperorsherbologist.com (12/17/2001 9:01 AM): OK

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:02 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:02 AM): Daphne? You up for it?

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:02 AM): I've got a question for a little later... I'm happy to stand in line. =)

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:02 AM): [hi Jodie]

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:02 AM): Good morning "Bees" - and of course, Rob

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:03 AM): Hmm, okay, Weber, you're pal!

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:03 AM): [hi Jonathan ;-) ]

weber emperorsherbologist.com (12/17/2001 9:03 AM): Last week you said " I run their branded communities, in which I foster user interaction and sell product/services/stuff." Can you go into some specifics as to what you mean by branded communities?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:04 AM): Sure. Almost all businesses have databases of users. But they usually just sit there.

Ellen (SweetSoaps.com) (12/17/2001 9:05 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:05 AM): What I do is create ancillary programs that are NOT primarily aimed at the business, but are of immense usefulness to those users.

daphne houston (12/17/2001 9:05 AM): daphne had to take a break sorry

daphne houston (12/17/2001 9:05 AM): I'm back now

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:05 AM): Because all businesses have to focus on what they make/sell, they don't have time to do this.

Ellen (SweetSoaps.com) (12/17/2001 9:05 AM): Good morning and Happy Holidays!

weber emperorsherbologist.com (12/17/2001 9:06 AM): So it would be things like bulletin boards, and the like?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:06 AM): But I have a ton of experience in this, So while they make their money doing what they do, I build the ancillary programs that generate revenue to the bottom line.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:07 AM): Nah, think of it as more like having your own private FrankelBiz, for starters -- but there are way more programs than that.

John McCumber-Virtumundo.com (12/17/2001 9:07 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:07 AM): For more information, try this http://www.RobFrankel.com/brandedcommunities.html

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:08 AM): That's probably the top 11 questions I get asked about Branded Community.

weber emperorsherbologist.com (12/17/2001 9:08 AM): OK, I will. Once they are set up, isn't there a lot of time involvement?

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:08 AM): that 404'd on me Rob

Frederick (bspage.com) (12/17/2001 9:08 AM): Rob, that URL doesn't work -404

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:08 AM): Just a sec. Checking

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:09 AM): 404 on me too

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:09 AM): SORRY:::::: http://www.robfrankel.com/BrandedCommunities.html

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:10 AM): Ah... picky with the upper case, are we ;-0

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:10 AM): Not me....must be an NT server....ARRGH

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:10 AM): neatness counts!

weber emperorsherbologist.com (12/17/2001 9:11 AM): Like windows which crashed 4 times on me this morning alone.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:11 AM): Weber, your time question is answered there, too. But the answer is that it takes time for the business, but not for me. Which is why I tell them to hire me to run it.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:11 AM): And I run them on a hybrid fee/performance basis.

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:12 AM): darn - the 'boss' awakes. must step out for a bit...

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:12 AM): weber - upgrade to XP - far fewer lockups...

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:12 AM): Daphne, you ready?

daphne houston (12/17/2001 9:12 AM): Yep

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:12 AM): Make sure you burp him, Jodie.....

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:12 AM): Okay, Daphne, you're on.

weber emperorsherbologist.com (12/17/2001 9:13 AM): OK. I'll read more on this and maybe have more questions for you. Also, I am re-reading your book. It makes more sense after participating here. You are quite funny there.

daphne houston (12/17/2001 9:13 AM): You say no co-branding. My company name is my current brand, but I want my name "Dr Daphne " to also be a brand.

weber emperorsherbologist.com (12/17/2001 9:13 AM): Peter, next stop is Linux

Jodie (ScoreBrowniePoints.com) (12/17/2001 9:13 AM): ;-) 2yr old with croup - not a pretty scene... - but I'll remember that, thanks

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:13 AM): Thanks, Weber....glad you see it that way. Some people think I'm just arrogant. I prefer funny.

