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Rob Frankel is the author of The Revenge of Brand X: How to Build a Big Time Brand™ on the Web or Anywhere Else. He has been the Business Opinion columnist for Ziff-Davis Internet Business Magazine and has contributed to Business Week Magazine, The Washington Post, Newsweek magazine, The British Broadcasting Corporation (BBC), The Los Angeles Times, The Wall Street Journal, American Way magazine, Marketing Tools, Net Marketing, Los Angeles Business Journal, Entrepreneur, PhonePlus Magazine and Business Marketing. He is also published throughout the web, notably at CNET's news.com, Internet.com, Net Worth, clickz.com, the Advertising Media Internet Center and of course, in the FrankelTips Weekly. If you like these articles, visit our store, which features instnatly downloadable e-books packed with business-building, reveue-generating brand strategies, tactics and tips.

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Branding in the Fourth Dimension: Who you are is just the beginning Going Psycho Over Demos: On the web, it's the only way to stay sane. Rob's Party Check List: The biggest mistakes you can make before you launch. Taking the Hit with a Full Bucket: After the September 11 attack, it's the only thing to do. There Will Always be Christmas: It's the only way to do business during a crisis. The Myth of Pay to Play: Free can be profitable, if your brand is strong enough. 20/20 Foresight: Don't say I didn't warn you -- only the strongly branded survive a down economy. Copyright Shmopyright: Who cares if it's protected, anyway? Five Things to Make You Profitable: If you want to succeed, you gotta read it. Frankel's Laws of Branding: We're always adding more. The Death of Lifetime Valuation As We Knew It: It never really existed, you know. Why I Don't Charge for Proposals: You don't have to...and still get the business. Branding and the sincerest form of flattery: If your idea is good, it's bound to be stolen. Branded Communities: Return rates of 10% to 25%? You betcha! The Most Powerful Technology is Phil: Down to his pinky ring, the best tech for the money. The Cheapest Insurance You Can Buy: You sure one URL domain is enough? Stacking Them Up Over Newark: It's deal flow that determines your new biz success rate. Affiliate Chicken Soup: It's a great idea...but ideas alone don't pay the rent. Unlock the Money: Lease the names on your list -- ethically and profitably. The Memory Shortage: This too shall pass -- no matter how bad it gets. The Truth About Non-Disclosure Agreements: What's the big deal, anyway? The Death of CPM's: Don't buy what they sell you; buy what works The Napster Thing: Grow up already, will ya? GONE.com!: Disney had it coming Trick January: It's a problem every year. Frankel's Three P's: Gotta have all three before investors will put their money down. Fat Cats and Long Sales Cycles: Will anything get them to return your calls? Whose Mind Needs Changing?: Sometimes it's the client's...maybe it's your own. Saying Something, Meaning Nothing: Everyone tries to be clever -- how about being clearer? The Cure for the Common Cold Call: Aha! The EASY way to do it -- that works! Kiss My Ads: Advertising, as a primary revenue source, is history. Saying Goodbye With A Kiss: The smart way to say goodbye to bad business. Doing That Voodoo That You Do So Well: Why you should start branding right now. The Truth & Fiction About Y2K: As long as there are lawyers, you have little to fear. Building Brands In Cyberspace: Phone Plus Magazine's exploration into Frankel's world. Build it, Don't Buy It: You can't buy your way into popularity and make it work. What Can We Learn From AOL/Netscape?: Even big boys aren't so smart. How a Recession Will Affect The Web: It depends on what you read in the papers. Thanks For The Acorn: A little validation can take your dreams a long way. Why I Hate Trade Magazines: Even the publisher's mother won't read them Giving Without Giving It All Away: 'Tis better to give, if you want to receive more business. Get your programs here! The best way to build your business is to build everyone else's, too. The Truth About Ad Agencies: Where once were leaders, now are sheep. You May Own A Stradivarius -- But Can You Play It?: Doing it