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Revenge of Brand X:
How to Build a Big Time Brand
on the Web or Anywhere Else
Frankel is the guru of branding,
and I don't mean cattle. Its hard to find anyone who really knows
what branding means except for Frankel. Here's what he says, Branding
is not about getting your prospects to choose you over your competition:
it's about getting your prospects to see you as the only solution
to their problem. Frankel is an ex-advertising guy, so he gets his
message across in a way that is easy to understand, and kind of
Tapes: Volume One
Day Seminar at a Fraction of the Price
you can take advantage of a full day seminar with Rob Frankel --
in his own inimitable style -- at a fraction of the price. With
six hours of The Frankel Tapes, Volume One, you'll be able
to listen, laugh and learn how to apply Rob's tactics that turn
prospects into evangelists for your brand.
has a way of explaining tough concepts that make them come alive.
He doesn't speak down to the reader; Hey! I'm the world expert on
this subject -- listen to me! and his language is down-to-earth
and filled with examples from the real world. -- Mensa International
are available for instant download through the FrankelBiz store.
To get there, click any e-book where you just log in and go!
FrankelTips #1 Web Stuff That Works
Web Traffic, Multiple Personalities on the Internet, How Internet
Advertising Doesn't Work, 9 Ways To Screw Up Banner Advertising, Branding,
right down to the buttons, Build it, don't buy it. Affiliate Chicken
Soup, The Death of CPM's and more!
FrankelTips #2 Increasing Profitability
Packaging for Profit, Secret Weapon Syndrome, Paying for Placement,
Telegraphing Failure, The Back End Deal, The Danger of E-Books, Discounting
Your Brand, Is Over-servicing Killing Your Brand?, The E-Weapon, Autoresponders
Destroying Your Brand and more!
FrankelTips #3 Pitching Business
How Much Should You Put in a Proposal?, Hiring Ad/PR Agencies, Slow
Times, Fast Moves, Distracting from the Sale with contests, E-Mail
Cold Calling, Killer Sig Line Strategies, The Leadership Thing, Consider
the Source, Skip Intro and other stupid tech, The Hobby to Business
Continuum and more!
FrankelTips #4 Maintaining Business
Can Servers Kill Your Brand?, Better Than Nothing, The most blunderful
time of the year, Stabilizing year round sales, One from Column A:
pricing your services and products, Selling or Begging?, Who's the
Expert, Anyway?, Strength of Brand, Marketing by graphic image, Millions
of Opt-ins on CD-ROM, CPR for CPM's and more!
FrankelTips#5 Promoting Your Brand
Paying for Placement, Getting the Message, Christmas Revisited ,Year
of the Brand, The birth of i-legions.com, Mickey Fall Down, Go Boom,
Should I be my brand or Should the company?, Double Trouble, Open
Rates Don't Mean Closed Sales, Leveraging Superhype and more!
FrankelTips #6 Why & How You Should Self-Publish Your Book
Should I Self Publish?,The Big Myths, Why Major Publishers are So
Wrong, A Real Life Horror Story, Stuff You Need to Know, Why You Shouldn't
Depend on Amazon
FrankelTips #7 Business Agreements
Service Agreement, Non-Disclosure/Non-circumvent Agreement, Estimate
Run 'em by your lawyer first, but these are the
agreements I use. Published in MS Word, for easy copy, paste, search
FrankelTips #8 Trade Shows, Trademarks and Policy Changes
Who you know and how to grow, Business Barometers, Ya-hubris, How
Not to Change Policies, Branding or lack thereof, High margin technology,
Branding vs. Trade Shows, What I've learned about e-books, The Big
Circle R, Multi-tiered Branding Test
#9 How to Send Unsolicited E-Mail and NOT be a Spammer
Why E-Mail?, Who Are Your Best Prospects?, How Often Should You E-Mail?,
What Kind of Letter Should You Write?, How Do You Build and Manage
the Contacts?, When Do You Send Letters?
#10 Funding & Launch: What you need to know. The
dream, system, money and people. What you need from each. How to
organize. The funding pitch. Venture and private placement. Alternative
funding sources and more.
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used by universities
around the world!
Solve your branding issues over the phone
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