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:13 AM): Braver man than I

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:14 AM): Daphne, what's the company name?

weber emperorsherbologist.com (12/17/2001 9:14 AM): It's the black sense of humor

weber emperorsherbologist.com (12/17/2001 9:15 AM): Peter, I will be richer too, saving all that money you will have to pay.

daphne houston (12/17/2001 9:15 AM): My business See Solutions is small so most people know me as the business

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:15 AM): Daphne?

Teri (12/17/2001 9:16 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:16 AM): Aha, we've been down this road before! Daphne, do you want to build it into a hug business or are you more of a hand-on type?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:16 AM): huge business, not hug business....Yeesh!

daphne houston (12/17/2001 9:16 AM): I want to build it into a large business

Teri (12/17/2001 9:17 AM): Entered the room.

daphne houston (12/17/2001 9:17 AM): Bottom line my goal is to build a large business but to also be the Martha Stewart of my business

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:17 AM): A hug business... sounds interesting... ;)

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:17 AM): Hug business = Ecstasy dealer.

daphne houston (12/17/2001 9:18 AM): so to speak of course

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:18 AM): Okay, here's the deal. If you intend on growing it into a big biz, than Daphne is just an employee of the See Solutions empire. You've got to bury her in that brand so that clients see the business, not any one individual.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:18 AM): Ben, that's PIllowMail.com...

Teri (12/17/2001 9:18 AM): Just 'listening'

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:19 AM): If you place too much emphasis on Daphne, than people call expecting to work with daphne. Lose that now, so that later, if you want to sell the business, you can walk away fast.

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:19 AM): Rob, how many employees/associates do you have?

daphne houston (12/17/2001 9:19 AM): got it -- in the meantime-- between small and huge--people do business with daphne

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:19 AM): It's a matter of ego after that. I'm more of a hands-on guy. I work with clients. So it's RobFrankel.com. If I were to build a huge agency, it would have been something else.

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:20 AM): You could possible use yourself in the marketing materials, making yourself some sort of spokesperson... although I have no idea what your business is, so that advice *could* be waaay off...

Teri (12/17/2001 9:20 AM): Rob, don't hear too much about PillowMail, Teri (360WebMarketing.com)

daphne houston (12/17/2001 9:20 AM): that was a question

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:20 AM): I could never sell my consulting business, for example. But I have other businesses that are NOT focused on me personally, which I can sell.

michael kimsal (michael@tapinternet.com) (12/17/2001 9:20 AM): Entered the room.

Peter Clough (cpc@ebasesystems.com) (12/17/2001 9:21 AM): Was "Anderson" your "Mather" or did Anderson really exist?

Teri, 360WebMarketing.com (12/17/2001 9:21 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:21 AM): Teri, PillowMail is doing great -- running at breakeven and now just beginning to get PR: the military is just discovering us....

Teri, 360WebMarketing.com (12/17/2001 9:22 AM): how many people here have businesses to sell?

michael kimsal (michael@tapinternet.com) (12/17/2001 9:22 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:22 AM): Anyway, Daphne, that's THE most important aspect. If you lead with your name, you will be handcuffed to the brand and it will be much harder to extricate yourself in the case of a sale.

Teri, 360WebMarketing.com (12/17/2001 9:22 AM): Yeah! PillowMail...

daphne houston (12/17/2001 9:22 AM): thanks

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:22 AM): Teri -- not bad for a non-capitalized advertising revenue site....

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:23 AM): Ben, were you next?

Frederick (bspage.com) (12/17/2001 9:23 AM): My bspage.com is for sale, although it's not a business in itself, Teri..

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:23 AM): I can be...

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:23 AM): Go Ben

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:23 AM): Strange question, considering the business I have, but here goes...

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:24 AM): How important to a business' brand is one central graphic logomark?

michael kimsal (michael@tapinternet.com) (12/17/2001 9:25 AM): Entered the room.

michael kimsal (michael@tapinternet.com) (12/17/2001 9:25 AM): Entered the room.