yourself works -- for suicide. The Most Common Mistakes of Direct Marketing: Highly targeted -- at your wallet. Inventor's Disease: No Cure, But There Is Hope. The leading cause for entrepreneurial death! The Myth of Advertising Awards: An award is only as good as the judges bestowing it. Our Top Ten Ways of Saving Your Butt: Internationally acclaimed and published! The Junkyard Dog: You know this guy. We all know this guy. The Weird Science of Xenologics: Forget thinking outside the box. Think outside the cube. Killer Websites (Featured in Marketing Tools magazine) The Answer is Right Where You Wont Find It: It's weird. But it works. Nine Ways to Screw Up Banner Advertising: What-- you thought you can't mess up on the web? Web Traffic and Genital Size: It's not how big it is that counts. Why You Should -- and Shouldn't -- Advertise on the Web: A brief thump of reality. Taking the Freak Out of Frequency: So much for porting old ideas into new media. One Chance is All You Get: Make that home page a home run -- the first time up. Numbers You Can't Count On: What's the deal with these site counters, anyway? Domain Names For Sale: How ethical is it to sell a name -- is anyone even buying? How Do You Know? The real poop on getting the truth from your survey respondents. Double Click or Double Talk? Please -- don't ever let this kind of press release happen to you. Fulfilling Your Dreams: Don't make them call -- make them click! It's easy! Have A Cookie: They're not nearly as unhealthy as the conspiracists would have you believe. Fun With Numbers: Be careful with those combination media buys. Bragging Rights: The line between confidence and obnoxiousness is very thin, indeed. The Color of Money: Play your cards right and it could be worth $40 million. The Star of the Show: If you can't sell your product, a celebrity won't, either. Writing for the Web: Looks count, but people judge you by your words. What DOESN'T work: Just because the gimmicks are there doesn't mean you use them. The Guy Who Pushes Back: How Joe will beat Push technology. A Site From Our Sponsor: Banners are out; sponsorships in for low volume sites. Signing Them Up: Sponsors are available for websites...are you? Domain Snobs: Don't let that "aol.com" thing fool you... Great Expectations: What your technology should -- and shouldn't -- promise. The Field is Still Level: Hey, the web ain't going anywhere...but up. To Catch A Thief: Don't let anyone plagiarize your web site! Kill Your Fax Machine: It's a viable technology, but the only humane thing to do. The Consultant's Defense Kit: So they think they can stiff you, eh? Why Ads Are So Stupid: Bigger ad agencies just make bigger mistakes. You shouldn't. Trapping Hamsters on the Internet: Bet you're changing your home page too often. Multiple Personalities on the Internet: A site by any other name could cost you business. Hunting For Bucks on the Internet: The money's there, it's just not where you'd expect. The Cutting Edge is for Schmucks:Accessibility is where it's at. Lose all that other stuff. Funding Your Internet Business: How to and how NOT to. How Not to Advertise on the Net: Why you should dump your banners. In Praise of Image Maps: Maybe Cindy Crawford is worth a second look.... The Great Internet Publicist Experiment, Part 1: One side of the "do you need one" story The Great Internet Publicist Experiment: Part 2: The incredible Judy proves out. Intermarriage Doesn't Work: Why Ad Agencies & Internet Shops Shouldn't Marry The Idle Rich Go Broke on the Web: Want proof on how the big boys make stupid mistakes? Branding, Down to the Buttons: Everything has to be branded, right down to the coffee cups. Frankel's Physical Laws of the Web: Hey, this isn't my opinion -- it's scientific fact. Why I started the FrankelBiz Transaction List: You're invited to be a part of history. Instant Messaging for Profit: Sneaky tricks and tips for those free applications. Why chats don't work and why I started one: A great way to give something back. How About A Quickie?: Sometimes, it's the most gratifying, you know... How to Hire An Agency -- or Anyone Else: What you need they don't teach in school. When to grow, when to go: You've got to make the leap to make the change.

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