THE WEB NEWSROOM (azreporter.com) (12/17/2001 9:25 AM): I'm considering selling azreporter.com next year....maybe

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:25 AM): My dilemma is this: I'm working on some new design materials for my own business, and I'm considering building a visual brand identity using elements (such as color, typography, etc) that keeps a similar look & feel, although I'm not sure if I want to use my past logo on everything. I'm considering a possible redesign...

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:26 AM): Ben, I think that corporate identity is a big issue. Mostly oversold, in my opinion, because that's the one tangible thing that designers can sell. But it is important, And I think it should be central.

michael kimsal (michael@tapinternet.com) (12/17/2001 9:26 AM): Teri - do you have some type of affiliate program?

Miles Archer (12/17/2001 9:26 AM): Entered the room.

Miles Archer (12/17/2001 9:27 AM): corporate identity is a tangible?

Teri, 360WebMarketing.com (12/17/2001 9:27 AM): we do for our VC consultancy site, www.ventureplan.com

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:27 AM): Hence, the Obnoxious Bobbing Head for me....

Teri, 360WebMarketing.com (12/17/2001 9:27 AM): we also set up affiliate programs for clients

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:27 AM): But is an actual logo the basis of a strong corporate id? Or can an id be built around consistent elements alone?

daphne houston (12/17/2001 9:27 AM): thanks

Ray Deffry (Ray@iEntry.com) (12/17/2001 9:28 AM): Entered the room.

daphne houston (12/17/2001 9:28 AM): thanks

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:28 AM): But I think people have a tendency to overdo it. The real corporate ID is NAME. Then logo. But I think once you develop a good graphic, you've gotta stick anywhere you can gracefully tack it on

michael kimsal (michael@tapinternet.com) (12/17/2001 9:28 AM): Teri - I run keywordcount.com and am looking for good sites to refer my visitors to when they're done...

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:28 AM): [hi Ray]

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:29 AM): The logo is really a GRAPHICAL REPRESENTATION of the brand, Ben. In my case, the OBH conveys a guy who has fun with what he does and cares little about the existing establishment. I hope....!

Teri, 360WebMarketing.com (12/17/2001 9:29 AM): Ben, unless you're Pepsi, focus on your message as much as anything else. And add a text landing page in addition to your Flash content.

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:29 AM): That's a good point about the name, then logo...

Ray Deffry (Ray@iEntry.com) (12/17/2001 9:30 AM): [hello Jonathan!]

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:30 AM): FYI, I slap the OBH on my site, business cards -- even the Branding Round Up seminar sweatshirts!!!

THE WEB NEWSROOM (azreporter.com) (12/17/2001 9:30 AM): The real corporate ID is NAME? Well, that doesn't explain ACCENTURE or that new Phillip Morris Company name I can't even remember.

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:30 AM): I'm still refining the HTML version of my site, Teri... should be done around the beginning of the year. =)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:30 AM): Ben, when I create logos for people, I always start with the name (http://www.robfrankel.com/logos.html)

Cindy(cindy@ventureconsult.com) (12/17/2001 9:30 AM): Entered the room.

Teri, 360WebMarketing.com (12/17/2001 9:30 AM): Michael, send them to me! BTW I love keywordcount.com!

Frederick (bspage.com) (12/17/2001 9:31 AM): I hope the OBH doesn't bob on the t-shirts?!

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:31 AM): The name is what people remember, especially if it's part of the URL - the logo and visual elements are an associative 'memory-jogger' - they see them and think "Ah yes, that's XYZ Corp!"

HeatherDavis,mooseheadcabins.com (12/17/2001 9:31 AM): Entered the room.

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:31 AM): That makes sense, Rob (never knew you offered the service... do you design? or outsource?)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:32 AM): Jonathan, remember, tho that we're talking about non-line as well as online logos and ID.

Jay (12/17/2001 9:32 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:32 AM): Ben, I love doing logos but sometimes I outsource if I'm just too busy......

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:32 AM): Who's next? We let the new people go first!

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:33 AM): Rob - even so, I would argue that verbal/word memory for company names are stronger than most logos (unless you're talking about the Nike swoosh or the Coke 'curve')

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:33 AM): Sweet. CIDs are my favorite project too... Okay, next guy in line can go. Thanks for the help.

Miles Archer (12/17/2001 9:33 AM): Just do it, The real thing

michael kimsal (michael@tapinternet.com) (12/17/2001 9:34 AM): Teri, http://www.keywordcount.com/special.php

Teri, 360WebMarketing.com (12/17/2001 9:35 AM): michael- Cool-thanks for the link. I'll reciprocate on my resource page

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:35 AM): The thing to remember about Coke and Nike is that their logos say nothing about their brands. They are pure awareness logos.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:36 AM): There's nothing in either that communicates anything in and of itself. No attitude you can draw directly from the marks. More lazy, dopey design.

smorgan@graffitiworkz.com (12/17/2001 9:36 AM): Entered the room.

Miles Archer (12/17/2001 9:36 AM): OBH says something about your brand?

Ben Woodward (perpetuainteractive.com) (12/17/2001 9:36 AM): And I don't think anyone in this chat session has their marketing budgets either. =)

smorgan@graffitiworkz.com (12/17/2001 9:36 AM): good morning everyone

Teri, 360WebMarketing.com (12/17/2001 9:36 AM): The ideal is spiral branding

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:37 AM): Absolutely, Miles. Shows I'm not your usual corporate suit.

Cindy(cindy@ventureconsult.com) (12/17/2001 9:37 AM): Good morning, smorgan.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:37 AM): Entered the room.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:37 AM): Big deal, Ben -- you need a lot of money to pay for a logo that does nothing????

HeatherDavis,mooseheadcabins.com (12/17/2001 9:37 AM): The Cozy Moose has a new look and an new logo. I would welcome any feedback on site

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:38 AM): Besides, Nike only paid $25 as legend has it.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:38 AM): Who's next?

Teri, 360WebMarketing.com (12/17/2001 9:39 AM): The ideal is spiral branding

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:40 AM): Oh God, not ANOTHER hack phrase...what's spiral branding????

Frederick (bspage.com) (12/17/2001 9:40 AM): Heather - looks fine to me, except that heavy background graphic delayed the download.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:40 AM): I get all these reporters asking me what all these newfangled names mean....

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:40 AM): Are you branding spirals?

HeatherDavis,mooseheadcabins.com (12/17/2001 9:40 AM): Thanks Fred

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:40 AM): Heather - the left-hand menu is a bit blurry - aside from that it looks good.

Miles Archer (12/17/2001 9:41 AM): The "swoosh" is a stylized V for victory , as well as the very name of the product itself. Nike, goddess of victory How much better branding could a sports shoe get? And let's not forget that they were a mom and pop outfit from at the start.. There wasn't always a budget there.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:41 AM): Right, Miles. And you're sure that all of that gets communicated to your average Lakers fan? I think not.

Teri, 360WebMarketing.com (12/17/2001 9:42 AM): Heather- love the logo. Suggest you change the alt tag to 'the cozy moose' for branding purposes.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:42 AM): I think it's more of a stylized "U" for uninformed.....but that's just me.

Bob (12/17/2001 9:42 AM): Entered the room.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:42 AM): Rob - spiral branding is using TV/print/radio to get people interested and send them to the Web, then using the Web to get them interested in interactive services, then using email addresses you've collected to send them back to TV and the Web site.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:42 AM): More on spiral branding at http://www.zdnet.com/anchordesk/story/story_2745.html

weber emperorsherbologist.com (12/17/2001 9:43 AM): Ping Pong ball branding got it!

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:43 AM): Jonathan, I don't see the spiral thing, but thanks for explaining it at least. We used to call that bounce back.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:43 AM): Caution, newbie approaching!

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:43 AM): Jay, go ahead, pal....

Bob (12/17/2001 9:43 AM): What logo, other than the cross, meets Rob Frankel's definition of a "worthy" logomark?

Miles Archer (12/17/2001 9:43 AM): Well I always preferred "die branden mit drei marken"

Jay (http://www.TimeSlicer.com) (12/17/2001 9:44 AM): Our mag card-based products are targeted to smaller chains of retail operators (fast food, convenience store, gas station) that respond to (1) simplicity, and (2) low cost.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:44 AM): Rob - I call it 'closing the feedback loop', but hey - someone needs to have a job coming up with new jargon :)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:44 AM): Swastikas?

Cindy(cindy@ventureconsult.com) (12/17/2001 9:44 AM): Looks like you've been a longtime user of spiral branding, Rob.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:44 AM): Our (1) electronic time, (2) gift, (3) fleet fuel system, and (4) prepaid oil change card programs are unique in that we (A) charge only a flat fee per month ($49) and (B) can operate on older terminals, that they likely already own.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:44 AM): <---Unwitting Spiral Brander? Can I be tested for that?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:45 AM): Keep going Jay

Miles Archer (12/17/2001 9:45 AM): Addidas

Teri, 360WebMarketing.com (12/17/2001 9:45 AM): Rob- bet you'd test positive!

Cindy(cindy@ventureconsult.com) (12/17/2001 9:45 AM): Probably. Does your health insurance cover the treatment? Could be expensive and unnecessary.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:46 AM): I am interested in any guidance as to what existing sales channels we can tap into. At the very least, we would like to associate with a few (non-competing) credit card ISO's in different parts of the country, whose existing customers could respond to our added value to their existing equipment investment/processing relationship.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 9:46 AM): [that's spirochetes, not spirals (or spirographs)]

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:46 AM): Bob: logos that meet the Rob Frankel test are at http://www.robfrankel.com/logos.html There are many others though.

HeatherDavis,mooseheadcabins.com (12/17/2001 9:46 AM): Teri, Thanks for the suggestion on logo tag

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:46 AM): Miles, you're really into shoes, aren't you? <G>

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:47 AM): Jay is your core business pre-paid cards in general that can be attached to anything?

Jay (http://www.TimeSlicer.com) (12/17/2001 9:48 AM): Yes, we have isolated about 20 different applications.

Cindy(cindy@ventureconsult.com) (12/17/2001 9:48 AM): Jay, that sounds like a reasonable place to start.

Miles Archer (12/17/2001 9:48 AM): I used to be a tri-athlete.

Bob (12/17/2001 9:48 AM): Being a Mac user yourself, does the Apple logo mean anything to you? (To me, it's always meant unlocked creativity...and I think that was established over countless awareness campaigns that always closed with their logo and catchphrase.)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:48 AM): (Bob: Star of David is also a great logo. Few people realize that the triangle is actually an Aramaic "d" for David, inverted to make a start)

Miles Archer (12/17/2001 9:49 AM): But I excel at collecting useless snippets of fact and connecting random thought trails.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:49 AM): Jay, it sounds really intricate, but as a whole, getting anything prepaid is a great platform from which to execute, because it puts cash up front to vendors. I wish I knew more about your business.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:50 AM): (TEN MINUTE WARNING)

HeatherDavis,mooseheadcabins.com (12/17/2001 9:50 AM): Does anyone know of a free resource on line to submit press releases

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:51 AM): Jay, I'm guessing here, but it sounds to me that you should be collecting vendors on one side and matching them up with outlets on the other, if that makes sense. Are you doing that?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:51 AM): Heather, let's work with Jay here.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:51 AM): The "gift card" is the easiest to visualize. Worst, customer redeems it, later. Best, redeems it (or not), much later, 6-12% industry "breakage".

Cindy(cindy@ventureconsult.com) (12/17/2001 9:51 AM): Heather, the value of submitting press releases is getting people to publish them. You'll be more effective if you target the media you want, identify the reporter and make contact directly.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:52 AM): Breakage is where the profit is, I understand that. In a sense, you're selling gift certificates.

Teri, 360WebMarketing.com (12/17/2001 9:52 AM): Heather, try http://www.comitatusgroup.com/pr/ (site seems to be down but try later)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:52 AM): Besides "gift cards" what's another app?

Miles Archer (12/17/2001 9:53 AM): I run multiple websites, how is your new FrankelBee list rule going to be implemented?

Jay (http://www.TimeSlicer.com) (12/17/2001 9:53 AM): We haven't the horsepower to aggregate vendors. Just need to get to merchant issuers for their own (restaurant, gift shop, sporting goods, etc.) brand.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:53 AM): Jay, fascinating business. I'll check out your site and let's talk further about it.

Jay (http://www.TimeSlicer.com) (12/17/2001 9:54 AM): Rob - time cards, fleet fuel cards, prepaid oil change, etc., etc.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:54 AM): Miles, what do you mean?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:54 AM): Jay, I want to give it more time.

Bob (12/17/2001 9:54 AM): Michael (@ Tapinternet): I noticed that you work with php. Any experience setting up customized eCommerce sites with phpshop?

Jay (http://www.TimeSlicer.com) (12/17/2001 9:54 AM): Rob - we don't get the "breakage" or "use of money" profit, our merchant customer does.

Miles Archer (12/17/2001 9:55 AM): You announced a couple of weeks ago that offers had to be for/from FrankelBees only.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:55 AM): I realize that, Jay. Just acknowledging it.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:56 AM): Right, Miles. Very popular program!

Jay (http://www.TimeSlicer.com) (12/17/2001 9:56 AM): Rob, everyone - thanks for the time and opportunity - how should I follow up?.

Miles Archer (12/17/2001 9:56 AM): Uh?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:56 AM): Jay, why are you branded as TimeSlicer when you're offering so much more?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:57 AM): Miles: "You announced a couple of weeks ago that offers had to be for/from FrankelBees only."

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:57 AM): TWO MINUTES

Jay (http://www.TimeSlicer.com) (12/17/2001 9:58 AM): Rob - not enough dollars and days to have site for each product, yet - and unclear as whether we keep them separate product lines, or consolidate?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:58 AM): That's what I thought. I need to check out your site

Miles Archer (12/17/2001 9:59 AM): I asked about your new edict about using the list. I for one have several web identities/jobs.

HeatherDavis,mooseheadcabins.com (12/17/2001 9:59 AM): Thanks for the comments- Have a nice day !

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:59 AM): Miles as long as you are subbed as a FrankelBee, it's cool. I just don't want non-Bees posting.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 9:59 AM): Even if they're subbed for the day, I need to know that.

THE WEB NEWSROOM (azreporter.com) (12/17/2001 10:00 AM): Great chat this week, Rob! Some good suggestions to implement.

Miles Archer (12/17/2001 10:00 AM): Okay, Thanks.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 10:00 AM): Rob - is there a chat next week (Xmas Eve)?

RobFrankel (Rob@RobFrankel.com) (12/17/2001 10:00 AM): Okay, everyone, go get 'em! I'll see you online!

Cindy(cindy@ventureconsult.com) (12/17/2001 10:00 AM): BTW, Rob, the beta test CRM is really well offered. I hope he gets a couple of good testers that meet his needs.

RobFrankel (Rob@RobFrankel.com) (12/17/2001 10:00 AM): Yeah, I'll be here next week.

Frederick (bspage.com) (12/17/2001 10:01 AM): 'til next week then

RobFrankel (Rob@RobFrankel.com) (12/17/2001 10:01 AM): Thanks, Cindy....I was worried about that one.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 10:01 AM): Thanks, Rob - have a great week, all!

weber emperorsherbologist.com (12/17/2001 10:01 AM): Thanks Rob. By the way, this evening on TCM some Marx Bro's movies are showing.

Jonathan (jacohen@damnfinewriting.com) (12/17/2001 10:01 AM): Happy Chanukah to those that celebrate :)

RobFrankel (Rob@RobFrankel.com) (12/17/2001 10:01 AM): You know me too well, Weber..

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